It contains descriptions of numerous vocabulary learning strategies which are justified and supported by reference to experimental research, case studies, and teaching experience. It also describes what vocabulary learners need to know to be effective language users. Learning Vocabulary in Another Language shows that by taking a systematic approach to vocabulary learning, teachers can make the best use of class time and help learners get the best return for their learning effort. It will quickly establish itself as the point of reference for future vocabulary work.

    Previous edition hb ISBN (1976): 0-521-21116-6 Previous edition pb ISBN (1976): 0-521-29048-1

    . . . Unlike Dewey, he has provided detailed incisive argumentation, and has shown just where the dogmas and dualisms break down.” —Richard Rorty, The Yale Review

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    This race-realist endeavor exposes many inconvenient truths and will certainly become a catalyst for candid conversation.Flooded with statistics, headlines, pictures and other evidence, this book is not simply an anecdotal tale of a miserable, inner-city co-existence... it’s a war report.

    

    After the horrors of the Nazi regime in WWII, the mainstream scientific world turned its back on eugenics and the study of racial difference. But a worldwide network of eugenicists founded journals and funded research, providing the kind of shoddy studies that were ultimately cited in Richard Hernstein's and Charles Murray's 1994 title, The Bell Curve, which purported to show differences in intelligence among races.Whether you think of racist science as bad science, evil science, alt-right science, or pseudoscience, why would any contemporary scientist imagine that gross inequality is a fact of nature, rather than of political history? Angela Saini's Superior connects the dots, laying bare the history, continuity, and connections of modern racist science, some more subtle than you might think.

    Here is the ultimate guide to over 450 of the most significant intellectual terms, movements, and religions that help shape the society we live in. Simply, concisely, and with personality, ‘Isms and ‘Ologies clarifies buzz terms like jihad, often defined as “holy war” but which literally means “striving” ;and illustrates the differences between Conservatism, Paleoconservatism, and Neoconservatism. It explains String Theory (which attempts to unify Quantum Mechanics and Einsteinian Relativity); describes Fauvism (an artistic movement that paved the way for Expressionism and Cubism); defines Locofocoism (an American political ideology named after a “self-lighting cigar)”; and identifies and explores so much more. Helpfully divided into categories–including politics, history, philosophy and the arts, economics, religion, science, and medicine–cross referenced, and thoroughly indexed, ‘Isms and ‘Ologies is a must have for the budding intellectual in everyone.

    It is based on the assumption that the human mind must have evolved; that self-consciousness must have a biological basis. It then uses plain language to take the reader through some difficult territory: the origins of language, the evolution of habits of thought, and the "mapping" of the world in the brain which creates awareness. It ends up with the controversial conclusion that the human mind is only a few degrees different from an animal's and that self-consciousness, memory, and higher emotions are all simple language-driven abilities which we pick up as children.

    From the Middle Ages onwards the island of Britain has been shaped by the unique dynamic between Edinburgh and London, exchanging inhabitants, monarchs, money and ideas, sometimes in a spirit of friendship and at others in a spirit of murderous dislike.Tom Devine's seminal new book explores this extraordinary history in all its ambiguity, from the seventeenth century to the present. When not undermining each other with invading armies, both Scotland and England have broadly benefitted from each other's presence - indeed for long periods of time nobody questioned the union which joined them. But as Devine makes clear, it has for the most part been a relationship based on consent, not force, on mutual advantage, rather than antagonism - and it has always held the possibility of a political parting of the ways.With the United Kingdom under a level of scrutiny unmatched since the eighteenth century Independence or Union is the essential guide.

    

    Strib takes a good look at who the Buddha was, meditation, karma, and more. With good humor and without sentimentalism (plus a sprinkling of hilarious cartoons), he explains these down-to-earth insights in everyday language. Showing how Buddhism boldly approaches life’s problems head on, unflinching and alert—like a soldier in a forward listening post in the dark of night—Strib emphasizes the Buddhist call to moral action for the good of oneself and others.

    A box set consisting of three Bill Bryson books, 'Notes from a Small Island', 'Notes from a Big Country' and 'A Walk in the Woods'.