And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

    The stories tell how people lived in Japan some two hundred years ago, during the late Edo Period, when traditional technology and culture were at the peak of development and realization, just before the country opened itself to the West and joined the ranks of the industrialized nations. They tell of people overcoming many of the identical problems that confront us today--issues of energy, water, materials, food and population--and forging a society that was conservation-minded, waste-free, well-housed, well-fed and economically robust.From these stories, readers will gain insight into what it is like to live in a sustainable society, not so much in terms of specific technical approaches, but rather, in terms of how larger concerns can guide daily decisions and how social and environmental contexts shape our courses of action. These stories are intended to illustrate the environmentally-related problems that the people in both rural and urban areas faced, the conceptual frameworks in which they viewed these problems, and how they went about finding solutions. Included at the end of each section are a number of lessons in which the author elaborates on what Edo Period life has to offer us in the global battle to reverse environmental degradation. Topics covered include everything from transportation, interconnected systems, and waste reduction to the need for spiritual centers in the home.Just Enough, more than anything else, is about a mentality that pervaded traditional Japanese society and which can serve as a beacon for our own efforts to achieve sustainability now.

    As promoted by enterprises like IBM, Siemens and Cisco Systems, the vision of the "smart city" proposes that this technology can be harnessed by municipal administrators to achieve unprecedented levels of efficiency,security, convenience and sustainability. But a closer look at what this body of ideas actually consists of suggests that such a city will not, and cannot, serve the interests of the people who live in it. In this pamphlet, Everyware author Adam Greenfield explores the ways in which this discourse treats the city as an abstraction, misunderstands (or even undermines) the processes that truly do generate meaning and value — and winds up making many of the same blunders that doomed the High Modernist urban planning of the twentieth century. “Against the smart city” provides an intellectual toolkit for those of us interested in resisting this sterile and unappealing vision, and lays important groundwork for the far more fruitful alternatives to come.

    His pioneering study is informed by the conviction that color is a contingent, historical occurrence whose meaning, like language, lies in the particular contexts in which it is experienced and interpreted.Gage covers topics as diverse as the optical mixing techniques implicit in mosaic; medieval color-symbolism; the equipment of the manuscript illuminator's workshop, the color languages and color practices of Latin America at the time of the Spanish Conquest; the earliest history of the prism; and the color ideas of Goethe and Runge, Blake and Turner, Seurat and Matisse.From the perspective of the history of science, Gage considers the bearing of Newton's optical discoveries on painting, the chemist Chevreul's contact with painters and the growing interest of experimental psychologists in the topic of color in the late nineteenth century, particularly in relation to synaesthesia. He includes an invaluable overview of the twentieth-century literature that bears on the historical interpretation of color in art. Gage's explorations further extend the concepts he addressed in his prize-winning book, Color and Culture.

    It has been extensively updated to reflect the latest thinking on globalization, information technology and urban theory. Classic writings from such authors as Lewis Mumford, Jane Jacobs and Le Corbusier, meet the best contemporary writings of, among others, Peter Hall, Saskia Sassen and Manuel Castells.

    This comprehensive textbook uses a building-block approach that starts with the fundamental principles of system operation and progresses gradually to complex diagnostic and service procedures. Short sentences, concise definitions, and thousands of color illustrations help students learn quickly and easily. This newly revised text provides thorough coverage of the latest developments in the automotive field, including hybrid drive systems, computer network communication, and tire pressure monitoring systems. Organized around the eight ASE automobile test areas, Modern Automotive Technology is a valuable resource for students preparing for a career in automotive technology, as well as experienced technicians who are preparing for the ASE certification tests.

    As they invent new social structures, Neuwirth argues, squatters are at the forefront of the worldwide movement to develop new visions of what constitutes property and community.Visit Robert Neuwirth's blog at: http: //squatterci ty.blogspot.com

    Nearly all of them are talking about expanding. Yet discussions about transit are still remarkably unsophisticated. To build good transit, the discussion needs to focus on what matters—quality of service (not the technology that delivers it), all kinds of transit riders, the role of buildings, streets and sidewalks, and, above all, getting transit in the right places. Christof Spieler has spent over a decade advocating for transit as a writer, community leader, urban planner, transit board member, and enthusiast. He strongly believes that just about anyone—regardless of training or experience—can identify what makes good transit with the right information. In the fun and accessible Trains, Buses, People: An Opinionated Atlas of US Transit, Spieler shows how cities can build successful transit. He profiles the 47 metropolitan areas in the US that have rail transit or BRT, using data, photos, and maps for easy comparison. The best and worst systems are ranked and Spieler offers analysis of how geography, politics, and history complicate transit planning. He shows how the unique circumstances of every city have resulted in very different transit systems. Using appealing visuals, Trains, Buses, People is intended for non-experts—it will help any citizen, professional, or policymaker with a vested interest evaluate a transit proposal and understand what makes transit effective. While the book is built on data, it has a strong point of view. Spieler takes an honest look at what makes good and bad transit and is not afraid to look at what went wrong. He explains broad concepts, but recognizes all of the technical, geographical, and political difficulties of building transit in the real world. In the end,Trains, Buses, People shows that it is possible with the right tools to build good transit.

    Directly in the ship’s path was the Sunshine Skyway Bridge--two ribbons of concrete, steel, and asphalt that crossed fifteen miles of open bay.  Suddenly, a violent weather cell reduced visibility to zero at the precise moment when Lerro attempted to direct the 20,000-ton vessel underneath the bridge. Unable to stop or see where he was going, Lerro drove the ship into a support pier; the main span splintered and collapsed 150 feet into the bay. Seven cars and a Greyhound bus fell over the broken edge and into the churning water below. Thirty-five people died.Skyway tells the entire story of this horrific event, from the circumstances that led up to it through the years-long legal proceedings that followed. Through personal interviews and extensive research, Bill DeYoung pieces together the harrowing moments of the collision, including the first-person accounts of witnesses and survivors. Among those whose lives were changed forever was Wesley MacIntire, the motorist whose truck ricocheted off the hull of the Summit Venture and sank. Although he was the lone survivor, MacIntire, like Lerro, was emotionally scarred and remained haunted by the tragedy for the rest of his life. Similarly, DeYoung details the downward spiral of Lerro’s life, his vilification in the days and weeks that followed the accident, and his obsession with the tragedy well into his painful last years. DeYoung also offers a history of the ill-fated bridge, from its construction in 1954, through the addition of a second parallel span in 1971, to its eventual replacement. He discusses the sinking of a Coast Guard cutter a mere three months before Skyway collapsed and the Department of Transportation’s dire warnings about the bridge’s condition. The result is a vividly detailed portrait of the rise and fall of a Florida landmark.

    

    The Complete Vision Board Kit is a boxed kit containing all the pieces and information the reader would need to create a vision board—a roadmap to success on their own terms.A vision board is a powerful tool that anyone can use to shape an ideal future through the power of intention and visualization. Learning how to vividly imagine your desired results--attracting your perfect soul mate, radiant health, abundant career opportunities, or building personal and community relationships to give back--is the first step on the path to making them happen. Break through unconscious, limiting beliefs and get ready to transform your future now. If you can envision it, you're halfway there! This book will explain and walk you through exactly how to create a vision board in conjunction with how to retrain your brain to actually start believing that you can achieve all your goals and dreams. Then, the universe will work its magic! This is a great personal gift and one your friends and family will love.

    Efforts to secure the American city have life-or-death implications, yet demands for heightened surveillance and security throw into sharp relief timeless questions about the nature of public space, how it is to be used, and under what conditions. Blending historical and geographical analysis, this book examines the vital relationship between struggles over public space and movements for social justice in the United States. Don Mitchell explores how political dissent gains meaning and momentum--and is regulated and policed--in the real, physical spaces of the city. A series of linked cases provides in-depth analyses of early twentieth-century labor demonstrations, the Free Speech Movement and the history of People's Park in Berkeley, contemporary anti-abortion protests, and efforts to remove homeless people from urban streets.

    It is difficult for us now, even with all our engineering and architectural skills, to imagine the extraordinary ways these medieval houses of worship were constructed. Midway through the twelfth century, the building of cathedrals became a crusade to erect awe-inspiring churches across Europe. In their zeal, bishops, monks, masons, and workmen created the architectural style known as Gothic, arguably Christianity’s greatest contribution to the world’s art and architecture. The style evolved slowly and almost accidentally as medieval artisans combined ingenuity, inspiration, and brute strength to create a fitting monument to their God. Here are the dramatic stories of the building of Saint-Denis, Notre Dame, Chartres, Reims, and other Gothic cathedrals.

    All of that can be explained. An attraction to an enigma can't.Adam Chadwick is the biggest puzzle of all. He's a stranger in town, and he won't tell Emma about his past. Is he behind the attacks at the old Victorian mansion? Or is something more sinister happening?

    We need to move away from the definition of function as utility, she argues, to align it with how function is defined in mathematics, biology or music. Form, on the other hand, should be considered not only in the way buildings are produced, but also how they perform sensorially. Function and form, considered together in architecture, stand in opposition to the dualism which defined our approach to the built environment throughout the twentieth century. This book provides a thought-provoking account of the challenges facing the 21st century built environment, and an enlivened awareness of the wider possibilities of architectural form.