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We are like that only: Understanding the Logic of Consumer India by Rama Bijapurkar
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A Life in Diplomacy
Maharajakrishna Rasgotra - 2016
This was taking place as the Cold War slid into the subcontinent and complex relationships with India's neighbours—China, Pakistan and Nepal—were taking shape. Looking back on those crucial years with a discerning eye for the interplay of personalities—Nehru, Krishna Menon, or S. Radhakrishnan, for instance—Rasgotra assesses their influence on events and their impact on the evolution of Indian diplomacy.For over three decades Rasgotra's assignments took him to Nepal, Britain and France, among other countries, as well as twice to the United States. His account of Nixon and Kissinger, and the mix of truculence and persuasion in their dealings with Mrs Gandhi in the run up to the 1971 Bangladesh war, sheds new light on the events of that time. His tenure as foreign secretary covered a period of great change and A Life in Diplomacy provides a ringside view of the beginnings of ethnic violence in Sri Lanka, the last years of the Cold War, the negotiations on the formation of SAARC, Mrs Gandhi's assassination and the Bhopal gas disaster.This is a compelling, authoritative account of a personal and professional journey; a reflective look at the leaders, events and forces that formed relations between India and the world over fifty years.
AIDS Sutra: Untold Stories from India
Negar AkhaviSunil Gangopadhyay - 2008
India is home to almost 3 million HIV cases, but AIDS is still stigmatized and shrouded in denial. Discrimination against HIV-affected individuals in hospitals, schools, and even among families is common, just as discussion about HIV and participation in prevention or treatment programs are not. In this riveting book, sixteen of India's most well-known writers go on the road to uncover the reality of AIDS in India and tell the human stories behind the epidemic.Kiran Desai travels to the coast of Andhra Pradesh, where the sex workers are considered the most desirable; Salman Rushdie meets members of Mumbai's transgender community; William Dalrymple encounters the devadasis, women who have been “married” to a temple goddess and thus are deemed acceptable for transactional sex. Eye-opening, hard-hitting, and moving, AIDS Sutra presents a side of India rarely seen before.
Making Breakthrough Innovations Happen
Porus Munshi - 2009
Indian companies took up products that came in from the West and either replicated it or re-engineered it. Indians, when they went to other countries, were part of creative teams that came up with, and implemented great ideas. But, when in their own country, Indians do not have a reputation for coming up with innovative ideas. So, what is it that stops them?The author laments this situation in his book Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible. He points out that even the Indian branches of MNCs do not see their Indian operations as centers of innovations. They just work on things that have already been conceived elsewhere.In this book, Munshi tells the true stories of 11 breakthrough ideas conceived and executed by Indians. These ground-breaking examples show that if someone dares to think out-of-the box and follows their dream, then seemingly impossible things can be achieved.The examples cover a wide range of industries. from public sector to private sector, and from MNCs and huge Indian companies to startup firms. The book talks about 11 ideas that had a deep impact, and achievements that were original and influential.The examples include the creation of the slimmest water proof watches by Titan, and the business model of Cavinkare - a small company that took on giants in the field of personal care products and succeeded. It includes the story of how Aravind Eye Hospital came up with an idea - assembly line surgery - to improve the productivity of its surgeons. Today, the hospital treats 70% of its patients free of charge and yet manages to make a good profit.Then, there is the case of the Hindi daily, Dainik Bhaskar, that combined intensive in-house marketing surveys and research with innovative marketing ideas to capture a large segment of the market in each new city they entered.The book throws light on the innovative strategies of Trichy police to turn around a city that was crime prone and known for communal clashes into one of the safest in the country. He further talks about the power backup company Su-kam that succeeded by creating its own niche, and Shantha Biotech that launched a low-cost Hepatitis B vaccine.The other success stories include Surat City’s transformation after the plague outbreak into one of the cleanest cities in the country, and Chic shampoo’s innovation of introducing sachet packs, which revolutionized the retail market. Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible further elaborates how Bosch India came up with a new cost-effective pump that meets the Euro standards, ITC’s e-Choupal marketing model, and Chola Vehicle Finance’s innovative business model.All these real-life examples in Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible give an insight into the ability of Indians to go beyond conventions and create innovative products and strategies that could turn their respective industries on their heads.About the AuthorPorus Munshi is a psychology graduate and has a passion for helping people realize their potential. He is also a partner consultant at Erehwon Innovation Consulting.He previously contributed a column to Hindu Busnessline called Work and You. His book, Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible, is already on its second reprint.Munshi works with clients and helps them release mental blocks and conventional restraints to help them achieve their goals and dreams. He helps facilitate innovative thinking and organizational transformations. Besides his passion for innovation and realizing the human potential, he has an avid interest in martial arts, from Karate to Tai Chi.
India Moving: A History of Migration
Chinmay Tumbe - 2018
To understand how millions of people have moved-from, to and within India-the book embarks on a journey laced with evidence, argument and wit, providing insights into topics like the slave trade and migration of workers, travelling business communities such as the Marwaris, Gujaratis and Chettiars, refugee crises and the roots of contemporary mass migration from Bihar and Kerala, covering terrain that often includes diverse items such as mangoes, dosas and pressure cookers.India Moving shows the scale and variety of Indian migration and argues that greater mobility is a prerequisite for maintaining the country's pluralistic traditions.
India's Wars: A Military History 1947-1971
Arjun Subramaniam - 2016
In India's Wars, serving Air Vice Marshal Arjun Subramaniam seeks to rectify that oversight by giving India's military exploits their rightful place in history. Subramaniam begins India's Wars with a frank call to reinvigorate the study of military history as part of Indian history more generally. Part II surveys the development of the India's army, navy, and air force from the early years of the modern era to 1971. In Parts III and IV, Subramaniam considers conflicts from 1947 to 1962 as well as conflicts with China in 1962 and Pakistan in 1965 and 1971. Part V concludes by assessing these conflicts through the lens of India's ancient strategist, Kautilya, who is revered in India as much as Sun Tzu is in China.Not merely a wide-ranging historical narrative of India's military performance in battle, India's Wars also offers a strategic, operational, and human perspective on the wars fought by independent India's armed forces. Subramaniam highlights possible ways to improve the synergy between the three services, and argues in favor of the declassification of historical material pertaining to national security. The author also examines the overall state of civil-military relations in India, leadership within the Indian armed forces, as well as training, capability building, and other vitally important issues of concern to citizens, the government, and the armed forces. This objective and critical analysis provides policy cues for the reinvigoration of the armed forces as a critical tool of statecraft and diplomacy. Readers will come away from India's Wars with a greater understanding of the international environment of war and conflict in modern India. Laced with veterans' intense experiences in combat operations, and deeply researched and passionately written, it unfolds with surprising ease and offers a fresh perspective on independent India's history.Reviews:"The battle for Goa was an early example of a combined operation for the Indian military, combining land, air, and sea elements. It is one small piece of a growing heritage for that nation, a history that is well told in this book. The work is impressive in its readability and clarity, as the author does not presume any foreknowledge of his subject and strives to make clear a subject relatively unknown in the Western world. The work deftly traces India's military origins in the 20th century." --Military Heritage"Retired Indian Air Vice Marshal Subramaniam, who is now an instructor at the Indian National Defence College, has produced a comprehensive history of India's armed forces and their wars, from the First Indo-Pakistan War in 1947, which was sparked by partition and independence through the Third, sometimes known as the Bangladesh War in 1971…. Subramaniam's treatment of policy, strategy, and operations is very good, and his description of tactical encounters are well written, integrating air, ground, and naval operations as appropriate, and are pretty easy to follow…. India's Wars offers an excellent overview of Indian military history since independence for both the professional military historian or the interested layman." --StrategyPage"The picture India's Wars paints of the evolving Indian military is a flattering one." --Naval War College Review"Air Marshal (Retired) Arjun Subramaniam, in his book India's Wars: A Military History, 1947-1971, narrates an incident in Italy in 1943 that would make any Indian proud of the way the Indian man honoured -- and protected -- women." --The New Indian Express"India's Wars is an eminently readable work on the Indian military and India's experiences with wars over a period of roughly twenty-five years after independence. Given the serious neglect of military history in the understanding of India's contemporary history (post-1947), this is a notable contribution…. Subramaniam has provided us with a useful and thought-provoking book on India's wars until 1971, and one hopes that the next volume on the period after the Bangladesh War will be equally engaging." --H-Asia"[Subramaniam] offers a richly detailed history of India's wars with Pakistan, China, and Portugal as well as a balanced appraisal of India's military wartime performance, highlighting successes and failures." --Military Officer"This book is a good introduction to the subject. It is generally quite detailed when it comes to the IAF…. The author has a definite political and ideological agenda [and] the details are accurate…. Well worth a read." --Brown Pundits"In this turbulent twenty-first century, the rise of India will be critical for understanding global geopolitics. This superb overview of India's military history in the twentieth century is essential to appreciate the role of India in the decades to come." --Adm. James Stavridis, USN (Ret.), sixteenth Supreme Allied Commander, NATO; Dean of the Fletcher School of Law and Diplomacy at Tufts University"India's Wars is a very readable and fascinating book that is not simply a recitation of events, but a work punctuated with insights that can be realized only by someone who participated in the events. Providing views of India's military pioneers not previously available, it also addresses the political interactions that are integral to conflict. This is a timely book yielding understanding of India's military history when India's influence on critical geopolitical events is growing." --Lt. Gen. David A. Deptula, USAF (Ret.); Dean of the Mitchell Institute of Aerospace Power Studies"Deftly telescoping six decades of India's conflicts in a single volume, Arjun Subramaniam presents an objective and compelling tri-service narrative which I found hard to put down. He joins a select band of service officers who have, in the tradition of Thucydides, shown the intellectual acumen as well as courage and perseverance to put pen to paper while still in uniform." --Admiral Arun Prakash, Indian Navy, (Ret.), former Chief of Naval Staff and Chairman, Chiefs of Staff Committee
Scion of Ikshvaku
Amish Tripathi - 2015
The Perfect Land. But perfection has a price. He paid that price.3400 BCE. INDIAAyodhya is weakened by divisions. A terrible war has taken its toll. The damage runs deep. The demon King of Lanka, Raavan, does not impose his rule on the defeated. He, instead, imposes his trade. Money is sucked out of the empire. The Sapt Sindhu people descend into poverty, despondency and corruption. They cry for a leader to lead them out of the morass. Little do they appreciate that the leader is among them. One whom they know. A tortured and ostracised prince. A prince they tried to break. A prince called Ram.He loves his country, even when his countrymen torment him. He stands alone for the law. His band of brothers, his Sita, and he, against the darkness of chaos.Will Ram rise above the taint that others heap on him? Will his love for Sita sustain him through his struggle? Will he defeat the demon Lord Raavan who destroyed his childhood? Will he fulfil the destiny of the Vishnu?Begin an epic journey with Amish’s latest: the Ram Chandra Series.
Originals: How Non-Conformists Move the World
Adam M. Grant - 2016
How can we originate new ideas, policies, and practices without risking it all? Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.
Deluxe: How Luxury Lost Its Luster
Dana Thomas - 2007
Thomas, the style and cultural reporter for Newsweek, takes a hard-hitting look at the world of new luxury, and argues that globalization and corporate greed have ensured that old-time manufacturing has bowed to sweatshops and wild profits to produce mediocre merchandise.
The Art of Money Getting: Golden Rules for Making Money
P.T. Barnum - 1880
T. Barnum, who is widely known as an important historical entrepreneur as founder of the famous traveling circus, but in this publication Barnum shares his knowledge of business and teaches readers how to be successful in making money. This is an excellent book for individuals who are interested in learning from an important historical business leaders own personal success and also serves as an excellent motivational writing intended for those looking to be successful and make lots of money.
Marketing Management: A South Asian Perspective
Philip Kotler - 2009
Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
The East India Company: The World's Most Powerful Corporation
Tirthankar Roy - 2011
Set up to procure Asian goods for British consumers, the Company’s business network spanned Persia, India, China, Indonesia and North America. In the late 1700s, its career took a dramatic turn as the Company lost ground as a trading firm, but founded an empire in India. Why did a merchant firm end up being an empire builder? Why did politics mesh so closely with the conduct of business in this time? This new account of the East India Company answers these questions by taking a fresh look at the world of Indian business. The story fits together many pieces of a vast jigsaw puzzle, and shows how trading in India changed the Company—and how the Company changed Indian business.
Raiders from the North
Alex Rutherford - 2009
Determined to emulate his warrior ancestors, Babur's hunger for an empire leads him to attempt to re-establish Timur's legacy around the fabled city of Samarkand, accompanied by his loyal army of followers.
Periyar: A Political Biography of E.V. Ramasamy
Bala Jeyaraman - 2013
He opposed the exploitation and marginalisation of the non-Brahmin indigenous Dravidian peoples of South India and the imposition of, what he considered, Indo-Aryan India. His work has greatly revolutionised Tamil society and has significantly removed caste-based discrimination. He is also responsible for bringing new changes to the Tamil alphabet. The citation awarded by the UNESCO described Periyar as "the prophet of the new age, the Socrates of South East Asia, father of social reform movement and arch enemy of ignorance, superstitions, meaningless customs and base manners"
India Wins Freedom: The Complete Version
Abul Kalam Azad - 1978
It includes his personal experiences when India became independent, and his ideas on freedom and liberty.The book takes the form of an autobiographical narrative and goes over the happenings of the Indian Independence movement. The book traces the events that took place and ultimately led to the partition in a frank and profound manner. The book says that politics was responsible for the partition more than religion. It also states that India failed to maximise its potential when it gained independence. The book discusses political hypocrisy, and also touches upon contemporaries of the author’s, like Nehru, Gandhi, and Subhash Chandra Bose, and highlights their mind-sets during that time.
The Vedas and Upanishads for Children
Roopa Pai - 2019
Three thousand years ago, deep inside the forests of India, agreat ‘thought revolution’ was brewing.In those forest labs, the brightest thinker–philosopherscontemplated the universe, reflected on ancient texts called theVedas and came up with startling insights into questions westill don’t have final answers to, like:• What is the universe made of?• How do I know I’m looking at a tree when I see one?• Who am I? My body, my mind, my intelligence, my emotions,or none of the above?And where did they put those explosive findings?In a sprawling body of goosebumpy and fascinating oralliterature called the Upanishads! Intimidated? Don’t be! Forthis joyful, fun guide to some of India’s longest-lasting secularwisdoms, reinterpreted for first-time explorers by Roopa Pai, isguaranteed to keep you turning the pages.Why haven’t you read it yet?