But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective.Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new. They can be conceived as "biological nutrients" that will easily reenter the water or soil without depositing synthetic materials and toxins. Or they can be "technical nutrients" that will continually circulate as pure and valuable materials within closed-loop industrial cycles, rather than being "recycled" -- really, downcycled -- into low-grade materials and uses. Drawing on their experience in (re)designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved with making anything can begin to do as well.

    Gang Leader for a Day is the fascinating full story of how Sudhir Venkatesh managed to gain entrée into the gang, what he learned, and how his method revolutionized the academic establishment. When Venkatesh walked into an abandoned building in one of Chicago's most notorious housing projects, he was looking for people to take a multiple-choice survey on urban poverty. A first-year grad student, he would befriend a gang leader named JT and spend the better part of the next decade inside the projects under JT's protection, documenting what he saw there. Over the next seven years, Venkatesh observed JT and the rest of the gang as they operated their crack selling business, conducted PR within their community, and rose up or fell within the ranks of the gang's complex organizational structure. Gang Leader for a Day is an inside view into the morally ambiguous, highly intricate, often corrupt struggle to survive in an urban war zone. It is also the story of a complicated friendship between two young and ambitious men, a universe apart.

    The world of golf is at a crossroads. As tech­nological innovations displace traditional philosophies, the golfing community has splintered into two deeply combative factions: the old-school teachers and players who believe in feel, artistry, and imagination, and the technical minded who want to remake the game around data. In Golf’s Holy War, Brett Cyrgalis takes readers inside the heated battle playing out from weekend hackers to PGA Tour pros. At the Titleist Performance Institute in Oceanside, California, golfers clad in full-body sensors target weaknesses in their biomechanics, while others take part in mental exercises designed to test their brain’s psychological resilience. Meanwhile, coaches like Michael Hebron purge golfers of all technical infor­mation, tapping into the power of intuitive physical learning by playing rudimentary games. From historic St. Andrews to manicured Augusta, experimental com­munes in California to corporatized conferences in Orlando, William James to Ben Hogan to theoretical physics, the factions of the spiritual and technical push to redefine the boundaries of the game. And yet what does it say that Tiger Woods has orchestrated one of the greatest comebacks in sports history without the aid of a formal coach? But Golf’s Holy War is more than just a book about golf—it’s a story about modern life and how we are torn between resisting and embracing the changes brought about by the advancements of science and technology. It’s also an exploration of historical legacies, the enriching bonds of education, and the many interpretations of reality.

    Crawford explored the ethical and practical importance of manual competence, as expressed through mastery of our physical environment. In his brilliant follow-up, The World Beyond Your Head, Crawford investigates the challenge of mastering one's own mind.We often complain about our fractured mental lives and feel beset by outside forces that destroy our focus and disrupt our peace of mind. Any defense against this, Crawford argues, requires that we reckon with the way attention sculpts the self.Crawford investigates the intense focus of ice hockey players and short-order chefs, the quasi-autistic behavior of gambling addicts, the familiar hassles of daily life, and the deep, slow craft of building pipe organs. He shows that our current crisis of attention is only superficially the result of digital technology, and becomes more comprehensible when understood as the coming to fruition of certain assumptions at the root of Western culture that are profoundly at odds with human nature.The World Beyond Your Head makes sense of an astonishing array of common experience, from the frustrations of airport security to the rise of the hipster. With implications for the way we raise our children, the design of public spaces, and democracy itself, this is a book of urgent relevance to contemporary life.

    It is a tale of rivers diverted and dammed, of political corruption and intrigue, of billion-dollar battles over water rights, of ecologic and economic disaster. In Cadillac Desert Marc Reisner writes of the earliest settlers, lured by the promise of paradise, and of the ruthless tactics employed by Los Angeles politicians and business interests to ensure the city's growth. He documents the bitter rivalry between two government giants, the Bureau of Reclamation and the U.S. Army Corps of Engineers, in the competition to transform the West.Based on more than a decade of research, Cadillac Desert is a stunning expose and a dramatic, intriguing history of the creation of an Eden—an Eden that may be only a mirage.

    It provides students who lack a strong science background the ideal balance of reliable nutrition information and practical consumer-oriented knowledge.

    Continuously in print since 1932, Ortega's vision of Western culture as sinking to its lowest common denominator and drifting toward chaos brought its author international fame and has remained one of the influential books of the 20th century.

    At a summer tea party in Cambridge, England, a guest states that tea poured into milk tastes different from milk poured into tea. Her notion is shouted down by the scientific minds of the group. But one man, Ronald Fisher, proposes to scientifically test the hypothesis. There is no better person to conduct such an experiment, for Fisher is a pioneer in the field of statistics.The Lady Tasting Tea spotlights not only Fisher's theories but also the revolutionary ideas of dozens of men and women which affect our modern everyday lives. Writing with verve and wit, David Salsburg traces breakthroughs ranging from the rise and fall of Karl Pearson's theories to the methods of quality control that rebuilt postwar Japan's economy, including a pivotal early study on the capacity of a small beer cask at the Guinness brewing factory. Brimming with intriguing tidbits and colorful characters, The Lady Tasting Tea salutes the spirit of those who dared to look at the world in a new way.

    Urry develops this analysis through various levels - historical, economic, social, cultural and visual.Mass tourism is charted from its origins in the English seaside resorts to its development as a global industry. The economic impact and complex social relations involved in international tourism are explored. Changing patterns of tourism are shown to be connected to the broader cultural changes of postmodernism and related to the role of the service and middle classes. The author argues that we

    However, as is perhaps not very politically correct to point out, Islam as a religion calls Muslims to be a part of Ummah, which is to say, that all Muslims belong to the same theological ‘country’ regardless of political borders.That coupled with the intrinsic need of the Left to forever consider the Muslims as the victims, even under imaginary circumstances led to massive riots and violence in India. The perceived wrong here was that CAA left Muslims out, however, the truth was the CAA had nothing to do with Indians at all, let alone Indian Muslims.Another excuse for the rampant violence was that the proposed NRC would snatch away the citizenship of Muslims. That too, was a shameless canard. The NRC, when implemented and drafted, would be aimed to identify and deport Illegal Immigrants, and not Indian Citizens. No country in the world wantonly accepts indiscriminate influx of illegals, but the Left and Islamist nexus burnt the country because that is exactly what it expected of India.While many people wish to look at the Delhi Riots 2020 in isolation, the events that started right from the 1st December 2019 proves otherwise. It proves that the violence was a concerted effort to push Anarchy and Chaos in India. It proves that the Delhi Riots was no anti-Muslim pogrom, it was indeed, a well-oiled plan to tame ‘kafirs’.

    It starts from an introduction to archaeology to basics of Indian History. Overall, the book is to introduce Indian history and how its studied along with explaining its importance in present world. Since the book is for teens and is an introductory literature, its full of interesting graphics and activities appropriate for target audience - 6th standard kids. This book is freely available at http://www.ncert.nic.in/ncerts/textbo... for personal use only.

    Carmine Sarracino and Kevin Scott argue that porn has seeped into and been absorbed by every defining aspect of our culture: language, entertainment, fashion, advertising, sexual behavior, even politics. Cultural absorption is so complete that we no longer have to purchase pornography to get porn because we increasingly live porn on a daily basis.In tracing porn's transformation-from the Civil War to the golden age of comic books in the 1940s and 1950s to the adult film industry's golden decade of the 1970s and up to today-the authors illustrate that what began in the dark alleys of American life has now emerged as an unapologetic multibillion-dollar industry. In this astonishingly comprehensive book, Sarracino and Scott profile such "porn exemplars"-those who have been pivotal to the mainstreaming of porn-as Russ Meyer, Snoop Dogg, Jenna Jameson, and Paris Hilton; they document how mainstream advertising uses porn culture to sell commercial goods now to an even younger, "tween" audience; and they pose crucial questions: How has porn shaped the way we view our own and others' bodies? Sarracino and Scott examine porned advertising of everything from Clinique to Orbit gum to Old Spice. How has porn influenced our relationships and how do current sexual behaviors, such as the "hookup," mimic porn? The authors look to MySpace and Craigslist for answers. And how does porn shape our identity, as individuals and as a nation? Sarracino and Scott argue that the mistreatment of prisoners at Abu Ghraib exposed our porned sensibilities.Not an anti-porn diatribe, The Porning of America is resolutely pro-sex. Sarracino and Scott contend that, to make the most of our hard-won sexual freedom, we must thoughtfully-and honestly-evaluate what might be liberating about porn as well as what might be damaging. Nuanced, timely, and urgent, The Porning of America will change how you see the world around you.

    He worked with - and relaxed with - scientific giants of that time such as Edward Teller, Enrico Fermi, Stan Ulam, John von Neumann, and John Wheeler, and here offers illuminating insights into the personalities, the strengths, and the quirks of these men. Well known for his ability to explain physics to nonspecialists, Ford also brings to life the physics of fission and fusion and provides a brief history of nuclear science from the discovery of radioactivity in 1896 to the ten-megaton explosion of “Mike” that obliterated a Pacific Island in 1952. Ford worked at both Los Alamos and Princeton's Project Matterhorn, and brings out Matterhorn's major, but previously unheralded contribution to the development of the H bomb. Outside the lab, he drove a battered Chevrolet around New Mexico, a bantam motorcycle across the country, and a British roadster around New Jersey. Part of the charm of Ford's book is the way in which he leavens his well-researched descriptions of the scientific work with brief tales of his life away from weapons.Contents: The Big Idea The Protagonists The Choice The Scientists, the Officials, and the President Nuclear Energy Some Physics Going West A New World The Classical Super Calculating and Testing Constructing Matterhorn Academia Cowers New Mexico, New York, and New Jersey The Garwin Design Climbing Matterhorn It's More Than a Boy Readership: A memoir for general readership in the history of science.Key Features: It contains real physics, clearly presented for non-specialists Combining historical scholarship and his own recollections, the author offers important insights into the people and the work that led to the first H bomb Personal anecdotes enliven the book

    Who invented zero? Why are there 60 seconds in a minute? Can a butterfly's wings really cause a storm on the far side of the world? In 50 concise essays, Professor Tony Crilly explains the mathematical concepts that allow use to understand and shape the world around us.