If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    The book became a national bestseller, won a slew of awards, and is soon to be a major motion picture. Get the first draft down quickly! The 90-Day Novel is a day-by-day guide through the process of getting the first draft of your novel onto the page. The 90-Day Novel has been used at the L.A. Writers' Lab over ten years and has helped hundreds of writers complete their work. Some of Watt's students have gone on to become bestselling authors and win major literary awards.The 90-Day Novel is structured into three parts. Part One describes the process of getting your story from imagination to the page and prepares you, through a few simple, powerful writing exercises to access the story within. Part Two is a series of 90 daily letters that will guide you through the hero's journey. Writers often tend to get stuck halfway through, mired somewhere in their "idea" of the story. The 90-Day Novel will show you how and why you got stuck, and how to get to the end of your first draft. Part Three is a compendium of stream-of-consciousness writing exercises designed to access the primal forces in your story, as well as the Structure Questions that will invite up images at key stages in your hero's journey. The 90-Day Novel teaches you how to distill your plot to its nature, and clarifies the mysterious process of assembling vague disparate images into a coherent narrative. Working in this way, story structure (which is often taught as a formula) becomes a springboard, setting you free to explore the far reaches of your imagination. "There are no rules," Watt tells us. "Stay out of your left brain, and let your unconscious do the heavy lifting." The 90-Day Novel clearly articulates the process of marrying the rigor of story structure to the wildness of the imagination, and in the process reminds us of something we so often forget . . . that writing is actually fun. For more information, go to www.lawriterslab.com."For years I have been fascinated by the industry legend of how Alan Watt wrote his masterful novel, Diamond Dogs, in 90 days. Now, at last, he shares his secrets. The 90-Day Novel is smart, insightful, thorough and wise. It's also one of the best books on novel-writing I have ever seen. I feel confident that anyone who takes this program seriously will have a solid manuscript to show for the effort."- David Liss (national bestselling author and Edgar winner of A Conspiracy of Paper)"Let Al Watt take your heart by its hand and get your 90-Day Novel onto the page. It will be the experience of a lifetime."- Viki King (author of How to Write a Movie in 21 Days: The Inner Movie Method)"The 90-Day Novel is the real deal. Alan Watt gets down to it by brilliantly articulating the fusion of the muse to the rigor of story structure. If you've been struggling with your story, or really want to get dangerous on the page, read this book. Follow it, and you will have a first draft in 90 days."- Eric Miles Williamson (Pen finalist for his novel East Bay Grease, and author of Say It Hot) "The 90-Day Novel provides the inspiration, focus, and structure that every novelist needs to finally put down on paper what has been alive inside him, perhaps for years, struggling to get out."- Allison Burnett (author of Christopher, finalist for Pen Center USA's Literary Award in Fiction)"The 90 daily letters are absolutely worth the price of admission. A friendly nudge, a gentle reminder of our commitment, a powerful blast of insight: all serve to boost our flagging morale, or comb out our confusion, or intercede with the bitter fight against our creative impulses."- Mary Shannon (Professor of Creative Writing, Cal State Northridge/90-Day NovelistAbout the AuthorBestselling author Alan Watt has received many awards for his writing, including France's 2004 Prix Printemps (best foreign novel). He founded LA Writers' Lab in 2002. He lectures on the creative process and teaches The 90-Day Novel workshops to writers throughout the world.

    Brian McDonald, an award winning screenwriter who has taught his craft at several major studios, supplies writers with tools to make their work more effective and provides readers and audiences a deeper understanding of the storyteller's art. When people think of a screenplay, they usually think about dialogue-the "visible ink" that is readily accessible to the listener, reader, or viewer. But a successful screenplay needs Invisible Ink as well, the craft below the surface of words. Invisible Ink lays out the essential elements of screenplay structure, using vivid examples from famous moments in popular movies as well as from one of his own popular scripts. You will learn techniques for building a compelling story around a theme, making your writing engage audiences, creating appealing characters, and much more. Praise for Invisible Ink: ..".If I manage to reach the summit of my next story it will be in no small part due to having read Invisible Ink." -Andrew Stanton (cowriter Toy Story, Toy Story 2, A Bug's Life, Monsters, Inc., and cowriter/director Finding Nemo and WALL-E) ..".Brian McDonald uses his deep understanding of story and character to pass on essential truths about dramatic writing. Ignore him at your peril." -Jim Taylor (Academy Award-winning screenwriter of Sideways and Election) ..". I recommend this fine handbook on craft to any writer, apprentice or professional, working in any genre or form." -Dr. Charles Johnson (National Book Award-winning author of Middle Passage) "If you want to write scripts, listen to Brian. The guy knows what he's talking about." -Paul Feig (creator of NBC's Freaks and Geeks, co-executive producer The Office) "With Invisible Ink Brian McDonald has written us a book to keep and heed forever because through the simple, graceful, graspable, original wisdom of it, we might just save our screenwriting lives." -Stewart Stern (Screenwriter of Rebel Without a Cause)

    Using charts, examples, and movies, the author breaks these key elements down into understandable components and walks the reader through the process of laying this foundation in his or her own work.Learn what causes sagging middles and how to fix them, which goals are important, which aren’t and why, how to get your characters to do what they need for your plot in a believable manner, and how to use conflict to create a good story. GMC can be used not only in plotting, but in character development, sharpening scenes, pitching ideas to an editor, and evaluating whether an idea will work.Be confident your ideas will work before you write 200 pages.Plan a road map to keep your story on track.Discovery why your scenes aren’t working and what to do about it.Create characters that editors and readers will care about.

    The better news is that by celebrating the inner strengths and uniqueness of being an "innie" THE INTROVERT ADVANTAGE shows introverts, and the extroverts who love them, how to work with instead of against their temperament to enjoy a well-lived life. Covering relationships, parenting - including parenting the introverted child - socialising, and the workplace, here are coping strategies, tactics for managing energy, and hundreds of valuable tips for not only surviving but truly thriving in an extrovert world.

    Black-&-white illustrations throughout.IntroductionSentences & what we mean by them Words & what kinds of words they areNouns Verbs VerbalsMore on verbs Adjectives & adverbsPronouns Arriving at agreementsPhrases Clauses FragmentsComma splicesThe creation of sentences

    The romance arc is made up of its own story beats, and the external plot and theme need to be braided to the romance arc—not the other way around. Told in conversational (and often irreverent) prose, Romancing the Beat can be read like you are sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure. The way she does with her clients. Some of whom are regular inhabitants of the New York Times and USA Today bestseller lists. Romancing the Beat is a recipe, not a rigid system. The beats don’t care if you plot or outline before you write, or if you pants your way through the drafts and do a “beat check” when you’re revising. Pantsers and plotters are both welcome. So sit down, grab a cuppa, and let’s talk about kissing books.

    Ordinary art. Ordinary art means something like: all art not made by Mozart. After all, art is rarely made by Mozart-like people; essentially-statistically speaking-there aren't any people like that. Geniuses get made once-a-century or so, yet good art gets made all the time, so to equate the making of art with the workings of genius removes this intimately human activity to a strangely unreachable and unknowable place. For all practical purposes making art can be examined in great detail without ever getting entangled in the very remote problems of genius."--from the Introduction

    It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult.) The Story Grid is a tool with many applications: 1. It will tell a writer if a Story "works" or "doesn't work." 2. It pinpoints story problems but does not emotionally abuse the writer, revealing exactly where a Story (not the person creating the Story...the Story) has failed. 3. It will tell the writer the specific work necessary to fix that Story's problems. 4. It is a tool to re-envision and resuscitate a seemingly irredeemable pile of paper stuck in an attic drawer. 5. It is a tool that can inspire an original creation. Shawn Coyne is a twenty-five year book-publishing veteran. He's acquired, edited, published or represented works from James Bamford, John Brenkus, James Lee Burke, Barbara Bush, Dick Butkus, Harlan Coben, Nellie Connally, Michael Connelly, Robert Crais, Ben Crenshaw, Catherine Crier, Brett Favre, David Feherty, John Feinstein, Tyler Florence, Jim Gant, Col. David H. Hackworth, Jamie Harrison, Mo Hayder, William Hjortsberg, Stephen Graham Jones, Jon Krakauer, David Leadbetter, Alan Lomax, David Mamet, Troon McAllister, Robert McKee, Matthew Modine, Bill Murray, Joe Namath, John J. Nance, Jack Olsen, Scott Patterson, Steven Pressfield, Matthew Quirk, Anita Raghavan, Ian Rankin, Ruth Rendell, Jerry Rice, Giora Romm, Tim Rosaforte, William Safire, Dava Sobel, Michael Thomas, Nick Tosches, Ann Scott Tyson, Minette Walters, Betty White, Randy Wayne White, Steven White, and Don Winslow among many others. During his years as an editor at the Big Five publishing houses, as an independent publisher, as a literary agent both at a major Hollywood talent agency and as head of Genre Management Inc., and as a bestselling co-writer and ghostwriter, Coyne created a methodology called The Story Grid to teach the editing craft.

    Whether you're creating perfect professional documents, spectacular school papers, or effective personal letters, you'll find this handbook indispensable. From word choice to punctuation to organization, English teacher Susan Thurman guides you through getting your thoughts on paper with polish. Using dozens of examples, The Only Grammar Book You'll Ever Need provides guidelines for: –Understanding the parts of speech and elements of a sentence –Avoiding the most common grammar and punctuation mistakes –Using correct punctuating in every sentence –Writing clearly and directly –Approaching writing projects, whether big or small Easy to follow and authoritative, The Only Grammar Book You'll Ever Need provides all the necessary tools to make you successful with every type of written expression.

    Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions.This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

    And now Jon Franklin, himself a two-time Pulitzer Prize winner and undisputed master of the great American nonfiction short story, shares the secrets of his success. Franklin shows how to make factual pieces come alive by applying the literary techniques of complication/resolution, flashback, foreshadowing, and pace. He illustrates his points with a close analysis and annotation of two of his most acclaimed stories, so that the reader can see, step-by-step, just how they were created. This lively, easy-to-follow guid combines readability and excitement with the best of expository prose and illuminates the techniques that beginning journalists—and more experienced ones, too—will find immensely helpful:Stalking the true short storyDrafting an effective outlineStructuring the rough copyPolishing like a proand the tips, tools, and techniques that will put your stories on the cutting edge

    Keep them tight and crisp throughout. Conclude them with a wallop.Is the story or novel you've been carrying around in your head the same one you see on the page? Or does the dialogue suddenly sound flat and predictable? Do the events seem to ramble?Translating a flash of inspiration into a compelling story requires careful crafting. The words you choose, how you describe characters, and the way you orchestrate conflict all make the difference--the difference between a story that is slow to begin, flounders midway, or trails off at the end--and one that holds the interest of readers and editors to the final page.By demonstrating effective solutions for potential problems at each stage of your story, Nancy Kress will help you...hook the editor on the first three paragraphs make--and keep--your story's "implicit promise"build drama and credibility by controlling your prose Dozens of exercises help you strengthen your short story or novel. Plus, you'll sharpen skills and gain new insight into...the price a writer pays for flashbacks six ways characters should "reveal" themselves techniques for writing--and rewriting Let this working resource be your guide to successful stories--from beginning to end.

    With more than twenty-five years of experience teaching creative writing between them, Anne Bernays and Pamela Painter offer more than seventy-five exercises for both beginners and more experienced writers. These exercises are designed to develop and refine two basic skills: writing like a writer and, just as important, thinking like a writer. They deal with such topics as discovering where to start and end a story; learning when to use dialogue and when to use indirect discourse; transforming real events into fiction; and finding language that both sings and communicates precisely. What If? will be an essential addition to every writer's library, a welcome and much-used companion, a book that gracefully borrows a whisper from the muse.

    Its hands-on, completely accessible approach walks writers through each stage of the creative process, from the initial triggering idea to the revision of the final manuscript. It is unique in combing the three main aspects of creative writing instruction: process (finding inspiration, getting ideas on the page), craft (specific techniques like characterization), and anthology (learning by reading masters of the form). Succinct, clear definitions of basic terms of fiction are accompanied by examples, including excerpts from masterpieces of short fiction and essays as well as contemporary novels. A special highlight is Alice LaPlante's systematic debunking of many of the so-called rules of creative writing. This book is perfect for writers working alone as well as for creative writing classes, both introductory and advanced.