Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet. Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype. But don't let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, the math and the magic, behind big data.Each chapter will cover a different technique in a spreadsheet so you can follow along: - Mathematical optimization, including non-linear programming and genetic algorithms- Clustering via k-means, spherical k-means, and graph modularity- Data mining in graphs, such as outlier detection- Supervised AI through logistic regression, ensemble models, and bag-of-words models- Forecasting, seasonal adjustments, and prediction intervals through monte carlo simulation- Moving from spreadsheets into the R programming languageYou get your hands dirty as you work alongside John through each technique. But never fear, the topics are readily applicable and the author laces humor throughout. You'll even learn what a dead squirrel has to do with optimization modeling, which you no doubt are dying to know.

    By the mid-1990s the old school grizzled traders had been replaced by a new breed of quantitative analysts, applying mathematics to the "art" of trading and making of it a science. A similar phenomenon is happening in poker. The grizzled "road gamblers" are being replaced by a new generation of players who have challenged many of the assumptions that underlie traditional approaches to the game. One of the most important features of this new approach is a reliance on quantitative analysis and the application of mathematics to the game. This book provides an introduction to quantitative techniques as applied to poker and to a branch of mathematics that is particularly applicable to poker, game theory, in a manner that makes seemingly difficult topics accessible to players without a strong mathematical background.

    In this simple pattern beginning with two ones, each succeeding number is the sum of the two numbers immediately preceding it (1, 1, 2, 3, 5, 8, 13, 21, ad infinitum). Far from being just a curiosity, this sequence recurs in structures found throughout nature - from the arrangement of whorls on a pinecone to the branches of certain plant stems. All of which is astounding evidence for the deep mathematical basis of the natural world. With admirable clarity, two veteran math educators take us on a fascinating tour of the many ramifications of the Fibonacci numbers. They begin with a brief history of a distinguished Italian discoverer, who, among other accomplishments, was responsible for popularizing the use of Arabic numerals in the West. Turning to botany, the authors demonstrate, through illustrative diagrams, the unbelievable connections between Fibonacci numbers and natural forms (pineapples, sunflowers, and daisies are just a few examples). In art, architecture, the stock market, and other areas of society and culture, they point out numerous examples of the Fibonacci sequence as well as its derivative, the "golden ratio." And of course in mathematics, as the authors amply demonstrate, there are almost boundless applications in probability, number theory, geometry, algebra, and Pascal's triangle, to name a few.Accessible and appealing to even the most math-phobic individual, this fun and enlightening book allows the reader to appreciate the elegance of mathematics and its amazing applications in both natural and cultural settings.

    

    Rocketed to popularity by the 2003 bestseller Moneyball and the film of the same name, the use of sabermetrics to analyze player performance has appeared to be a David to the Goliath of systemically advantaged richer teams that could be toppled only by creative statistical analysis. The story has been so compelling that, over the past decade, team after team has integrated statistical analysis into its front office. But how accurately can crunching numbers quantify a player's ability? Do sabermetrics truly level the playing field for financially disadvantaged teams? How much of the baseball analytic trend is fad and how much fact?The Sabermetric Revolution sets the record straight on the role of analytics in baseball. Former Mets sabermetrician Benjamin Baumer and leading sports economist Andrew Zimbalist correct common misinterpretations and develop new methods to assess the effectiveness of sabermetrics on team performance. Tracing the growth of front office dependence on sabermetrics and the breadth of its use today, they explore how Major League Baseball and the field of sports analytics have changed since the 2002 season. Their conclusion is optimistic, but the authors also caution that sabermetric insights will be more difficult to come by in the future. The Sabermetric Revolution offers more than a fascinating case study of the use of statistics by general managers and front office executives: for fans and fantasy leagues, this book will provide an accessible primer on the real math behind moneyball as well as new insight into the changing business of baseball.

    But from the perspective of mathematics, groupings of ten are arbitrary, and can have serious shortcomings. Twelve would be better for divisibility, and eight is smaller and well suited to repeated halving. Grouping by two, as in binary code, has turned out to have its own remarkable advantages.Paul Lockhart reveals arithmetic not as the rote manipulation of numbers--a practical if mundane branch of knowledge best suited for balancing a checkbook or filling out tax forms--but as a set of ideas that exhibit the fascinating and sometimes surprising behaviors usually reserved for higher branches of mathematics. The essence of arithmetic is the skillful arrangement of numerical information for ease of communication and comparison, an elegant intellectual craft that arises from our desire to count, add to, take away from, divide up, and multiply quantities of important things. Over centuries, humans devised a variety of strategies for representing and using numerical information, from beads and tally marks to adding machines and computers. Lockhart explores the philosophical and aesthetic nature of counting and of different number systems, both Western and non-Western, weighing the pluses and minuses of each.A passionate, entertaining survey of foundational ideas and methods, Arithmetic invites readers to experience the profound and simple beauty of its subject through the eyes of a modern research mathematician.

    Learn them fast and learn them well. Have you always wanted to learn to build your own website but are afraid it'll be too difficult for you? Or perhaps you are a blogger who wants to tweak your blog's design, without having to spend money on an expensive theme. This book is for you. You no longer have to waste your time and money learning HTML and CSS from lengthy books, expensive online courses or complicated tutorials. What this book offers... HTML and CSS for Beginners Complex concepts are broken down into simple steps to ensure that you can easily master the two languages even if you have never coded before. Carefully Chosen Examples (with images) Examples are carefully chosen to illustrate all concepts. In addition, images are provided whenever necessary so that you can immediately see the visual effects of various CSS properties. Learn The Languages Fast Concepts are presented in a "to-the-point" style to cater to the busy individual. With this book, you can learn HTML and CSS in just one day and start coding immediately. How is this book different... The best way to learn programming is by doing. End-of-Chapter Exercises Each CSS chapter comes with an end-of-chapter exercise where you get to practice the different CSS properties covered in the chapter and see first hand how different CSS values affect the design of the website. Bonus Project The book also includes a bonus project that requires the application of all the HTML and CSS concepts taught previously. Working through the project will not only give you an immense sense of achievement, it’ll also help you see how the various concepts tie together. Are you ready to dip your toes into the exciting world of web development? This book is for you. Click the BUY button and download it now. What you'll learn: - What is CSS and HTML? - What software do you need to write and run CSS codes? - What are HTML tags and elements? - What are the commonly used HTML tags and how to use them? - What are HTML IDs and Classes? - What is the basic CSS syntax? - What are CSS selectors? - What are pseudo classes and pseudo elements? - How to apply CSS rules to your website and what is the order of precedence? - What is the CSS box model? - How to position and float your CSS boxes - How to hide HTML content - How to change the background of CSS boxes - How to use the CSS color property to change colors - How to modify text and font of a website - How to create navigation bars - How to create gorgeous looking tables to display your data .. and more... Click the BUY button and download the book now to start learning HTML and CSS now. Learn them fast and learn them well. Tags: ------------ CSS, HTML5, web development, web page design, CSS examples, CSS tutorials, CSS coding, CSS for Dummies

    This concise introduction shows you how to perform statistical analysis computationally, rather than mathematically, with programs written in Python.You'll work with a case study throughout the book to help you learn the entire data analysis process—from collecting data and generating statistics to identifying patterns and testing hypotheses. Along the way, you'll become familiar with distributions, the rules of probability, visualization, and many other tools and concepts.Develop your understanding of probability and statistics by writing and testing codeRun experiments to test statistical behavior, such as generating samples from several distributionsUse simulations to understand concepts that are hard to grasp mathematicallyLearn topics not usually covered in an introductory course, such as Bayesian estimationImport data from almost any source using Python, rather than be limited to data that has been cleaned and formatted for statistics toolsUse statistical inference to answer questions about real-world data

    Even the simplest numbers can become powerful forces when manipulated by politicians or the media, but in the case of the law, your liberty -- and your life -- can depend on the right calculation. In Math on Trial, mathematicians Leila Schneps and Coralie Colmez describe ten trials spanning from the nineteenth century to today, in which mathematical arguments were used -- and disastrously misused -- as evidence. They tell the stories of Sally Clark, who was accused of murdering her children by a doctor with a faulty sense of calculation; of nineteenth-century tycoon Hetty Green, whose dispute over her aunt's will became a signal case in the forensic use of mathematics; and of the case of Amanda Knox, in which a judge's misunderstanding of probability led him to discount critical evidence -- which might have kept her in jail. Offering a fresh angle on cases from the nineteenth-century Dreyfus affair to the murder trial of Dutch nurse Lucia de Berk, Schneps and Colmez show how the improper application of mathematical concepts can mean the difference between walking free and life in prison. A colorful narrative of mathematical abuse, Math on Trial blends courtroom drama, history, and math to show that legal expertise isn't't always enough to prove a person innocent.

    Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples. Editing and improving graphics. The data-ink ratio. Time-series, relational graphics, data maps, multivariate designs. Detection of graphical deception: design variation vs. data variation. Sources of deception. Aesthetics and data graphical displays. This is the second edition of The Visual Display of Quantitative Information. Recently published, this new edition provides excellent color reproductions of the many graphics of William Playfair, adds color to other images, and includes all the changes and corrections accumulated during 17 printings of the first edition.

    Along the way we’ll learn how selection bias can explain why your boss doesn’t know he sucks (even when everyone else does); how to use Bayes’ Theorem to decide if your partner is cheating on you; and why Mark Zuckerberg should never be used as an example for anything. See the world in a whole new light, and make better decisions and judgements without ever going near a t-test. Think. Think Statistically.

    It reveals the attraction that has drawn leading mathematicians and amateurs alike to number theory over the course of history.

    In this book, you’ll learn how many of the most fundamental data science tools and algorithms work by implementing them from scratch. If you have an aptitude for mathematics and some programming skills, author Joel Grus will help you get comfortable with the math and statistics at the core of data science, and with hacking skills you need to get started as a data scientist. Today’s messy glut of data holds answers to questions no one’s even thought to ask. This book provides you with the know-how to dig those answers out. Get a crash course in Python Learn the basics of linear algebra, statistics, and probability—and understand how and when they're used in data science Collect, explore, clean, munge, and manipulate data Dive into the fundamentals of machine learning Implement models such as k-nearest Neighbors, Naive Bayes, linear and logistic regression, decision trees, neural networks, and clustering Explore recommender systems, natural language processing, network analysis, MapReduce, and databases

    'Big data', 'data science', and 'machine learning' have become familiar terms in the news, as statistical methods are brought to bear upon the enormous data sets of modern science and commerce. How did we get here? And where are we going? This book takes us on an exhilarating journey through the revolution in data analysis following the introduction of electronic computation in the 1950s. Beginning with classical inferential theories - Bayesian, frequentist, Fisherian - individual chapters take up a series of influential topics: survival analysis, logistic regression, empirical Bayes, the jackknife and bootstrap, random forests, neural networks, Markov chain Monte Carlo, inference after model selection, and dozens more. The distinctly modern approach integrates methodology and algorithms with statistical inference. The book ends with speculation on the future direction of statistics and data science.

    G. Wells predicted that statistical thinking would be as necessary for citizenship in a technological world as the ability to read and write. But in the twenty-first century, we are often overwhelmed by a baffling array of percentages and probabilities as we try to navigate in a world dominated by statistics. Cognitive scientist Gerd Gigerenzer says that because we haven't learned statistical thinking, we don't understand risk and uncertainty. In order to assess risk -- everything from the risk of an automobile accident to the certainty or uncertainty of some common medical screening tests -- we need a basic understanding of statistics.Astonishingly, doctors and lawyers don't understand risk any better than anyone else. Gigerenzer reports a study in which doctors were told the results of breast cancer screenings and then were asked to explain the risks of contracting breast cancer to a woman who received a positive result from a screening. The actual risk was small because the test gives many false positives. But nearly every physician in the study overstated the risk. Yet many people will have to make important health decisions based on such information and the interpretation of that information by their doctors.Gigerenzer explains that a major obstacle to our understanding of numbers is that we live with an illusion of certainty. Many of us believe that HIV tests, DNA fingerprinting, and the growing number of genetic tests are absolutely certain. But even DNA evidence can produce spurious matches. We cling to our illusion of certainty because the medical industry, insurance companies, investment advisers, and election campaigns have become purveyors of certainty, marketing it like a commodity.To avoid confusion, says Gigerenzer, we should rely on more understandable representations of risk, such as absolute risks. For example, it is said that a mammography screening reduces the risk of breast cancer by 25 percent. But in absolute risks, that means that out of every 1,000 women who do not participate in screening, 4 will die; while out of 1,000 women who do, 3 will die. A 25 percent risk reduction sounds much more significant than a benefit that 1 out of 1,000 women will reap.This eye-opening book explains how we can overcome our ignorance of numbers and better understand the risks we may be taking with our money, our health, and our lives.