Dennett on decoding the architecture of the "normal" human mindSarah-Jayne Blakemore on mental disorders and the crucial developmental phase of adolescenceJonathan Haidt, Sam Harris, and Roy Baumeister on the science of morality, ethics, and the emerging synthesis of evolutionary and biological thinkingGerd Gigerenzer on rationality and what informs our choices

    Industry experts Jacqueline Nolis and Emily Robinson lay out the soft skills you’ll need alongside your technical know-how in order to succeed in the field. Following their clear and simple instructions you’ll craft a resume that hiring managers will love, learn how to ace your interview, and ensure you hit the ground running in your first months at your new job. Once you’ve gotten your foot in the door, learn to thrive as a data scientist by handling high expectations, dealing with stakeholders, and managing failures. Finally, you’ll look towards the future and learn about how to join the broader data science community, leaving a job gracefully, and plotting your career path. With this book by your side you’ll have everything you need to ensure a rewarding and productive role in data science.

    This book includes everything you need to prepare for the test. The revised second edition contains three brand new model TKT practice tests, new tips for preparing for the TKT, an additional unit on approaches to language teaching tested in the TKT, completely rewritten tasks in every unit, and revised ELT terms and concepts matching the latest Cambridge ESOL TKT Glossary. This best-selling course has been written in collaboration with Cambridge ESOL by a team of experienced TKT writers. It provides a comprehensive and reliable package for TKT candidates, as well as for teachers preparing for other initial teacher training qualifications and those on in-service training programmes.

    We’re told that learning is all self-discipline, that we must confine ourselves to designated study areas, turn off the music, and maintain a strict ritual if we want to ace that test, memorize that presentation, or nail that piano recital.   But what if almost everything we were told about learning is wrong? And what if there was a way to achieve more with less effort?   In How We Learn, award-winning science reporter Benedict Carey sifts through decades of education research and landmark studies to uncover the truth about how our brains absorb and retain information. What he discovers is that, from the moment we are born, we are all learning quickly, efficiently, and automatically; but in our zeal to systematize the process we have ignored valuable, naturally enjoyable learning tools like forgetting, sleeping, and daydreaming. Is a dedicated desk in a quiet room really the best way to study? Can altering your routine improve your recall? Are there times when distraction is good? Is repetition necessary? Carey’s search for answers to these questions yields a wealth of strategies that make learning more a part of our everyday lives—and less of a chore.   By road testing many of the counterintuitive techniques described in this book, Carey shows how we can flex the neural muscles that make deep learning possible. Along the way he reveals why teachers should give final exams on the first day of class, why it’s wise to interleave subjects and concepts when learning any new skill, and when it’s smarter to stay up late prepping for that presentation than to rise early for one last cram session. And if this requires some suspension of disbelief, that’s because the research defies what we’ve been told, throughout our lives, about how best to learn.   The brain is not like a muscle, at least not in any straightforward sense. It is something else altogether, sensitive to mood, to timing, to circadian rhythms, as well as to location and environment. It doesn’t take orders well, to put it mildly. If the brain is a learning machine, then it is an eccentric one. In How We Learn, Benedict Carey shows us how to exploit its quirks to our advantage.  Praise for How We Learn“This book is a revelation. I feel as if I’ve owned a brain for fifty-four years and only now discovered the operating manual.”—Mary Roach, bestselling author of Stiff and Gulp“A welcome rejoinder to the faddish notion that learning is all about the hours put in.” —The New York Times Book Review   “A valuable, entertaining tool for educators, students and parents.” —Shelf Awareness   “How We Learn is more than a new approach to learning; it is a guide to making the most out of life. Who wouldn’t be interested in that?” —Scientific American   “I know of no other source that pulls together so much of what we know about the science of memory and couples it with practical, practicable advice.”—Daniel T. Willingham, professor of psychology at the University of Virginia

    The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    Kirsch, M.D., an Orthopedic Surgeon for the common man. It is the result of 25 years of research into a new and simple exercise to prevent rotator cuff tears and impingement syndrome in the shoulder, as well as treating these conditions and frozen shoulder. Testimonials and research CT scan images are included as well as images of the exercises performed by models and patients.

    Instead of wandering through loads of theory, we will understand CSS more practically so that we can design a webpage using CSS. We have used Notepad for the examples in this book. Alternatively, you can also use Notepad++ or any advanced editor. All that you need to do is copy the code and paste it into Notepad. Upon execution, you will get the output as depicted in the screenshots. Screenshots are provided for each sample code. Coding gets better with practice. The examples in this book are compatible with almost every browser. Instead of using the verbatim code, you can modify the code and see the change in the output, thereby understanding the subtle nuances of CSS. By the end of the book, with practice, you can achieve better things and get more acquainted with CSS.

    In the Mastering Emacs ebook you will learn the answers to all the concepts that take weeks, months or even years to truly learn, all in one place.“Emacs is such a hard editor to learn”But why is it so hard to learn? As it turns out, it's almost always the same handful of issues that everyone faces.If you have tried to learn Emacs you will have struggled with the same problems everyone faces, and few tutorials to see you through it.I have dedicated the first half of the book to explaining the essence of Emacs — and in doing so, how to overcome these issues:Memorizing Emacs’s keys: You will learn Emacs one key at a time, starting with the arrow keys. To feel productive in Emacs, it’s important you start on an equal footing — without too many new concepts and keys to memorize. Each chapter will introduce more keys and concepts so you can learn at your own pace. Discovering new modes and features: Emacs is a self-documenting editor, and I will teach you how to use the apropos, info, and describe system to discover new modes and features, or help you find things you forgot! Customizing Emacs: You don’t have to learn Emacs Lisp to alter a lot of Emacs’s functionality. Most changes you want to make are possible using Emacs’s Customize interface and I will show you how to use it efficiently. Understanding the terminology: Emacs is so old it predates almost every other editor and all modern user interfaces. I have an entire chapter dedicated to the unique terminology in Emacs; how it is different from other editors, and what that means to you.

    The Fourth Edition features detailed coverage of fermentation and a new chapter on food irradiation.

    Hundreds of 3D images take you through each of the body's systems, from skeleton and muscles to the skin and nails. Discover how every aspect of the body functions, how the heart beats, how we breathe, and how the body defends itself. Find out what can go wrong, with descriptions of the ways in which common disorders affect the body's systems.

    From entertainment to politics, from technology to advertising and from science to the business world, understanding and using data is now one of the most transferable and transferable skills out there. Learning how to work with data may seem intimidating or difficult but with Confident Data Skills you will be able to master the fundamentals and supercharge your professional abilities. This essential book covers data mining, preparing data, analysing data, communicating data, financial modelling, visualizing insights and presenting data through film making and dynamic simulations.In-depth international case studies from a wide range of organizations, including Netflix, LinkedIn, Goodreads, Deep Blue, Alpha Go and Mike's Hard Lemonade Co. show successful data techniques in practice and inspire you to turn knowledge into innovation. Confident Data Skills also provides insightful guidance on how you can use data skills to enhance your employability and improve how your industry or company works through your data skills. Expert author and instructor, Kirill Eremenko, is committed to making the complex simple and inspiring you to have the confidence to develop an understanding, adeptness and love of data.

    By encouraging students to question, and teaching students how to test their assumptions, Lilienfeld motivates students to use scientific thinking skills to better understand the complex world of psychology.

    With this practical book, you'll explore text-mining techniques with tidytext, a package that authors Julia Silge and David Robinson developed using the tidy principles behind R packages like ggraph and dplyr. You'll learn how tidytext and other tidy tools in R can make text analysis easier and more effective.The authors demonstrate how treating text as data frames enables you to manipulate, summarize, and visualize characteristics of text. You'll also learn how to integrate natural language processing (NLP) into effective workflows. Practical code examples and data explorations will help you generate real insights from literature, news, and social media.Learn how to apply the tidy text format to NLPUse sentiment analysis to mine the emotional content of textIdentify a document's most important terms with frequency measurementsExplore relationships and connections between words with the ggraph and widyr packagesConvert back and forth between R's tidy and non-tidy text formatsUse topic modeling to classify document collections into natural groupsExamine case studies that compare Twitter archives, dig into NASA metadata, and analyze thousands of Usenet messages

    Here, Sma argues for contact with Earth, to try to fix the mess the human species has made of it. Another Culture citizen, Linter, goes native while Li, who is a Star Trek fan, argues that the whole "incontestably neurotic and clinically insane species" should be eradicated with a micro black hole. The ship Arbitrary has ideas, and a sense of humour, of its own.This limited first edition only includes the novella and no extra collections. It had a print of 400 numbered copies and comes in a slip-case signed by both author and cover artist.

    The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to think differently. In Whiplash, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period: Emergence over AuthorityPull over PushCompasses over MapsRisk over SafetyDisobedience over CompliancePractice over TheoryDiversity over AbilityResilience over StrengthSystems over Objects Filled with incredible case studies and cutting-edge research and philosophies from the MIT Media Lab and beyond, Whiplash will help you adapt and succeed in this unpredictable world.