But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    I'm sure it will be ...

    Integrated MLA 2003 update

    From keeping your story simple to staying in the character's head, Elizabeth and Mark will take you through the essential steps to creating propulsive and entertaining fiction. Also includes an additional book: 'Musings From the Writer's Desk'

    His discussions of diction, syntax, tone, meaning, composition, and revision guide the reader through the technique of making the written word clear and agreeable to read. Exercises, model passages both literary and casual, and hundreds of amusing examples of usage gone wrong show how to choose the right path to self-expression in forceful and distinctive words.

    The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt.In this complete guide to persuasive writing, Sam Leith shows how to express yourself fully across any medium, and how to maximise your chances of getting your way in every situation. From work reports to Valentine cards, and from emails of condolence to tweets of complaint, Leith lays bare the secrets to successful communication, eloquence and off- and online etiquette. How do you write a job application, a thank-you card, or an email to your bank manager, to your children's headteacher, to your clients or your boss? How do you prepare a speech to win the argument, get the vote of confidence, or embarrass the bridegroom? Getting these things right - or wrong - can be life-changing.Succinct treatments of the most general principles of style and composition, as well as examinations of specific modes of address (What is a subtweet? How do I write a moving elegy?) are accompanied by concrete and well-illustrated dos and don'ts and examples of wins and fails. Astute, sprightly and illuminating, Write to the Point will give you the skills and confidence you need to get your message across on every occasion.

    Avoid Grammatical Minefields with this Entertaining GuideConfused about when to use "its" or "it's" or the correct spelling of "principal" and "principle"? My Grammar and I...or Should That Be me? is a refresher course for anyone who has ever been stumped by spelling confusion, dangling modifiers, split infinities, or for those who have no idea what these things even are.Clever, informative, and fun, this delightful little handbook offers practical and humorous guidance on how to avoid falling into language pitfalls.* Sentence Structure: Let's ponder the subject or object: Is it "I" or is it "me"?* Parts of Speech: "whose" or "who's"? "which" or "that"?* Punctuation: So where does that comma go, anyway?* Spelling and Confusables: There are times when the spelling "rules" confuse.* Elements of Style: You'll find there's lots more to know about grammar.* ...and for grammar know-it-alls, there are entertaining "Smart Aleck" tidbits throughout.

    Additionally, 100 Words Every Word Lover Should Know features scores of quotations from classical and contemporary authors, from Henry James and Jane Austen to Sylvia Plath and William Golding, Douglas Coupland and Donna Tartt. A great gift for anyone who appreciates the beauty, history, and depth of the English language, 100 Words Every Word Lover Should Know will appeal to all who are avid readers and take pride in a vibrant, active vocabulary.

    This is an essential book for everyone who wants to write clearly about any subject and use writing as a means of learning.

    Giving examples of real usage, this book provides the basic information about grammar and punctuation that people need on a day-to-day basis. Arranged A-Z, it contains entries for standard grammatical terms as well as dealing with related questions of usage. In addition to explaining basic terms such as 'split infinitive', 'participle', and 'adverb', entries also discuss whether to use 'may' or 'might', 'that' or 'which', and 'it's' or 'its'. The Oxford A-Z of Grammar and Punctuation gives the reader quick and easy access to the answers to these, and many other, questions of grammar. It offers clear and coherent explanations, and illustrations across a broad range of topics, and is the first port of call for any reader seeking clear, authoritative help with grammar and punctuation. Both easy to use and comprehensive, the Oxford A-Z of Grammar and Punctuation is an essential tool for writing at home, in the office, at school, and at college.

    Written by America’s most distinguished editors, these 38 essays will teach, inform, and inspire anyone interested in the world of editing. Editors on Editing includes essays on the evolution of the American editor; the ethical and moral dimensions of editing; what an editor looks for in a query letter, proposal, and manuscript; line editing; copyediting; the freelance editor; the question of political correctness; making the most of writers’ conferences; and numerous other topics

    What makes a good English sentence? How should you rewrite a bad one? What clichés and other word-traps are to be avoided? Using a wealth of examples drawn from British and American newspapers, Essential English is an indispensable guide for all who have to convey information by the written or printed word.

    With passion and wit, Mary Oliver skillfully imparts expertise from her long, celebrated career as a disguised poet. She walks readers through exactly how a poem is built, from meter and rhyme, to form and diction, to sound and sense, drawing on poems by Robert Frost, Elizabeth Bishop, and others. This handbook is an invaluable glimpse into Oliver’s prolific mind??—??a must-have for all poetry-lovers.

    It is democratic, everchanging and ingenious in its assimilation of other cultures. English runs through the heart of the world of finance, medicine and the Internet, and it is understood by around two thousand million people across the world. It seems set to go on. Yet it was nearly wiped out in its early years.Embracing elements of Latin, French, Spanish, Italian, Portuguese, Arabic, Hindi and Gullah, this 1500-year story covers a huge range of countries and people. The Adventure of English is not only an enthralling story of power, religion and trade, but also the story of people, and how their day-to-day lives shaped and continue to change the extraordinary language that is English.

     Do you ever leave work wondering whether all of the words exchanged between you and your colleagues in emails and meetings actually had any meaning? You spend the day touching base and networking, workshopping and impacting, strategizing and implementing, going forward with your key performance indicators. No wonder you are exhausted when you leave the office! Even as English spreads around the globe, the language itself is shrinking. Our vocabularies are increasingly trimmed of subtlety and obscure words are forbidden unless they qualify as economic or business jargon. The constant pressure in our society to be efficient and productive is working like a noose around the neck of the English language. Don Watson is one of Australia's foremost writers and intellectuals. In Death Sentences, he takes up the fight against the pestilence of bullet points, the scourge of buzzwords, and the dearth of verbs in public discourse. He encourages us to wage war against the personal mission statement and the Powerpoint essay and to take back our language from the corporate wordsmiths and marketeers. BACKCOVER: Praise for Don Watson’s Death Sentences: “Don Watson has written a fine and necessary book. Any citizen who neglects to read it does so at his or her peril.” –Lewis H. Lapham, editor of Harper’s Magazine "[a] marvelous polemic..." —forbes.com “…captures the powerlessness and frustration we feel when confronted by meaningless words delivered with authority.” —Los Angeles Times Book Review “Watson makes an eloquent, elegant, and sometimes scathing case for taking back language from those who would trip it of all color and emotion and, therefore, of all meaning. —Joanne Wilkinson, Booklist) “…many lessons and insights in this book…” —Leigh Buchanan, Harvard Business Review “[Watson is] always clear and precise, even when exposing the verbal pollution that passes for wisdom in the public realm.” –Toronto Star