More and more leading businesses today use estimation questions in interviews to test applicants' abilities to think on their feet. Guesstimation enables anyone with basic math and science skills to estimate virtually anything--quickly--using plausible assumptions and elementary arithmetic.Lawrence Weinstein and John Adam present an eclectic array of estimation problems that range from devilishly simple to quite sophisticated and from serious real-world concerns to downright silly ones. How long would it take a running faucet to fill the inverted dome of the Capitol? What is the total length of all the pickles consumed in the US in one year? What are the relative merits of internal-combustion and electric cars, of coal and nuclear energy? The problems are marvelously diverse, yet the skills to solve them are the same. The authors show how easy it is to derive useful ballpark estimates by breaking complex problems into simpler, more manageable ones--and how there can be many paths to the right answer. The book is written in a question-and-answer format with lots of hints along the way. It includes a handy appendix summarizing the few formulas and basic science concepts needed, and its small size and French-fold design make it conveniently portable. Illustrated with humorous pen-and-ink sketches, Guesstimation will delight popular-math enthusiasts and is ideal for the classroom.

    Judy Willis responds with an emphatic yes in this informative guide to getting better results in math class. Tapping into abundant research on how the brain works, Willis presents a practical approach for how we can improve academic results by demonstrating certain behaviors and teaching students in a way that minimizes negativity.With a straightforward and accessible style, Willis shares the knowledge and experience she has gained through her dual careers as a math teacher and a neurologist. In addition to learning basic brain anatomy and function, readers will learn how to* Improve deep-seated negative attitudes toward math.* Plan lessons with the goal of achievable challenge in mind.* Reduce mistake anxiety with techniques such as errorless math and estimation.* Teach to different individual learning strengths and skill levels.* Spark motivation.* Relate math to students' personal interests and goals.* Support students in setting short-term and long-term goals.* Convince students that they can change their intelligence.With dozens of strategies teachers can use right now, Learning to Love Math puts the power of research directly into the hands of educators. A Brain Owner's Manual, which dives deeper into the structure and function of the brain, is also included--providing a clear explanation of how memories are formed and how skills are learned. With informed teachers guiding them, students will discover that they can build a better brain . . . and learn to love math!

    Collected here to keep your wits sharp, The Best Brain Teasers of All Time features the cleverest brain teasers from around the world and throughout history.The Best Brain Teasers of All Time gives you hours of fun-filled entertainment with brain teasers that develop your problem-solving skills in math, logic, and wordplay. Organized as an integrated challenge, these brain teasers build in momentum as they increase in difficulty from classic nursery rhymes to the riddle of the sphinx.The Best Brain Teasers of All Time puts your mind to the test with: 125 Brain Teasers that require no special skills to solve. Plus, each question comes with an optional clue in case you get stumped and a handy answer key in the back to test yourself or play with friends Brain Teasers for Every Level that cater to beginners and advanced masterminds alike, with brain teasers organized by level of difficulty to improve your skills as you move forward Hints of History that provide fun facts and background information for every brain teaser Get ready to sharpen your wit with every “aha” moment. The Best Brain Teasers of All Time is a go-to source for timeless fun and mind-blowing challenges.

    Many of the innovations that we think of as hallmarks of Western science had their roots in the Arab world of the middle ages, a period when much of Western Christendom lay in intellectual darkness. Jim al- Khalili, a leading British-Iraqi physicist, resurrects this lost chapter of history, and given current East-West tensions, his book could not be timelier. With transporting detail, al-Khalili places readers in the hothouses of the Arabic Enlightenment, shows how they led to Europe's cultural awakening, and poses the question: Why did the Islamic world enter its own dark age after such a dazzling flowering?

    Your guide to a higher math score on standardized tests*SATACT(R)ASVABGMAT(R)GRE(R)CBEST(R)PRAXIS I(R)GED(R) And More!Why CliffsNotes?Go with the name you know and trustGet the information you need-fast!About the Contents:IntroductionHow to use this bookOverview of the examsPart I: Basic Skills ReviewArithmetic and Data AnalysisAlgebraPart II: Strategies and PracticeMathematical AbilityQuantitative ComparisonData SufficiencyEach section includes a diagnostic test, explanations of rules, concepts withexamples, practice problems with complete explanations, a review test, and aglossary!Test-Prep Essentials from the Experts at CliffsNotes(R)For more test-prep help, visit CliffsNotes.com(R)*SAT is a registered trademark of the College Board, which was not involved inthe production of, and does not endorse, this product.

    In this revised edition of the great classic, the author expounds both the basic principles and the most complex forms of attack on the king. A study of this masterpiece will add power and brilliance to any chess enthusiast's play. (5 3/4' X 8 1/4', 352 pages, illustrations, index)

    Len Fisher turns his attention to the science of cooperation in his lively and thought-provoking book. Fisher shows how the modern science of game theory has helped biologists to understand the evolution of cooperation in nature, and investigates how we might apply those lessons to our own society. In a series of experiments that take him from the polite confines of an English dinner party to crowded supermarkets, congested Indian roads, and the wilds of outback Australia, not to mention baseball strategies and the intricacies of quantum mechanics, Fisher sheds light on the problem of global cooperation. The outcomes are sometimes hilarious, sometimes alarming, but always revealing. A witty romp through a serious science, Rock, Paper, Scissors will both teach and delight anyone interested in what it what it takes to get people to work together.

    Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives. STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

     This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

    The Clay Mathematics Institute is offering a prize of $1 million to anyone who can discover a general solution to the problem. In this book, Avner Ash and Robert Gross guide readers through the mathematics they need to understand this captivating problem.The key to the conjecture lies in elliptic curves, which are cubic equations in two variables. These equations may appear simple, yet they arise from some very deep--and often very mystifying--mathematical ideas. Using only basic algebra and calculus while presenting numerous eye-opening examples, Ash and Gross make these ideas accessible to general readers, and in the process venture to the very frontiers of modern mathematics. Along the way, they give an informative and entertaining introduction to some of the most profound discoveries of the last three centuries in algebraic geometry, abstract algebra, and number theory. They demonstrate how mathematics grows more abstract to tackle ever more challenging problems, and how each new generation of mathematicians builds on the accomplishments of those who preceded them. Ash and Gross fully explain how the Birch and Swinnerton-Dyer Conjecture sheds light on the number theory of elliptic curves, and how it provides a beautiful and startling connection between two very different objects arising from an elliptic curve, one based on calculus, the other on algebra.

    It features a visual presentation, designed to encourage learning; revised exercises to ensure clarity, balance and relevance; and clear commentary on the difficult subject of critical multivariable calculus topics.

    

    Short-Cut Math is a concise, remarkably clear compendium of about 150 math short-cuts — timesaving tricks that provide faster, easier ways to add, subtract, multiply, and divide.By using the simple foolproof methods in this volume, you can double or triple your calculation speed — even if you always hated math in school. Here's a sampling of the amazingly effective techniques you will learn in minutes: Adding by 10 Groups; No-Carry Addition; Subtraction Without Borrowing; Multiplying by Aliquot Parts; Test for Divisibility by Odd and Even Numbers; Simplifying Dividends and Divisors; Fastest Way to Add or Subtract Any Pair of Fractions; Multiplying and Dividing with Mixed Numbers, and more.The short-cuts in this book require no special math ability. If you can do ordinary arithmetic, you will have no trouble with these methods. There are no complicated formulas or unfamiliar jargon — no long drills or exercises. For each problem, the author provides an explanation of the method and a step-by-step solution. Then the short-cut is applied, with a proof and an explanation of why it works.Students, teachers, businesspeople, accountants, bank tellers, check-out clerks — anyone who uses numbers and wishes to increase his or her speed and arithmetical agility, can benefit from the clear, easy-to-follow techniques given here.

    

    Einstein said that the most incredible thing about our universe was that it was comprehensible at all. As Kitty Ferguson explains, Pythagoras had much the same idea - but 2,500 years earlier. Though known by many only for his famous Theorem, in fact the pillars of our scientific tradition - belief that the universe is rational, that there is unity to all things, and that numbers and mathematics are a powerful guide to truth about nature and the cosmos - hark back to the convictions of this legendary scholar. Kitty Ferguson brilliantly evokes Pythagoras' ancient world of, showing how ideas spread in antiquity, and chronicles the incredible influence he and his followers have had on so many extraordinary people in the history of Western thought and science. 'Pythagoras' influence on the ideas, and therefore on the destiny, of the human race was probably greater than that of any single man before or after him' - Arthur Koestler.