But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players.Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

    Your head hurts. You're mildly annoyed as you get the kids ready for school and dress for work yourself. Meanwhile, an epic war is being fought, just below your skin. Millions are fighting and dying for you to be able to complain as you head out the door.So what, exactly, is your immune system?Second only to the human brain in its complexity, it is one of the oldest and most critical facets of life on Earth. Without it, you would die within days. In Immune, Philipp Dettmer, the brains behind the most popular science channel on YouTube, takes readers on a journey through the fortress of the human body and its defenses. There is a constant battle of staggering scale raging within us, full of stories of invasion, strategy, defeat, and noble self-sacrifice. In fact, in the time you've been reading this, your immune system has probably identified and eradicated a cancer cell that started to grow in your body.Each chapter delves into an element of the immune system, including defenses like antibodies and inflammation as well as threats like bacteria, allergies, and cancer, as Dettmer reveals why boosting your immune system is actually nonsense, how parasites sneak their way past your body's defenses, how viruses work, and what goes on in your wounds when you cut yourself.Enlivened by engaging graphics and immersive descriptions, Immune turns one of the most intricate, interconnected, and confusing subjects—immunology—into a gripping adventure through an astonishing alien landscape. Immune is a vital and remarkably fun crash course in what is arguably, and increasingly, the most important system in the body.

    Using the tools and knowledge of their field, archaeologists can now determine the nature of a sacrificial ritual, compare the visible attributes of ancient deities, and map out the orientation of a temple or tomb.Professor Hale gives you a comprehensive look at specific religious archaeological sites around the world-inside caves and crypts, through vast deserts and ancient cities, from Polynesia to Mexico to the American Midwest.Studying these breathtaking sites such as Lascaux Cave, Machu Picchu, and Easter Island, you learn the points of interest that attract the attention of archaeologists and scholars, survey the principal features unearthed during the site's excavation, discover what evidence at the site reveals about the evolution of religion, and more.By the final lap of your international journey, you'll have developed a new vision of religion and its crucial role in ancient history. You'll become more attuned to spirituality's universal elements and its unique characteristics. And you'll realize just how much credit religion deserves for remarkable sites that continue to captivate us.

    We like to imagine that it’s based on evidence and the results of fair tests. In reality, those tests are often profoundly flawed. We like to imagine that doctors are familiar with the research literature surrounding a drug, when in reality much of the research is hidden from them by drug companies. We like to imagine that doctors are impartially educated, when in reality much of their education is funded by industry. We like to imagine that regulators let only effective drugs onto the market, when in reality they approve hopeless drugs, with data on side effects casually withheld from doctors and patients.All these problems have been protected from public scrutiny because they’re too complex to capture in a sound bite. But Dr. Ben Goldacre shows that the true scale of this murderous disaster fully reveals itself only when the details are untangled. He believes we should all be able to understand precisely how data manipulation works and how research misconduct on a global scale affects us. In his own words, “the tricks and distortions documented in these pages are beautiful, intricate, and fascinating in their details.” With Goldacre’s characteristic flair and a forensic attention to detail, Bad Pharma reveals a shockingly broken system and calls for something to be done. This is the pharmaceutical industry as it has never been seen before.

     Early studies of the functions of the human brain used a simple method: wait for misfortune to strike-strokes, seizures, infectious diseases, lobotomies, horrendous accidents-and see how the victim coped. In many cases survival was miraculous, and observers could only marvel at the transformations that took place afterward, altering victims' personalities. An injury to one section can leave a person unable to recognize loved ones; some brain trauma can even make you a pathological gambler, pedophile, or liar. But a few scientists realized that these injuries were an opportunity for studying brain function at its extremes. With lucid explanations and incisive wit, Sam Kean explains the brain's secret passageways while recounting forgotten stories of common people whose struggles, resiliency, and deep humanity made modern neuroscience possible.

    Our Inheritance 2. Mendel and Genes 3. Genes and Chromosomes 4. The Search for the GeneDNA 5. DNA Structure and Replication 6. DNA Expression in Proteins 7. Genes, Enzymes, and Metabolism 8. From DNA to Protein 9. Genomes 10. Manipulating GenesRecombinant DNA 11. Isolating Genes and DNA 12. BiotechnologyGenetic Engineering 13. Biotechnology and the Environment 14. Manipulating DNA by PCR and Other Methods 15. DNA in IdentificationForensics 16. DNA and Evolution 17. DNA and Human Evolution 18. Molecular MedicineGenetic Screening 19. Molecular MedicineThe Immune System 20. Molecular MedicineCancer 21. Molecular MedicineGene Therapy 22. Molecular MedicineCloning and Stem Cells 23. Genetics and Agriculture 24. Biotechnology and Agriculture

    As she sped through the pages, she became enthralled by the intense drama behind the competition to discover the code of life. Even though her high school counselor told her girls didn’t become scientists, she decided she would.Driven by a passion to understand how nature works and to turn discoveries into inventions, she would help to make what the book’s author, James Watson, told her was the most important biological advance since his co-discovery of the structure of DNA. She and her collaborators turned ​a curiosity ​of nature into an invention that will transform the human race: an easy-to-use tool that can edit DNA. Known as CRISPR, it opened a brave new world of medical miracles and moral questions. The development of CRISPR and the race to create vaccines for coronavirus will hasten our transition to the next great innovation revolution. The past half-century has been a digital age, based on the microchip, computer, and internet. Now we are entering a life-science revolution. Children who study digital coding will be joined by those who study genetic code. Should we use our new evolution-hacking powers to make us less susceptible to viruses? What a wonderful boon that would be! And what about preventing depression? Hmmm…Should we allow parents, if they can afford it, to enhance the height or muscles or IQ of their kids? After helping to discover CRISPR, Doudna became a leader in wrestling with these moral issues and, with her collaborator Emmanuelle Charpentier, won the Nobel Prize in 2020.

    In this fascinating series of 36 lectures, an award-winning teacher leads you on a vivid journey through Mesopotamian history-from Neolithic times to the age of Alexander the Great-and into the lives of mighty emperors, struggling farmers, ambitious merchants, and palace servants to reveal why this ancient culture occupies such a foundational position in our history.The lectures look back to the time when the first cities arose in Mesopotamia and kings created complex bureaucracies to rule their expanding territories, thus fostering the invention of writing and other technologies. You peer into the lives and fortunes of Mesopotamia's people and learn about the birth of the urban lifestyle.Professor Castor creates a detailed image not only of larger Mesopotamian society but of life on the level of the individual Mesopotamian as well. Among the many fascinating insights into daily Mesopotamian life you examine are how they ate, worked, learned, worshiped, married, and reared children; used scientific ideas to help them order and understand the natural world; engaged with their powerful neighbors in Egypt, Syria, and Anatolia (modern-day Turkey); waged war and experienced peace; and endured the collapse of their cities.

    Two days later, she got her first glimpse of the famous, terrifying jaws up close and she was instantly hooked; her fascination soon yielded to obsession-and an invitation to return for a full season. But as Casey readied herself for the eight-week stint, she had no way of preparing for what she would find among the dangerous, forgotten islands that have banished every campaign for civilization in the past two hundred years.

    With clear explanations of some of the most complex scientific endeavors in history, Mahaffey's new book looks back at the atom's wild, secretive past and then toward its potentially bright future.Mahaffey unearths lost reactors on far flung Pacific islands and trees that were exposed to active fission that changed gender or bloomed in the dead of winter. He explains why we have nuclear submarines but not nuclear aircraft and why cold fusion doesn't exist. And who knew that radiation counting was once a fashionable trend? Though parts of the nuclear history might seem like a fiction mash-up, where cowboys somehow got a hold of a reactor, Mahaffey's vivid prose holds the reader in thrall of the infectious energy of scientific curiosity and ingenuity that may one day hold the key to solving our energy crisis or sending us to Mars.

    In the tradition of "Marley & Me" comes an unforgettable memoir about the mysteries of the animal kingdom, the power of family, and the triumph of hope over tragedy in this chronicle of the Mee family's purchase of the Dartmoor Wildlife Park, a dilapidated zoo in the English countryside.Weinstein Books

    At thirty years old, Gabriel Wyner speaks six languages fluently.  He didn’t learn them in school -- who does? -- rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources. In Fluent Forever Wyner reveals what he’s discovered.   The greatest challenge to learning a foreign language is the challenge of memory; there are just too many words and too many rules. For every new word we learn, we seem to forget two old ones, and as a result, fluency can seem out of reach. Fluent Forever tackles this challenge head-on. With empathy for the language-challenged and abundant humor, Wyner deconstructs the learning process, revealing how to build a foreign language in your mind from the ground up.  Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You'll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you'll begin to tackle words, and connect sounds and spellings to imagery, rather than translations, which will enable you to think in a foreign language.  And with the help of sophisticated spaced-repetition techniques, you'll be able to memorize hundreds of words a month in minutes every day. Soon, you'll gain the ability to learn grammar and more difficult abstract words--without the tedious drills and exercises of language classes and grammar books.  This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

    With the support of elite marathon runner, Mara Yamauchi, and sports psychologist, Dr Josephine Perry, Ant will mentally prepare his recruits for the big day – but is it enough to get them over the finish line?

    How do different food groups affect our bodies depending on the activity—from biking and running to hiking and basketball? What should we eat,drink, and avoid before, during, and after our workouts? What activitieswith the appropriate nutrition plans will serve us in a meaningful way? What are the keys to eating and drinking in ways that best support our fitness and athletic routines? Each lecture addresses some of the myths and realities concerning the relationship between nutrition and fitness.

    As magnificent as the champion is, the team behind him has been all too human while on the road to immortality.Written by an award-winning New York Times sportswriter, American Pharoah is the definitive account not only of how the ethereal colt won the Kentucky Derby, Preakness, and Belmont Stakes, but how he changed lives. Through extensive interviews, Drape explores the making of an exceptional racehorse, chronicling key events en route to history. Covering everything from the flamboyant owner's successful track record, the jockey's earlier heartbreaking losses, and the Hall of Fame trainer's intensity, Drape paints a stirring portrait of a horse for the ages and the people around him.