Breaking down the symbols themselves, they pose a series of questions: What is energy? What is mass? What has the speed of light got to do with energy and mass? In answering these questions, they take us to the site of one of the largest scientific experiments ever conducted. Lying beneath the city of Geneva, straddling the Franco-Swiss boarder, is a 27 km particle accelerator, known as the Large Hadron Collider. Using this gigantic machine—which can recreate conditions in the early Universe fractions of a second after the Big Bang—Cox and Forshaw will describe the current theory behind the origin of mass.Alongside questions of energy and mass, they will consider the third, and perhaps, most intriguing element of the equation: 'c' - or the speed of light. Why is it that the speed of light is the exchange rate? Answering this question is at the heart of the investigation as the authors demonstrate how, in order to truly understand why E=mc2, we first must understand why we must move forward in time and not backwards and how objects in our 3-dimensional world actually move in 4-dimensional space-time. In other words, how the very fabric of our world is constructed. A collaboration between two of the youngest professors in the UK, Why Does E=mc2? promises to be one of the most exciting and accessible explanations of the theory of relativity in recent years.

    In his much-loved pop-art watercolours and accompanied with his whimsical descriptions, Matt Sewell expresses the individual characters of owls as never before.From tiny Elf Owls to huge Eagle Owls, from the mysterious creatures of the night to an impossibly fluffy baby owl, they are undoubtedly one of the world’s most intriguing feathered friends. These wise, magical birds are otherworldly in their striking colours and stature, and it's not just birdwatchers who are obsessed. With 50 hand-selected, hand-painted owls, this is a delightful gift which appeals to owl lovers, bird-watching enthusiasts, children, adults and art and design fans alike.

    You'll learn... • The 3 sure-fire ways to generate material • The 11 different kinds of jokes and how to tell them • The secret to permanently overcoming writer's block • And many more tips, tricks, and techniques Table of Contents 1 Introduction Use the techniques in this book to reliably create top-notch humor writing (page 9) 2 Your Brain’s Comedy Engine Access both hemispheres of your brain to eliminate writer’s block and tap an endless reserve of comedy ideas (page 19) 3 The Humor Writer’s Biggest Problem Overcome this one devastating obstacle to reach the widest possible audience (page 27) 4 How To Get Laughs Understand the different kinds of laughs, and how to generate the best one (page 37) 6 Subtext: The Secret Ingredient Infuse your humor with this vital component to create writing that makes people laugh (page 51) 6 The 11 Funny Filters Create any joke using the 11 fundamental building blocks of humor (page 61) Funny Filter 1: Irony (page 62) Funny Filter 2: Character (page 64) Funny Filter 3: Shock (page 70) Funny Filter 4: Hyperbole (page 74) Funny Filter 5: Wordplay (page 77) Funny Filter 6: Reference (page 81) Funny Filter 7: Madcap (page 85) Funny Filter 8: Parody (page 90) Funny Filter 9: Analogy 9(page 4) Funny Filter 10: Misplaced Focus (page 96) Funny Filter 11: Metahumor (page 99) 7 Using The Funny Filters Layer the building blocks to create increasingly hilarious jokes (page 105) 8 Process Overview Master this simple system to become a prolific humor writer (page 127) Click "Look inside" to see more!

    From the presenters of the hit BBC One TV show, Pointless, comes a collection of musings on some of the most pointless things, places and facts in everyday modern life.This book is the perfect blend of the obscure, the fascinating and the downright silly.

    "Using Econometrics: A Practical Guide "provides readers with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginners. New problem sets and added support make "Using Econometrics" modern and easier to use.

    Naturalist. Warrior. President. There are so many sides to Theodore Roosevelt that it is easy to overlook one of his most enduring contributions to American public life: the use of fame to fuel his political career.In this concisely written, enlightening book, presidential historian Lewis L. Gould goes beyond the bully pulpit stereotypes to reveal how Roosevelt used his celebrity to change American politics. Based on research gleaned from the personal papers of Roosevelt and his contemporaries, TheodoreRoosevelt recaptures its subject's bold activism and irrepressible, larger-than-life personality. Beginning with his privileged childhood in New York City, the narrative traces his election to the New York Assembly, where he quickly rose through the ranks of the Republican Party. It is here that hefirst applied his shrewd ability to keep himself in the spotlight--a skill that served him well as commander of a volunteer regiment (dubbed Roosevelt's Rough Riders) in the Spanish-American War. Gould shows how Roosevelt rode a wave of popular acclaim at the war's end, assuming the governorshipof New York and serving as president from 1901 to 1909. While covering his major accomplishments as chief executive, including his successes as a trust-buster, labor mediator, and conservationist, Gould explains how fame both sustained and limited Roosevelt when he ran for president in 1912 andopposed Woodrow Wilson's policies during World War I.Theodore Roosevelt delivers the most insightful look yet at a pioneer of political theater--a man whose vigorous idealism as a champion of democracy serves as a counterpoint to the cynicism of today's political landscape. The book will coincide with the 100th anniversary of Roosevelt's third partyrun for the Progressive or Bull Moose Party.

    By the mid-1990s the old school grizzled traders had been replaced by a new breed of quantitative analysts, applying mathematics to the "art" of trading and making of it a science. A similar phenomenon is happening in poker. The grizzled "road gamblers" are being replaced by a new generation of players who have challenged many of the assumptions that underlie traditional approaches to the game. One of the most important features of this new approach is a reliance on quantitative analysis and the application of mathematics to the game. This book provides an introduction to quantitative techniques as applied to poker and to a branch of mathematics that is particularly applicable to poker, game theory, in a manner that makes seemingly difficult topics accessible to players without a strong mathematical background.

    Whether it's the salesclerk who ignores you in favor of her cell phone, the customer who knowingly jumps ahead of you in line at Starbucks, the unnaturally irritable boss down the hall, or the in-laws who invite themselves (every year) for a two-week stay at your house, you will always need to deal with Scrooges, grumps, uninvited guests, sticks-in-the-mud, and supreme party poopers. Learning to handle them whenever and wherever they appear is not just optional—it's essential.

    Topics include the development of counting and numbers systems, the emergence of zero, cultures that don’t have numbers, algebra, solid geometry, symmetry and beauty, perspective, riddles and problems, calculus, mathematical logic, friction force and displacement, subatomic particles, and the expansion of the universe. Great mathematical thinkers covered include Napier, Liu Hui, Aryabhata, Galileo, Newton, Russell, Einstein, Riemann, Euclid, Carl Friedrich Gauss, Charles Babbage, Montmort, Wittgenstein, and many more. The book is beautifully illustrated throughout in full color.

    You may have tried and failed in the past to make running stick, but never the less you are determined to master it. You may tell yourself that “running is hard”, or “I’m just not a runner”, but the truth is that anybody can learn to run if they have the right approach. You will likely have many questions; “how do I build up my running distance?”, “how do I stay motivated to run?”, “how do I warm up and cool down?”. All of these and more are covered off within the pages of this book along with a step by step guide to building up your running to 60 minutes. There is more to learning how to run than just going out and seeing how far you can go three days a week. Some people will undoubtedly have success with this method, but for most beginner runners it takes a little more guidance and support to truly master the art of running. More and more beginners are deciding to take their first steps and learn how to run. Races are popping up all over the place geared towards beginner runners and it remains one of the most accessible sports around. Learning how to run should be a fun and rewarding experience in itself, not just a means to achieve a goal. Beginner’s Luck is a complete program that teaches you everything you need to build your confidence as a runner. The program itself removes the pressure of having to stick rigidly to a set rate of progress, and instead allows you to progress at your own pace. If you are a beginner runner who would like to learn how to run for up to an hour AND surprise yourself as to how easy it really is, get Beginner’s Luck and start out on your journey today.

    The Times called it elegant, discursive, and littered with quotes and allusions from Aquinas via Gershwin to Woolf and The Philadelphia Inquirer praised it as absolutely scintillating. In this delightful new book, Robert Kaplan, writing together with his wife Ellen Kaplan, once again takes us on a witty, literate, and accessible tour of the world of mathematics. Where The Nothing That Is looked at math through the lens of zero, The Art of the Infinite takes infinity, in its countless guises, as a touchstone for understanding mathematical thinking. Tracing a path from Pythagoras, whose great Theorem led inexorably to a discovery that his followers tried in vain to keep secret (the existence of irrational numbers); through Descartes and Leibniz; to the brilliant, haunted Georg Cantor, who proved that infinity can come in different sizes, the Kaplans show how the attempt to grasp the ungraspable embodies the essence of mathematics. The Kaplans guide us through the Republic of Numbers, where we meet both its upstanding citizens and more shadowy dwellers; and we travel across the plane of geometry into the unlikely realm where parallel lines meet. Along the way, deft character studies of great mathematicians (and equally colorful lesser ones) illustrate the opposed yet intertwined modes of mathematical thinking: the intutionist notion that we discover mathematical truth as it exists, and the formalist belief that math is true because we invent consistent rules for it. Less than All, wrote William Blake, cannot satisfy Man. The Art of the Infinite shows us some of the ways that Man has grappled with All, and reveals mathematics as one of the most exhilarating expressions of the human imagination.

    A celebrated writing coach with a sense of humor and a gentle touch, she’s also a master writer herself with a long and distinguished career in both teaching and practicing the art of writing.The Book on Writing contains 25 chapters in three sections: A dozen essential but easy-to-apply guidelines to good writing, from the importance of clarity to the value of a conversational tone. Paula LaRocque believes learning is easier and more successful when we are not only told but also shown. So her Book on Writing is chockfull of actual writing examples that supplement and illustrate principles that apply as naturally to fiction as they do to nonfiction.How to tell a story—from building suspense, to effective description, to the uses of metaphor and literary devices. Paula LaRocque also deals with the narrative “engine” and the value of the archetype in plotting and characterization—as well as with pace and speed and leveling what she terms writing’s “speedbumps.” A clear and concise handbook that deals with common problems in grammar, usage, punctuation, and style—the kind of problems that often trouble even wordsmiths. The handbook also debunks pesky language “rules” that are actually myths. The Book on Writing is one-stop shopping for writers. Read it once, and you’ll be a better writer. Read it often, and you’ll be among the best.

    In this new, innovative overview textbook, the authors put special emphasis on the deep ideas of mathematics, and present the subject through lively and entertaining examples, anecdotes, challenges and illustrations, all of which are designed to excite the student's interest. The underlying ideas include topics from number theory, infinity, geometry, topology, probability and chaos theory. Throughout the text, the authors stress that mathematics is an analytical way of thinking, one that can be brought to bear on problem solving and effective thinking in any field of study.

    The author defines all terms, points out potential pitfalls in algebraic calculation, and makes problem solving a fun activity. New in this edition are painless approaches to understanding and graphing linear equations, solving systems of linear inequalities, and graphing quadratic equations. Barron’s popular Painless Series of study guides for middle school and high school students offer a lighthearted, often humorous approach to their subjects, transforming details that might once have seemed boring or difficult into a series of interesting and mentally challenging ideas. Most titles in the series feature many fun-to-solve “Brain Tickler” problems with answers at the end of each chapter.

    You'll never hit the "reply" button the same way again.Millions of women around the world are meeting men on the Internet, or they've met in person and are corresponding by e-mail. But though e-mail and Net-based dating services have revolutionized the dating landscape, they've created their own pitfalls and challenges. Women need new strategies that will improve their chances of capturing Mr. Right. Boasting the same time-tested formula and romantic spirit that made The Rules an international bestseller and launched thousands of women down the path to committed relationships, The Rules for Online Dating shows all women -- regardless of age, status, or computer savvy -- how to use electronic communication to relate to men in a way that maintains self-esteem and leads to a healthy relationship. Here is a comprehensive list of dos and don'ts that will help every woman conduct an e-courtship safely and successfully; find and keep the interest of suitable mates; and save time, energy, and potential heartache by weeding out dead wood. The Rules for Online Dating takes women through the process -- step by step, Rule by Rule -- to the ultimate goal: a relationship based on mutual attraction, interest, and respect.