Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records. Def Jam, Inc. traces the company's incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandals-including The Beastie Boys's departure from the label and Rubin's and Simmons's eventual parting-to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX. Stacy Gueraseva, former editor in chief of Russell Simmons's magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade-and a company-that turned the music world upside down. She takes you back to New York in the '80s, when late-night spots such as Danceteria and Nell's were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge. Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam-a must read for any fan of hip-hop as well as all popular-culture junkies.

    Born in 1908, in The Patch, Chicago, Giancana joined the Forty-Two gang of lawless juvenile punks in 1921 and quickly proved himself as a skilled 'wheel man' (or getaway driver), extortionist and vicious killer. Called up to the ranks of the Outfit, he reputedly held talks with the CIA about assassinating Fidel Castro, shared a girlfriend with John F. Kennedy and had friends in high places, including Sammy Davis Jr., Frank Sinatra, Shirley MacLaine, Marilyn Monroe and, some say, the Kennedys, although he fell out with them.The story of Sam Giancana will overturn many of your beliefs about America during the Kennedy era. If you want to know Giancana's role in the brother's deaths, and more of the intrigue surrounding that of Marilyn Monroe, this book will fill you in on the murky lives of many shady characters who really ruled the day, both in Chicago and elsewhere.

    Less gear. Less anxiety. Less stress. Less fear. A Lesser Photographer is the missing guide you've always wanted to the only gear that really matters: the gear between your ears. In under an hour, you’ll be able to identify the myths you’ve been taught about photography and embrace useful creative habits that will set you apart. Praise for previous editions: “For something beautiful and well-said, check out A Lesser Photographer.” — David duChemin “Amazing read…I really recommend everyone get a copy.” — Chris Marquardt “CJ Chilvers reevaluates what it means to be a photographer in this manifesto. Most of the points apply to virtually any creative endeavor or obsession. ‘The real show is outside the viewfinder.’” — Jim Coudal “I have to say, CJ has a great attitude. If you care at all about photography, he’s a must read.” — Patrick Rhone “Every photographer should follow CJ Chilvers.” — Eric Kim

    All of the cases end in murder. The stories start with The Black Widow of Laporte, Indiana which is the story of.Belle Gunness and her use of the want ads in the early 1900's. We work our way through the 20th century with The French Bluebeard, The Bogeyman, The Torch Murderer, The Bluebeard of Quiet Dell, The Lonely Hearts Killers, It's A Family Affair, The Lonely Hearts Husband Killer, Harv the Hammer and The Glamour Girl Killer. The final section of the book features nine cases where Craigslist ads have resulted in murder. There are more than 80 pictures throughout the book.

    

    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    For years, experts have argued over the tiny details of exactly how they do what they do, and how their various components interact. What's undeniable is that, far more than being just a loudness booster the unique combination of tubes, capacitors, resistors, and transformers in these amps can contribute enormously to the quality of sound derived from any electric guitar. In this thorough and authoritative book, Dave Hunter cuts through the marketing hyperbole, and the blind faith, and supplies all the information you need to choose the right amp, and get the best from it. The book also features exclusively conducted, in-depth interviews with leading figures in the tube amp-building world - including Ken Fischer, Mark Sampson, and Michael Zaite - and even provides full instructions on how to construct your own high-quality tube guitar amp from scratch.

    No matter how much cash or experience you currently have, this book will take you on a journey through buying your first multifamily investment property and give you a framework for turning that into long-term financial freedom. Millionaires are created every day—isn’t it time you joined the ranks? It won’t happen overnight and it won’t always be easy, but The Multifamily Millionaire series will make sure it happens sooner than you ever thought possible! Inside this book, you’ll discover:• How to create a million-dollar net worth in five years using the stack method • The seven different types of small multifamily real estate and which make the best rental properties• How to quickly and accurately analyze your investment, whether its two units or twenty units • Three creative no and low money down strategies that work in any market• A game-changing algorithm for estimating your ongoing repair and reserve expenses • The powerful Multifamily Millionaire Model that illustrates how a million dollars can be created from one single deal• Six off-market acquisition strategies to help you land incredible deals, even in a competitive market• How the BRRRR strategy can help you supercharge your small multifamily portfolio• Detailed instructions for managing your growing portfolio (hint: find five-star tenants!)• And so much more

    Monte Carlo. The ultimate race in the Formula One calendar.When you think of Formula One, you think of Monaco. Once a year, yachts jam the harbour, celebrities fill the stands and luxury sports cars litter the streets as of thousands of people gather from across the world to watch the greatest, and one of the oldest, races in motorsport.Monaco is glamorous, prestigious and seductive. But for the drivers, it is the most demanding race of the year. The narrow streets, tight corners and sharp elevations make it the ultimate test of driving skill. It is physically draining and mentally exhausting.Proposed today, the race would not exist but it remains the jewel in the crown for every Formula One driver. There is simply no other race like it.Win at Monaco and your name is etched in history. You will join the likes of Graham Hill, Jackie Stewart, Ayrton Senna, Alain Prost, Michael Schumacher and Lewis Hamilton.With exclusive interviews and insight from drivers and a wealth of F1 insiders, award-winning sportswriter Malcolm Folley goes behind the scenes to discover what it's really like to drive and live and breathe this iconic circuit. He reveals along the way a unique and definitive portrait of the circuit, and recreates in thrilling detail its most extraordinary weekend, when only three cars finished.

    Jay and his long-time producer Dave Berg would welcome me to the Green Room, and these moments before the show gave us a chance to laugh. Jay and Dave brought a great spirit and a lot of dignity to late-night television."-Mrs. Laura Bush, former First Lady of the United StatesExperience the wacky antics and ground-breaking appearances of The Tonight Show with Jay Leno from a backstage perspective. Gain an insider's view of how Leno changed the face of late-night, inviting not just actors but also journalists and politicos to the show. What happens behind the scenes is sometimes even more revealing than what happens in front of the camera. Serious and shocking, author Dave Berg proves that these memorable moments can still surprise and entertain.Called "the best booker in the business" by Bill O'Reilly, Berg delivered a vast array of high-profile guests, including Barack Obama as the first sitting president to ever appear on a late-night program. Berg tells what really happened during the show's most legendary moments-Hugh Grant's mea culpa, the live Boston show with an inebriated Cheers cast, Jerry Seinfeld's appearance with John F. Kennedy Jr., and Arnold Schwarzenegger's surprise political announcement.

    This book highlights her foster and forever dogs' antics and challenges.A portion of proceeds is donated back to Cocker Spaniel rescue.Excerpt: Nine-year-old Rags was found roaming the streets as a stray. When she landed at the shelter, she needed six baths to free her from the oil in which she was covered. Her little rear had no fur, and the skin in that area was as tough as leather. Her issues were severe, including water-filled blisters on her feet and legs.Poor Rags was the saddest-looking Cocker I had ever seen. Her eyes were downcast and droopy, and the fur around them was gone. She certainly was not very attractive.For many long months we treated Rags with antibiotics, and we bathed her three times a week with medicated shampoo. She was a good patient, never complaining even though she had to soak in the bathtub for 10 minutes each time.Finally, our efforts paid off, and a new dog emerged. At adoption events, people commented on Rags' beauty and her soulful face. This was progress! Now, our task was to convince some special person to look beyond her age...Does Rags find a home? Buy the book to find out!

    His ultimate proposition is that people need to start caring less about everything. Instead, the key to living a good life is in individuals knowing what matters to them and not wasting energy stressing over every little thing. He then proceeds to educate us on how to move forward by going backwards. Manson strongly believes that the endless pursuit of a flawless life, fueled by today's picture-perfect social media standards, is responsible for many of the psychological illnesses that have become rampant. The book culminates in a conclusion that we need to look beyond ourselves, drop the entitled airs, and embrace the ugliness and uncertainties before we can live better lives. This book contains a comprehensive, well detailed summary and key takeaways of the original book by Mark Manson. It summarizes the book in detail, to help people effectively understand, articulate and imbibe the original work by Mark. This book is not meant to replace the original book but to serve as a companion to it Contained is anExecutive Summary of the original book Key Points of each chapter and Brief chapter-by-chapter summaries To get this book, Scroll Up Now and Click on the "Buy now with 1-Click" Button to Download your Copy Right Away! Enjoy this edition instantly on your Kindle device! Now available in paperback and digital editions. Audio book coming soon!! Disclaimer: This is a summary, review of the book "The Subtle Art of Not Giving a F*ck" and not the original book.

    Timothy Treadwell had just been dragged into the alders to be eaten alive, but she was a city girl who was clueless when it came to bear safety and how to survive an attack by one. She could have lived if she had only known what to do.   Adventurer, author, and bush pilot, Tom Hron, who's spent a lifetime flying floatplanes and helicopters in Alaska's and Canada's most dangerous bear country, tells about real-life attacks and relates them to survival. He takes on the so-called experts and tells you what NOT to do. Blacks, browns, grizzlies, and polar bears--he covers them all in 240 spell-binding pages, and what you read may save your life.

    Everything you need to know to get the most bang from your Prime bucks.