Is it in our genes? The structure of our brains? Our genome may determine our eye color and even aspects of our personality. But our friendships, failures, and passions also shape who we are. The question is: how?Sebastian Seung, a dynamic professor at MIT, is on a quest to discover the biological basis of identity. He believes it lies in the pattern of connections between the brain’s neurons, which change slowly over time as we learn and grow. The connectome, as it’s called, is where our genetic inheritance intersects with our life experience. It’s where nature meets nurture.Seung introduces us to the dedicated researchers who are mapping the brain’s connections, neuron by neuron, synapse by synapse. It is a monumental undertaking—the scientific equivalent of climbing Mount Everest—but if they succeed, it could reveal the basis of personality, intelligence, memory, and perhaps even mental disorders. Many scientists speculate that people with anorexia, autism, and schizophrenia are "wired differently," but nobody knows for sure. The brain’s wiring has never been clearly seen.In sparklingly clear prose, Seung reveals the amazing technological advances that will soon help us map connectomes. He also examines the evidence that these maps will someday allow humans to "upload" their minds into computers, achieving a kind of immortality.Connectome is a mind-bending adventure story, told with great passion and authority. It presents a daring scientific and technological vision for at last understanding what makes us who we are. Welcome to the future of neuroscience.

    But she was a born performer, destined to be on the stage. Unlike fake starlets who become famous overnight, Gaga earned her success the hard way, working night after night at sleazy bars and clubs, performing at every club in New York, getting booed offstage, and in the process, finding herself—as a singer, a dancer, a performer, and an artist. She has shocked the public with her crazy outfits, individual sense of style, and headstrong manner. She has sold millions of records, performed to millions of people, and through it all, she has won hearts with her brashness and honesty.

    We'll hear of the great love stories ranging from Johnny Cash and June Carter in the 1960s to Garth Brooks and Trisha Yearwood, who married in 2005. We'll get the truth of the tragedies that led to the loss of three stars all in the same month, starting the rumor of the "Opry Curse." We'll learn how after being stabbed, shot, and maimed, Trace Adkins calls his early honky-tonk years "combat country," and we'll find inspiration from DeFord Bailey, an African American harmonica player in 1927 crippled by childhood polio who rose to fame as one of the first Opry stars. Our hearts will break for Willie Nelson, who lost his only son on Christmas Day, and soar for Amy Grant and Vince Gill, who found true love. Based on over 150 firsthand interviews with the stars of The Grand Ole Opry, these are stories that tell the heart of country--the lives that are lived and inspire the songs we love.

    He's a genuine voice of the people, the bastard child of Woody Guthrie and James Brown, and an elder statesman who has inspired generations of bands. He's won twenty Grammy Awards, an Oscar, two Golden Globes, and is a member of two Halls of Fame.There are dozens of books about Springsteen. What's left to say? Nothing objective, perhaps. But when it comes to music, objectivity is highly overrated. Robert Wiersema has been a Springsteen fan since he was a teenager, following tours to see multiple shows in a row, watching set lists develop in real time via the Internet, ordering bootlegs from shady vendors in Italy. His attachment is deeper than fandom, though: he's grown up with Springsteen's songs as the soundtrack to his life, beginning with his youth in rural British Columbia and continuing on through dreams of escape, falling in love, and becoming a father.Walk Like a Man is the liner notes for a mix tape, a blend of biography, music criticism, and memoir. Like the best mix tapes, it balances joy and sorrow, laughter seasoning the dark-night-of-the-soul questions that haunt us all. Wiersema's book is the story of a man becoming a man (despite getting a little lost along the way), and of Springsteen's songs and life that have accompanied him on his journey.

    Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

    His love affair with punk comes full circle as he learns to hate it and then learns to love it again. The pieces in this book take us from his Southern roots, his brief stay in St. Louis, and his journey to California on a quest for punk bliss. Sinister finds himself in Oakland, where he gets exactly what he wanted, but it may just kill him. From recounts of specific shows to metaphorical dreams of Abraham Lincoln to the tragic stories of circus elephants, All Blacked Out & Nowhere to Go mixes tragedy and comedy into a book that's louder and faster than any book of its kind.

    But I have to give credit where it is due, it’s a quality piece. The man has done his research and it shows. It provided me with more than a few revelations … and I’m in the band.’ — Bill Gould, Faith No MoreSmall Victories: The True Story of Faith No More is the definitive biography of one of the most intriguing bands of the late twentieth century. Written with the participation of the group’s key members, it tells how such a heterogeneous group formed, flourished, and fractured, and how Faith No More helped redefine rock, metal and alternative music. The book chronicles the creative and personal tensions that defined and fueled the band, forensically examines the band’s beginnings in San Francisco’s post-punk wasteland, and charts the factors behind the group’s ascent to MTV-era stardom.Small Victories strips away the mythology and misinformation behind their misanthropic masterpiece Angel Dust, explores the rationale behind the frequent hiring and firing of band members, and traces the unraveling of the band in the mid-1990s. It also examines the band’s breakup and hiatus, explores their unwelcome legacy as nu-metal godfathers, and gives a behind-the-scenes view of their rebirth. Based on meticulous research and hundreds of interviews with current and former band members and other key figures, Small Victories combines a fan’s passion with a reporter’s perspicacity.

    Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents.In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck’s Cannery Row; why John Waters revived the “smellie” in Polyester; and what innovations are coming from artists like the Dutch “aroma jockey” known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.

    Our intellectual capacity, our introversion or extraversion, our vulnerability to mental illness, even whether we are a morning person - all of these aspects of our personality are profoundly shaped by our inherited DNA differences.In Blueprint, Robert Plomin, a pioneer in the field of behavioural genetics, draws on a lifetime's worth of research to make the case that DNA is the most important factor shaping who we are. Our families, schools and the environment around us are important, but they are not as influential as our genes. This is why, he argues, teachers and parents should accept children for who they are, rather than trying to mould them in certain directions. Even the environments we choose and the signal events that impact our lives, from divorce to addiction, are influenced by our genetic predispositions. Now, thanks to the DNA revolution, it is becoming possible to predict who we will become, at birth, from our DNA alone. As Plomin shows us, these developments have sweeping implications for how we think about parenting, education, and social mobility.A game-changing book by a leader in the field, Blueprint shows how the DNA present in the single cell with which we all begin our lives can impact our behaviour as adults.

    A golden Fender Stratocaster hidden away in an attic for 30 years. A sunburst Gibson Les Paul worth $100,000. Jimi Hendrix’s Strat burned by the guitarist during a concert—and then mysteriously lost for decades. The mint Fender Broadcaster forgotten under a bed in a neighbor’s house. The 1960s Rickenbacker bought for $50 at a garage sale! These days, classic vintage guitars can bring Ferrari and Porsche prices. Baby boomers who wish they’d been rock ’n’ roll stars have shot the market into the stratosphere for classic models. As with automobiles, finding that classic guitar stashed away beneath a bed, in a closet, hidden away in an attic, or in the dusty corner of a guitar shop is the Holy Grail.

    The vast majority of the material here is new, thanks to remembrances from Will.i.am, Smokey Robinson, Quincy Jones, Stevie Wonder, Sheryl Crow, Slash, Usher, LA Reid, Brooke Shields, Kenny Gamble, Wyclef Jean, Ne-Yo, Martin Scorsese, Glen Ballard, John Landis, plus the Rolling Stone staff. Also included are reprints of two classic Rolling Stone cover stories, one from 1973 by Ben Fong-Torres, and a 1983 piece by Gerri Hershey.

    At the same time, he was immersed in street life. Today he is a cutting-edge neuroscientist—Columbia University's first tenured African American professor in the sciences—whose landmark, controversial research is redefining our understanding of addiction.In this provocative and eye-opening memoir, he recalls his journey of self-discovery and weaves his past and present. Hart goes beyond the hype of the antidrug movement as he examines the relationship among drugs, pleasure, choice, and motivation, both in the brain and in society. His findings shed new light on common ideas about race, poverty, and drugs, and explain why current policies are failing.Though Hart escaped neighborhoods that were dominated by entrenched poverty and the knot of problems associated with it, he has not turned his back on his roots. Determined to make a difference, he tirelessly applies his scientific research to help save real lives. But balancing his former street life with his achievements today has not been easy—a struggle he reflects on publicly for the first time.A powerful story of hope and change, of a scientist who has dedicated his life to helping others, High Price will alter the way we think about poverty, race, and addiction—and how we can effect change.

    This sense of our self may seem incredibly real but a wealth of recent scientific evidence reveals that it is not what it seems--it is all an illusion. In The Self Illusion, Bruce Hood reveals how the self emerges during childhood and how the architecture of the developing brain enables us to become social animals dependent on each other. Humans spend proportionally the greatest amount of time in childhood compared to any other animal. It's not only to learn from others, Hood notes, but also to learn to become like others. We learn to become our self. Even as adults we are continually developing and elaborating this story, learning to become different selves in different situations--the work self, the home self, the parent self. Moreover, Hood shows that this already fluid process--the construction of self--has dramatically changed in recent years. Social networking activities--such as blogging, Facebook, LinkedIn, and Twitter--are fast becoming socialization on steroids. The speed and ease at which we can form alliances and relationships are outstripping the same selection processes that shaped our self prior to the internet era. Things will never be the same again in the online social world. Hood offers our first glimpse into this unchartered territory. Who we are is, in short, a story of our self--a narrative that our brain creates. Like the science fiction movie, we are living in a matrix that is our mind. But Hood concludes that though the self is an illusion, it is an illusion we must continue to embrace to live happily in human society.

    Developing technology promises closeness. Sometimes it delivers, but much of our modern life leaves us less connected with people and more connected to simulations of them.In Alone Together, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives. It’s a nuanced exploration of what we are looking for—and sacrificing—in a world of electronic companions and social networking tools, and an argument that, despite the hand-waving of today’s self-described prophets of the future, it will be the next generation who will chart the path between isolation and connectivity.

    Many of our wisest policy-makers, activists, scientists, and philosophers agree that the only problem with empathy is that we don’t have enough of it.Nothing could be farther from the truth, argues Yale researcher Paul Bloom. In AGAINST EMPATHY, Bloom reveals empathy to be one of the leading motivators of inequality and immorality in society. Far from helping us to improve the lives of others, empathy is a capricious and irrational emotion that appeals to our narrow prejudices. It muddles our judgment and, ironically, often leads to cruelty. We are at our best when we are smart enough not to rely on it, but to draw instead upon a more distanced compassion.Basing his argument on groundbreaking scientific findings, Bloom makes the case that some of the worst decisions made by individuals and nations—who to give money to, when to go to war, how to respond to climate change, and who to imprison—are too often motivated by honest, yet misplaced, emotions. With precision and wit, he demonstrates how empathy distorts our judgment in every aspect of our lives, from philanthropy and charity to the justice system; from medical care and education to parenting and marriage. Without empathy, Bloom insists, our decisions would be clearer, fairer, and—yes—ultimately more moral.Brilliantly argued, urgent and humane, AGAINST EMPATHY shows us that, when it comes to both major policy decisions and the choices we make in our everyday lives, limiting our impulse toward empathy is often the most compassionate choice we can make.