Perhaps you thought of grocery stores or something sexy like internet retailing, but chances are you didn’t think of banking. Yet, most likely you interact with a bank every time you’re paid and when you pay your bills. Banks facilitate the flow of money through the economy and even if you don’t interact with a bank daily, the businesses you deal with on a daily basis do. For all the interaction people have with banks, few understand how they work or why they work. Even fewer understand why they should consider including bank stocks in their investment portfolio. There are a lot of misconceptions about banks, including understanding what they are and what they do. For many people the word “bank” evokes images of receiving a toaster upon opening an account, or thoughts of security related to the storing of precious items in a safety deposit box. Others might go further and tap their inner Michael Moore and talk about how banks are greedy and evil. It’s our belief that banks aren’t just places to store idle savings (on which you receive virtually nothing in interest) or to cash checks, but that they should be an integral part of an investor’s portfolio. The goal of this book is to provide you with a foundation and framework with which you can both begin to understand banks, but also learn the basic tools used to analyze banks as investments.

    An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

    As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    Increase the income you earn, work when and how you want, watch your clients get incredible results...... and become empowered to live a life of massive personal freedom. Million Dollar Coach is designed to shift these issues you may be experiencing such as: • Too many coaches hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Survival, Stability or even Success • Most coaches blame themselves, and try to work on their MINDSET — But nothing changes because it’s not your mindset that’s the problem. It’s the MODEL that needs to change. • The model that you bought into when you started your coaching business is completely unscalable (Manual prospecting to get a few leads, followed by one-to-one selling and dealing with objections, excuses and stalls... and time-for-money coaching so there’s never any time for you). • For the last 5 years, the author has been working with a select group of coaches, taking them from Stability to Success and Scale. Taki Moore has a very new approach and he shares the very best of what is working for them to become a Million Dollar Coach. This book is essential reading for coaches of all types and experience-levels and is of particular value for anyone looking to start a coaching business to short cut growing pains and quickly rise to become a Million Dollar Coach.

     During a single historic weekend (September 12-14, 2008) the fate of Lehman Brothers was sealed, Merrill Lynch barely survived, and AIG became a ward of the federal government. Top CNBC anchor Maria Bartiromo spent the entire weekend taking frantic phone calls from the most powerful players on Wall Street and in Washington, as they toiled to keep the economy from complete collapse. Those CEOs and dozens of other sources gave Bartiromo behind-the-scenes details unavailable to other members of the media, of the crisis and its aftermath. Now she draws on her high-level network to provide an eyewitness account of the biggest events of the financial crisis including at length interviews with former treasury secretary Henry Paulson, former AIG chairman Hank Greenberg, former Merrill Lynch CEO John Thain, and JP Morgan CEO Jamie Dimon, among many others. Writing with both authority and dramatic flair, Bartiromo weaves a thrilling narrative that will make news. She also tackles the big questions: how did an unmatched period of market euphoria and growth turn sour, catapulting the economy into a dangerous slide? And in the long run, how will the near-catastrophe really change Wall Street?

    Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner.In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content:1. Web Content2. Blogging3. Social Media4. Advertising/Sales Copy5. Industry Writing6. Journalism 7. Creative WritingJulia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content.After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamentals in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16.

    something that could change your life?The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own terms.With advice from the people behind the likes of Pizza Pilgrims, Parkrun and Decoded, The Idea in You will show you what to expect, how to think and what to do when launching your own venture.Making your idea happen is possible - and it will be one of the most inspiring and energizing experiences of your life.What are you waiting for?'A wonderfully inspirational book that will help unleash your ideas on the world' Michael Acton Smith, creator of Moshi Monsters'Every great business starts with an idea . . . this book will help you find yours' Richard Reed, co-founder Innocent Drinks'It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence' Zach Klein, co-founder of Vimeo

    But, actually, this isn't the case at all. In fact, these super-rich individuals realize that their money needs to work for them and so they learn how to take what are known as "calculated" risks. The super-rich are definitely not psychics, nor do they have a "magic" secret that they hold close to their own kind. In fact, their real secret lies in the fact that they know what simple investing mistakes should be avoided. And, in truth, these mistakes are common knowledge, even among those investors who are not particularly wealthy at all. Investing properly is a guided, purposeful tool for building and adding to wealth, but it is not only for the rich. Actually, anyone can get started quite easily, and there are multiple avenues that make it easy to begin, with small amounts to start up a portfolio. Additionally, what differentiates using investment (as opposed to gambling) is that it takes a period of time for the "magic" to happen. Therefore, it is not a get-rich-quick scheme, at all. I want us to be clear on that point from the get-go. By the end of this book, you'll have a great understanding of what investing is, and you will know how the magic of compounding works too. We'll take a look at other options that you might find useful, so then you'll have the knowledge you need before you get started with your own investing. Again, thank you for joining me here; it's my pleasure to guide you through this important information. I believe that knowledge is power, and I hope that you'll feel more comfortable once you get the real gist of how it all works, and how it can work really well for you.

    The heart of Stock Smarts is to break it down to its simplest form and inspire employees, professionals and business people to participate and make money in the market.This book is to encourage every Filipino to profit from stocks and forge their way to financial freedom.

    There was a time when the stock market was a mechanism for growing businesses to raise money, playing a large role in the industrial revolution-boosting America to a global superpower. Today the stock market has morphed into a high-tech system of fluctuating arbitrary numbers which are used by individuals and industries alike to find profit opportunities by placing bets, masqueraded as sophisticated financial maneuvers with fancy labels and acronyms. Nowhere is this more evident than with the tendencies observed today. There is a shocking trend by today's Millennial generation to shamelessly and unapologetically find ways to use the stock market to place very high-risk bets. And unlike formal Wall Street investment institutions, these gamblers, of sorts, don't attempt to disguise the game: they are proud to call Wall Street a casino. Jaime Rogozinski combs through various elements of how reckless investors play Wall Street similar to a casino. He illustrates these often in playful ways, using entertaining and compelling real-world anecdotes. His stories are taken straight from Reddit's r/wallstreetbets community which Jaime founded in 2012, and currently has more than 800,000 followers in addition to 3 million unique visitors a month. WallStreetBets is a forum based gathering where people are notoriously known for taking a brazen and public approach at gambling with the stock market.

    Whether your goal is to grow one of your side projects into a marketable business, to improve the revenues of your current brand, or to better the brand of the company you work for, The Marketing Blueprint is what you need. This step-by-step guide compiles all essential marketing strategies, such as: • How to market, from forming marketing strategies, to business development, to improving your selling skills • How to become a more efficient marketer, by understanding and using leverage effectively • How to market yourself and your brand's people, to ensure better business opportunities • How to create brands and products that make people talk and stay relevant for years To top it all off, this book has more than 30 lessons of practical content that you can use right away in your business. Longer hours and bigger textbooks aren't the answer to your success. By being the smartest marketer around, you can ensure you will grow your business' revenues. That’s exactly what The Marketing Blueprint is all about.

    This volume (1) focuses on the traits, habits, and skills to start forming before you enter the business. This is the top producer starter kit. This book is about putting you on a path to success prior even to being licensed. Loaded with specific actions to take today, actions that will improve your value to clients and employers alike. Are you ready to Be the Better Broker?

    Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative "Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC Would you like to win customers with your blog? Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. Your guide to writing a company blog This guide explains in simple steps how to write blog posts that engage readers and woo clients: Write lip-smackingly good headlines that entice people to read your posts Position your blog as a voice of authority Generate an endless stream of ideas for blog posts your customers crave to read Make your blog more engaging by describing your ideal reader Develop a unique voice to stand out in a sea of me-too blogs Captivate your readers with your blog opening Inspire your readers with your final paragraph Create a natural flow to hypnotize your readers Seduce Google to send you relevant traffic This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. Would you like to gain more readers and turn them into customers? Blog to Win Business also includes: The 5 mistakes you must avoid when defining your blog purpose How to get unstuck when your fountain of inspiration runs dry A complete editing checklist to make your blog posts more conversational The 4 rules for writing delicious sentences The 3-step formula for writing irresistible headlines This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. Who this book is for Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.

    For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it’s a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret.” —Bill Bonner, Founder of Agora. “It’s not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque’s “16 Word Sales Letter™” is such a strategy. I’m going to recommend this as a must-read to all my copywriting proteges.” —Mark Ford, best-selling author and chief growth strategist for Agora. “Evaldo is the world’s greatest copywriter you’ve never heard of. Why haven’t you heard of him? Because while others are selfpromoting ... heck, while they’re eating, sleeping and relaxing... he’s cranking out the next blockbuster. He never stops. He’s a 9-figure sales machine and our business’s secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you.” —Peter Coyne, founder of Paradigm Press, Agora Financial’s largest imprint “I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations—I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. “Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It’s a must-read primer for anyone who writes sales copy…. Read this book—and learn from one of the best.” —Oren Klaff, best-selling author of Pitch Anything and Flip the Script “Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter™, reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world’s top copywriters. When asked at a recent seminar I gave what are the two best books I’ve ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter™ by Evaldo Albuquerque.” —Caleb O’Dowd The 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales... No matter how competitive your niche is….No matter what kind of product or service you’re selling…And no matter your level of experience. That’s because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. And now, for the first time ever, Evaldo Albuquerque is revealing the details of this system in this brand-new book.