Every company lives on it; no manager can control it. Everyone must learn to deal with it.Now, Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that helped guide the high-tech revolution, explores the new management paradigms that will guide businesses in the twenty-first century, showing them how to survive and thrive on the fault line.In this long-awaited new book, Moore turns his attention to the most important question for businesses: How can companies that rose to prominence prior to the age of the Internet manage for shareholder value now that the Internet is upon us?The old management truths are dead. Business models that worked admirably until the last decade of the twentieth century must be replaced. The dotcoms are invading every sector of commerce, overturning established relationships, reengineering markets, attacking long-established price points, and disintermediating longstanding institutions.What should management do when it is under direct assault from companies no one ever heard of even a few years ago?In a book that will reset the management agenda in the age of the Internet, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change. He prescribes a new agenda for management teams that includesNew strategies for achieving and sustaining competitive advantageNew metrics to keep management teams on course with these strategiesA specific blueprint for how the blue-chip companies can meet the challenge of the dotcomsModels of organizational change for each stage of market developmentThe crucial role of declaring a culture inenabling swift response to global changeToday practically every company, whether inside the high-tech sector or not, is living on the fault line. By synthesizing his groundbreaking earlier work on the dynamics of technology-based markets with a new focus on managing publicly held corporations for shareholder value, Geoffrey Moore provides a highly prescriptive guide for any company struggling to manage the disruptive forces of the new economy.In Crossing the Chasm and Inside the Tornado, Moore created a new language for navigating the technology adoption life cycle. In Living on the Fault Line, he once again offers a brilliant set of navigational tools to help meet today's defining management challenge-managing for shareholder value in the age of the Internet.

    I bought this book just to make sure I wasn't missing anything, but it blew me away."-- Scott Sigler, # 1 bestselling author"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."-- Dave Taylor, author: 'Growing Your Business with Google'"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."-- Steve O'Keefe, author: 'Publicity on the Internet'"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."-- Marion Gropen, president, Gropen AssociatesHere's what's inside the book:... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . .

    The ancient Greeks gave birth to democracy, a political system frequently used and considered by some as the best form of government. Great minds from Greece also made incredible and vital discoveries such as the water mill, the basics of geometry and using medicine to cure illness. The ancient Greek philosophers laid the groundwork for a whole new field of thought and study. Ancient Greece offered the foundation of the Olympic games, which still run regularly today. Particularly famous historical figures such as Alexander the Great and Cleopatra also had ties to and roles during Greek history, through the course of wars and empire expansion. Given the influence of Ancient Greece, as you learn about this time and place, you will learn about your history and the origins of the people, places, and institutions you likely regularly studied in school. Starting in the Dark Ages, this book will take you on a captivating journey through the darkness, democracy, discovery, and development of Western Civilization. Some of the topics covered in this book include: Dawn of the Dark Ages From Darkness to Democracy Olympic Origins Greece Grows from War to War The Fight for Democracy The Peloponnesian War Enter Alexander the Great Great Minds of Ancient Greece Roman Take-Over Cleopatra and her Consorts Hadrian’s Travels Gothic Raids on Greece Rise of Christianity End of Antiquity And much more! Scroll to the top and select the "BUY NOW" button for instant download

    A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

    In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list. The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform. You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.

     By mastering the Amazon Selling System in this book, you will be able to easily tap into the opportunities on Amazon, and create an additional $1K - $10K a month in passive income. This book will teach you the highly sought after secrets of how to identify highly popular products, and then transform them into your own special brand, which customers will pay a lot of money for. In this book you will learn How to: Identify Desirable Products People Want to Buy. Create a Unique Brand that People will Remember. Find High Quality Product Sources that will Support Your Thriving Amazon Business. Create High Converting Amazon Listings that will Emotionally Compel Customers to Buy Over and Over. Create the Most Profit Possible with the Least Amount of Expense. Test and Validate Your Product to Guarantee your Success. Effectively Manage Your Inventory and Fulfill Orders with Little Effort. Provide Outstanding Customer Satisfaction and Motivate Customers to Buy More. Get Abundant Reviews from Raving Fan Customers. Automate the Process so that You Can Sell Products While You Sleep. Expand Your Amazon Selling Business and Make 6 or 7 Figures a Year. By the time you finish this book, you will have all the tools, resources, and a simple, yet effective system to make an extra $1000 - $10,000 a month. So Get Your Copy Now and Start Making Money on Amazon Today!

    More comprehensive than ever before--and now 1,000 pages--this revised edition describes the insider dynamics at hundreds of U.S. and Canadian publishers, with hundreds of names and specialties for book acquisition editors. Nearly 200 of the most powerful literary agents reveal invaluable tips, as if they were having a private conversation with a special friend. With detailed information on what to do (and what not to do) to break the code, break down the walls, and get that first book, second book, or thirtieth book published, bought and read, Jeff Herman's Guide is the go-to source for writers everywhere.

    Maybe you’re stuck in a boring industry. Maybe your boss likes to slam doors. The truth is that many smart, motivated people would quit in a heartbeat if they weren’t afraid of the financial risks…and, well, the unknown. Whether you want to upgrade your 9-5 or start your own company, Robbie Abed presents a foolproof strategy to find a better job—without stressing, worrying your family, or losing money. You’re talented. Talent is in high demand. You just have to know where to look. In this accessible handbook, full of anecdotes, stories, and tips, you’ll learn how to reconnect with your interests, sharpen your talents, build a network, experiment with ideas for next steps, elicit job offers, and negotiate for higher salaries than your last. Oh, and how to quit your job with aplomb (goodbye email template included). You’ve been miserable for long enough. Look at it this way: hating your job might be the best thing that could’ve happened to you. It’s a kick in the pants to learn survival skills for the coming jobpocalypse. As our machines get smarter, robots, cognitive machines, and the simple software on your computer will render old jobs obsolete. In other words, there is no such thing as job security. The goal of this book is twofold: to help you get out before the music stops, and to teach you skills to find a job you love. Not just once, but anytime, anywhere, in any economic climate, with almost any salary goal. You didn’t hear that wrong.

    It wastes no words, and it has a rhythm that only confident stylists achieve." Just as stent and laparoscopy are surgery terms of art, show and tell are writing terms of art. They refer to a technique that novelist Robert Sawyer says is “among the hardest for beginners to master.” Showing rather than telling is the single most important skill for powerful sentence-by-sentence writing. This lesson sets out what showing and telling mean, and illustrates how to consistently show rather than tell, and will result in your writing becoming more compelling and engaging for the reader. "Thayer writes a vivid tale," the Cleveland Plain Dealer said. This lesson will help you write your own vivid tale.

    36 pages of chapter summaries, quotes, character analysis, themes, and more – everything you need to sharpen your knowledge of On Writing: A Memoir of the Craft. This detailed literature summary also contains Topics for Discussion and a Free Quiz on On Writing: A Memoir of the Craft by Stephen King.

    His reporting about Enron’s bankruptcy and the controversy surrounding it was being used by NPR, he was hot on the trail of a possible connection to an Army Secretary, and he was one of the few reporters granted an interview with Enron President Jeff Skilling. And then it all came crashing down.When Salon was forced to take down Leopold’s article about Army Secretary Thomas E. White’s role in the Enron bankruptcy, his world began to unravel. Ostracized from the mainstream media, slipping into a deep depression, with no prospects on the horizon, Jason Leopold was forced to start from scratch.News Junkie is Jason’s story, an addict to the core, he traded an early life of drugs and crime for the equally addictive world of breaking news. From the top of the reporting world to its dregs and back again, Leopold takes us on a journey through some of the biggest events of the recent past, all the while letting us into his inner struggles.With an unforgettable array of characters, from weepy editors and love-starved politicos to steroid-pumped mobsters who intimidate the author into selling drugs and stolen goods, News Junkie shows how a man once fueled by raging fear and self-hatred transforms his life, regenerated by love, sobriety and a new, harmonious career with the media.

    A book so raw it was banned in one small city in Iowa. If you are thinking about self-publishing or you just want to know all the juicy insider scoop this is a must read.

    In leader David Miscavige's inner sanctum, they built their mental prison as they melded into its radicalized lifestyle where danger, captivity and abuse were normalized. After three escapes, Karen chose between two unbearable options. Escaping Scientology Part I sweeps you into the lives of two young adults filled with hope and love as designer Karen and her award-winning musician-composer husband Peter overcome obstacles to succeed in the music and fashion industries together. Scientology re-focuses their goals toward the importance of clearing the planet and recruiting celebrities to build Scientology's social capital. Karen portrays the basic beliefs of Scientology that led to her radicalization into the Sea Org at the Celebrity Centre, a fortress where artists aspire to achieve greatness while attaining spiritual freedom through L. Ron Hubbard’s teachings. Karen shows how celebrities are lured into Scientology and develop a co-dependent relationship from which few break out. Part II reveals Karen as a flawed and complex woman when she and Peter move to the secretive International Management headquarters, where they join 800 fanatical Sea Org members that made billion-year commitments to make this a Scientology world without war, criminality, or insanity. Karen finds the dystopian outpost and its global operations to be proof that Time magazine’s 1991 article, “The Thriving Cult of Greed and Power” captures the essence of Scientology’s mindset, that she describes as “war is everything and everything is war.” She is no passive victim as she attempts to stay in the driver’s seat and keep their marriage intact while fighting the pressures of the Int base culture that attempt to break them apart. Scientology goes under “Cruise Control” as Miscavige becomes obsessed with his biggest trophy, Tom Cruise, and stiffens his control and abusive punishment methods on the Int base staff. Karen rebels against regulations and spends time in Scientology’s prison camp. After two attempts to escape the Int base, she is trailed by security guards and coerced into returning. Failing to escape, she questions the evidence of her own senses, and makes a mind-twisting re-commitment to become the best version of a Sea Org member she can be. Karen carves out a world she can live within as she is promoted into the highest echelons of management, appointed by the Chairman of the Board RTC to Int Management Public Relations Officer and later to take charge of the image of Sea Org staff internationally from the Int Finance Office. While working on special projects under David and Shelley Miscavige, she travels to Scientology bases around the world where she sees human rights violations set in place by Hubbard’s policies that cause her to conclude Scientology is a for-profit business that builds billions of dollars of assets on the backs of Sea Org slave labor, while hiding behind the banner of the First Amendment, claiming benefits and protection as a non-profit religion. The epilogue of Part III portrays the mind-wrenching process of physical escape, and psychological anguish as Karen plies herself out of Scientology’s grip and endures its cruel disconnection policy. She re-acclimates herself to life on the outside while, brick by brick, she disassembles the walls of the mental prison she had built, and survives with the help of her accomplice and the love and support of her family. Karen's narrative memoir shows that Scientology's plan, authored by L.

    A compendium of human wisdom culled from the world’s celebrated--and anonymous --minds, from Confucius and Shakespeare to Maya Angelou and Woody Allen.

    An author blog doesn't have to follow the rules that monetized business blogs do. This book teaches the secrets that made Anne R. Allen a multi-award-winning blogger and one of the top author-bloggers in the industry.And you'll learn why having a successful author blog is easier than you think.Here are some things you'll learn in this book:1) How an author blog is different—and easier to maintain—than a business blog2) What authors should blog about at different stages of their careers3) Choosing the right blog topics for your genre and audience4) How one type of blogpost can build your platform quickly5) Basic SEO tips that don't make your eyes glaze over with tech jargon6) How to write headers that will grab the attention of Web surfers 7) How to keep your audience by learning the tricks of content writing8) Essential blog and social media etiquette rules9) What happens to your blog when you die?