Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

    Some mammoths were smaller than children. Owls are the dumbest birds in the world. Very few people with Tourette's syndrome swear. You can't get a six-pack from doing sit-ups. King Arthur's sword wasn't called Excalibur. Milk doesn't make your bones strong. There's no bones in your fingers. The Bible states that humans can't become angels. Humans have more than two nostrils. It's impossible to slide down a bannister. At a wedding, the bride doesn't walk down the aisle. Ties were invented for war, not fashion. Most Disney classics made almost no money. Slavery has only been illegal in the UK since 2010. George Washington wasn't the first American President. Velcro doesn’t exist. Nobody knows why we sleep.

    No human being who stood on her decks that fateful night was alive to commemorate the event on its 100th anniversary. Their stories are with us, however, and the lessons remain. From the moment the world learned the Titanic had sunk, we wanted to know, who had survived? Those answers didn’t come until the evening of Thursday, April 18, 1912―when the Cunard liner Carpathia finally reached New York with the 706 survivors who had been recovered from Titanic’s lifeboats. Harold Bride, “Titanic’s surviving wireless operator,” relayed the story of the ship’s band. “The way the band kept playing was a noble thing. I heard it first while still we were working wireless when there was a ragtime tune for us. The last I saw of the band, when I was floating out in the sea with my lifebelt on, it was still on deck playing ‘Autumn.’ How they ever did it I cannot imagine.” There were stories of heroism―such as that of Edith Evans, who was waiting to board collapsible Lifeboat D, the last boat to leave Titanic, when she turned to Caroline Brown and said, “You go first. You have children waiting at home.” The sacrifice cost Evans her life, but as Mrs. Brown said later, “It was a heroic sacrifice, and as long as I live I shall hold her memory dear as my preserver, who preferred to die so that I might live.” There was mystery. There was bravery. There was suspense. There was cowardice. Most men who survived found themselves trying to explain how they survived when women and children had died. But mostly, there was loss. On her return to New York after picking up Titanic’s survivors, Carpathia had become known as a ship of widows. Rene Harris, who lost her husband, Broadway producer Henry Harris, in the disaster, later spoke of her loss when she said, “It was not a night to remember. It was a night to forget.” Drawing on a wealth of previously unpublished letters, memoirs, and diaries as well as interviews with survivors and family members, veteran author and writer Alan Rockwell brings to life the colorful voices and the harrowing experiences of many of those who lived to tell their story. More than 100 years after the RMS Titanic met its fatal end, the story of the tragic wreck continues to fascinate people worldwide. Though many survivors and their family members disappeared into obscurity or were hesitant to talk about what they went through, others were willing to share their experiences during the wreck and in its aftermath. This book recounts many of these first-hand accounts in graphic, compelling detail.

    By following the recommendations of the Association of Computing Machinery's Java Task Force, this first edition text adopts a modern objects-first approach that introduces readers to useful hierarchies from the very beginning.KEY TOPICS: Introduction; Programming by Example; Expressions; Statement Forms; Methods; Objects and Classes; Objects and Memory; Strings and Characters; Object-Oriented Graphics; Event-Driven Programs; Arrays and ArrayLists; Searching and Sorting; Collection Classes; Looking Ahead.MARKET: A modern objects-first approach to the Java programming language that introduces readers to useful class hierarchies from the very beginning.

    They get frustrated losing their scroll position; they get annoyed waiting for refresh; they struggle to reorient themselves on every new page. And the list goes on. With asynchronous JavaScript and XML, known as "Ajax," you can give them a better experience. Once users have experienced an Ajax interface, they hate to go back. Ajax is new way of thinking that can result in a flowing and intuitive interaction with the user.Ajax in Action helps you implement that thinking--it explains how to distribute the application between the client and the server (hint: use a "nested MVC" design) while retaining the integrity of the system. You will learn how to ensure your app is flexible and maintainable, and how good, structured design can help avoid problems like browser incompatibilities. Along the way it helps you unlearn many old coding habits. Above all, it opens your mind to the many advantages gained by placing much of the processing in the browser. If you are a web developer who has prior experience with web technologies, this book is for you. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

    Readers will progress from building a basic physics engine to creating intelligent moving objects and complex systems, setting the foundation for further experiments in generative design. Subjects covered include forces, trigonometry, fractals, cellular automata, self-organization, and genetic algorithms. The book's examples are written in Processing, an open-source language and development environment built on top of the Java programming language. On the book's website (http://www.natureofcode.com), the examples run in the browser via Processing's JavaScript mode.

    Uses progressive enhancement techniques to ensure graceful degradation (which makes sites usable in all browsers). Shows readers how to write their own Ajax scripts instead of relying on third-party libraries. Web site designers love the idea of Ajax--of creating Web pages in which information can be updated without refreshing the entire page. But for those who aren't hard-core programmers, enhancing pages using Ajax can be a challenge. Even more of a challenge is making sure those pages work for all users. In Bulletproof Ajax, author Jeremy Keith demonstrates how developers comfortable with CSS and (X)HTML can build Ajax functionality without frameworks, using the ideas of graceful degradation and progressive enhancement to ensure that the pages work for all users. Throughout this step-by-step guide, his emphasis is on best practices with an approach to building Ajax pages called Hijax, which improves flexibility and avoids worst-case scenarios.

    Learn how to leverage the Django web framework to its full potential in this advanced tutorial and reference. Endorsed by Django, Pro Django more or less picks up where The Definitive Guide to Django left off and examines in greater detail the unusual and complex problems that Python web application developers can face and how to solve them.Provides in-depth information about advanced tools and techniques available in every Django installation Runs the gamut from the theory of Django's internal operations to actual code that solves real-world problems for high-volume environments Goes above and beyond other books, leaving the basics behind Shows how Django can do things even its core developers never dreamed possible

    Do you want to get the most out of your new Kindle Fire HDX? If you are looking for a top-notch tutorial at a reasonable cost, you've come to the right place! Here is the book that will teach you 100% of what you need to know. Kindle Fire HDX Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HDX is your detailed guide to getting the maximum benefit from your Kindle Fire HDX.In this comprehensive guide, you'll learn tips (ways to effectively use your Kindle Fire), tricks (ways to improve the operation of your Kindle Fire), and traps (things to avoid to prevent problems while using your Kindle Fire). You will learn-• How to get around within the user interface, the home screen, and the carousel more efficiently• How to make your Kindle Fire HDX your own, customizing its display and operation for fastest and easiest use• How to use features that are new to the HDX line, including Google or Outlook Calendar and Contacts synchronization, Microsoft Exchange corporate e-mail support, and Amazon’s ‘Mayday’ online technical support• How to use the built-in cameras (front-facing in the 7-inch model, front-and-rear facing in the 8.9-inch model) to take photos and videos• How to setup the security options to protect your account information• How you can provide a safe environment for children using parental controls and Kindle FreeTime• How you can move your iTunes or other music library to your Kindle Fire HDX• How you can download YouTube videos to your Kindle Fire HDX• Suggested apps that no Kindle Fire owner should be withoutYou will learn all of the above and more, with Kindle Fire Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HDX as a part of your library. With this book, you will learn 100% of what you need to know to get the most out of your new Kindle Fire HDX! Kindle Fire HDX Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HDX comes from the pen of Edward Jones, the principal technology writer behind the "Get-it-Done" series of computer books. Jones is an experienced computer and technology writer, database applications development analyst, consultant, and trainer who understands the issues faced by people dealing with technology, day in and day out. His career spans years of technology training, database development, and consulting services for major law firms and government agencies in the Washington, DC area, and he currently resides in Charlotte, NC where he is concentrating on providing publications to the rapidly growing digital marketplace. Jones is also a best-selling author whose printed titles have sold over one million copies, and he has served as a technical editor on numerous computer books.

    Proving once and for all that standards-compliant design does not equal dull design, this inspiring tome uses examples from the landmark CSS Zen Garden site as the foundation for discussions on how to create beautiful, progressive CSS-based Web sites.

    Essentially three books in one: provides thorough introductions to the PHP language and the MySQL database, and shows you how these two technologies can be effectively integrated to build powerful websites. Provides over 500 code examples, including real-world tasks such as creating an auto-login feature, sending HTML-formatted e-mail, testing password guessability, and uploading files via a web interface. Updated for MySQL 5, includes new chapters introducing triggers, stored procedures, and views.

    Learn You a Haskell for Great Good! introduces programmers familiar with imperative languages (such as C++, Java, or Python) to the unique aspects of functional programming. Packed with jokes, pop culture references, and the author's own hilarious artwork, Learn You a Haskell for Great Good! eases the learning curve of this complex language, and is a perfect starting point for any programmer looking to expand his or her horizons. The well-known web tutorial on which this book is based is widely regarded as the best way for beginners to learn Haskell, and receives over 30,000 unique visitors monthly.

    In Eloquent Ruby, Russ Olsen helps you write Ruby like true Rubyists do-so you can leverage its immense, surprising power. Olsen draws on years of experience internalizing the Ruby culture and teaching Ruby to other programmers. He guides you to the "Ah Ha!" moments when it suddenly becomes clear why Ruby works the way it does, and how you can take advantage of this language's elegance and expressiveness. Eloquent Ruby starts small, answering tactical questions focused on a single statement, method, test, or bug. You'll learn how to write code that actually looks like Ruby (not Java or C#); why Ruby has so many control structures; how to use strings, expressions, and symbols; and what dynamic typing is really good for. Next, the book addresses bigger questions related to building methods and classes. You'll discover why Ruby classes contain so many tiny methods, when to use operator overloading, and when to avoid it. Olsen explains how to write Ruby code that writes its own code-and why you'll want to. He concludes with powerful project-level features and techniques ranging from gems to Domain Specific Languages. A part of the renowned Addison-Wesley Professional Ruby Series, Eloquent Ruby will help you "put on your Ruby-colored glasses" and get results that make you a true believer.

    This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a whole--a subset you can use to create truly extensible and efficient code.Considered the JavaScript expert by many people in the development community, author Douglas Crockford identifies the abundance of good ideas that make JavaScript an outstanding object-oriented programming language-ideas such as functions, loose typing, dynamic objects, and an expressive object literal notation. Unfortunately, these good ideas are mixed in with bad and downright awful ideas, like a programming model based on global variables.When Java applets failed, JavaScript became the language of the Web by default, making its popularity almost completely independent of its qualities as a programming language. In JavaScript: The Good Parts, Crockford finally digs through the steaming pile of good intentions and blunders to give you a detailed look at all the genuinely elegant parts of JavaScript, including:SyntaxObjectsFunctionsInheritanceArraysRegular expressionsMethodsStyleBeautiful featuresThe real beauty? As you move ahead with the subset of JavaScript that this book presents, you'll also sidestep the need to unlearn all the bad parts. Of course, if you want to find out more about the bad parts and how to use them badly, simply consult any other JavaScript book.With JavaScript: The Good Parts, you'll discover a beautiful, elegant, lightweight and highly expressive language that lets you create effective code, whether you're managing object libraries or just trying to get Ajax to run fast. If you develop sites or applications for the Web, this book is an absolute must.

    And this book will teach you all you need to know to be immediately productive with MySQL. By working through 30 highly focused hands-on lessons, your MySQL Crash Course will be both easier and more effective than you'd have thought possible. Learn how to: Retrieve and sort data Filter data using comparisons, regular expressions, full text search, and much more Join relational data Create and alter tables Insert, update, and delete data Leverage the power of stored procedures and triggers Use views and Cursors Manage transactional processing Create user accounts and manage security via access control Ben Forta is Macromedia's Senior Technical Evangelist, and has almost 20 years of experience in the computer industry in product development, support, training, and product marketing. Ben is the author of the best-selling Sams Teach Yourself SQL in 10 Minutes (now in its third edition, and translated into over a dozen languages), ColdFusion Web Application Construction Kit, and Advanced ColdFusion Development (both published by Que Publishing), Sams Teach Yourself Regular Expressions in 10 Minutes, as well as books on SQL, Flash, JSP, HomeSite, WAP, Windows 2000, and other subjects.