A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Yet many may be surprised to learn that the true story behind the making of the film is as captivating as the film itself. In The Making of Slap Shot, veteran sports writer Jonathon Jackson lets fans not only relive just how the film was made, but brings to light surprising facts (i.e., Al Pacino was the first choice for the role of Reggie Dunlop; almost every scene-even the absurd and unbelievable ones-depicts a real life event). With access to those involved in the making of the film, he brings to life some of the magic behind the creation of memorable scenes and characters, especially the Charleston Chiefs, one of the most popular fictional sports teams in history. Based on interviews with over 50 cast members, production staff, and anyone of note involved in the film's creation Destined to be a collectible and keepsake (along with the jerseys, bobbleheads, and other paraphernalia associated with the film), The Making of Slapshot is a must for fans eager to learn even more about their favorite film.

    He lives with his wife in Rialto, CA. Writer David Duron is a writer and longtime television-news producer who lives in Yucaipa, CA.

    I’m the ditzy one that gives blondes a bad name’. Cappuccino and Chick-Chat is a riotous read about Debbie Viggiano’s candid observations in her often-chaotic world. Whether it’s losing her car, attempting cosmic ordering, freaking herself out manifesting a can of cola, or buying sweaters in shades that flatter her frequently flushed face, Debbie takes her reader on a madcap journey while trying to see the lighter side of life. It’s the perfect bedtime read. What readers are saying about Debbie’s books: ‘My favourite book this year… had me literally LAUGHING OUT LOUD… This book had me laughing and crying. I loved it and recommend it for everyone!’ Being Miss Meg, 5 stars ‘Absolutely hilarious. It is so easy for any woman to relate to this book… sooooo good. I read this in just a few hours as I simply couldn’t put it down. Go and grab your copy now. It’s one everyone will be talking about this year.’ Goodreads reviewer, 5 stars ‘Wow!... Honest, heartfelt and totally hilarious! Such an amazing read, I found myself either smiling or laughing constantly... Bl**dy brilliant!! I love it!... a must read for every woman this summer.’ Goodreads reviewer, 5 stars ‘Made me smile, giggle and laugh out loud. I loved it and would recommend it to anyone.’ Goodreads reviewer, 5 stars ‘Funny from the very beginning until the end, and there were some laugh out loud moments which I loved… I was reading this at 2am!... had me giggling away. I ended up reading this in one sitting, I just couldn't put it down. Thanks for one hell of a laugh Debbie!’The Bookend Reviews, 5 stars ‘Loved this book from the very first word.’ Goodreads reviewer, 5 stars ‘My first read of Debbie Viggiano, and I can't wait to read more!... Entertaining from beginning to end.’ Goodreads reviewer, 5 stars ‘Funny from beginning to end… quite often had me nodding in recognition of some of the situations.’ A Good Book and a Brew, 5 stars ‘OMGoodness – what a treat… a chuckly book, with a light heart.’ Goodreads reviewer, 5 stars ‘This author certainly knows how to make you laugh.’ 5 stars, B for Book Review,

    Hollywood has so many stories to tell and, unfortunately, so many of them do not have happy endings. From Marilyn Monroe to posthumous Oscar winner Heath Ledger, this book lays bare some of the myths and gets to the heart of some of Hollywood's Unhappiest Endings.

    It's the hard that makes it great.” – Tom Hanks Tom Hanks is a much-beloved American film actor whose cheerful everyman persona made him a natural for starring roles in many popular films. He is one of the most critically acclaimed actors in Hollywood today and with good reason. Throughout the span of his successful and impressive career, Hanks has excelled in nearly every genre, heading the casts of some of the most well-received films in history. Widely regarded as one of Hollywood’s nicest actors, Hanks is known for his amiable, approachable personality and his ability to portray characters audiences can relate to and love. His characters are often immensely likeable ordinary guys. Despite the fact that he originally wanted to be an astronaut, Hanks has enjoyed great success and fulfillment as an actor. He may even have predicted his future career in film when he was just a teenager. In 1974, Hanks wrote a letter to industry big shot George Roy Hill, the Oscar-winning director of the film Butch Cassidy and the Sundance Kid (1969), with the hope that he might one day be “discovered.” Hanks was eighteen years old at the time and most likely wrote the letter before studying theatre at a junior college in Hayward, California. Hanks was grateful for his community college experience, describing himself as an underachieving high school student with lousy SAT scores and the junior college as one that was humble, but offered salvation and opportunity for many young men and women just like him, all with simple, hometown America roots, and a desire to do something great. In the letter, Hanks introduces himself to Hill as “a nobody.” he continues, saying that no one has ever heard of him, that his looks are not stunning, and that he can’t even grow a mustache. He outlines the details of his future discovery for Hill so that he might recognize the opportunity in the future. Toward the end, Hanks reminds Hill, “I do not want to be some big time, Hollywood superstar with girls crawling all over me, just a hometown American boy who has hit the big time, owns a Porsche, and calls Robert Redford 'Bob'." Hanks was indeed discovered, albeit not by Hill, and has enjoyed enormous success. But the part of Hanks’ prediction that has held remarkably true is that he never has strayed far from his beginnings. Hanks has indeed remained that likeable hometown boy who rubs elbows with – and, in fact, has become friends with – some of the greatest names in movie making history... Buy Now and Discover the Entertaining Story of Tom Hanks

    Now this complete illustrated collection of the commentaries that have aired on NPR?s Morning Edition presents Black?s latest dose of medicine for animal and human alike. Ranging from a riotous account of two cowboys chasing down a cow in the nude to a very touching piece about a rancher who loses his wife to cancer and finds out the true worth of his friends and neighbors, Cactus Tracks & Cowboy Philosophy brings together Black?s best-known and most adored work.

    Iconoclast. Apostate. Drunk. Many words have been used to describe Doug Stanhope, but rarely has “hopeful” been one of them. However, heading into 2016, Stanhope peered through the apocalyptic fog and saw a forecast that was more rainbows than acid rain: His first book was set for release, his new stand-up special was in the can, and he was about to film a television pilot with his friend and confidant Johnny Depp. The sharks of Hollywood were circling, and Stanhope’s pockets were filled with chum. The only thing that could stop Doug was himself, and that’s exactly what he did.First came the booze, then came the pills, then came the stripper, and then, Doug came. A tryst aboard a cruise ship leaves him literally and figuratively adrift when his scorned wife, Bingo, reveals she is in love with another man: a jug-sippin’, guitar-pickin’ hobo. A simple, black-out fling turns out to be a pebble tossed into the lake of you-know-what named 2016, and in No Encore for the Donkey, Stanhope traces the resulting rings.Written and performed by Stanhope, his third memoir follows the veteran comedian on a quest to save his marriage, his wife, and eventually his wife’s life. Our hero's journey finds Stanhope cuddling with Johnny Depp in his Los Angeles mansion, receiving some much-needed TLC from Marilyn Manson, and - most daunting - building a new hour of comedy in the rusted-out hellscapes of post-industrial America.Equal parts love letter, road romp, and harrowing condemnation of the failures of America’s mental health care system, No Encore for the Donkey is a hilarious and heartbreaking account of a man balancing on the edge of damnation. With Bingo in a coma and Trump about to be elected, Stanhope sifts through the ruins of his own personal cataclysm in order to answer the big questions: What does it mean to love someone when you can’t love yourself? What is the point of success if you have no one to share it with? And is the end of the world BYOB?

    Schultz was a noted author, explorer, Glacier National Park guide, fur trader and historian of the Blackfoot Indians. While operating a fur trading post at Carroll, Montana and living amongst the Pikuni tribe during the period 1880-82, he was given the name "Apikuni" by the Pikuni chief, Running Crane. Schultz is most noted for his prolific stories about Blackfoot life and his contributions to the naming of prominent features in Glacier National Park. Mr. Schultz is one of the last of the old-time frontiersmen, who was with a tribe of Blackfeet for years; and his books, into which he puts his rich store of memories of bygone days, have been called “the best of their kind ever written. The dreadful river cave tells the story of a young, brave, black Elk, and his exciting adventures centering about a mysterious cave behind a water-fall. This book originally published by Houghton Mifflin in 1920 has been reformatted for the Kindle and may contain an occasional defect from the original publication or from the reformatting.

    It includes texts written about her, by figures such as socialist leader Eugene V. Debs and Mark Twain. "Her liberal views and wide sympathies ought to shame those who have physical eyes, yet do not open them to the sorrows that encompass the mass of men."—New York Call (1911) -------------- "We were born into an unjust system. We are not prepared to grow old in it."—Bernadette Devlin Rebel Lives books feature writings both by and about individuals who have played significant roles in humanity’s ongoing fight for a better world. The series shows the not-so-well-recognized political views of some well-known figures and introduces some not-so-famous rebels. Strongly representative of race, class and gender, these books are smaller format, inexpensive, accessible and provocative.

    

    2:  This follow-up book to Cold Cases Solved continues where the first book left off detailing more true stories of criminal cases that went cold and were eventually solved, sometimes many years later. Some of the cases include: Martha Moxley – the case with a Kennedy connection, Jeanine Nicarico – the case that took over 20 years to solve, Sherri Rasmussen – fresh eyes caught the right clue, The 16th Baptist Church Bombing – solved after 14 years, Leslie Long – the young mother kidnapped, raped and murdered, The Outlaw Clubhouse Murders – a motorcycle gang wiped out, and many others. The closure attained by solving these cases must at least provide a modicum of relief for the friends and family of the victims. The authorities involved in the investigations and in bringing the perpetrators to justice must also feel a sense of accomplishment when they are able to successfully close a long-standing case.Grab your copy TODAY and read about more Cold Cases Solved!

    Some enlisted. Some were true war heroes, but most were just trying to survive. As everyone "in-country" knew, Vietnam was all about luck, good or bad. If you were there, you understand. If you weren't, grab a copy and start reading, anywhere in the book. The stories are like Doritos. Try a few and you won't be able to stop.The Vietnam War was the seminal event of my generation and affected so many lives. Over 58,200 of us paid the ultimate price, but the war didn't end when the last US helicopter lifted off from the roof of the US Embassy in Saigon. It continues to take its ugly toll on many who did come home. Instead of bands and parades, we got PTSD and Agent Orange, diabetes, ischemic heart disease, neuropathy, leukemia, Hodgkin's Disease, and prostate cancer, and many more. As they say, "Vietnam is the gift that keeps on giving."Unfortunately, what little our kids and grandkids know of the war comes from books that only focus on one soldier, one unit, and one year, or movies like Oliver Stone's Platoon and Hamburger Hill, leaving people to think that all we did was crawl through the jungle on the Cambodian border smoking dope. But that wasn't how most of us spent our year. In February, I published Volume 1. Due to the amazing response it received from vets and their families, I'm publishing Volume 2, with even more interesting, exciting, and informative stories. Hopefully, they will help correct that narrative.William F Brown is the author of nine action adventure and suspense novels on Kindle, including the highly successful Bob Burke series, and Our Vietnam Wars, Volumes 1 and 2, personal stories of the veterans who served there. His ministry and suspense novels include 'The Undertaker,' 'Amongst My Enemies,' 'Thursday at Noon,' 'Aim True, My Brothers,' 'Winner Lose All,' and 'The Cold War Trilogy,' as well as Burke's War, Burke's Gamble, and Burke's Revenge. You can them out on my web site and Enjoy!

    

    Bill was also one of the most influential broadcasters of all time, an inspiration to legions of his fellow broadcasters who looked up to him. No less an authority than John Madden tells Ken Korach in this 80,000-word testament to Bill’s uniqueness that when he turned from coaching to broadcasting, no one was more of an influence on him than Bill. But this was true of Bill the man as well, not merely Bill the broadcaster. “We all wanted to live vicariously through Bill. The things that he did, we wished we could do,” Madden tells Ken Korach. Korach, longtime voice of the A’s and Bill’s partner for ten seasons until King’s death in 2005, is the perfect one to bring Bill to life on the page. A half-century ago, Ken Korach was a kid in Los Angeles, spinning the night dial to tune in Warriors basketball games from faraway San Francisco for one reason: He just had to hear Bill. Now, in Holy Toledo – Lessons from Bill King, Renaissance Man of the Mic, he tells the remarkable story of King the legendary baseball, basketball and football broadcaster. Bill was a student of Russian literature, a passionate sailor, a fan of eating anything and everything from gourmet to onions and peanut butter, a remarkable painter. Korach draws on a lifetime of listening to and learning from King – as well as extensive research, including more than fifty interviews with King’s family members, colleagues, friends and associates – to create this rich portrait, eagerly awaited by thousands of fans who have flocked to the Holy Toledo Facebook page and heard about the book through Ken’s media appearances.Holy Toledo features a moving foreword by Hall of Fame broadcaster Jon Miller, previously of ESPN, and a brilliant cover by Mark Ulriksen, internationally recognized for his New Yorker magazine covers, that captures King’s flair and personality.Billy Beane“The best part about Bill wasn’t just that he was so good at his job but that he was so interesting outside of his job. His mustache epitomized that. He looked eccentric and he was eccentric, in a good way.”Bob Welch“If I had a hitter I had trouble with, I’d ask Bill how I should pitch him. He always had a good answer.”Greg Papa“Bill King was the greatest radio broadcaster in the history of the United States.”Tom Meschery“Talking with Bill was like talking with an encyclopedia.… If you wanted to talk sports, literature – when Bill talked you listened, because he always had something interesting to talk about.”Al Attles“He didn’t sugarcoat it. Bill was a departure from the way it was. If a player from the Warriors made a mistake, Bill told it like it was.”Ed Rush“I’d put the radio out the window and keep turning it to certain angles and it would go in and go out. I’d listen to the Warriors and the Raiders. To do all three sports like he did, he was phenomenal. He was out of this world.”Tom Flores“Bill made some of the great plays in the history of the Raiders even greater with his description. Those moments were kept alive in his voice.”Jason Giambi“He was such an incredible man. I had so much fun with him and he would always ask how my family was doing and I have the fondest memories of him. We would talk about life and all the things he had seen. He made me well rounded.”Rick Barry“He had the ability to see a game, a basketball game, and express what was happening in eloquent terms, at times instantaneously. When he was saying something, it was happening.”