Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Once again there are comical and insightful tales of life in wild and stunning locations.Readers will be further enlightened by the escapades of the unforgettable farmer Foteini: her unique take on life; her outrageous ‘fashions’, including a makeshift shoe design you will never forget, and her ‘haute couture’ offerings for Riko the donkey.As well as tales of the Peloponnese, there are stories from other Greek locations the couple have visited, including Pelion and the islands of Santorini and Corfu. This book also offers a fascinating glimpse into some of the author’s earliest trips to Greece with tales that have not been published before, including a year of teaching English in Athens during a dangerous time of political upheaval; a humorous story of facing up to bizarre religious relics in Corfu; and a long sabbatical in Crete that didn’t quite go to plan, with a hint of unexpected romance in an idyllic setting.This book also includes some of the author's photographs of her travels in Greece.

    This was no ordinary bike race. Unlike the Tour de France, which Guinness had made his name reporting on for decades, competitors rode completely unassisted from Fremantle in Western Australia to the Opera House in Sydney on the other side of the country - a gruelling distance of over 5000 kilometres that would not only test riders' physical endurance but their psychological resilience. Dubbed 'The Hunger Games on Wheels', there would be no help, just riders and their bikes crossing one of the most beautiful – and often most inhospitable – places on earth.   Rupert’s mission was to test his own grit, physical and emotional, as he followed the trail of the pioneering men and women whose historic rides over the last two centuries unveiled a largely unknown interior.     But when a terrible tragedy stopped everyone in their tracks, what he discovered was the extraordinary power of the human spirit. Rupert and his fellow competitors were forced to make some of the toughest decisions they had ever faced.

    No matter how much time he spends outside, it's never enough. Whether being thrashed by drill instructors at Parris Island or drenched by a squall in some high tundra, the same calming thought always prevailed: It’s good to be outside."Home is Forward" is much more than a collection of travel stories. As a prequel to "Where's the Next Shelter?" it answers the question of how someone can go from having a (somewhat) normal life to casting it all aside and wanting to go live in the woods. Hilarious, poetic and often thoughtful, "Home is Forward" is also a story about people. From ancient ruins to frozen volcanos, lessons are learned, friendships are forged, and on top of it all, love blooms. So if you yearn to visit far off lands, or simply love a well spun tale, you’re in the right place.

    Nominated for running book of the year in The Running Awards 2019.

    He saw the Tour for the first time in 1984, avidly following that year's race on television in the Normandy village where he lived. Since joining the Guardian in 1989, William Fotheringham has been at the forefront of British cycling journalism. Here he reflects on the events of the last twenty-three years - the triumphs, the tragedies and the scandals that have engulfed the world's most demanding sport. Key articles from his career are annotated with notes and reflections. What would he have said if he'd known then what we all know now about Lance Armstrong? Which cyclists and teams were not all they seemed? And which victories still rank as the greatest of all time?This is the definitive collection of cycling reporting.

    A giant of the game and a rugby icon, his unique story is charged with a passion for living life to the full.In a rugby career which had huge highs and shocking lows, Doddie faced some of the game’s greatest players, from Jonny Wilkinson to Jonah Lomu, Brian O’Driscoll to Scott Quinnell and Martin Johnson to Joost van der Westhuizen, and set stadiums alight when “on the charge like a mad giraffe”. Now, at the age of 48, Doddie faces an entirely different adversary: Motor Neurone Disease.But Doddie Weir has never been one to shy away from a challenge, on or off the pitch, and he has faced up to MND with undaunted positivity, using his boundless energy to raise funds for MND research and support.

     Are you ready to potty train your child quickly and with success? This best-selling book is the answer. Becky Mansfield, child development expert at YourModernFamily.com shows you exactly how to do it successfully. It is the only complete guide to potty training that you will need. You can train your child earlier and faster than you thought possible! In this book, you will learn... *Signs of readiness *The secret to potty training in three days *What to do when they won't poop on the potty *How to handle regression *What to do when your child is not at home *Should you use charts and rewards? *What is the best way to potty train a boy? *How to potty train at night You will not be going back and forth between diapers, pull-ups and underwear anymore. This book has been marked as the best potty training book by multiple speakers around the world. It has been read by tens of thousands of parents and they all say one thing: It is the only guide you will need for potty training success. It is filled with all of the information and tools that you need to start potty training and complete it in three days. As a bonus, this second edition book has an added chapter to teach parents how to potty train a special needs child. Parents all over the world are having success with this system and now you can, too!

    

    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    Ever since he was given a copy of Arthur C. Clarke's Mysterious World for his ninth birthday Dom has been obsessed with the world of cryptozoology (monster hunting), and in Scary Monsters and Super Creeps he heads to six completely different destinations to investigate local monster sightings. He explores the Redwood Curtain in northern California in search of Sasquatch; in Canada he visits Lake Okanagan hoping to catch a glimpse of a thirty-foot snake-like creature called Ogopogo; and near Lake Télé in Congo he risks his life tracking the vegetarian sauropod Mokèlé-mbèmbé. Naturally he heads to Loch Ness - but for this hunt he has his family in tow; he treks across the Khumbu Valley in Nepal looking for Yeti; and in the hills above Hiroshima in Japan he enlists the help of a local man to find the Hibagon, a terribly smelly 'caveman ape'. In typically hilarious and irreverent fashion, Dom explores the cultures that gave rise to these monster myths and ends up in some pretty hairy situations with people even stranger than the monsters they are hunting. Are the monsters all the product of fevered minds, or is there a sliver of truth somewhere in the madness? Either way, the search gives Dom an excuse to dive into six fascinating destinations on a gloriously nutty adventure.

    From just about surviving the equivalent of 30 car crashes a game and crooning Adele for team spirit, to extensive field notes on the smell of the Scrum and the fine art of on-pitch relief. Then there's rugby's secret naked wrestling scene and how it was exposed.In my world, you never know how the ball will bounce...

    They were happy times, but money was tight. Paddy slept on a mattress he dragged in from the street, and at 17 he struggled severely with the stress of juggling a college course and two jobs to support his beloved mum.But while cash may have been short, grit and wit were in over-supply, and this is the improbable true story of the lad who went from kipping in abandoned cars in Bolton to racing supercars on Top Gear, via laying concrete floors in prisons, a lively career in a leisure centre, a showbiz intervention by school pal Peter Kay and eye-popping adventures in the world of teledom.There has been mischief and misadventure, joy and sorry, huge success and unexpected challenges. It's a lifey well lived, and an unforgettable personal memoir written from the heart.

    Who knew that the man asking the questions was as fascinating as his subject matter?" -Justin Barrasso, Sports Illustrated "'Kayfabe' brings to life a world that once had its own version of ‘omerta’ in a fascinating, well written book that will intrigue long time fans, new fans, and just those who are hoping to take a peek behind the curtain of this unlikely cultural phenomenon." -Eric Bischoff, WCW President "I worked in a business full of liars, cheaters, workers, con artists and of course...politicians. I can name maybe 3 people over the years that I 100% trusted, or even believed for that matter. Sean Oliver is one of those men. In reading 'Kayfabe,' you can believe that 100% of this masterpiece is accurate–yes, even the parts about me. The most stand-up guy perhaps ever associated with the business of Pro Wrestling. You want truth–you'll find it right here." -Vince Russo, Former WWE/WCW Head Writer If you thought the world of pro wrestling was wild, imagine what you haven’t seen on TV and in the ring. Add to that the backdrop of building a renegade production company, negotiating with impossible wrestling talent, and hosting groundbreaking, shoot-style programming, and you have the story of Sean Oliver. Sean has seen industry-wide accolades for the company he co-founded and for which he serves as frontman. But there are also the threats, stories of abuse, and moments of downright hilarity that you haven’t known...until now. Watch the unpredictable and unconventional story through Sean’s eyes.