Smith and his principal staff officers of the 2d Marine Division, Vice Admiral Raymond A. Spruance, commanding the Central Pacific Force, flew to New Zealand from Pearl Harbor. Spruance told the Marines to prepare for an amphibious assault against Japanese positions in the Gilbert Islands in November. The Marines knew about the Gilberts. The 2d Raider Battalion under Lieutenant Colonel Evans F. Carlson had attacked Makin Atoll a year earlier. Subsequent intelligence reports warned that the Japanese had fortified Betio Island in Tarawa Atoll, where elite forces guarded a new bomber strip. Spruance said Betio would be the prime target for the 2d Marine Division. General Smith's operations officer, Lieutenant Colonel David M. Shoup, studied the primitive chart of Betio and saw that the tiny island was surrounded by a barrier reef. Shoup asked Spruance if any of the Navy's experimental, shallow-draft, plastic boats could be provided. "Not available," replied the admiral, "expect only the usual wooden landing craft." Shoup frowned. General Smith could sense that Shoup's gifted mind was already formulating a plan. The results of that plan were momentous. The Tarawa operation became a tactical watershed: the first, large-scale test of American amphibious doctrine against a strongly fortified beachhead. The Marine assault on Betio was particularly bloody. Ten days after the assault, Time magazine published the first of many post-battle analyses: Last week some 2,000 or 3,000 United States Marines, most of them now dead or wounded, gave the nation a name to stand beside those of Concord Bridge, the Bon Homme Richard, the Alamo, Little Big Horn and Belleau Wood. The name was "Tarawa."

    In 1989 Fili founded her own graphic design studio, Louise Fili Ltd, and branched out into the fields of restaurant and food packaging design. Her lavish and elegant typography, often hand drawn, helps advertise and market such well-known brands as Sarabeth's, Bella Cucina, Jean-Georges, and Good Housekeeping, among many others. Known for her intense attention to detail, her fresh reinterpretation of vintage sources, and her passion for all things Italian, Fili has won numerous awards. Elegantissima, the first monograph on her work, covers the breadth of her nearly forty-year design career and is a must-have for graphic design students and professionals, as well as anyone interested in advertising, food, restaurants, Italy, and books.

    It focuses on critical analysis of the subject through a workbook section and self-quizzes along with prompts to explore the chapter's images and topics through the ArtStudy 2.0 CD-ROM, Web Site, and WebTutor? supplements.

    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

    Charley Harper (1922 2007), with his masterly use of simple geometric shapes, patterns, and vivid colors, distilled the essence of each bird, bug, otter, raccoon, or elephant he painted to its most important details. He called his style of painting "minimal realism. . . . Instead of trying to put everything in when I paint, I try to leave everything out. . . . I reduce the subject to the simplest possible visual terms without losing identity, thereby enhancing identity." Harper's approach to depicting the natural world is both sophisticated and fun. This edition of Beguiled by the Wild comprises all of Harper's serigraphs produced from 1968 to 2007. The original text by Roger Caras and Charley Harper is joined by a new commentary from the artist's son, Brett Harper.

    A must-read screenplay for fans of cinema, World War II, and art-lovers, “Monument Men” provides an insightful look into the value and importance we place on art in our society using historical fiction. A labor of love, we spent years knocking on Hollywood doors trying to spark interest in our story. After years of being told the material “had no audience”, it is gratifying to see the story of the Monuments Men finally being released as a feature film this coming December. Although the version on the big screen is based upon the book “The Monuments Men – Allied Heroes, Nazi Thieves, And The Greatest Treasure Hunt in History” by Robert M. Edsel, and is unrelated to our version, we encourage you to read our script and judge for yourself which you prefer. We think you’ll love “Monument Men”!

    Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.

    Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful." SETH GODIN What makes some bad ideas successful, and why do many good ideas fail? It turns out that there’s no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time, to the right people. The success or failure of our ideas depends on us telling the right story. We can only do that by being clear about the change we want to create, and why—and then bringing enough of the right people with us on the journey. It’s up to us, the changemakers of today and tomorrow, to galvanise those people we hope to bring on the journey with us. That’s what this book is about. It’s not just about helping you to change someone’s mind. It’s about how you can get better at articulating the change you want to create and understanding the people you want to influence, inspire or impact—so you can build upon what they already believe and ultimately shape the future you and they want to see.

    There he stumbled into the elaborate world of Mingering Mikea soul superstar of the 1960s and '70s who released an astonishing 50 albums and at least as many singles in just 10 years. But Hadar had never heard of him, and he realized why on closer inspection: every album in the crates was made of cardboard. Each package was intricately crafted, complete with gatefold interiors, extensive liner notes, and grooves drawn onto the "vinyl." Some albums were even covered in shrinkwrap, as if purchased at actual record stores. The crates contained nearly 200 LPs and 45s by Mingering Mike, as well as other artists like Joseph War, the Big "D," and Rambling Ralph, on labels such as Sex Records, Decision, and Ming/War. There were also soundtracks to imaginary films, a benefit album for sickle cell anemia, and a tribute to Bruce Lee. Hadar put his detective skills to work and soon found himself at the door of the elusive man responsible for this alternate universe of funk. Their friendship blossomed and Mike revealed the story of his life and his many albums, hit singles, and movie soundtracks. A solitary boy raised by his brothers, sisters, and cousins, Mike lost himself in a world of his own imaginary superstardom, basing songs and albums on his and his family's experiences. Early teenage songs obsessed with love and heartache soon gave way to social themes surrounding the turbulent era of civil rights protests and political upheavalbrought even closer to home when Mike himself went underground dodging the Vietnam War.In Mingering Mike, Hadar tells the story of a man and his myth: the kid who dreamed of being a star and the fantastical "careers" of the artists he created. All of Mingering Mike's best albums and 45s are presented in full color, finally bringing to the star the adoring audience he always imagined he had.

    But there is far more to the story, including the bizarre scheme that Booth first concocted to kidnap Lincoln and trade him for Confederate soldiers held in Northern prisons. Here is the full story of the plot, the bumbling plotters that Booth recruited, Lincoln's lingering death, the manhunt for the assassin, and the trial of the conspirators. It is essential knowledge of a tragedy that shaped America for a century to come.

    His reply to the crowd: "A republic, if you can keep it." Now America's most respected governor explains just how close we've come to losing the republic, and how we can restore it to greatness.Indiana Governor Mitch Daniels has been called "the most presidential man in America." He has brought more change to his state in a few years than most see in decades.During his tenure, Daniels turned a $700 million deficit into a billion dollar surplus, balanced Indiana's budget even during the recession, converted its once unattractive business climate into one of the strongest for private sector job growth.The Hoosier state is now a model of good and efficient governance. Its public sector payroll is now the smallest per capita in the nation. And yet services have improved across the board. Even its Bureau of Motor Vehicles -- the ultimate symbol of dysfunctional bureaucracy - has been rated the best in the country.Daniels has done this by focusing on government's core responsibilities, cutting taxes, empowering citizens, and performing what he calls an "old tribal ritual" - spending less money than his state takes in, while distinguishing between skepticism towards big government and hostility towards all government.Unfortunately few politicians have the discipline or courage to follow his lead. And worse, many assume that Americans are too intimidated, gullible or dim-witted to make wise decisions about their health care, mortgages, the education of their kids, and other important issues. The result has been a steady decline in freedom, as elite government experts -- "our benevolent betters," in Daniels' phrase -- try to regulate every aspect of our lives.Daniels bluntly calls our exploding national debt "a survival-level threat to the America we have known." He shows how our underperforming public schools have produced a workforce unprepared to compete with those of other countries and ignorant of the requirements of citizenship in a free society. He lays out the risk of greatly diminished long term prosperity and the loss of our position of world leadership. He warns that we may lose the uniquely American promise of upward mobility for all.But, the good news is that it's not too late to save America. However, real change can't be imposed from above. It has to be what he calls "change that believes in you" -- a belief that Americans, properly informed of the facts, will pull together to make the necessary changes and that they are best- equipped to make the decisions governing their own lives. As he puts it:"I urge great care not to drift into a loss of faith in the American people. We must never yield to the self-fulfilling despair that these problems are immutable, or insurmountable. Americans are still a people born to liberty. Addressed as free-born, autonomous men and women of God-given dignity, they will rise yet again to drive back a mortal enemy."

    A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren’t who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!

    His career in baseball spanned forty years and two eras—from the game’s raucous early days to its emergence as big business.Charles C. Alexander, a professor of history at Ohio University, Athens, and the author of Ty Cobb, calls John McGraw “perhaps the single most significant figure in baseball’s history before Babe Ruth transformed the game with his mammoth home runs and unparalleled showmanship.”

    An account of what it was like to grow up a White Sox fan in a Cubs nation, this title covers the history of the organisation, from the heartbreak of 1967 and the South-Side Hit Men to the disco demolition and the magical 2005 season when they became world champions.

    Nothing in those investigations caused the Navy to change its conclusion that an unexplained catastrophic event occurred.” – Excerpt from a Navy report It takes a special type of person to serve in a nation’s navy, especially on long voyages that separate men and women from their loved ones, and no service is both loved and hated as that aboard submarines, for very few people ever serve on them on a whim. For one thing, the psychological impact of being trapped for long periods underwater in tight, cramped quarters is more than many people can stand. Also, submarine service is uncharacteristically hazardous; after all, if a surface vessel is sunk, the crew has a reasonable chance of escaping death in lifeboats or being rescued out of the water by another ship. Conversely, if a submarine is badly damaged while submerged, the crew’s chances of survival are at best remote. On the other hand, for those who choose to make the careers as submariners, there is no more beloved service. That is, one hopes, how it was for the 99 men who were serving on the USS Scorpion on May 22, 1968, the fateful day the submarine is believed to have sank. It appears that the crew members died quickly, but however it happened, the grief experienced by their family members dragged on for decades, exacerbated both by the Navy’s lack of information about the submarine’s final moments and the government’s unwillingness to share what little knowledge it had. It is easy in hindsight to criticize the military for its secrecy, but it must be remembered that the Scorpion disappeared at the height of the Cold War, and therefore, little could be said publicly about its fate. Coincidentally, 3 other nuclear submarines suffered mysterious sinkings the same year, and the Cold War adversaries were interested in locating them and gleaning any secrets or technology that they could from the other side’s bad luck. Indeed, it was only after the fall of the Soviet Union that the truth could be told, bringing closure to family members and a dark lesson in espionage to the American people. The Disappearance of the USS Scorpion: The History of the Mysterious Sinking of the American Nuclear Submarine looks at one of the Navy’s enduring mysteries. Along with pictures of important people, places, and events, you will learn about the USS Scorpion like never before.