“As a first-time author this book made a huge positive impact on my ability to write and publish my own book.” –Amazon Customer THE SINGLE BEST TOOL EVERY ENTREPRENEUR NEEDS TO BUILD, BOOST, AND GROW THEIR BUSINESS. Beyond technology, software, social media networks, even advertising and marketing campaigns, the biggest and best tool you’ll ever have in your belt is a business book with your name on the cover. Authority and Credibility—Nothing establishes your authority faster or better, making it easier to attract investors, clients, and customers. Brand recognition—Nothing makes your name and your brand easier to recognize, giving you greater reach with no additional overhead. The ultimate business card—We’re hard-wired to hold on to books, to keep and care for them, and to share them with others. When’s the last time someone did that with your business card? You Must Write a Book introduces you to these concepts and digs further—revealing not only the benefits of how a book can help you to build and grow your business and your brand, but how you can put your ideas on the page. You’ll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a champ Marketing plans—both for your book, and using your book to market yourself and your business You’ll also learn from the masters—gain insight from some of the most advanced thinkers in publishing, so that you can skip level one and build from their success. Get in on the wisdom from thought leaders such as Hal Elrod, Bryan Cohen, Pat Petrini, J.A. Huss, Steve Scott, James Altucher, Kevin Tumlinson, and many more. Honorée Corder is the author of Tall Order!, Prosperity for Writers, and many more volumes, and Hal Elrod’s business partner in The Miracle Morning series. She is a coach and consultant working with high profile entrepreneurs and businesses, guiding them into some of the best decisions they’ve ever made. In You Must Write a Book, she has culled together some of the finest examples of publishing and marketing wisdom available, from some of today’s most successful and influential masters. IF YOU ARE LOOKING FOR A SINGLE TOOL TO ACHIEVE NEXT-LEVEL SUCCESS, PICK UP YOUR COPY OF ‘YOU MUST WRITE A BOOK’ RIGHT NOW!

    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

     Through seven deployments commanding sailors in the complex and dangerous world of nuclear submarine warfare, Jon Rennie experienced a deep form of leadership. On a sub, there is no escape. No “after work.” No home to commute to. You live and lead side-by-side with the crew, every day. What Rennie didn’t realize was how much his time underwater prepared him to lead global industrial businesses and startups across multiple industries. Becoming a leader worth following begins—and ends—with people. “This book cuts to the heart of the matter of leadership: it’s all about people.” Says Joshua D. Cotton, PhD, Founder and CEO, VetStoreUSA With a special foreword by John Brubaker, Author of Seeds of Success, Rennie lays out a case for becoming a people-centered leader. Leaders have the watch. They are not only accountable for the results of the organization, but they are also responsible for the people who work for them. Leadership is a people business. The actions of a leader will have a deep impact on the lives and careers of the people they are responsible for. Natasha Goldstein, Founder and CEO, The Accountkeepers says, “As the founder of a fast-growing, people-based business, I could not put this book down. Unlike any other book on leadership I’ve read, Jon boils it down to what really matters: how you treat people.” Great leaders know that employees who are respected, appreciated, and are given the chance to grow will go the extra mile for your organization. This book provides real-world leadership wisdom written from a hands-on perspective. If you want to be a more effective leader, this is the one book you should read this year. “Start becoming a better leader today by reading this book.” Says Heather Eason, Founder and CEO, SELECT Power Systems

    This indispensable bundle - AVAILABLE ONLY FOR A LIMITED TIME - has over 1000 pages of solid tactics, proven strategies, and actionable advice you can use during each step of the publishing process, from content creation to production and distribution to marketing. Tap into: * expert methods for building story worlds, characters, and plots * a psychology-driven model to shape stories into must-have "products" * best practices for editing * practical approaches to cover design, formatting and pricing * optimized tips for selling fiction vs non-fiction * short-term vs long-term marketing plans * updated tactics for building platform and launching new books * collaborative techniques for selling * strategies for optimizing profit beyond the written word These are THE SAME recently updated editions of popular titles you've heard of by industry names you trust. In fact, the authors have collaborated to bring you additional exclusive BONUS content you can access FREE! Whether you're a newbie or an indie expert, you'll find plenty of insights here to help inform your career. THE INDIE AUTHOR POWER PACK includes the full versions of: ________________ * WRITE. PUBLISH. REPEAT.: The No-Luck-Required Guide to Self-Publishing Success - Sean Platt & Johnny B. Truant In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In WRITE. PUBLISH. REPEAT., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable, future-proof career with their writing. ________________ * LET'S GET DIGITAL: How To Self-Publish, And Why You Should - David Gaughran The internet has revolutionized every business it has come into contact with, and publishing is no different. These changes are handing power back to the writer. It's up to YOU if you want to profit from them. With practical, hands-on publishing advice; best practices on editing, cover design, formatting, and pricing; and effective marketing strategies that won't eat into your writing time or budget. And that's just for starters... ________________ * HOW TO MARKET A BOOK - Joanna Penn Get to grips with marketing! Learn the values and marketing principles that will help your long-term career as a writer and encourage you to think more like an entrepreneur, while using short-term tactics to kick up immediate sales. Includes recommendations for branding, content marketing, social networking and working with the media. With methods to take you beyond the book into professional speaking, making money from other products and creating new opportunities.

    After reading the Start-up Expert's first book 'Get Ready' you will have a better understanding of the challenges ahead and whether you have the character and determination to succeed. You will be reassured that qualifications are irrelevant and read stories about those who succeed against all odds. The book is designed to serve as encouragement and inspiration, while at the same time providing practical advice.Alistair Milne is a serial entrepreneur and investor who already has 16 years of hands on start-up experience at age 33. Alistair has started more than 6 businesses since founding his first limited company at 17 and he has invested in many more. He moved to Monaco aged just 25 and his businesses currently employ well over 250 people.Alistair has no degree in business studies or MBA, everything he knows about start-ups has been learned the hard way through running actual businesses from start to exit. He is truly a 'Start-up Expert'.

    

    This is not a book about how to write or market Kindle books...This is a book about how to make money from non-fiction Kindle books.That distinction is critical. Before you even think about what to write or how to market your books you need to be crystal clear on how you plan to make money from them. Most people don’t bother and they leave a huge amount of money on the table as a result!They could be losing anywhere from thousands of dollars a year to tens of thousands or even hundreds of thousands…It depends on the number of Kindle books they have and the nature of their Kindle business and the crazy thing is they don’t even know it!I don’t want you to make that make that mistake. I don’t want you to leave thousands of dollars on the table month after month because you didn’t know how to tap into the multiple income streams that are possible through Kindle books.I don’t want you to be out of pocket to the tune of thousands of dollars because you weren’t aware of how simple pricing strategies can triple your royalties or double your leads overnight.This book will help you think through how you will make money from your non-fiction Kindle books so that you can maximize your income from each one.If you get this right then you have the chance to achieve something that’s both very rare and very special. You have the chance to build powerful income streams and start living life on your terms.

    

    Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.

    Formatter to New York Times bestselling writers and indie authors alike, Henkel makes the process understandable and easy to follow for anyone.Whether you want to create an eBook for Kindle, or you want to format your manuscript as an ePub file, "Zen of eBook Formatting" is the perfect companion for the task.“Zen of eBook Formatting” covers the entire process from basic clean-up of the manuscript to basic HTML tagging, all the way to advanced features, and error-checking, teaching you the skills necessary to give your own eBooks the professional polish they deserve.Here is a look at the Table of Contents, to give you an impression of the breadth of subjects covered in the book. Table of Contents Preface Introduction 1 - The Road to Right 2 - Data Structure 3 - Cleaning Up the Manuscript 4 - From Word Processor to Programming Editor 5 - General Techniques 6 - Advanced Techniques 7 - eBook Generation 8 - eBooks Outside the Box Parting Thoughts Appendices Note:I would like to point out that the “Look Inside” preview is currently garbled and the formatting is off. Amazon is aware of the problem and working on it, hopefully rectifying the error in their previewer as soon as possible. I think it is important o point out that the formatting in the actual eBook is working correctly and does not suffer from the same flaws.

    You'll learn what works best, what doesn't, and how a few simple strategies are all you need to get the most out of your marketing efforts. Marketing For Writers Who Hate Marketing will help you prioritize your marketing so you can concentrate on the handful of tools that are most effective, and eliminate the worry that you're never doing enough. It will teach you: • The #1 most effective marketing tool ... one you already love! • How to maximize the all-important first impression your book makes on a browser. • How to turn browsers into readers. • How to turn readers into fans. • Pricing as a strategic marketing tool. • How to grow and nurture an email list. • All the time-sucking practices you can avoid so you're free to write! • And more. Whether your are self-publishing or working with a traditional publisher –– or both –– you need to know how to market smart. This book will show you how.

    You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others.Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.

     DOWNLOAD:: Write Your Book on the Side - How to Write and Publish Your First Nonfiction Kindle Book While Working a Full-Time Job You'll learn:     How much money you can make from a kindle book     The only thing that matters in the entire book-writing process     How to launch your book to Amazon #1 Best Seller status     How to pick a topic that people actually want to read     How to define your audience and outcome to narrow down your book's topic     How to write your book quickly using 13 time-saving strategies     How to design a cover for your book     How to publish it on Amazon KDP in 20 minutes And much, much more...Here's are the steps that are covered in the book:     Step 1: Choose a General Topic     Step 2: Narrow It Down     Step 3: Choose a Title and Subtitle     Step 4: Test and Iterate     Step 5: Outline Your Book     Step 6: Write Your Book     Step 7: Edit Your Book     Step 8: Format Your Book     Step 9: Design a Cover     Step 10: Publish Your Book     Step 11 [Optional]: Launch Your Book     Step 12 [Optional]: Turn Your Book into an Amazon #1 Best Seller     Step 13 [Optional]: Gather Emails from Readers     Step 14 [Optional]: Expand Into Other Formats Would you like to learn more? Download the book now and start writing your book today.

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).