We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer's craft, comprising the basic tools of the trade every writer must have. King's advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported near-fatal accident in 1999 -- and how the inextricable link between writing and living spurred his recovery. Brilliantly structured, friendly and inspiring, On Writing will empower and entertain everyone who reads it -- fans, writers, and anyone who loves a great story well told.(back cover)

    Homesick—why? She was standing right in her own kitchen. She felt homesick, she realized, with love for home itself. “Of all the elements of a happy life,” she thought, “my home is the most important.” In a flash, she decided to undertake a new happiness project, and this time, to focus on home.And what did she want from her home? A place that calmed her, and energized her. A place that, by making her feel safe, would free her to take risks. Also, while Rubin wanted to be happier at home, she wanted to appreciate how much happiness was there already. So, starting in September (the new January), Rubin dedicated a school year—September through May—to making her home a place of greater simplicity, comfort, and love.  In The Happiness Project, she worked out general theories of happiness. Here she goes deeper on factors that matter for home, such as possessions, marriage, time, and parenthood. How can she control the cubicle in her pocket? How might she spotlight her family’s treasured possessions? And it really was time to replace that dud toaster. Each month, Rubin tackles a different theme as she experiments with concrete, manageable resolutions—and this time, she coaxes her family to try some resolutions, as well.  With her signature blend of memoir, science, philosophy, and experimentation, Rubin’s passion for her subject jumps off the page, and reading just a few chapters of this book will inspire readers to find more happiness in their own lives.

    If you or someone you know is discontented, distressed, or downright disturbed, maybe the Great White North is right for you, eh. But how much do you really know about Canada? Can you do a job that Canada needs (do you play hockey, drill for oil, or make poutine?)? Can you identify the best Canadian province for your lifestyle (lots of tundra or just some tundra?)? Can you master the proper pronunciation of "sorry"? What strange wizardry is the Canadian government? Is maple syrup acceptable substitution for currency? At long last, How to Move to Canada can help make your vague threat into a cold Canadian reality. This book is also full of activities such as: Color the flag of your new homeland Match the strange Canuck dialect with their local definitions And more! PLEASE NOTE: This is a humor book. It won't really help you emigrate. Rather, it's a subversive mix of real information on the Great White North plus a hilarious look at all the reasons why you won't like it there any better — and why they probably won't have you anyway.

    Now she brings her vast experience, good cheer, and finely sharpened pencils to help the rest of us in a boisterous language book as full of life as it is of practical advice.Between You & Me features Norris's laugh-out-loud descriptions of some of the most common and vexing problems in spelling, punctuation, and usage—comma faults, danglers, "who" vs. "whom," "that" vs. "which," compound words, gender-neutral language—and her clear explanations of how to handle them. Down-to-earth and always open-minded, she draws on examples from Charles Dickens, Emily Dickinson, Henry James, and the Lord's Prayer, as well as from The Honeymooners, The Simpsons, David Foster Wallace, and Gillian Flynn. She takes us to see a copy of Noah Webster's groundbreaking Blue-Back Speller, on a quest to find out who put the hyphen in Moby-Dick, on a pilgrimage to the world's only pencil-sharpener museum, and inside the hallowed halls of The New Yorker and her work with such celebrated writers as Pauline Kael, Philip Roth, and George Saunders.Readers—and writers—will find in Norris neither a scold nor a softie but a wise and witty new friend in love with language and alive to the glories of its use in America, even in the age of autocorrect and spell-check. As Norris writes, "The dictionary is a wonderful thing, but you can't let it push you around."

    Writer's will discover: Why boldness beats blandness in queries every time; The 10 basics they must have in their article queries; The 10 query blunders that can destroy publication chances; How to rocket a query right past the slush pile; What a book proposal is, why itis needed and how to write it; How to dramatize a novel with a query/synopsis package; How to make a big impression with a little cover letter; Wood includes chapter-ending Question & Answer sections that clarify issues concerning the type of letter at hand. He's also packed the book with illustrative examples.

    And a few years ago, I began to write through the stuff that I do (or try to do) to enjoy the day-to-day life with a houseful of tinies. Three years later, it remains one of the most popular series of posts I've ever done at my blog. And now it's an e-book. The book isn't about "advice" or making a one-size-fits-all version of motherhood. It certainly isn't about heaping more guilt or or unattainable standards on anyone. Mothering is very, very hard work. It's constant. It's tiring. I've found that mothering tinies exposed the parts of my heart that I could keep politely hidden from general society. It could break me in the morning, but by evening, I would feel like I've never been more fulfilled or happy in my life. It can also be monotonous (that’s something not too many people will tell you – me? I’ll tell you.) And do you have any idea how many loads of laundry a family of five can generate? (Hint: EPIC AMOUNTS OF LAUNDRY.) But the truth is: I enjoy mothering. I enjoy it a lot. In fact, I love this which surprised me. Even the daily quotidian rhythms of it are good, good, good. I even enjoyed those years when I couldn't leave the house without someone sympathetically commenting "Wow, your hands are full." Not because I have it all figured out and do things right all of the time (I don’t). Not because I’m the best mother in the world (I’m not). Not because my tinies are absolutely perfect and the gold standard of childhood (they’re not - trust me). And not because every day is filled with rainbow-and-unicorns-and-cupcakes (I wish). No, the reason I enjoy mothering tinies on the day-to-day grind is mainly because I do this stuff. And it helps me. I call them Practices because that’s what us Christians have often called spiritual disciplines, but really they’re just things I do over and over again, kneading them like yeast into my life. Everyone has their own "practices." Most of mine come from my own parents but then I picked up a few others from books or friends or mentors. And my practices may not work for you and your family. After all, this is just what worked for me, right then, in that season. As my tinies grow up, my practices shift and change and evolve, as they should. Your own practices will do that, too.

    And so, as soon as she graduated from college, she headed straight to New York City, determined to break into the biz. A few hard knocks later, she learned that it takes more than being a good writer to make a living at it-the most successful professional writers, she discovered, have great mentors to support, promote, advise, admonish, inform, infuriate, and sometimes give them a good kick in the pants along the way. Only As Good As Your Word is a rollicking chronicle of Shapiro's coming of age as a journalist and author. It's also a revealing memoir that proves what Shapiro's been saying all along: The most important lessons about writing really are, at heart, important lessons about life. A must-read for all writers in the publishing trenches, from the very green to the veterans.

     The traditional writing workshop was established with white male writers in mind; what we call craft is informed by their cultural values. In this bold and original examination of elements of writing—including plot, character, conflict, structure, and believability—and aspects of workshop—including the silenced writer and the imagined reader—Matthew Salesses asks questions to invigorate these familiar concepts. He upends Western notions of how a story must progress. How can we rethink craft, and the teaching of it, to better reach writers with diverse backgrounds? How can we invite diverse storytelling traditions into literary spaces?Drawing from examples including One Thousand and One Nights, Curious George, Ursula K. Le Guin's A Wizard of Earthsea, and the Asian American classic No-No Boy, Salesses asks us to reimagine craft and the workshop. In the pages of exercises included here, teachers will find suggestions for building syllabi, grading, and introducing new methods to the classroom; students will find revision and editing guidance, as well as a new lens for reading their work. Salesses shows that we need to interrogate the lack of diversity at the core of published fiction: how we teach and write it. After all, as he reminds us, "When we write fiction, we write the world."

    By turns touching and comic, Reiser shares the intimate details of inspiring backstage moments with comedy greats such as Bill Cosby, Carl Reiner, Neil Simon, Carol Burnett, and Peter Falk, and what they taught him about life, work, and creativity. Finding himself at a loss for advice as his own children come of age, Reiser invokes an age-old joke — “How do you get to Carnegie Hall?” — to remind us that some things never change, especially the eternal value of hard work and practice. It’s a lesson consigned with wisdom, humor and an unabashed love of life, by one of America’s most beloved comedians. As a seasoned actor, writer, and stand-up comedian, Paul Reiser has appeared in many films and television shows, including co-creating and starring in the critically acclaimed NBC series, Mad About You, which garnered him multiple Emmy, Golden Globe, and Screen Actors Guild nominations. He is the author of the New York Times bestsellers Couplehood and Babyhood, and most recently, Familyhood. He lives in Los Angeles with his wife and two kids.

    George combines clear, intelligent, and functional advice on fiction writing with anecdotes from her own life, the story of her journey to publication, and inside information on how she meticulously researches and writes her novels. George's solid understanding of craft is conveyed in the enticing manner of a true storyteller, making Write Away not only a marvelous, interesting, and informative book but also a glimpse inside the world of a beloved writer.

    From crafting your own obituary to penning an ode to an onion, each page of this playful journal invites inspiration and provides plenty of space to write. Brimming with entertaining exercises from the literary minds of the San Francisco Writers' Grotto, this is the ultimate gift for scribes of every stripe.

    If an editor or agent (or reader) loses interest after a page or two, you've lost him or her completely, even if the middle of your novel is brilliant and the ending phenomenal. Noah Lukeman, an agent in Manhattan, has taken this advice and created a book that examines just what this means, and I have to tell you, it's one of the best I've read. I've written (and seen published) pretty close to a dozen novels in as many years -- some are still to be published and will be out shortly; others are already out of print after four years. But I wish I had read Lukeman's book, The First Five Pages, when I began writing fiction. I'm glad I did now. It has helped, immediately. I'm already embarrassed about some of the goofs I made in my writing -- and I've been revising recent prose with his advice in mind. First off, Lukeman is a literary agent who once was an editor, and his editorial eye is sharp. If every novelist and short story writer in this country had Lukeman as an editor, we'd have a lot more readable prose out there. He writes: Many writers spend the majority of their time devising their plot. What they don't seem to understand is that if their execution -- if their prose -- isn't up to par, their plot may not even be considered.This bears repeating, because in all the books I've read on writing, this is an element that is most often forgotten in the rush to come up with snappy ideas and sharp plot progressions. You can always send a hero on a journey, after all, but if no reader wants to follow him, you've wasted your time. In a tone that can be a bit professorial at times, Lukeman brings what prose is -- and how it reads to others -- into sharp focus. He deals with dialogue, style, and, most importantly, sound. Sound. How does prose sound? It must have rhythm, its own kind of music, in order to draw the reader into the fictive dream. Lukeman's tips and pointers are genuinely helpful, and even important with regard to the sound of the prose itself. Lukeman also brings in on-target exercises for writers of prose and the wonderful advice for novelists to read poetry -- and often. Those first five pages are crucial, for all concerned. But forget the editor and agent and reader. They are important for you, the writer, because they determine the sharpness of your focus, the completeness of your vision, the confidence you, as a writer, need to plunge into a three- or four- or five-hundred-page story. The First Five Pages should be on every writer's shelf. This is the real thing.P#151;Douglas Clegg Douglas Clegg is the author of numerous novels and stories, including The Halloween Man and the collection The Nightmare Chronicles. In addition, Clegg is the author of the world's first publisher-sponsored Internet email novel, Naomi.

    Whether it’s a memoir of an exciting life, or fictional characters in your head trying to get out. Perhaps you’ve thought it might be cool to write a book, but always believed it was beyond your reach and ability.It’s not.To be more precise, it doesn’t have to be. All you lack is the motivation to get started, the tenacity to stay with it, and the expertise in self publishing to get it finished. I can help you with these things.In this book, I’ll show you some of the rewards that might come your way by becoming an self published, or independent author. I also provide a few tips on how to overcome certain common stumbling blocks.But, this isn’t a how-to book. There are many learned scholars publishing books about the craft of creative writing. This is more of a motivational book, giving you an idea of what you might expect in the trenches, as a mid-level self published author. Whether you’re just thinking about writing or already have several books published, we could all use a little motivation.Who am I? Just an old truck driver, who is now off the road and living the life I’ve always dreamed of, after just two years of writing and self publishing.

    Kushner shares his wisdom as a rabbi, a parent, a reader, and a human being. Often imitated but never superseded, When Bad Things Happen to Good People is a classic that offers clear thinking and consolation in times of sorrow.Since its original publication in 1981, When Bad Things Happen to Good People has brought solace and hope to millions of readers and its author has become a nationally known spiritual leader.