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Mobile App Marketing And Monetization: How To Promote Mobile Apps Like A Pro: Learn to promote and monetize your Android or iPhone app. Get hundreds of thousands of downloads & grow your app business
Alex Genadinik - 2014
I am an independent mobile app entrepreneur just like you, and I wrote this book to teach you all my strategies for how to: - Get 1,000,000+ downloads from mobile app store marketing - Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App stores) better than most consultants you might consider hiring - Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing - Make money with effective app store monetization to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other strategies used by successful mobile app businesses - Create a successful mobile app business I wrote this book with all my heart and soul. The book draws on my own years of experience building top apps in my niche, promoting apps, making money with my apps, and coaching other app entrepreneurs on how they can make turn their mobile apps into successful businesses. You will be getting the best of all worlds. First, I have very deep hands on experience building and growing my own apps. Second, I have a wealth of experience coaching and observing other app entrepreneurs whose experiences and aspirations are probably very similar to yours. In this book you get all the insights from me making my own apps a success, and the insights of the cumulative experiences of the people I've coached. This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. All suggestions in this book are based on my own experiences promoting my own problemio.com business apps which at the point of latest revision of this book have cumulative 1,000,000+ downloads, and insights of me having coached over 100 other app entrepreneurs. I am an independent mobile application developer and mobile application entrepreneur just like you. I am not a multi-million dollar app development studio or a big company. If you are an independent app developer just like me, you can use the mobile application marketing strategies that I outline in this book. Many of the strategies are simple and effective, and you can begin working on them as early as today. The book contains over 20 strategies to promote your apps. They all worked for my apps and they will help you grow your app to its highest potential. After growing your app, you will be able to make good money from your app, and achieve the goals that you have for your app business. Get the book now, and become a pro at app store marketing (app store SEO which is otherwise known as ASO), and start increasing your app downloads and revenue today!
In the Plex: How Google Thinks, Works, and Shapes Our Lives
Steven Levy - 2011
How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.
Idea Man
Paul Allen - 2011
In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor-combined with the resources to launch and support new initiatives-have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this long-awaited memoir, Allen explains how he has solved problems, what he's learned from his many endeavors-both the triumphs and the failures-and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.
The Haskell School of Expression: Learning Functional Programming Through Multimedia
Paul Hudak - 2000
It has become popular in recent years because of its simplicity, conciseness, and clarity. This book teaches functional programming as a way of thinking and problem solving, using Haskell, the most popular purely functional language. Rather than using the conventional (boring) mathematical examples commonly found in other programming language textbooks, the author uses examples drawn from multimedia applications, including graphics, animation, and computer music, thus rewarding the reader with working programs for inherently more interesting applications. Aimed at both beginning and advanced programmers, this tutorial begins with a gentle introduction to functional programming and moves rapidly on to more advanced topics. Details about progamming in Haskell are presented in boxes throughout the text so they can be easily found and referred to.
Professional Excel Development: The Definitive Guide to Developing Applications Using Microsoft Excel and VBA
Stephen Bullen - 2005
It has become adevelopment platform in it own right. Applications written using Excel are partof many corporations' core suites of business-critical applications. In spite ofthis, Excel is too often thought of as a hobbyist's platform. While there arenumerous titles on Excel and VBA, until now there have been none thatprovide an overall explanation of how to develop professional-quality Excel-basedapplications. All three authors are professional Excel developers who runtheir own companies developing Excel-based apps for clients ranging fromindividuals to the largest multinational corporations. In this book they showhow anyone from power users to professional developers can increase thespeed and usefulness of their Excel-based apps.
The Silent Intelligence: The Internet of Things
Daniel Kellmereit - 2013
We talk about the history, trends, technology ecosystem and future of Connected Cities, Connected Homes, Connected Health and Connected Cars. We also discuss the most exciting growth areas for entrepreneurs and venture capital investors. We share exciting stories and unique opinions of more than 30 industry veterans, experts and visionaries from Google, Ericsson, AT&T, Qualcomm, SAP, MIT, Jawbone and many others. We called this book The Silent Intelligence because most of the activity and growth in the space so far has been outside of mainstream visibility. Our aim is to help executives, entrepreneurs, investors and everybody who is interested in this topic, better understand the opportunities and challenges of the Internet of Things. We also hope that the new growth opportunities discussed in this book will be as exciting to you as they are to us.
JavaScript Bible
Danny Goodman - 1996
Part tutorial and part reference, the book serves as a learning tool for building new JavaScript skills and a detailed reference for seasoned JavaScript developers. Danny Goodman's exclusive interactive workbench, The Evaluator, makes it easy to master JavaScript and DOM concepts. Offers deployment strategies that best suit the user's content goals and target audience.Bonus CD-ROM is packed with advanced content for the reader who wants to go an extra step.
Introducing Microsoft Power BI
Alberto Ferrari - 2016
Stay in the know, spot trends as they happen, and push your business to new limits. This e-book introduces Microsoft Power BI basics through a practical, scenario-based guided tour of the tool, showing you how to build analytical solutions using Power BI. Get an overview of Power BI, or dig deeper and follow along on your PC using the book's examples.
The Internet is a Playground
David Thorne - 2010
The complete collection of articles and emails from 27bslash6 such as Overdue Account, Party in Apartment 3 and Strata Agreement plus articles too litigious to be on the website.
Murach's HTML5 and CSS3: Training and Reference
Zak Ruvalcaba - 2011
This title also teaches you how to use the HTML5 and CSS3 features alongside the earlier standards.
ng-book - The Complete Book on AngularJS
Ari Lerner - 2013
Ready to master AngularJS? What if you could master the entire framework – with solid foundations – in less time without beating your head against a wall? Imagine how quickly you could work if you knew the best practices and the best tools? Stop wasting your time searching and have everything you need to be productive in one, well-organized place, with complete examples to get your project up without needing to resort to endless hours of research.
Mac OS X Snow Leopard: The Missing Manual
David Pogue - 2009
Fortunately, David Pogue is back, with the humor and expertise that have made this the #1 bestselling Mac book for eight years straight. You get all the answers with jargon-free introductions to:Big-ticket changes. A 64-bit overhaul. Faster everything. A rewritten Finder. Microsoft Exchange compatibility. All-new QuickTime Player. If Apple wrote it, this book covers it.Snow Leopard Spots. This book demystifies the hundreds of smaller enhancements, too, in all 50 programs that come with the Mac: Safari, Mail, iChat, Preview, Time Machine.Shortcuts. This must be the tippiest, trickiest Mac book ever written. Undocumented surprises await on every page.Power usage. Security, networking, build-your-own Services, file sharing with Windows, even Mac OS X's Unix chassis-this one witty, expert guide makes it all crystal clear.
Programming C#
Jesse Liberty - 2001
Pursuing that vision, C#'s designers succeeded in creating a safe, simple, component-based, high-performance language that works effectively with Microsoft's .NET Framework. Now the favored language among those programming for the Microsoft platform, C# continues to grow in popularity as more developers discover its strength and flexibility. And, from the start, C# developers have relied on Programming C# both as an introduction to the language and a means of further building their skills. The fourth edition of Programming C#--the top-selling C# book on the market--has been updated to the C# ISO standard as well as changes to Microsoft's implementation of the language. It also provides notes and warnings on C# 1.1 and C# 2.0. Aimed at experienced programmers and web developers, Programming C#, 4th Edition, doesn't waste too much time on the basics. Rather, it focuses on the features and programming patterns unique to the C# language. New C# 2005 features covered in-depth include:Visual Studio 2005GenericsCollection interfaces and iteratorsAnonymous methodsNew ADO.NET data controlsFundamentals of Object-Oriented ProgrammingAuthor Jesse Liberty, an acclaimed web programming expert and entrepreneur, teaches C# in a way that experienced programmers will appreciate by grounding its applications firmly in the context of Microsoft's .NET platform and the development of desktop and Internet applications. Liberty also incorporates reader suggestions from previous editions to help create the most consumer-friendly guide possible.
Modern C++ Programming with Test-Driven Development: Code Better, Sleep Better
Jeff Langr - 2013
Test-driven development (TDD) is a modern software development practice that can dramatically reduce the number of defects in systems, produce more maintainable code, and give you the confidence to change your software to meet changing needs. But C++ programmers have been ignored by those promoting TDD--until now. In this book, Jeff Langr gives you hands-on lessons in the challenges and rewards of doing TDD in C++.Modern C++ Programming With Test-Driven Development, the only comprehensive treatment on TDD in C++ provides you with everything you need to know about TDD, and the challenges and benefits of implementing it in your C++ systems. Its many detailed code examples take you step-by-step from TDD basics to advanced concepts. As a veteran C++ programmer, you're already writing high-quality code, and you work hard to maintain code quality. It doesn't have to be that hard. In this book, you'll learn: how to use TDD to improve legacy C++ systems how to identify and deal with troublesome system dependencies how to do dependency injection, which is particularly tricky in C++ how to use testing tools for C++ that aid TDD new C++11 features that facilitate TDD As you grow in TDD mastery, you'll discover how to keep a massive C++ system from becoming a design mess over time, as well as particular C++ trouble spots to avoid. You'll find out how to prevent your tests from being a maintenance burden and how to think in TDD without giving up your hard-won C++ skills. Finally, you'll see how to grow and sustain TDD in your team. Whether you're a complete unit-testing novice or an experienced tester, this book will lead you to mastery of test-driven development in C++.What You Need A C++ compiler running under Windows or Linux, preferably one that supports C++11. Examples presented in the book were built under gcc 4.7.2. Google Mock 1.6 (downloadable for free; it contains Google Test as well) or an alternate C++ unit testing tool. Most examples in the book are written for Google Mock, but it isn't difficult to translate them to your tool of choice. A good programmer's editor or IDE. cmake, preferably. Of course, you can use your own preferred make too. CMakeLists.txt files are provided for each project. Examples provided were built using cmake version 2.8.9. Various freely-available third-party libraries are used as the basis for examples in the book. These include: - cURL - JsonCpp - Boost (filesystem, date_time/gregorian, algorithm, assign) Several examples use the boost headers/libraries. Only one example uses cURL and JsonCpp.