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    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.

    5, 1948 sell for $140 million?            Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.            This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on  interviews with both past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced  auction purchasers do not know.

    Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens , where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

    Whether we find ourselves in a museum, hospital, airport, mall, or street in an unfamiliar city, we depend on systems of visual, audible, and tactile cues not only to lead the way, but also to keep us safe. They are the fundamental questions of wayfindinga process that encompasses both the experience of choosing a path within a built environment and the set of design elements that aid in such a decision. A decade ago, the professional practice of wayfinding design simply involved devising sign systems. Today, the field is much broader and continues to expand to address technological developmentskinetic media, GPS systems, web connectivity, smart materialsas well as cultural changes in areas such as branding and environmental awareness. Similarly, a cross-disciplinary familiarity with graphic, architectural, landscape, interior, industrial, and information design has become an essential requirement of twenty-first-century wayfinding design.The Wayfinding Handbook is an exciting new volume in our acclaimed Design Briefs series. Professional wayfinding designer David Gibson draws on more than thirty years of experience collaborating with architects, planners, developers, managers, and civic leaders to offer an insider's view of this rapidly evolving discipline. Using real-life examples, Gibson illustrates the way type, color, mapmaking, dimensional forms, material selection, and new media are used to create effective wayfinding systems.The Wayfinding Handbook is a complete guide to the discipline, from planning and design to practical considerations, such as setting up teams and managing projects. "Other Voices" sidebars, presentedthroughout the book, reveal the opinions of experts who plan, manage, and shape wayfinding projects. A comprehensive bibliography and gallery of resources round out what is likely to become the go-to resource for students, professionals, or anyone charged with designing people-friendly, universally accessible environments.

    With the same direct, easy-to-follow approach of Juliette Aristides's previous books, Lessons in Classical Painting presents aspiring artists with the fundamental skills and tools needed to master painting in the atelier style. With more than 25 years of experience in ateliers and as an art instructor, Aristides pairs personal examples and insights with theory, assignments and demonstrations for readers, discussions of technical issues, and inspirational quotes. After taking a bird's eye look at painting as a whole, Aristides breaks down painting into big picture topics like grisaille, temperature, and color, demonstrating how these key subjects can be applied by all painters.

    Featuring 240 pages of concept art, exclusive interviews, script excerpts and the never-before-released original pitch for the series, this amazing collection offers an utterly unique view of the Archer creative process.Commentary from the crew will walk fans all the way from squiggles to the gorgeous final picture, detailing not only their process but their history as well. Exclusive interviews with the Emmy-nominated cast offer insights to their beloved characters and a glimpse of their favorite moments. With storyboards, costume designs, reference photographs, immaculate background paintings and more, this is Archer as you have never seen it.The Art of Archer is a must have companion to the groundbreaking animated series, for fans and cinephiles alike.

    Though tragic, it is also a story of triumph that scarcely has an equal. It is one of history's great witnesses of the power of faith and sacrifice. Although this story is one of the most frequently told of all Mormon pioneer accounts, it is also among the least understood. This book provides the most comprehensive and accessible account of these pioneers' epic 1856 journey. In addition to painting a broad perspective of the trek, it includes dozens of personal stories from the pioneers themselves. Woven into the larger story of the journey west, these stories inspire, build faith, recount miracles, and reveal how these pioneers were able to endure such adversity. The book also includes chapters on the lives of many of these pioneers after the handcart trek. Immerse yourself in the challenges and miracles of this astounding odyssey as never before!

    The Blues, as they were called, were perpetually understrength and considered to be acceptable losses in hopeless situations—but their amazingly successful record proved otherwise.A firsthand account of mortal combat with the Ninth Cavalry, Flashing Saber is the remarkable story of the brave men who served in the First Air Cavalry Division's reconnaissance squadron. Included is an account of an air-ground raid that overran a regimental command post and killed more high-ranking enemy officers than any similar engagement of the war. The story begins when a teenager, an Eagle Scout and West Point Prep School student, goes to Vietnam in 1965. Motivated by patriotism and the desire to see combat firsthand, Brennan volunteers for front line duty and spends years as an artillery forward observer and infantryman. Promoted to sergeant and then to lieutenant, Brennan participates in hundreds of assault landings.An expansion and careful reworking of his previous work, Brennan's War, published in 1985, and in the vein of classic memoirs by Johnnie Clark and Frederick Downs, Flashing Saberis a harrowing firsthand account of life and death in war, one filled with breathtaking details about a renowned unit.

    He won renown as a battlefield hero and was the most decorated Marine in U.S. history at the time of his death in 1940. Old Gimlet Eye is a boots-on-the-ground account of his many tours of duty, offering invaluable insight into early US military strategy and tactics, weaponry, equipment and many other fascinating field details from the Spanish-American War to World War I and beyond. This new annotated edition of Old Gimlet Eye includes original footnotes and images. *Original footnotes. *Includes images.

    It is also illustrated with some of the most important and resonant portfolio projects. Book of Ideas is an invaluable tool to any creative at any stage in their career.

    Carter's unpopularity helped Republicans win seats in the House and gain control over the Senate for the first time in over 20 years. The Reagan Era had begun, ushering in a generation of conservative power. Democrats blamed Carter for this catastrophe and spent the next decade pretending he had never existed. Republicans cheered his demise and trotted out his name to scare voters for years to come. Carter and his wife Rosalynn returned to their farm in the small town of Plains, Georgia. They were humiliated, widely unpopular, and even in financial debt. 35 years later, Carter has become the most celebrated post-president in American history. He has won the Nobel Peace Prize, written bestselling books, and become lauded across the world for his efforts on behalf of peace and social justice. Ex-presidents now adopt the Carter model of leveraging their eminent status to benefit humanity. By pursuing diplomatic missions, leading missions to end poverty and working to eradicate disease around the world, Carter has transformed the idea of what a president can accomplish after leaving the White House.This is the story of how Jimmy Carter lost the biggest political prize on earth--but managed to win back something much greater. Jordan Michael Smith is a contributing writer at Salon and the Christian Science Monitor. His writing has appeared in print or online for the New York Times Magazine, Washington Post, The Atlantic, Slate, BBC, and many other publications. Born in Toronto, he holds a Master's of Arts in Political Science from Carleton University. He lives in New York City. www.jordanmichaelsmith.typepad.com.Cover design by Adil Dara.

    Robert J. Darling organizes President Bush's trip to Florida on Sept. 10, 2001, he believes the next couple of days will be quiet. He has no idea that a war is about to begin. The next day, after terrorists crash airliners into the World Trade Center towers and the Pentagon, Maj. Darling rushes to the president's underground chamber at the White House. There, he takes on the task of liaison between the vice president, national security advisor and the Pentagon. He works directly with the National Command Authority, and he's in the room when Vice President Cheney orders two fighter jets to get airborne in order to shoot down United Flight 93. Throughout the attacks, Maj. Darling witnesses the unprecedented actions that leaders are taking to defend America. As Vice President Cheney, Secretary of State Condoleezza Rice, and others make decisions at a lightning pace with little or no deliberation, he's there to lend his support. Follow Darling's story as he becomes a Marine Corps aviator and rises through the ranks to play an incredible role in responding to a crisis that changed the world in 9-11-01: The White House: Twenty-Four Hours inside the President's Bunker.

    Though predominantly serving as a useful guide and bridge in the first year of your career as a designer, it should also be considered an essential tool that can be consulted when you're unsure of what to do next. Begin with the essentials of beginning your design career, like building your resume and portfolio, seeking out opportunities, and preparing for and securing interviews.More than just helping you get a job, however, this career guide serves to help you succeed in whichever design position you land. Learn how to effectively work with other designers and your own clients, keep up to date with the industry, hone your business skills, and much more. From the day after graduation to the completion of your first year as a design professional, this career guide will help you stay on top of your game.In What They Didn't Teach You in Design School you'll find:11 chapters covering topics ranging from software skills, print production, and designer relations, to good design practice, web skills, and working with external suppliersHelpful design advice that you'll want to return to again and againA word from the author:"Working in a studio is hugely different from studying; this book is aimed at helping you through the transition and giving you the ammo to climb this massive new learning curve." --Phil Cleaver