The Back of the Napkin: Solving Problems and Selling Ideas with Pictures


Dan Roam - 2008
    Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

The Vignelli Canon


Massimo Vignelli - 2010
    He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.

Affordable Interior Design: High-End Tips for Any Budget


Betsy Helmuth - 2019
     Homeowners and renters of all means dream of having a beautiful home. The media makes it look so easy, but many of us have less to work with and still long to live in style. Affordable Interior Design makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for choosing colors, creating a gallery wall, how to use accent tables, entry benches, rugs, and more! Helmuth has shared her affordable design advice and step-by-step approaches with millions through live teaching workshops, guest columns, television appearances, and interviews. Now, she has distilled her expertise into this practical guide. The chapters follow her secret design formula and include creating a design budget, mapping out floor plans, selecting a color palette, and accessorizing like a stylist. It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!

The Art of the Disney Princess


Glen Keane - 2009
    Ariel, Aurora, Belle, Jasmine, Snow White, and Cinderella are newly incarnated in water color, pastel, oil paint, colored pencil, mixed media, and computer graphics pieces that range from the traditional to the unconventional. This artwork has been created especially for this museum-quality book, which is sure to delight art lovers, Disney collectors, and any prince or princess who ever believed that fairytales do come true.

Remaking the World: Adventures in Engineering


Henry Petroski - 1997
    . . . [He] takes us on a lively tour of engineers, their creations and their necessary turns of mind."   --Los Angeles TimesFrom the Ferris wheel to the integrated circuit, feats of engineering have changed our environment in countless ways, big and small. In Remaking the World: Adventures in Engineering, Duke University's Henry Petroski focuses on the big: Malaysia's 1,482-foot Petronas Towers as well as the Panama Canal, a cut through the continental divide that required the excavation of 311 million cubic yards of earth.        Remaking the World tells the stories behind the man-made wonders of the world, from squabbles over the naming of the Hoover Dam to the effects the Titanic disaster had on the engineering community of 1912. Here, too, are the stories of the personalities behind the wonders, from the jaunty Isambard Kingdom Brunel, designer of nineteenth-century transatlantic steamships, to Charles Steinmetz, oddball genius of the General Electric Company, whose office of preference was a battered twelve-foot canoe. Spirited and absorbing, Remaking the World is a celebration of the creative instinct and of the men and women whose inspirations have immeasurably improved our world."Petroski [is] America's poet laureate of technology. . . . Remaking the World is another fine book."   --Houston Chronicle"Remaking the World really is an adventure in engineering."--San Diego Union-Tribune

Drawn In: A Peek into the Inspiring Sketchbooks of 44 Fine Artists, Illustrators, Graphic Designers, and Cartoonists


Julia Rothman - 2011
    Artists use these journals to document their daily lives, produce their initial ideas for bigger projects, and practice their skills. Using a variety of media from paint to pencil to collage, these pages can become works of art themselves. They often feel fresh and alive because they are first thoughts and often not reworked. These pages capture the artist's personalities along with glimpses of their process of working and inspirations.In Drawn In, you can take a peek inside the sketchbooks of 44 high-profile, amazingly talented artists as they discuss their collections and how they use them. Featuring a spectrum of creators from illustrators and fine artists to graphic designers and cartoonists, this books offers an inside, full-color glimpse into pages filled with pencil and pen sketches, thumbnail drawings, unpublished comics, elaborate collages, loose clippings, and much more. Become inspired by these incredible artists and the pages they share in Drawn In!

Basics of Web Design: HTML5 & CSS3


Terry Felke-Morris - 2011
    "Basics of Web Design: HTML5 and CSS3, 2e "covers the basic concepts that web designers need to develop their skills: Introductory Internet and Web concepts Creating web pages with HTML5 Configuring text, color, and page layout with Cascading Style Sheets Configuring images and multimedia on web pages Web design best practices Accessibility, usability, and search engine optimization considerations Obtaining a domain name and web host Publishing to the Web

Visible Signs: An Introduction to Semiotics


David Crow - 2003
    By examining text and image in advertising, as well as “high art†versus “popular culture,†it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).

M.C. Escher: The Graphic Work


M.C. Escher - 1954
    Escher was born in 1898 in Leeuwarden (Netherlands). He received his first drawing lessons during secondary school from F.W. van der Haagen, who also taught him the block printing, thus fostering Escher's innate graphic talents. From 1912 to 1922 he studied at the School of Architecture and Ornamental Design in Haarlem, where he was instructed in graphic techniques by S. Jessurun de Mesquita, who greatly influenced Escher's further artistic development. Between 1922 and 1934 the artist lived and worked in Italy. Afterwards Escher spent two years in Switzerland and five in Brussels before finally moving back to Barn in Holland, where he died in 1972. M.C. Escher is not a surrealist drawing us into his dream world, but an architect of perfectly impossible worlds who presents the structurally unthinkable as though it were a law of nature. The resulting dimensional and perspectival illusions bring us into confrontation with the limitations of our sensory perception. About the Series: Each book in TASCHEN's Basic Art series features:a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions

Creative Journaling: A Guide to Over 100 Techniques and Ideas for Amazing Dot Grid, Junk, Mixed-Media, and Travel Pages


Renee Day - 2020
     With 52 projects, from crafting colorful pages for dot grid, junk, mixed-media, and travel journals to making your own washi tape, tabs, and paper, you’ll soon have the best-looking journals around. Author Renee Day of the popular Instagram @thediyday takes you on an artistic adventure, guiding you with step-by-step photos and instruction, as you learn how to incorporate amazing DIY ideas into your daily planning! You’ll learn to work with a variety of materials—acrylic paint, brush pens, stencils, stamps, 3D gloss gel, scrap paper, and more—as you personalize your stuff, making things uniquely you.  Going beyond basic tools, this stunning book offers tips, tricks, and creative ways to transform journals and hardcover books into treasured keepsakes, including:Ornamental letteringPersonalized habit trackersColorful calendarsDecorative headers and cover pagesCustomized productivity and bucket listsInspiring artworkGratitude logsUnique planning pagesEven if you have a limited amount of time or supplies, you can create eye-catching journal layouts. It’s time to get creative!

Visual Thinking: Empowering People and Organisations through Visual Collaboration


Willemien Brand - 2017
    A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engage­ment. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ideas, fosters collaboration, jump-starts co-creation and boosts innovation.This book will help brush aside misconcepti­ons that may have prevented you using these techniques in your workplace. You don't need Van Gogh's artistic talent or Einstein's intelli­gence to harness the power of visual thinking and make your company more successful.With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start gene­rating change by integrating visual communi­cation into your business setting.

Everyday Matters


Danny Gregory - 2003
    Their baby, Jack, was ten months old; life was pretty swell. And then Patti fell under a subway train and was paralyzed from the waist down. In a world where nothing seemed to have much meaning, Danny decided to teach himself to draw, and what he learned stunned him. Suddenly things had color again, and value. The result is Everyday Matters, his journal of discovery, recovery, and daily life in New York City. It is as funny, insightful, and surprising as life itself.

Why Knot? How to Tie More Than Sixty Ingenious, Useful, Beautiful, Lifesaving, and Secure Knots!


Philippe Petit - 2013
    Petit is the perfect teacher" in this fascinating, educational volume on knot-tying--an art and science that has held civilization together (The Wall Street Journal).Philippe Petit is known for his astounding feat of daring when, on August 7, 1974, he stepped out on a wire illegally rigged between the World Trade Center's twin towers in New York City. But beyond his balance, courage, and showmanship, there was one thing Petit had to be absolutely certain of--his knots. Without the confidence that his knots would hold, he never would have left the ground. In fact, while most of us don't think about them beyond tying our shoelaces, the humble knot is crucial in countless contexts, from sailing to sports to industrial safety to art, agriculture, and more.In this truly unique book, Petit offers a guide to tying over sixty of his essential knots, with practical sketches illustrating his methods and clear tying instructions. Filled with photos in which special knots were used during spectacular high-wire walks, quirky knot trivia, personal anecdotes, helpful tips, magic tricks, and special tying challenges, Why Knot? will entertain and educate readers of all ages."In reading Philippe's book we are cogently reminded that without the ability to secure a rope, or tether a goat, or make fast the sheets of a galley, much of the civilization that we take for granted would disappear as easily as a slipknot in the hands of a Vegas conjuror." --Sting, musician and activist"His descriptions are clear, he deploys humor frequently and he makes his points with anecdotes that are colorful and memorable. Explaining the purpose and creation of knots and thanks to those flawless drawings Mr. Petit earns perfect marks." --The Wall Street Journal

Make Your Own Ideabook with Arne & Carlos: Create Handmade Art Journals and Bound Keepsakes to Store Inspiration and Memories


Arne Nerjordet - 2015
    A source of inspiration; a method of organization; a peek inside the chaos and creativity of our own minds. An ideabook can be any one of these, or all of them, or something else entirely: a collection of memories, a way to store recipes or patterns, a genealogical journal, a planner for a wedding or renovation or garden ... The sky is the limit! With Arne and Carlos's wit, style, and trademark handcrafting genius to guide you, learn how you can make and enjoy your own ideabooks--to celebrate, remember, or reach out for all that lies ahead.

Art and Visual Perception: A Psychology of the Creative Eye


Rudolf Arnheim - 1954
    Gestalt theory and the psychology of visual perception form the basis for an analysis of art and its basic elements.