His two previous books, "Picture Perfect Practice" and "Picture Perfect Posing," shattered the mold of instructional photography books as they empowered readers to advance their composition and posing skills. "Picture Perfect Lighting," the third book in the "Picture Perfect" series, brings that same spirit and approach to teaching lighting. With it, Roberto empowers photographers to embrace lighting as a source of creativity and expression in service of their vision for the image. In "Picture Perfect Lighting," Roberto has created a truly original system for understanding and controlling light in photography. After discussing the universal nature of light, Roberto introduces the five key behaviors of light, which are essential to understand in order to improve your knowledge of light. With those behaviors established, Roberto introduces his concept of circumstantial light, an ingenious way of examining and breaking down the light around you in any given situation. Providing a detailed analysis of circumstantial light, Roberto develops the top ten circumstantial light elements you need to know in order to fully harness the power of the light around you to create an image that is true to your vision. But how will you know if the circumstantial light is enough? The final piece of the "Picture Perfect Lighting" system is Roberto s lighting benchmark test, a brilliant method for determining the quality of the light in any given situation. It is with the lighting benchmark test that you will determine if and when you need to use helper light, the light that is needed or manipulated in order to help the circumstantial light so that your vision comes to life. Helper light is created with diffusers, reflectors, flashes, strobes, and light modifiers. "Picture Perfect Lighting" covers all of this in depth. Don t limit yourself to using only one kind of light, and don t depend on Photoshop actions and plug-ins to create the wow factor in your images. That is the job of light. With "Picture Perfect Lighting" by your side, you will learn to master light. With that mastery, you will finally have the ability to create that true wow factor in camera and in your photographs."

    Here's your chance to learn exactly how to create the look that everybody's after. This is bankable stuff! If you're not adding headshots to what you offer as a photographer, you're leaving a lot of money on the table. Peter knows first-hand the secrets to not only lighting your headshots like a pro (there's a whole chapter on that alone), but in this book he reveals, in the very same fashion that made him a famous name with photographers everywhere, how he gets authentic expressions and incredibly flattering positioning that will make your clients look better than they ever have in any photo--period! It's all here: he shows you his positioning techniques, his secrets for getting genuine smiles and images that look so natural you won't believe they're posed (but of course, they are), and you'll learn the very same techniques that Peter uses to create amazing headshots for everyone from execs at top Fortune 500 companies, to Silicon Valley startups, to actors and public figures who know all too well how important a great-looking headshot really is. Peter doesn't hold anything back. He reveals all his tricks of the trade, from his trademark lighting look, to how to create good-looking backgrounds on location, to positioning tricks you won't hear anywhere else, and it's all written in Peter's fun, quirky, inspiring style that lets you know, right from the beginning, you can do this, and you can do this big! These are the techniques that Peter has crafted from years in front of the lens, as a model for top brands like Abercrombie & Fitch and Guess, and years behind the lens, giving him an insight few photographers will ever possess, and he's willing to share every bit of it--every trick, every technique, and every nuance--in this book that will pay for itself at your very next shoot. Yes, it's that good.

    For serious amateur photographers who alraedy shoot perfectly focused, accurately exposed images but want to be more creative with a camera, here's the book to consult.

    Inspirational and poetic, this book will not only spark readers’ creative energies, but also reawaken your passion for life.In 2005, as a husband, father, and corporate employee — Lorenzo's life revolved around home, work, and his daily commute from the suburbs to the city.Then, one day, he found himself staying at the Little Church in midtown Manhattan in the wake of a marital separation. Living in virtual isolation for three months, he had a rare chance to re-examine his life.Quite unexpectedly, he found himself wandering around the city to take photographs, a passion he had let slide in the years of pursuing a career and starting a family. During his nightly sojourns through the streets of New York City, he was reminded of some important life lessons—lessons too easily forgotten in the blur of everyday existence. 25 Lessons has been the #1 best selling photo essay on amazon.com for 2010 and 2011. Printed paperback and hard cover versions with photos are also available here on amazon.PRAISE FOR LORENZO AND 25 LESSONS“In many of my conversations on great photographers, I frequently mention Lorenzo’s work. His sequential photographs…are nothing less that a visual urban poem. It has been my pleasure to watch Lorenzo’s rapid growth as a leading photographer of our time.”Jim Van Meter, Rochester, NY, USA“Lorenzo is a master. His body of work is some of the very best online and may very well be some of the best being done in the medium today. His street work follows in the tradition of Paul Strand, Cartier-Bresson, Garry Winogrand and Larry Friedlander. Lorenzo’s 25 Lessons are…as seminal as Ansel’s dissertation on the zone system. I found them to be reenergizing, perceptive and extremely useful. I have been touched by his story, his writings and by his work. I can’t imagine anyone not being so.”Barry Shapiro, Los Angeles, CA, USA“Lorenzo…has a passion for life, photography and writing. He is a linguistic genius, a storyteller through words and pictures. He captures with his camera the world as he sees it, its feelings, love, beauty and all it has to offer...” Brenda George, Adelaide, AustraliaABOUT THE PHOTOGRAPHER, AUTHOR & JOURNALISTLorenzo is a best-selling author, a writer and an award-winning street photographer.He has written numerous books, interviews and articles about fine art and photography for En Foco, Nueva Luz, Rain Tiger and the Examiner. Throughout most of 2010, his book, 25 Lessons I’ve Learned about photography Life! has been the #1 Best Selling Photo Essay and Artist & Photography Biography on Amazon.com. Paul Giguere, guru for the popular podcast thoughts on photography, considers 25 Lessons one of the "classic" essays on photography. In October of 2010, he served as the NYC photography adviser for the recently launched Microsoft foursquare photography app. In 2008, he was chosen to be the HP Be Brilliant Featured Artist.Since taking up digital photography in 2005, his photography has been featured in fotoMAGAZIN, Germany's premier photo magazine, and his photos have been cited, posted and published by over 350 other blogs, websites, and print publications. He has been called an "Internet photography sensation" by Time Out New York and is considered a "Flickr star" by Rob Walker, Consumed columnist, for New York Times Magazine.His work is represented worldwide by Getty Images.

    Known for his photography, his teaching, and his ability to connect with photographers, Zack has long had an "open door" approach to discussing his career-the ups and the downs-and in so doing has provided a straightforward and candid look inside the industry. By consistently showing great work and offering helpful advice, he has built a large, loyal readership that looks to him for guidance in navigating the currents of a difficult and dynamic industry. Now, Zack finds yet another way to cut through the noise and offer truly valuable information to those struggling to make their way through the twists and turns of an ever-changing landscape.In Photography Q&A, Zack answers over 100 questions that he fielded directly from the public. These are questions that range across all aspects of the photo industry: gear, marketing, street photography, vision, pricing, branding, light, models, work/life balance, technical advice, and much more. From how to "put yourself out there" and start to get jobs, to how to get paid for those jobs when the client is slow to cut the check-and everything in between- Photography Q&A answers many of the pressing questions that photographers are asking, but until now have not been addressed. The book also includes intermittent "Visual Intermission" sections-where Zack discusses individual images that were milestones in his development as a photographer-as well as worksheets on topics such as pricing and costs that help photographers to "know their numbers."With all this material, and with insightful, honest answers that come straight from Zack's experience as a photographer who has seen it all (or at least a lot of it), Photography Q&A is an essential resource for any photographer looking for the real answers to the real questions in the industry today.

    PHOTOGRAPHING THE WORLD AROUND YOU, is about learning to see and about using your camera to record and interpret what you see where ever you are.

    In this new and innovative series, Aperture works with the worlds top photographers, many of whom also teach, to publish their core thinking on photography making their experience, insight, and knowledge accessible to a wider audience, including students. Each title in the series will provide an essential primer on the photographers area of expertise and creative process. The key points of their practice are presented in the photographers own words, and will answer the questions they are asked most frequently. The commentary will accompany a selection of fifty photographs, iconic images by each featured photographer, as well as key images by others that have influenced their thinking and work.

    Through a carefully curated selection of quotes and images, this book reveals what matters most to the masters of photography. With accompanying text by Henry Carroll, author of the internationally bestselling Read This If You Want To Take Great Photographs series, you’ll learn what photography actually means to the giants of the genres and how they developed their distinctive visual styles.

    In Daido Moriyama: How I Take Photographs , he offers a unique opportunity for fans to learn about his methods, the cameras he uses, and the journeys he takes with a camera.

    Techniques for using simple accessories such as bounce cards and diffusers, as well as how to improve a lighting scenario by enhancing it rather than overwhelming it, show photographers how to master this challenging aspect of portraiture.

    Darrell is determined to help the user navigate past the confusion factor that often comes with complex and powerful professional camera equipment. The book explores the features and capabilities of the camera in a way that far surpasses the user’s manual. It guides readers through the camera features with step-by-step setting adjustments; color illustrations; and detailed how, when, and why explanations for each option. Every button, dial, switch, and menu configuration setting is explored in a user-friendly manner, with suggestions for setup according to various shooting styles. Darrell’s friendly and informative writing style allows readers to easily follow directions, while feeling as if a friend dropped in to share his knowledge. The learning experience for new D7000 users goes beyond just the camera itself and covers basic photography technique.

    In this acclaimed reference work, Martin covers everything from the core aspects of working in Photoshop to advanced techniques for professional results. Subjects covered include organizing a digital workflow, improving creativity, output, automating Photoshop, and using Camera RAW. The style of the book is extremely clear, with real examples, diagrams, illustrations, and step-by-step explanations supporting the text throughout. This is, quite simply, the essential reference for photographers of all levels using Photoshop. All DVD content is now available online at http://booksite.focalpress.com/compan... for kindle and eBook readers. * Learn Photoshop the Martin Evening way! Everything you need to know for superb photographic results using Photoshop CS5 * Accompanying DVD includes the images used in the book, as well as QuickTime movie tutorials that show you how to get results fast * Packed with diagrams, step-by-steps, and over 750 color images

    Minutes to Midnight is the ambitious photographic record of that adventure, in which Parke presents a proud but uneasy nation struggling to craft its identity from different cultures and traditions. Minutes to Midnight merges traditional documentary techniques and imagination to create a dark visual narrative portraying Australia with a mix of nostalgia, romanticism and brooding realism. This is not a record of the physical landscape but of an emotional one. It is a story of human anxiety and intensity which, although told from Australia, represents a universal human condition in the world today.

    Drawing on newly examined archival sources, it provides a fascinating in-depth examination of the making of the photographs and the book's construction, using vintage contact sheets, work prints and letters that literally chart Frank's journey around the country on a Guggenheim grant in 1955-56. Curator and editor Sarah Greenough and her colleagues also explore the roots of The Americans in Frank's earlier books, which are abundantly illustrated here, and in books by photographers Walker Evans, Bill Brandt and others. The 83 original photographs from The Americans are presented in sequence in as near vintage prints as possible. The catalogue concludes with an examination of Frank's later reinterpretations and deconstructions of The Americans, bringing full circle the history of this resounding entry in the annals of photography. This volume is a reprint of the 2009 edition.

    The author documents the invention, technological evolution, and commercial history of the photobooth with illustrations culled from 25 years of collecting.