Stuck in a rut, baseball was dying. Then Steinbrenner bought the Yankees, a second-division club with wife-swapping pitchers, leaving the House That Ruth Built not with a slam but a simper. He vowed not to interfere—before soon changing his mind. Across town, Tom Seaver led the Mets’ stellar pitching line-up, and iconic outfielder Willie Mays was preparing to say goodbye. For months, the Mets, under Yogi Berra, couldn’t get it right. Meanwhile, the A’s were breaking a ban on facial hair while maverick owner Charlie Finley was fighting to keep them underpaid. But beneath the muttonchops and mayhem, lay another world. Elvis commanded a larger audience than the Apollo landings. A Dodge Dart cost $2,800, gas was a quarter per gallon. A fiscal crisis loomed; Vietnam had ended, the vice president resigned, and Watergate had taken over. It was one of the most exciting years in the game’s history, the first with the designated hitter and the last before arbitration and free agency. The two World Series opponents went head-to-head above the baby steps of a dynasty that soon dwarfed both league champions. It was a turbulent time for the country and the game, neither of which would ever be the same again.

    It's not likely to be advice you'll hear from anyone else. It is only about an hour to read, but the concepts will ring in your ears for years. [From the Book's Introduction] Many people have been incredibly generous to me throughout the first decade of my career. To return that good karma, I try to pay it forward… to be open and available for people who ask me for insight or advice or just have questions about where to go next. I find myself having many conversations about career decisions. Recently, many of these conversations have repeating many of the same pieces of advice. Over the years I’ve gotten enough positive feedback that publishing these thoughts seems worthwhile. After our conversations I’m often told that this advice was unique, counterintuitive, and valuable. That is a high compliment. And if more people would think the same, then I should put these thought somewhere more scalable and accessible. So, I’ve written them down here.

    This book is built around the idea that students must study the discipline of psychology as a whole, that the sub-disciplines are intricately connected, and that human behavior is best understood by exploring its functioning state in addition to its potential dysfunctions.

    

    Graphs are not included, but both the graphs and the concepts behind them are explained; only basic math is included, and you can even skim over the math and still come away with an understanding of the concepts; statistics is not included at all.BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE is an easy way to learn concepts relating to economics and the economy. It is a product of thousands of hours spent online, teaching basic concepts in economics to hundreds of students worldwide over the course of the past several years. From back and forth communications, I have discovered the explanations for the concepts that students find easiest to understand, as well as the areas that most often get misunderstood and under-emphasized.I have worked with students located throughout the United States and from many different countries, on six different continents; students from many different school systems with different points of emphasis; students with different levels of knowledge, different backgrounds, and different levels of interest in the subject. I have received numerous comments and testimonials regarding the teaching methods that I incorporate in BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE.The subject matter included in BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE comes from a compilation of many different textbooks at the introductory and intermediate levels. My goal was to include every subject in economics that normally will be found in an introductory level textbook of economics, microeconomics, or macroeconomics. Since different school systems, different classroom instructors, and different textbooks cover a slightly different combination of topics, BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE is a little more comprehensive than most single introductory textbooks of economics. Some of the topics will be found in introductory classes in some schools, but in intermediate-level classes in other schools.

    Tough, revealing and hilarious - this is long-awaited life story of poker legend Dave 'Devilfish' Ulliott. The most successful British player in poker history, and one of only a few to crack America. He takes us on the rollercoaster ride of a pro-gambler's life, never dodging the dangers, failures and fights. From a council estate in Hull to a penthouse suite in Las Vegas; from cracking safes to parties at the Playboy mansion; and, from losing $700,000 in a day to TV's Late Night Poker triumph. Devilfish has seen it all, done it all, survived defeat, tasted victory, walked through fire, and still come out cracking jokes. And over five million quid ahead. Welcome to the high life and high times of the Devilfish.

    To pay for them, they spend more than they earn and carry record levels of debt. In a book that explores the very meaning of happiness and prosperity in America today, Robert Frank explains how increased concentrations of income and wealth at the top of the economic pyramid have set off "expenditure cascades" that raise the cost of achieving many basic goals for the middle class. Writing in lively prose for a general audience, Frank employs up-to-date economic data and examples drawn from everyday life to shed light on reigning models of consumer behavior. He also suggests reforms that could mitigate the costs of inequality. Falling Behind compels us to rethink how and why we live our economic lives the way we do.Copub: Russell Sage Foundation

    I saw men succeed and more men fail. I always wondered where the difference lay."What separates the good from the truly great players? How do football managers get the best out of their team? How do you come back from a crushing defeat to win?In an inspirational, funny and thought-provoking new book, The Secret Footballer teams up with The Secret Psychologist to crack the secrets of success and share with us the tricks and tips that keep the top players at the top of their game. Exploring the winning mindset from confidence to concentration, exposing the successes, the failures and the frauds, this book will shock and entertain. And while most of us will never dribble like Messi or strike like Suarez, we can learn to think like them.How To Win is the thinking fan's handbook for those who want to win. At football or at life.

    But with the proper advice, these "hardgainers" definitely can realize their fitness goals. In Scrawny to Brawny, the authors draw on their years of practical experience as private strength and nutrition coaches to provide hardgainers with:o A progressive, state-of-the-art program that optimizes results with shorter, less frequent workouts that maximize compound exerciseso A unique, action-based perspective on nutrition that shows how to prepare quick muscle-building meals and snacks-and how to take advantage of several critical times in the day when muscle growth can be stimulated by food intakeo Vital information on how to identify and fix any weak links in their physiques that may be precursors to injuryDesigned not only for frustrated adult hardgainers but also-with its strong anti-steroid message-a terrific book for the large teen market, Scrawny to Brawny - by Michael Mejia and John Berardi - fills a significant gap in the weight-lifting arsenal.

    Schwartz tells the epic story of gambling, beginning with its early emergence from divination rituals and ending with today’s global gaming culture. In a sweeping, rollicking narrative, Schwartz looks at the betting games people have played since the dawn of history, and argues convincingly that gambling has always been a crucial part of the human experience. The book begins with the rolling of knucklebones in prehistoric times, progresses through the casting of lots portrayed in the Bible and sacred Hindu writings, and traces gaming through the heights of the Greek and Roman civilizations. Schwartz continues through the Middle Ages, investigating the mysterious invention of playing cards in twelfth-century China, the birth of the casino and table games such as baccarat in Venice, and the British Empire’s work in spreading gambling throughout the world. Schwartz describes how lotteries financed some of the first American colonies, how gambling prospered in the Civil War and the Old West, how organized crime exploded in the twentieth century by running illegal gambling operations, and how gambling dollars transformed Las Vegas into the world’s number-one tourist destination. Packed with colorful characters from Julius Caesar to Casanova, George Washington to Steve Wynn, Roll the Bones is an all-in history of humanity’s fascination with chance. BACKCOVER: Advance Praise for Roll the Bones “Roll the Bones is a comprehensive and compelling look at the history of risk-taking—a necessary book in our age of plutonium poker, state lotteries, and billion-dollar Internet gaming sites. David Schwartz, a serious historian writing for a general audience, illuminates an urge we feel deep in our cells.” —From the Foreword by James McManus, author of Positively Fifth Street “Simultaneously entertaining, informative, and provocative, Roll the Bones looks through the veils of luxury, elegance, and pleasure that surround mankind’s obsession with lady luck, to give a panoramic view of generations of gamblers, from the Caesars of Imperial Rome to Caesar’s Palace in Las Vegas. Behind the lively narrative is a mass of information on the origin and rules of most popular games of chance, and a thoughtful analysis of the place of gambling in the 21st century.” —Iain Gately, author of Tobacco: A Cultural History of How an Exotic Plant Seduced Civilization “David Schwartz has written a masterful and encyclopedic history of gambling, from hunter- gathering peoples to the tourists on the twenty-first-century Las Vegas Strip. Throughout Schwartz maintains an accessible writing style with plenty of enjoyable anecdotes. Both the professional historian and the average reader will find the work rewarding.” —Larry Gragg, author of Englishmen Transplanted and The Salem Witch Crises “Roll the Bones is an impressive telling of our journey with gambling, from its evolutionary beginnings to today—a great read for both the serious student of gambling history and the merely curious. This book will become the ‘gold standard’ of gambling history.” —Crandell Addington, championship poker legend and member of the Poker Hall of Fame

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Now, Erik Sherman, the New York Times bestselling coauthor of Mookie, profiles key players from that infamous Mets team, revealing never-before-exposed details about their lives after that championship year…as well as a look back at the magical season itself.      Darryl Strawberry, Doc Gooden, Keith Hernandez, Lenny Dykstra, Mookie Wilson, Howard Johnson, Doug Sisk, Rafael Santana, Bobby Ojeda, Wally Backman, Kevin Mitchell, Ed Hearn, Danny Heep, and the late Gary Carter were all known for their heroics on the field. For some of them—known as the “Scum Bunch”—their debauchery off the field was even more awe-inspiring. But when that golden season ended, so did their aura of invincibility. Some faced battles with addiction, some were traded, and others struggled just to keep their lives together.    Through interviews with these legendary players, Erik Sherman offers fans a new perspective on a team that will forever be remembered in sports history.INCLUDES PHOTOSFrom the Hardcover edition.

    You are meant to have a rich life, in every respect, and yet many people are unaware of the power they have within them that directly and effortlessly accesses abundance in all things, including money.In this new book, Rhonda Byrne, author of The Secret, explains how the law of attraction applies specifically to wealth and your relationship with money. By applying the knowledge in The Secret, you can stop money from slipping through your fingers, and eliminate forever the perpetual state of “not having enough money.” You will discover the power you have to bring money to you and to live a life of abundance, where you can be, do, or have anything you want.Subjects covered by Rhonda include personal finance, eradicating a poverty mindset and adopting a wealth mindset, job hunting, career advancement, creating a successful business, and giving and sharing wealth.Rhonda also presents many inspirational real-life stories of people who have used The Secret to attract wealth, build a company, pay off debts, acquire a home, and secure a high paying job.They say money doesn’t grow on trees—but with the knowledge of The Secret to Money Masterclass, you will feel that it actually does, as money starts to come into your life from unexpected places. Financial freedom can be yours, and as you will discover, it is just one thought away!

    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

    Charismatic and charming, volcanic and ruthless, seemingly ambitious and astonishingly successful: Sir Alex Ferguson is all of these things and more, a complex character who has produced - first at Aberdeen and now at Manchester United - two of the most prolific trophy-grabbing machines in the modern game.But what drives him? What has fuelled the desire to transform himself from a poor Glasgow childhood into one of the titans of the modern game? The Boss will be essential reading not just for Manchester United fans and all football followers, but anyone interested in the skills of successful management in general.