This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.

    Her only worries are schoolwork, keeping up with her best friend and whether she should sleep with her boyfriend. Then her adoptive father disappears one winter's day. As she tries to find out why he left her, her past unravels in front of her.

     New managers in creative fields got the job because they were good at being makers--and learned to strategize their time, relationships, and mindset to produce the best creative work possible on their own. But when they're put in charge, the rules change, and they must unlearn their hard-won working habits in favor of new ones, and navigate a minefield of complex relational dynamics with colleagues and bosses. Successful leaders of creative teams have mastered the difficult transition from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off, and provides an indispensable handbook of on-the-ground, tactical advice for new managers of creatives. He draws from interviews with brilliant leaders and his experience consulting in creative organizations to share a wealth of practical advice, including: - Why conflict can be a good thing, and how to manage it in a healthy way. - How to build time and attention buffers to protect your team's ability to do its best work. - How to deal with the imbalance of power on your team, and manage inevitable struggles that arise. - How to create -hunting trails- that will keep your team inspired and motivated to deliver brilliant work. - Why you should still -get your hands dirty-, even as you strive to remove yourself from the work. - Why you should fight to measure value, not time, when evaluating your team's work.

    Writing is hard work and can be difficult to wedge into a frenetic academic schedule.This revised and updated edition of Paul Silvia's popular guide provides practical, light-hearted advice to help academics overcome common barriers and become productive writers. Silvia's expert tips have been updated to apply to a wide variety of disciplines, and this edition has a new chapter devoted to grant and fellowship writing.

    No other guide offers this. Includes over 130 interview questions and answers. Breaks down all interview questions into essential parts. Shows you why interviewers are asking you the question, what the interviewer wants to hear from you, how you should answer it, and then gives you several "real-life" examples of how to answer the question. Covers the STAR method. Includes several behavioral question and answer examples. Covers interview preparation tips. Covers phone interviews and how to prepare for them. Includes 35 questions to ask interviewers. And much more! This guide works for all job interviews. Management, IT, Director, VP, Teachers, Finance, Sales, Accounting, Engineering, Government, Hospitality, Human Resources, Manufacturing, Non-Profit, Administrative, Branding, Health Care, etc.

    And she's seen how a simple message of hope uplifts a life that's left in tatters.In these pages you'll find a daily dollop of Barbara's favorite jokes, heartwarming stories, witty cartoons, and heartache-survival strategies. Share a moment each morning with the Geranium Lady, and soon you, like Barbara, will realize you've been "blessed to be a blessing."

    Sara was a writer, and drinking seemed to be an element of the identity. As a writer, she searched for the story that would define who she was, and her drinking was a part of her. She drank socially at first, with friends or family, at parties, or festivals. She drank at home sometimes, a glass of wine or two. It was when the two glasses of wine turned into two bottles of wine, when her blacked-out drunken behavior began destroying her marriage, when she began combining her drinking with pills - prescribed or otherwise - this is when Sara began to realize she had a problem. It wasn't until she hit her last rock bottom that she understood her story. If she were to continue drinking, her marriage would be over. She knew she had to quit. So she did. Sara quickly learned that sobriety wasn't easy. She had never realized before what a focal point alcohol had been in her life. This new world she was in felt strange and unnatural. Sometimes the daily battle felt impossible. But inside the struggle she found words. One day, she threw on her husband's oversized Nike sweatshirt, drove her daughter to school, and came home to write. The words just poured out of her. Now she had a story. Despite the struggles she faced and still faces, Sara has remained sober. This is her story.

    Lifting North Korea's curtain of self-imposed isolation, this book will take readers inside a society, that to a Westerner, will appear to be from another planet. Subsisting on a diet short on food grains and long on lies, North Koreans have been indoctrinated from birth to follow unquestioningly a father-son team of megalomaniacs.To North Koreans, the Kims are more than just leaders. Kim Il-Sung is the country's leading novelist, philosopher, historian, educator, designer, literary critic, architect, general, farmer, and ping-pong trainer. Radios are made so they can only be tuned to the official state frequency. "Newspapers" are filled with endless columns of Kim speeches and propaganda. And instead of Christmas, North Koreans celebrate Kim's birthday--and he presents each child a present, just like Santa.The regime that the Kim Dynasty has built remains technically at war with the United States nearly a half century after the armistice that halted actual fighting in the Korean War. This fascinating and complete history takes full advantage of a great deal of source material that has only recently become available (some from archives in Moscow and Beijing), and brings the reader up to the tensions of the current day. For as this book will explain, North Korea appears more and more to be the greatest threat among the Axis of Evil countries--with some defector testimony warning that Kim Jong-Il has enough chemical weapons to wipe out the entire population of South Korea.

    But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself. History suggests that tolerance of inequality and failing to control excessive corporate power may prompt the rise of populism, nationalism, extremist politicians, and fascist regimes. In short, as Wu warns, we are in grave danger of repeating the signature errors of the twentieth century.In The Curse of Bigness, Columbia professor Tim Wu tells of how figures like Brandeis and Theodore Roosevelt first confronted the democratic threats posed by the great trusts of the Gilded Age--but the lessons of the Progressive Era were forgotten in the last 40 years. He calls for recovering the lost tenets of the trustbusting age as part of a broader revival of American progressive ideas as we confront the fallout of persistent and extreme economic inequality.

    Wilson has distilled sixty years of teaching into a book for students, young and old. Reflecting on his coming-of-age in the South as a Boy Scout and a lover of ants and butterflies, Wilson threads these twenty-one letters, each richly illustrated, with autobiographical anecdotes that illuminate his career--both his successes and his failures--and his motivations for becoming a biologist. At a time in human history when our survival is more than ever linked to our understanding of science, Wilson insists that success in the sciences does not depend on mathematical skill, but rather a passion for finding a problem and solving it. From the collapse of stars to the exploration of rain forests and the oceans' depths, Wilson instills a love of the innate creativity of science and a respect for the human being's modest place in the planet's ecosystem in his readers.

    Fat, they told us, was the enemy. Then it was salt, then sugar, then cholesterol... and on it goes. Americans listened and they lost -- but not their excess fat. What they lost was their health and waistlines. Americans are the fattest people on earth... and why? Mainly because of the food they eat. In this scientific and revolutionary book, based on Nobel Prize-winning research, medical visionary and former Massachusetts Institute of Technology researcher Dr. Barry Sears makes peak physical and mental performance, as well as permanent fat loss, simple for you to understand and achieve. With lists of good and bad carbohydrates, easy-to-follow food blocks and delicious recipes, The Zone provides all you need to begin your journey toward permanent fat loss, great health and all-round peak performance. In balance, your body will not only burn fat, but you'll fight heart disease, diabetes, PMS, chronic fatigue, depression and cancer, as well as alleviate the painful symptoms of diseases such as multiple sclerosis and HIV. This Zone state of exceptional health is well-known to champion athletes. Your own journey toward it can begin with your next meal. You will no longer think of food as merely an item of pleasure or a means to appease hunger. Food is your medicine and your ticket to that state of ultimate body balance, strength and great health: the Zone.

    

    Arguing that the best way to learn about philosophy is to think about itsquestions directly, Thomas Nagel considers possible solutions to nine problems--knowledge of the world beyond our minds, knowledge of other minds, the mind-body problem, free will, the basis of morality, right and wrong, the nature of death, the meaning of life, and the meaning of words. Althoughhe states his own opinions clearly, Nagel leaves these fundamental questions open, allowing students to entertain other solutions and encouraging them to think for themselves.

    This new edition has been thoroughly revised and updated, with thirty new essays and a new section on anti-globalization movements. The editors have replaced several abstract articles from the first edition with livelier, more accessible essays that reflect the current scholarship. With new case studies, and a more international focus, this second edition is an even better introduction to globalization studies.Fully revised and updated - includes 30 new essays and a new section on anti-globalization movements.Wide-ranging - across economic, political, cultural, and experiential dimensions of social change.Inclusive - covering a wide variety of perspectives on globalization and capturing some of the fault lines in current debates.Stimulating - not only by including well-written, provocative, and contemporary works but also by structuring sections around arguments that serve as connecting themes.

    For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management.