It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

    His tortured typography prompted a vocal camp of critics to accuse him of being flippant and of destroying the communicative basis of design. But now the techniques of David Carson (and those of his countless imitators) dominate advertising, design, the Web, and even motion pictures. With 35,000 copies of the original sold, this revised edition of The End of Print includes a striking new cover and first chapter that puts Carson's work in context. The rest is vintage Carson—cutting edge and explosive. The End of Print tracks his career from skateboard and surf magazines, to the landmark Beach Culture magazine and his groundbreaking grid-breaking work for Ray Gun, and finally to handling major corporate identity accounts. The End of Print marks a turning point in design that ushered in the look of today.

    We need a brand new way to take it all in. 'Information is Beautiful' transforms the ideas surrounding and swamping us into graphs and maps that anyone can follow at a single glance.

    Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

    Now you can get in on the action as well. This book describes metaprogramming as an essential component of Ruby. Once you understand the principles of Ruby, including the object model, scopes, and eigenclasses, you're on your way to applying metaprogramming both in your daily work and in your fun, after-hours projects. Learning metaprogramming doesn't have to be difficult or boring. By taking you on a Monday-through-Friday workweek adventure with a pair of programmers, Paolo Perrotta helps make mastering the art of metaprogramming both straightforward and entertaining. The book is packed with:Pragmatic examples of metaprogramming in action, many of which come straight from popular libraries or frameworks, such as Rails. Programming challenges that let you experiment and play with some of the most fun, "out-there" metaprogramming concepts. Metaprogramming spells--34 practical recipes and idioms that you can study and apply right now, to write code that is sure to impress. Whether you're a Ruby apprentice on the path to mastering the language or a Ruby wiz in search of new tips, this book is for you.

    This easy-to-follow guide is illustrated with lots of examples, and leads readers through the process of creating great websites from start to finish using HTML5 and CSS3.It also features details on all the new HTML5 and CSS3 elements and features information on the current level of browser support advice for creating great experiences for all users thanks to progressive enhancement.

    I realize that sounds more like a line out of an existential movie — maybe Waiting for Godot or a screenplay by Sartre — than a statement about HTML5. But it’s really the truth: most of the people using HTML5 are treating it as HTML4+, or even worse, HTML4 (and some stuff they don’t use). The result? A real delay in the paradigm shift that HTML5 is almost certain to bring. It’s certainly not time to look away, because by the time you look back, you may have missed something really important: a subtle but important transition centered around HTML5.