We face new challenges every day in our jobs and in our personal lives. Those who can handle change are the most fulfilled. Those who fear change will find it hardest to thrive. As a head teacher, Richard Gerver famously transformed a failing school into one of the most acclaimed learning environments in the world - in just two years. As a hugely popular speaker and author, he now helps individuals and companies to embrace change. This book is his powerful personal reflection on change, full of wisdom and practical insights. Whether you are leading a company through change or looking for a new direction in life, let Richard Gerver be your guide.

    Stephen King, Hemingway, Vonnegut, and Orwell detest it. Herman Melville, Henry James, and Rebecca Solnit love it. But why? When is it effective? Have we been misusing it? Should we even care?In Semicolon, Cecelia Watson charts the rise and fall of this infamous punctuation mark, which for years was the trendiest one in the world of letters. But in the nineteenth century, as grammar books became all the rage, the rules of how we use language became both stricter and more confusing, with the semicolon a prime victim. Taking us on a breezy journey through a range of examples—from Milton’s manuscripts to Martin Luther King Jr.’s “Letters from Birmingham Jail” to Raymond Chandler’s The Big Sleep—Watson reveals how traditional grammar rules make us less successful at communicating with each other than we’d think. Even the most die-hard grammar fanatics would be better served by tossing the rule books and learning a better way to engage with language.Through her rollicking biography of the semicolon, Watson writes a guide to grammar that explains why we don’t need guides at all, and refocuses our attention on the deepest, most primary value of language: true communication.

    You can't write about any topic and expect it will become a best selling eBook. The truth is the Amazon marketplace is full of fickle readers. Most will only read a specific type of nonfiction book. If you're not writing about these topics then no one is going to buy your book. It's that simple!As an expert on niche research, I know what it takes to find proven, profitable markets. I use four free websites to discover where people are spending money. In my book, I show you these sites. Plus I teach you how to find the right niche that matches your background and personal interests.Generate Hundreds Of Book Ideas and Publish Your 1st, 2nd, and 100th Best-Selling Kindle BookThe key to making a killing on Kindle is to follow a publisher's model. You don't succeed with a single title. Your best best is to locate a hidden niche full of hungry buyers who will buy everything you publish. That's how the top authors really make money with Amazon eBooks.My guide details an additional four websites for exploring any market topic. You won't have to guess what people will buy. Instead you'll do a special type of research to decipher the language they use and locate the problems they encounter on a daily basis. In addition, you'll discover the right way to get hundreds of profitable nonfiction book ideas.Discover 7 Secrets Of Highly Effective Kindle AuthorsYou'll need the right philosophy to win at the Amazon game. I've examined top-selling Kindle authors and discovered they have a specific mindset that leads to hundreds of daily sales. My guide details these 7 "highly effective" secrets and shows how you can adopt these winning habits.Use 5 Different Ways To "Hack" AmazonAll the market research in the world won't matter if you pick the wrong market. The only way to publish a best-selling book is to know if it' something Amazon readers will buy.Fortunately I know the secret to determining the profitability of any nonfiction book idea. Specifically I use five tools to "hack" Amazon's algorithm. You'll learn:1. How to determine the average daily sales of any published title2. The quickest way to find related books in your marketplace3. A simple trick for discovering "hidden" book ideas4. My system for turning an unprofitable idea into a title that readers want5. How to use the top selling charts to find what's currently popular in your market.There is a goldmine of information on Amazon. You just need the right tools to do the digging. With my "5 Amazon Hacks," you'll know...within minutes...if you have a best-selling book idea. Then all you have to do is write and publish your title!Would You Like To Know More?Get started right away and locate those best-selling nonfiction book ideas.Scroll to the top of the page and select the 'buy button' now.

    Need to know how to format your résumé for that job application? How do you write a cover letter that will stand out? Wondering how to request a letter of recommendation for graduate school? Trying to craft a get-well note that will really help? How informal is too informal when instant messaging in the office? What do you write on the website for your small business? What should you say in a wedding invitation? Or a divorce announcement?With over 200 how-to entries and easy-to-use models organized into three comprehensive sections on work, school, and personal life, How to Write Anything covers a wide range of topics that make it an essential guide for the whole family.

    Learn the origins of popular phrases in the English language through this exciting book of games perfect for language lovers.Do you know the connection between the expression A HARROWING EXPERIENCE and agriculture, between BY AND LARGE and sailing, between GET YOUR GOAT and horses, or between STEAL YOUR THUNDER and show business? You probably have heard the comparisons HAPPY AS A CLAM, SMART AS A WHIP, PLEASED AS PUNCH, DEAD AS A DOORNAIL—but have you ever wondered why a clam should be happy, a whip smart, punch pleased, and a doornail dead? Through the fifty games included in The Play of Words you'll discover the answers to these questions as well as hundreds of other semantic delights that repose in our marvelous English language.

    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    Find a Job You Love With Your English DegreeWhat do Steven Spielberg, Alan Alda, Barbara Walters, Clarence Thomas, Diane Sawyer, and Stephen King have in common? That's right–they were English majors who now have successful careers.I'm an English Major - Now What? helps English majors and graduates understand their skills and talents so they can find satisfying jobs across a diversity of fields and dispels common fears and misconceptions that English majors will never make good money.In this book, you'll learn:How an English major background can be very marketableHow an English major's skills can be applied to an array of jobs and careers (beyond teaching and writing)How an English major can develop valuable skills and experience through school and extracurricular activitiesYou'll also find answers to common questions such as:Should I go to graduate school? Should I wait?How do I begin a freelancing career?Would I do well in a corporate setting?Authored by a former English major with professional experience across many areas, including corporate communications, journalism, publishing, teaching, and writing, this guide also features more than a dozen interviews with English majors who were able to translate their skills into satisfying careers.

    A tried and tested course over 40 years with proven track record of success, it is ideal in terms of the topics covered and short time taken to learn. It is suitable for schools and colleges in the UK and other Western English speaking countries. This course is a comprehensive and popular course for the teaching of the Qur'anic and Traditional Arabic, originally devised and taught at the renowned Islamic University of Madinah, catering for the non-Arabic speaking students from all over the world. Over the years, this course has enabled students to become competent in their use of the Arabic language and to participate and benefit from scholarly pursuits such as Qur'anic exegesis, Hadeeth, Fiqh, Seerah, History, and classical and modern Arabic literature.Whilst there are now several courses available on the market for the teaching of the Arabic language, the unique features of this particular one are: 1. It is very concise, consisting of only three books, all of which are short but extensive in their coverage. 2. It combines modern Arabic vocabulary with Islamic terminology as used in the Qur'an and the Sunnah. 3. It covers all the essential Arabic grammatical rules in such a way that the student is spared the monotonous task of memorizing them 4. The author presents Arabic as a living and vibrant language and takes examples from Arabic in everyday use, as also from the Qur'an and the Sunnah, so that as the student learns the languages, he also acquires an understanding of hundreds of Qur'anic verses, ahaadeeth, Arabic parables and poetry. This allows the student to become directly involved in the study of the Qur'an and the Sunnah while also acquiring a sound understanding of the Arabic language.

    In the last fifty years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.In The Secret Life of Pronouns, social psychologist and language expert James W. Pennebaker uses his groundbreaking research in computational linguistics-in essence, counting the frequency of words we use-to show that our language carries secrets about our feelings, our self-concept, and our social intelligence. Our most forgettable words, such as pronouns and prepositions, can be the most revealing: their patterns are as distinctive as fingerprints.Using innovative analytic techniques, Pennebaker X-rays everything from Craigslist advertisements to the Federalist Papers-or your own writing, in quizzes you can take yourself-to yield unexpected insights. Who would have predicted that the high school student who uses too many verbs in her college admissions essay is likely to make lower grades in college? Or that a world leader's use of pronouns could reliably presage whether he led his country into war? You'll learn why it's bad when politicians use "we" instead of "I," what Lady Gaga and William Butler Yeats have in common, and how Ebenezer Scrooge's syntax hints at his self-deception and repressed emotion. Barack Obama, Sylvia Plath, and King Lear are among the figures who make cameo appearances in this sprightly, surprising tour of what our words are saying-whether we mean them to or not.

    Now she brings her vast experience, good cheer, and finely sharpened pencils to help the rest of us in a boisterous language book as full of life as it is of practical advice.Between You & Me features Norris's laugh-out-loud descriptions of some of the most common and vexing problems in spelling, punctuation, and usage—comma faults, danglers, "who" vs. "whom," "that" vs. "which," compound words, gender-neutral language—and her clear explanations of how to handle them. Down-to-earth and always open-minded, she draws on examples from Charles Dickens, Emily Dickinson, Henry James, and the Lord's Prayer, as well as from The Honeymooners, The Simpsons, David Foster Wallace, and Gillian Flynn. She takes us to see a copy of Noah Webster's groundbreaking Blue-Back Speller, on a quest to find out who put the hyphen in Moby-Dick, on a pilgrimage to the world's only pencil-sharpener museum, and inside the hallowed halls of The New Yorker and her work with such celebrated writers as Pauline Kael, Philip Roth, and George Saunders.Readers—and writers—will find in Norris neither a scold nor a softie but a wise and witty new friend in love with language and alive to the glories of its use in America, even in the age of autocorrect and spell-check. As Norris writes, "The dictionary is a wonderful thing, but you can't let it push you around."

    Informed by story consultant Lisa Cron's science-based insights into how story structure is built into the architecture of the brain, this guide shows writers how to plumb the nitty-gritty details of their raw idea to organically generate a story scene by scene. Once writers reach the end of Cron's program, they will have both a blueprint that works and plenty of compelling writing suitable for their finished novel--allowing them to write forward with confidence.

    Molinsky and Bill Bliss, is a dynamic, all-skills program that integrates conversation practice, reading, writing, and listening -- all in a light-hearted, fun, and easy-to-use format that has been embraced by students and teachers worldwide. This four-level program promotes native communication between students ... practicing speaking together "side by side." Features of the Third Edition Vocabulary Preview sections in every chapter introduce key words in a lively picture dictionary format. "How to Say It " lessons highlight communication strategies. Pronunciation exercises provide models for practicing authentic pronunciation, stress, and intonation. "Side by Side Gazette" "magazine-style" pages offer feature articles, fact files, vocabulary expansion, cross-cultural topics through photos, authentic listening activities, e-mail exchanges, and humorous cartoons for role-playing. All-new illustrations are lively, light-hearted, and richly detailed to offer students language practice that is contextualized and fun. The core components include Student Books, Teacher's Guides, Activity Workbooks, Activity & Test Prep Workbooks, Communication Games and Activity Masters, audio programs, combined split editions (Student Book and Workbook lessons combined), a testing program, and picture cards.

    Whether you are a native speaker who wants to sharpen their verbal toolkit, or a non-native speaker who wants to learn how to navigate the English language maze, this book will provide you with information and techniques for instant improvement and lifelong learning. Maybe you want to improve your presentation skills. Perhaps you want to tel more interesting and engaging stories. Or maybe you simply want to become more articulate in your day-to-day use of English. Whatever your needs, your goal is to improve your English, and Launch Your English can guide you to do just that. In this book you'll learn how to: • become more creative and descriptive in your English usage • capture people's attention with your vivid and enhanced expressions • break English down into building blocks for easy improvement • select the right word and expression to articulate your thoughts exactly Free resources for students of English -> SirEnglish.com

    It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    It offers a comprehensive guide to all aspects of the English language including idiom, everyday usage and formal syntax. It is suitable for both native English speakers and students of English as a second language and can be used in class, or as a reference and revision book.Develops a strong basis of understanding with core topics such as vocabulary, spelling and syntax covered in clear and accessible languageImproves student's ability to use language effectively through a wide range of exercises and testsReflects its international readership with updated terms and information that are suitable and accesisble for students around the world