You just need to learn what’s going on inside your brain, and harness the power of brain science to beat resistance and develop a productive writing habit.In Around the Writer’s Block, Rosanne Bane-- a creativity coach and writing teacher for more than 20 years-- uses the most recent breakthroughs in brain science to help us understand, in simple, clear language, where writing resistance comes from: a fight-or-flight response hard-wired into our brain, which can make us desperate to flee the sources of our anxieties by any means possible.Bane’s three-part plan, which has improved the productivity of thousands of writers, helps you develop new reliable writing habits, rewire the brain’s responses to the anxiety of writing, and turn writing from a source of stress and anxiety into one of joy and personal growth.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    You want to control the future of your manuscript and your writing career.Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the bible of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits.You'll find:- Complete step-by-step guidance on publishing and marketing a book - Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd - A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you - Practical advice on making the decision between offset printing and print-on-demand - How to leverage the Internet to create buzz and promote your book with killer PR - The latest information on e-publishing - A detailed marketing plan and timetable to keep you on track - Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books - Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites - Valuable case studies and examples of how other publishers excel - An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry - Thirty-one creative ideas for generating capital to launch your publishing companyThe Complete Guide to Self-Publishing is the one book you need to take control of your writing career.Read it. Believe it. Do it.Your future depends on it.

    The book will guide you through the process of researching publications, writing your story, editing, and submitting your work to literary magazines. It's also a primer in how to make a career in fiction writing. If you've ever wanted to be a writer, this book will help get you started. Why all the great writers started with short stories, and why you should, too. How to build a fiction platform with short stories rather than just another blog. How short stories are structured differently than novels. What theme to write about to give you a greater shot at being published. How to break through your writer's block when you get stuck. How to submit your short stories to literary magazines (and which ones you should submit to). Let's Write a Short Story! won't just give you the information you need. It will challenge you to take the next step in becoming a writer and help you get your writing published.

    With inspiring wit and wisdom he will not only teach you how to be a better writer, but a more observant person and a better student in any field. You'll find yourself uncontrollably thinking deep thoughts about writing, film or anything else you are passionate about in life. Foreword by Glen Keane. "Listen to Brian, he has the unique ability to articulate what makes good writing." - Al Higgins, Writer "News Radio," "Malcolm in the Middle" and "Mike & Molly" "If you don't already have a mentor, here's one you'll love, in portable form." -- Steve Englehart novelist and writer of classic versions of dozen of comics series such as Batman and The Avengers "Brian's book is filled with insightful and useful gems for writers of any experience level. The only reason you'll want to put it down is to go start writing yourself." -- J. Elvis Weinstein writer/producer "Freaks and Geeks," "Mystery Science Theater 3000," "Cinematic Titanic" "Brian writes in clear, readily usable ways to improve your screenwriting. Like time-release story capsules they ignite and helped me over many movies and countless story bends. Give him a read, take a couple and repeat as needed." -- Ronnie del Carmen, story supervisor on UP and Finding Nemo, director and writer at Pixar Animation Studios. "I use Brian McDonald's books in my classes because I'm a student of his work. All teachers are students all the time. Brian hasn't forgotten that he occupies both a seat in the classroom and the spot in front of the classroom." -- Shawn Wong Professor, Department of English University of Washington

    Light bulbs went off in my head as I read Kelly L. Stone's Time to Write with its shrewd observations and sage, practical advice for making time to write." -Hallie Ephron, author of Writing and Selling Your Mystery Novel and 1001 Books for Every Mood"When it's a writing day, I'm writing. Period."—Jodi Picoult "I set myself a 500 word a day goal. . . . If I can do that, I can finish a first draft in six months."—Hallie Ephron "If the trouble is just getting started in the morning, I often change my writing place or method."—Jennifer Blake In Time to Write, more than 100 professional writers from across genres-including Sandra Brown, Catherine Coulter, Wendy Corsi Staub, Merline Lovelace, Steve Berry, Tess Gerritsen, Ann Major, Cherry Adair, Christine Feehan, Julia London, and Eloisa James-share their secrets to finding time to write. And if they could find the time to write, then so can you. The time is now.

    In this book-length essay, he offers a full range of notes and gives rare insight into a veteran writer’s process by inviting the reader to watch over his shoulder as he creates the short story “The Governor’s Ball.”“This is a story of a story,” he begins, and proceeds to offer practical advice for creating a great story, from the first glimmer of an idea to the final sentence. Carlson urges the writer to refuse the outside distractions—a second cup of coffee, a troll through the dictionary—and attend to the necessity of uncertainty, the pleasures of an unfolding story.“The Governor’s Ball”—included in its entirety—serves as a fascinating illustration of the detailed anatomy of a short story.

    "They aren't laws. They're an array of choices, things to try, once you've put a name to the particular problem you're facing now."That's what this book is about: identifying those choices (whose viewpoint? stop and explain now, or wait? how can this lead to that?), then learning what narrative problems they are apt to create and how to choose an effective strategy for solving them. The result? Strong, solid stories and novels that move.Inside you'll discover how to:test a story idea (using four simple questions) to see if it worksconvince your reader that not only is something happening, but that something's going to happen and it all matters intenselyhandle viewpoint shifts, flashbacks, and other radical jumps in your storyline weave plots with subplotsget ready for and write your Big Scenesbalance scene and summary narration to produce good pacinghandle the extremes of melodrama by "faking out" your readers--making them watch your right hand while your left hand is doing something sneakyform subtle patterns with mirror characters and echoing incidentschoose the best type of ending--linear or circular, happy or downbeat, or (with caution!) a trick endingWhether your fiction is short or long, subtle or direct, you'll learn to build strong plots that drive compelling, unforgettable stories your readers will love.

    Shimmering Images teaches the aspiring memoirist how to locate key memories using Lisa's technique for finding, linking, and fleshing out those vibrant recollections of important moments and situations.Shimmering Images will address:*the difference between memoir and autobiography*how to claim your voice*the art of storytelling*honesty, truth, and compassion in writing*authentic dialogue and the need for specificityReaders will learn how to craft a short piece of narrative nonfiction grounded in their core memories and master a technique they can use over and over again for writing other narratives.A must-have book for anyone who has treasured Bird by Bird by Anne Lamott or Writing Down the Bones by Natalie Goldberg.

    Throughout history, the timely use of the apt word has held enormous sway, in literature, speeches, and texts. How is it that some words hold such power? One thing we know: great words often engage the senses. Thesaurus of the Senses expands your possibilities to see, hear, touch, taste, and smell to describe the world around you. It collects some of the best English sensory words in one place to enliven your writing and help you build persuasive description. It's an indispensable tool for writers, poets, bloggers, editors, storytellers, students, teachers, communicators, and word lovers alike — anyone wanting to add more spark to his or her writing.

     Great writing begins with the sentence. Whether it’s two words (“Jesus wept.”) or William Faulkner’s 1,287-word sentence in Absalom! Absalom!, sentences have the power to captivate, entertain, motivate, educate, and, most importantly, delight. Yet, the sentence-oriented approach to writing is too often overlooked in favor of bland economy. Building Great Sentences teaches you to write better sentences by luxuriating in the pleasures of language. Award-winning Professor Brooks Landon draws on examples from masters of long, elegant sentences—including Don DeLillo, Virginia Woolf, Joan Didion, and Samuel Johnson—to reveal the mechanics of how language works on thoughts and emotions, providing the tools to write powerful, more effective sentences.