The Attention Merchants: The Epic Scramble to Get Inside Our Heads


Tim Wu - 2016
    In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.

Off the Edge: Flat Earthers, Conspiracy Culture, and Why People Will Believe Anything


Kelly Weill - 2022
    It is the ultimate in conspiracy theories, a wholesale rejection of everything we know to be true about the world in which we live. Where did this idea come from? Weill draws a straight line from today’s conspiratorial moment back to the early days of Flat Earth theory in the 1830s, showing the human impulses behind divergences in belief. Faced with a complicated world out of our individual control, we naturally seek patterns to explain the inexplicable. The only difference between then and now? Social media. And, powered by Facebook and YouTube algorithms, the Flat Earth movement is growing. At once a definitive history of the movement and a readable look at its expansive, absurd, and dangerous present, Off the Edge introduces us to a cast of larger-than-life characters, from 19th-century grifters to 20th-century small-town tyrants to the provocateurs of Alex Jones’s early-aughts internet, whose rancor sowed the early seeds of our modern division. We accompany Weill to Flat Earther conferences, where we meet moms on vacation, determined creationists, scammy YouTube celebrities and their victims, neo-Nazi rappers, and even a man determined to fly into space in a homemade rocket-powered balloon—whose tragic death proves as senseless and absurd as the theory he set out to prove. Incisive and clear-eyed, Off the Edge tells a powerful story about belief, exploring how we arrived at this moment of polarized realities and explaining what needs to happen so that we might all return to the same spinning globe.

Stamped: Racism, Antiracism, and You


Jason Reynolds - 2020
    This is a remarkable reimagining of Dr. Ibram X. Kendi's Stamped from the Beginning, winner of a National Book Award. It reveals the history of racist ideas in America and inspires hope for an antiracist future.Stamped takes you on a race journey from then to now, shows you why we feel how we feel, and why the poison of racism lingers. It also proves that while racist ideas have always been easy to fabricate and distribute, they can also be discredited.Through a gripping, fast-paced, and energizing narrative, Jason Reynolds shines a light on the many insidious forms of racist ideas--and on ways readers can identify and stamp out racist thoughts in their daily lives.

Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age


Jeff Goins - 2017
    But the truth is that the world's most successful artists did not starve. In fact, they capitalized on the power of their creative strength. In Real Artists Don't Starve, Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with timeless strategies for thriving, including:steal from your influences (don't wait for inspiration),collaborate with others (working alone is a surefire way to starve),take strategic risks (instead of reckless ones),make money in order to make more art (it's not selling out), andapprentice under a master (a "lone genius" can never reach full potential).Through inspiring anecdotes of successful creatives both past and present, Goins shows that living by these rules is not only doable but it's also a fulfilling way to thrive.From graphic designers and writers to artists and business professionals, creatives already know that no one is born an artist. Goins' revolutionary rules celebrate the process of becoming an artist, a person who utilizes the imagination in fundamental ways. He reminds creatives that business and art are not mutually exclusive pursuits. In fact, success in business and in life flow from a healthy exercise of creativity.Expanding upon the groundbreaking work in his previous bestseller The Art of Work, Goins explores the tension every creative person and organization faces in an effort to blend the inspired life with a practical path to success. Being creative isn't a disadvantage for success; rather, it is a powerful tool to be harnessed.

Springfield Confidential: Jokes, Secrets, and Outright Lies from a Lifetime Writing for The Simpsons


Mike Reiss - 2018
    Reiss explains how the episodes are created, and provides an inside look at the show’s writers, animators, actors and celebrity guests. He answers a range of questions from Simpsons fans and die-hards, and reminisces about the making of perennially favorite episodes.In his freewheeling, irreverent comic style, Reiss reflects on his lifetime inside The Simpsons—a personal highlights reel of his achievements, observations, and favorite stories. Springfield Confidential exposes why Matt Groening decided to make all of the characters yellow; dishes on what it’s like to be crammed in a room full of funny writers sixty hours a week; and tells what Reiss learned after traveling to seventy-one countries where The Simpsons is watched (ironic note: there’s no electricity in many of these places); and even reveals where Springfield is located! He features unique interviews with Judd Apatow, who also provided the foreword, and Conan O'Brien, as well as with Simpsons legends Al Jean, Nancy Cartwright, Dan Castellaneta, and more.Like Cary Elwes’ As You Wish, Jennifer Keishin Armstrong’s Seinfeldia, and Chris Smith’s The Daily Show: An Oral History, Springfield Confidential is a funny, informational, and exclusive look at one of the most beloved programs in all of television land.

You Have the Right to Remain Innocent


James Duane - 2016
    Duane became a viral sensation thanks to a 2008 lecture outlining the reasons why you should never agree to answer questions from the police—especially if you are innocent and wish to stay out of trouble with the law. In this timely, relevant, and pragmatic new book, he expands on that presentation, offering a vigorous defense of every citizen’s constitutionally protected right to avoid self-incrimination. Getting a lawyer is not only the best policy, Professor Duane argues, it’s also the advice law-enforcement professionals give their own kids.Using actual case histories of innocent men and women exonerated after decades in prison because of information they voluntarily gave to police, Professor Duane demonstrates the critical importance of a constitutional right not well or widely understood by the average American. Reflecting the most recent attitudes of the Supreme Court, Professor Duane argues that it is now even easier for police to use your own words against you. This lively and informative guide explains what everyone needs to know to protect themselves and those they love.

So You've Been Publicly Shamed


Jon Ronson - 2015
    The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job. People are using shame as a form of social control.

Nevertheless, We Persisted: 48 Voices of Defiance, Strength, and Courage


Amy KlobucharPrisca Dorcas Mojica Rodríguez - 2018
    Actress Alia Shawkat reflects on all the parts she was told she was too "ethnic" to play. Former NFL player Wade Davis recalls his bullying of gay classmates in an attempt to hide his own sexuality. Teen Gavin Grimm shares the story that led to the infamous "bathroom bill," and how he's fighting it. Holocaust survivor Fanny Starr tells of her harrowing time in Aushwitz, where she watched her family disappear, one by one.What made them rise up through the hate? What made them overcome the obstacles of their childhood to achieve extraordinary success? How did they break out of society's limited view of who they are and find their way to the beautiful and hard-won lives they live today? With a foreword by Minnesota senator and up-and-coming Democratic party leader Amy Klobuchar, these essays share deeply personal stories of resilience, faith, love, and, yes, persistence."Each tale is a soulful testament to the endurance of the human spirit and reminds readers that they are not alone in their search for self. An unflinchingly honest book that should be required reading for every young person in America."--Kirkus, Starred review"An invaluable collection of snapshots of American society."--VOYA, Starred review"[A] gem of a book. . . There's a lot to study here and talk about on the way to becoming kinder, more empathetic, and most important, compassionate."--Booklist"Readers encountering injustice in their own lives may be compelled to take heart--and even action."--Publishers Weekly"A powerful collection of voices."--SLJ "The sheer variation in writing styles, subject-matters, and structure to these narratives provides readers with inspiration in assorted forms and a complex interpretation of what it means to persist."--The Bulletin

Parkland: Birth of a Movement


Dave Cullen - 2019
    David Hogg called out Adult America. The uprising had begun. Cameron Kasky immediately recruited a colorful band of theatre kids and rising activists and brought them together in his living room to map out a movement. Four days after escaping Marjory Stoneman Douglas High School, two dozen extraordinary kids announced the audacious March for Our Lives. A month later, it was the fourth largest protest in American history.Dave Cullen, who has been reporting on the epidemic of school shootings for two decades, takes us along on the students’ nine-month odyssey to the midterms and beyond. With unrivaled access to their friends and families, meetings and homes, he pulls back the curtain to reveal intimate portraits of the quirky, playful organizers that have taken the nation by storm. Cullen brings us onto the bus for the Road to Change tour showing us how these kids seized an opportunity. They hit the highway to organize the young activist groups mushrooming across America in their image. Rattled but undeterred, they pressed on in gun country even as adversaries armed with assault weapons tailed them across Texas and Utah trying to scare them off. The Parkland students are genuinely candid about their experiences. We see them cope with shattered friendships and PTSD, along with the normal day-to-day struggles of school, including AP exams and college acceptances. Yet, with the idealism of youth they are mostly bubbling with fresh ideas. As victims refusing victimhood, they continue to devise clever new tactics to stir their generation to action while building a powerhouse network to match the NRA’s. This spell-binding book is a testament to change and a perceptive examination of a pivotal moment in American culture. After two decades of adult hand-wringing, the MFOL kids are mapping a way out. They see a long road ahead, a generational struggle to save every kid of every color from the ravages of gun violence in America. Parkland is a story of staggering empowerment and hope, told through the wildly creative and wickedly funny voices of a group of remarkable kids.

Everything You Wanted to Know About Indians But Were Afraid to Ask: Young Readers Edition


Anton Treuer - 2021
    Ranging from "Why is there such a fuss about nonnative people wearing Indian costumes for Halloween?" to "Why is it called a 'traditional Indian fry bread taco'?" to "What's it like for natives who don't look native?" to "Why are Indians so often imagined rather than understood?", and beyond, Everything You Wanted to Know About Indians But Were Afraid to Ask (Young Readers Edition) does exactly what its title says for young readers, in a style consistently thoughtful, personal, and engaging.Updated and expanded to include:• Dozens of New Questions and New Sections—including a social activism section that explores the Dakota Access Pipeline, racism, identity, politics, and more!• Over 50 new Photos• Adapted text for broad appeal

Bad Girls: Sirens, Jezebels, Murderesses, Thieves, & Other Female Villains


Jane Yolen - 2013
    Strong females smack of the unfeminine. They have been called wicked, wanton, and willful. Sometimes that is a just designation, but just as often it is not. "Well-behaved women seldom make history," is the frequently quoted statement by historian and feminist Laurel Thatcher Ulrich. But what makes these misbehaving women "bad"? Are we idolizing the wicked or salvaging the strong?In BAD GIRLS, readers meet twenty-six of history’s most notorious women, each with a rotten reputation. But authors Jane Yolen and Heidi Stemple remind us that there are two sides to every story. Was Delilah a harlot or hero? Was Catherine the Great a great ruler, or just plain ruthless? At the end of each chapter, Yolen and Stemple appear as themselves in comic panels as they debate each girl’s badness—Heidi as the prosecution, Jane for context.This unique and sassy examination of famed, female historical figures will engage readers with its unusual presentation of the subject matter. Heidi and Jane’s strong arguments for the innocence and guilt of each bad girl promotes the practice of critical thinking as well as the idea that history is subjective. Rebecca Guay’s detailed illustrations provide a rich, stylized portrait of each woman, while the inclusion of comic panels will resonate with fans of graphic novels.

Googled: The End of the World as We Know It


Ken Auletta - 2009
    This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.

Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy


Jonathan Taplin - 2017
    Since 2001, newspaper and music revenues have fallen by 70%, book publishing, film and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google's YouTube today controls 60% of the streaming audio business and pays only 11% of the streaming audio revenues. More creative content is being consumed than ever before, but less revenue is flowing to creators and owners of the content.With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook, and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long.The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music and other forms of entertainment from a small group of companies poses a real threat to democracy. Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.Table of contentsIntroduction1. The Great Disruption2. Levon's Story3. Tech's Counterculture Roots4. The Libertarian Counterinsurgency5. Digital Destruction6. Monopoly in the Digital Age7. Google's Regulatory Capture8. The Social Media Revolution9. Pirates of the Internet10. Libertarian and the 1 Percent11. What It Means to Be Human12. The Digital RenaissanceAfterword

The Black Friend: On Being a Better White Person


Frederick Joseph - 2020
    “We don’t see color.” “I didn’t know Black people liked Star Wars!” “What hood are you from?” For Frederick Joseph, life in a mostly white high school as a smart and increasingly popular transfer student was full of wince-worthy moments that he often simply let go. As he grew older, however, he saw these as missed opportunities not only to stand up for himself, but to spread awareness to the white friends and acquaintances who didn’t see the negative impact they were having and who would change if they knew how.Speaking directly to the reader, The Black Friend calls up race-related anecdotes from the author’s past, weaving in his thoughts on why they were hurtful and how he might handle things differently now. Each chapter includes the voice of at least one artist or activist, including Tarell Alvin McCraney, screenwriter of Moonlight; April Reign, creator of #OscarsSoWhite; Angie Thomas, author of The Hate U Give; and eleven others. Touching on everything from cultural appropriation to power dynamics, “reverse racism” to white privilege, microaggressions to the tragic results of overt racism, this book serves as conversation starter, tool kit, and invaluable window into the life of a former “token Black kid” who now presents himself as the friend many of us need. Back matter includes an encyclopedia of racism, providing details on relevant historical events, terminology, and more.

Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork


Reeves Wiedeman - 2020
    Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire that he insisted was much more than that: an organization that aspired to nothing less than "elevating the world's consciousness."Moving between New York real estate, Silicon Valley venture capital, and the very specific force field of spirituality and ambition erected by Adam Neumann himself, Billion Dollar Loser lays bare the internal drama inside WeWork. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork’s CEO built and grew his company along with Neumann’s relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools.Culminating in a day-by-day account of the five weeks leading up to WeWork’s botched IPO and Neumann’s dramatic ouster, Wiedeman exposes the story of the company’s desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. Billion Dollar Loser is the first book to indelibly capture the highly leveraged, all-blue-sky world of American business in President Trump’s first term, and also offers a sober reckoning with its fallout as a new era begins.