His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    They distill more than 20 years of research and first-hand accounts from the most biodiverse ecosystems on Earth into straightforward principles and guidance for confronting our culture of hyper-novelty.For evolutionary biologists Heather Heying and Bret Weinstein, the cause of our woes is clear: the modern world is out of sync with our ancient brains and bodies. We evolved to live in clans, but today most people don't even know their neighbors' names. Differences between the sexes once served a necessary evolutionary purpose, but today many dismiss the concept of biological sex as offensive. The cognitive dissonance spawned by trying to live in a society we're not built for is killing us.

    Después de muchos años, Klaus, asentado en Criacuervo, un lugar en pleno desierto de La Guajira, decide invitar a Adler y a Cora y conciliar de esa forma un pasado conflictivo. Esta historia recorre el sendero de los destinos rotos, así como el intento desesperado por encontrarle un sentido al camino que no escogimos seguir.*Defeated and humiliated by the swift decline of his career as an Olympic swimmer, Adler Zweig has no other option but to consider how to rebuild his life. However, when he receives a photograph of his older brother Klaus through the mail, it raises the possibility of meeting him in a desert somewhere in northern Colombia, where he works as a diver for an oil rig. The person who sent him the picture, Cora Baumann, is an old friend from his childhood, and is the ex-girlfriend of his brother. The meeting between Cora and Adler, which at the beginning is focused on the arrangements for the trip to the desert, soon unleashes a meticulous reflection on his own past: the devastation of his childhood, Klaus’ youth devoted to violence, the unfathomable emptiness left in both of them by the death of their parents… but in particular, the love that he has been repressing for Cora Baumann.

    For centuries following the fall of Rome, western Europe was a benighted backwater, a world of subsistence farming, minimal literacy, and violent conflict. Meanwhile Arab culture was thriving, dazzling those Europeans fortunate enough to catch even a glimpse of the scientific advances coming from Baghdad, Antioch, or the cities of Persia, Central Asia, and Muslim Spain. T here, philosophers, mathematicians, and astronomers were steadily advancing the frontiers of knowledge and revitalizing the works of Plato and Aristotle. I n the royal library of Baghdad, known as the House of Wisdom, an army of scholars worked at the behest of the Abbasid caliphs. At a time when the best book collections in Europe held several dozen volumes, the House of Wisdom boasted as many as four hundred thousand.Even while their countrymen waged bloody Crusades against Muslims, a handful of intrepid Christian scholars, thirsty for knowledge, traveled to Arab lands and returned with priceless jewels of science, medicine, and philosophy that laid the foundation for the Renaissance. I n this brilliant, evocative book, Lyons shows just how much "Western" culture owes to the glories of medieval Arab civilization, and reveals the untold story of how Europe drank from the well of Muslim learning.

    It forcefully argues that morality as we know it is a power structure disguised as knowledge; that law is based upon this false idol; and that thus power is, in fact, the basis of all life.www.philosopher.eufacebook.com/ontologistics

    If so, you’re rather psychologically peculiar.Unlike much of the world today, and most people who have ever lived, WEIRD people are highly individualistic, self-obsessed, control-oriented, nonconformist, and analytical. They focus on themselves—their attributes, accomplishments, and aspirations—over their relationships and social roles. How did WEIRD populations become so psychologically distinct? What role did these psychological differences play in the industrial revolution and the global expansion of Europe during the last few centuries?In The WEIRDest People in the World, Joseph Henrich draws on cutting-edge research in anthropology, psychology, economics, and evolutionary biology to explore these questions and more. He illuminates the origins and evolution of family structures, marriage, and religion, and the profound impact these cultural transformations had on human psychology. Mapping these shifts through ancient history and late antiquity, Henrich reveals that the most fundamental institutions of kinship and marriage changed dramatically under pressure from the Roman Catholic Church. It was these changes that gave rise to the WEIRD psychology that would coevolve with impersonal markets, occupational specialization, and free competition—laying the foundation for the modern world.Provocative and engaging in both its broad scope and its surprising details, The WEIRDest People in the World explores how culture, institutions, and psychology shape one another, and explains what this means for both our most personal sense of who we are as individuals and also the large-scale social, political, and economic forces that drive human history. Include black-and-white illustrations.

    Introducing Feminism surveys the major developments that have affected women's lives from the seventeenth century to the present day."Readers who have forgotten the struggles of women who came generations—and centuries—before will appreciate this handsome little guide introducing the basics of feminist theory. Although far from an academic study, the cartoon-drawing format and merry black-and-white illustrations will render the book popular among younger groups in need of a rapid overview of the movement. From Mary Wollstonecraft to Betty Friedan, the diminutive volume offers a chronological history of feminism in its nascent roots in colonial times, to the 1960s Women's Movement and its modern form today. Most notable, the book places a large emphasis on the struggles of African-American women, highlighting the lives and careers of such activists as Sojourner Truth, Harriet Tubman, bell hooks and Audre Lorde. Another standout section covers Germaine Greer, a proponent of the idea that 'heterosexuality is a form of oppression, conditioning women to conform to their society's expectations of femininity and encouraging them to believe that their value depends on their appeal to men.'"— Kirkus Reviews

    Some went on to create governments that were accountable to their constituents. We take these institutions for granted, but they are absent or are unable to perform in many of today’s developing countries—with often disastrous consequences for the rest of the world.Francis Fukuyama, author of the bestselling The End of History and the Last Man and one of our most important political thinkers, provides a sweeping account of how today’s basic political institutions developed. The first of a major two-volume work, The Origins of Political Order begins with politics among our primate ancestors and follows the story through the emergence of tribal societies, the growth of the first modern state in China, the beginning of the rule of law in India and the Middle East, and the development of political accountability in Europe up until the eve of the French Revolution.Drawing on a vast body of knowledge—history, evolutionary biology, archaeology, and economics—Fukuyama has produced a brilliant, provocative work that offers fresh insights on the origins of democratic societies and raises essential questions about the nature of politics and its discontents.

    Bob Altemeyer—author of Atheists and The Authoritarian Specter —gives a readable analysis of the nature of authoritarianism and its current impact on American politics.Full text available at theauthoritarians.org.

    Sicily, April 16 1677. From his deathbed, Charles III's viceroy, Anielo de Guzmán y Carafa, marquis of Castle Rodrigo, names his wife, Doña Eleonora, as his successor. Eleonora de Moura is a highly intelligent and capable woman who immediately applies her political acumen to heal the scarred soul of Palermo, a city afflicted by poverty, misery, and the frequent uprisings they entail.The Marquise implements measures that include lowering the price of bread, reducing taxes for large families, re-opening women's care facilities, and establishing stipends for young couples wishing to marry—all measures that were considered seditious by the conservative city fathers and by the Church. The machinations of powerful men soon result in Doña Eleonora, whom the Church sees as a dangerous revolutionary, being recalled to Spain. Her rule lasted 27 days—one cycle of the moon.Based on a true story, Camilleri's gripping and richly imagined novel tells the story of a woman whose courage and political vision is tested at every step by misogyny and reactionary conservatism.

    Crawford explored the ethical and practical importance of manual competence, as expressed through mastery of our physical environment. In his brilliant follow-up, The World Beyond Your Head, Crawford investigates the challenge of mastering one's own mind.We often complain about our fractured mental lives and feel beset by outside forces that destroy our focus and disrupt our peace of mind. Any defense against this, Crawford argues, requires that we reckon with the way attention sculpts the self.Crawford investigates the intense focus of ice hockey players and short-order chefs, the quasi-autistic behavior of gambling addicts, the familiar hassles of daily life, and the deep, slow craft of building pipe organs. He shows that our current crisis of attention is only superficially the result of digital technology, and becomes more comprehensible when understood as the coming to fruition of certain assumptions at the root of Western culture that are profoundly at odds with human nature.The World Beyond Your Head makes sense of an astonishing array of common experience, from the frustrations of airport security to the rise of the hipster. With implications for the way we raise our children, the design of public spaces, and democracy itself, this is a book of urgent relevance to contemporary life.

    By demystifying the fantasies surrounding cancer, Sontag shows cancer for what it is--just a disease. Cancer, she argues, is not a curse, not a punishment, certainly not an embarrassment and, it is highly curable, if good treatment is followed.Almost a decade later, with the outbreak of a new, stigmatized disease replete with mystifications and punitive metaphors, Sontag wrote a sequel to Illness as Metaphor, extending the argument of the earlier book to the AIDS pandemic.These two essays now published together, Illness as Metaphor and AIDS and Its Metaphors, have been translated into many languages and continue to have an enormous influence on the thinking of medical professionals and, above all, on the lives of many thousands of patients and caregivers.

    The Sociology Book takes on some of humankind's biggest questions: What is society? What makes it tick? Why do we interact in the way that we do with our friends, coworkers, and rivals? The Sociology Book profiles the world's most renowned sociologists and more than 100 of their biggest ideas, including issues of equality, diversity, identity, and human rights; the effects of globalization; the role of institutions; and the rise of urban living in modern societyEasy to navigate and chock-full of key concepts, profiles of major sociological thinkers, and conversation starters galore, this is a must-have, in-a-nutshell guide to some of the most fascinating questions on earth.The Sociology Book is part of the award-winning Big Ideas Simply Explained series, designed to distill big ideas and elusive theories into graspable, memorable concepts, using an approachable graphic treatment and creative typography.

    While she is one of the most famous figures in history, the legendary Egyptian queen remains, in many ways, an enigma. In this mesmerizing history, Alberto Angela offers a fresh and dynamic portrait of this extraordinary ruler, revealing a strikingly modern woman born in an ancient era and skilled in the art of diplomacy and war, who would conquer the heart of a general—Marc Antony—and Rome itself.Cleopatra focuses on a twenty-year period that marked a sweeping change in Roman history, beginning with the assassination of Julius Caesar that led to the end of the Republic, and ending with the suicides of Antony and Cleopatra and the birth of the Augustan Empire. Angela brings the people, stories, customs, and traditions of this fascinating period alive as he transports us to the chaotic streets of the capital of the ancient world, the exotic port of Alexandria in Egypt, and to the bloody battlefields where an empire was won and lost. Meticulously researched and rich with vivid detail, this sweeping history, reminiscent of the works of Simon Schama, Mary Beard’s SPQR, and Tom Holland’s Rubicon, recreates this remarkable era and the woman at its turbulent center.

    It scrutinizes its symbolistic dimensions and stylistic excellence while keeping an undeviating focus on the poignant classic of love in the time of war. This study further demonstrates how the novel appeals at different levels like the other works of Hemingwayas a story of war, a story of love, a story of the growth of the heros soul, a story of memorable characters and a work of artistic excellence. The present book will definitely prove useful to students, researchers as well as teachers of English Literature interested in the study of Hemingway and his works.