The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    Although it is usually seen as an unqualified success, the Battle for Normandy was actually a much more closely fought affair. In The D-Day Deception the author and journalist Alex Gerlis explores whether it would have been won at all without the Allied deception operation. It was not until the 1970s that details began to emerge the Allies’ top secret and audacious deception plan. Operation Fortitude succeeded in confusing the Germans about where the Allies were going to land: would it be Normandy, or the Pas de Calais? The D-Day Deception looks at the part the deception played in the eventual Allied victory and asks to what extent it may have been helped by those in the German High Command and intelligence organizations who by 1944 wanted to see a swift end to the war. Alex Gerlis was born in Grimsby, Lincolnshire and now lives with his family in West London. He was a BBC journalist for over 25 years, leaving in 2011 to concentrate on his writing. He is the author of The Best of Our Spies, a highly acclaimed espionage thriller based on D-Day and especially the deception operation that played a big part in its success. The Best of Our Spies was published in December 2012, since when it has featured prominently in the Amazon Kindle Spy best-selling lists and has over 180 Amazon reviews.

    

    

    The team behind the inspirational design sites Gardenista.com and Remodelista.com presents an all-in-one manual for making your outdoor space as welcoming as your living room. Tour personality-filled gardens around the world and re-create the looks with no-fail planting palettes. Find hundreds of design tips and easy DIYs, editors’ picks of 100 classic (and stylish) objects, a landscaping primer with tips from pros, over 200 resources, and so much more.

    Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    In 1988 Frank Zappa toured with a twelve-piece band that had rehearsed for months, learned a repertoire of over 100 songs and played an entirely different set each night. It is why, in Zappa's own words, it was -the best band you never heard in your life- - a reference to East Coast American audiences who never got the chance to see this particular touring ensemble. Zappa appointed bass player Scott Thunes to rehearse the group in his absence. In carrying out this role, Thunes was apparently abrasive, blunt and rude to the other members and two factions quickly developed: Thunes and stunt guitarist Mike Keneally on the one side; the remaining nine band members on the other. The atmosphere deteriorated as the tour progressed through America and on to Europe. Before leaving Europe, Zappa told the band that there were ten more weeks of concerts booked in the USA and asked them: -If Scott's in the band, will you do the tour?- With the exception of Keneally, they all said -no-. Rather than replace Thunes, Zappa cancelled almost three months of concerts and never toured again - claiming to have lost $400,000 in the process. 'Zappa The Hard Way' documents that tour. If you think touring can be fun, think again! Yes there were groupies and the usual paraphernalia associated with rock 'n' roll, but there was also bitterness and skulduggery on a scale that no one could imagine. Author Andrew Greenaway has interviewed the surviving band members and others associated with the tour to unravel the goings on behind the scenes that drove Zappa to call a halt to proceedings, despite the huge personal financial losses. This paperback edition includes a foreword by Zappa's sister Candy, and an afterword by Pauline Butcher, Zappa's former secretary and author of 'Freak Out! My Life With Frank Zappa', 'Zappa The Hard Way' might just be the best book you've never read in your life!

    

    Some people are born with such a brilliant power of words that the reader cannot manage to get out of the charisma of their writing. Others are bestowed with the unusual power of narration. All this makes up the brilliant writers. The book we are discussing, is also a master pieces because the Author Bill O’Reily is phenomenal This book is truly a page-turning classic which narrates the career of President Ronald Reagan, in a clear and understanding way. Reagan’s vivid career has been addressed in the book to tell the reader about the gain of power and success by Reagan. Eventually the account of collective forces, which joined hands to form an evil loop to let him down, has been narrated. The step by step narration presented by the author is brilliant, and helps the reader to keep the interest heightened throughout the book. Although this story of Reagan has itself got a great attention, yet the way in which Bill O'Reilly has presented it, is outstanding. This Book will Breakdown The Best Seller Book “Killing Reagan” By Bill O’Reily and Martin Dugard in 20 Minutes in the most simplest way possible. This Is A Preview Of What You'll Get.. Detailed Summary & Analysis The Author"s Background Key Points Quick & Easy Reading A Ton Of Information Mystery Bonus So Much More!! Available on PC, Mac, Kindle, Tablets, Iphones & Androids Scroll Up and Buy now for a limited time Discount! ©2015 All Rights Reserved

    Hamilton was reshaping the image of the vampire with her own take on the vampire mythos in her Anita Blake, Vampire Hunter fantasy novel series. While Hamilton's work draws on traditional vampire and fairy lore, her interpretation of these subjects brought new dimensions to the genres, influencing the direction of urban fantasy over the past two decades.Reading Laurell K. Hamilton focuses upon Hamilton's two bestselling series, the Anita Blake, Vampire Hunter series and the Merry Gentry series. The volume is intended as a resource for leaders of book clubs or discussion groups, containing chapters that examine Hamilton's role in the current vampire literature craze, the themes and characters in her work, and responses to Hamilton on the Internet. The book also provides a brief overview of Hamilton's life.

    

    It hasn't always been pretty, and there's no way to sugar-coat ugly.So, if you're easily offended or faint of heart, my book may not be for you.If, on the other hand, you think your life is over cause you've made a mess of it, turn the page.Have I got a story for you?

    Ste-by-step instructions provide all the skills you need to create crazy robots, warriors, and whatever you can imagine.

    His ultimate proposition is that people need to start caring less about everything. Instead, the key to living a good life is in individuals knowing what matters to them and not wasting energy stressing over every little thing. He then proceeds to educate us on how to move forward by going backwards. Manson strongly believes that the endless pursuit of a flawless life, fueled by today's picture-perfect social media standards, is responsible for many of the psychological illnesses that have become rampant. The book culminates in a conclusion that we need to look beyond ourselves, drop the entitled airs, and embrace the ugliness and uncertainties before we can live better lives. This book contains a comprehensive, well detailed summary and key takeaways of the original book by Mark Manson. It summarizes the book in detail, to help people effectively understand, articulate and imbibe the original work by Mark. This book is not meant to replace the original book but to serve as a companion to it Contained is anExecutive Summary of the original book Key Points of each chapter and Brief chapter-by-chapter summaries To get this book, Scroll Up Now and Click on the "Buy now with 1-Click" Button to Download your Copy Right Away! Enjoy this edition instantly on your Kindle device! Now available in paperback and digital editions. Audio book coming soon!! Disclaimer: This is a summary, review of the book "The Subtle Art of Not Giving a F*ck" and not the original book.

    Then one day I found myself in a foreign country carrying an M-16 rifle and a medical bag fighting a war I knew little about. Within weeks of my arrival in Vietnam the Tet Offensive exploded all around me, changing my life, the war, and the entire world. I witnessed death on a daily basis and became known as Baby-san Bac-si, the baby-faced combat medic.