Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    After having their first child in 1986, they have decided to pursue their long-hidden dream of exploring the world. Inspired by their life-changing adventure throughout the world, they have decided to serve as a tour guide. This happy couple has been serving as a Japan local tour guide for more than 30 years now. In their effort to show the world what Japan truly is, they have decided to write a book about it. Download your copy today! Take action and experience Japan at its fullest potential now! Get this book for FREE with Kindle Unlimited!

    In this one celebratory volume, the reader is exposed to the free-ranging thoughts of one of the century's most brilliant minds--Kenzaburo Oe, winner of the 1994 Nobel Prize in Literature--who offers his message for mankind as well as a selection of his most penetrating essays on themes varying from Hiroshima to the state of modern fiction.

    It was in their steep Himalayan villages that McHugh came to know another culture, witnessing and learning the Buddhist appreciation for equanimity in moments of precious joy and inevitable sorrow.Love and Honor in the Himalayas is McHugh's gripping ethnographic memoir based on research among the Gurungs conducted over a span of fourteen years. As she chronicles the events of her fieldwork, she also tells a story that admits feeling and involvement, writing of the people who housed her in the terms in which they cast their relationship with her, that of family. Welcomed to call her host Ama and become a daughter in the household, McHugh engaged in a strong network of kin and friendship. She intimately describes, with a sure sense of comedy and pathos, the family's diverse experiences of life and loss, self and personhood, hope, knowledge, and affection. In mundane as well as dramatic rituals, the Gurungs ever emphasize the importance of love and honor in everyday life, regardless of circumstances, in all human relationships. Such was the lesson learned by McHugh, who arrived a young woman facing her own hardships and came to understand--and experience--the power of their ways of being.While it attends to a particular place and its inhabitants, Love and Honor in the Himalayas is, above all, about human possibility, about what people make of their lives. Through the compelling force of her narrative, McHugh lets her emotionally open fieldwork reveal insight into the privilege of joining a community and a culture. It is an invitation to sustain grace and kindness in the face of adversity, cultivate harmony and mutual support, and cherish life fully.

    Comfort Woman is the story of Akiko, a Korean refugee of World War II, and Beccah, her daughter by an American missionary. The two women are living on the edge of society--and sanity--in Honolulu, plagued by Akiko's periodic encounters with the spirits of the dead, and by Beccah's struggles to reclaim her mother from her past. Slowly and painfully Akiko reveals her tragic story and the horrifying years she was forced to serve as a comfort woman to Japanese soldiers. As Beccah uncovers these truths, she discovers her own strength and the secret of the powers she herself possessed--the precious gifts her mother has given her.A San Francisco Chronicle bestseller In 1995, Nora Okja Keller received the Pushcart Prize for Mother Tongue, a piece that is part of Comfort Woman.

    The new edition maintains the authors' innovative solutions to two central problems of the course: first, the text continues to focus on about 80 sites, giving students less encyclopedic detail but essential coverage of the discoveries that have produced the major insights into prehistory; second, it continues to be organized into essays on sites and concepts, allowing professors complete flexibility in organizing their courses.

    Mandeville claims to have served in the Great Khan's army, and to have travelled in 'the lands beyond' - countries populated by dog-headed men, cannibals, Amazons and Pygmies. Although Marco Polo's slightly earlier narrative ultimately proved more factually accurate, Mandeville's was widely known, used by Columbus, Leonardo da Vinci and Martin Frobisher, and inspiring writers as diverse as Swift, Defoe and Coleridge. This intriguing blend of fact, exaggeration and absurdity offers both fascinating insight into and subtle criticism of fourteenth-century conceptions of the world.

    Reviewed by 27 of the field's leading experts, Corey's Seventh Edition covers the major concepts of counseling theories, shows students how to apply those theories in practice, and helps them learn to integrate the theories into an individualized counseling style. Incorporating the thinking, feeling, and behaving dimensions of human experience, Corey offers an easy-to-understand text that helps students compare and contrast the therapeutic models. This book is the center of a suite of products that include a revised student manual, a revised casebook, a companion text, and an all-new CD-ROM.

    But they passed and passed and still the doorway remained empty of his deep voice, calling out her name. Blending the intimacy of memoir with an artist's vision, Toyo is the story of a remarkable woman, a vivid picture of Japan before and after war, and an unpredictable tale of courage and change in today's Australia. Born into the traditional world of pre-war Osaka, Toyo must always protect the secret of her parents' true relationship. Her father lives in China with his wife; her unmarried mother runs a caf . Toyo and her mother are beautiful and polite, keeping themselves in society's good graces. Then comes the rain of American bombs. Toyo's life is uprooted again and again. With each sharp change and painful loss, she becomes more herself and more aware of where she has come from. She finds family and belief, but still clings to her parents' secret. In Toyo, Lily Chan has pieced together the unconventional shape of her grandmother's story. Vibrant and ultimately heart-rending, Toyo is the chronicle of an extraordinary life, infused with a granddaughter's love.

    lively and intellectually stimulating... " --Speculum"Wunderli... has lucidly reconstructed a controversial conflict in 15th-century south-central Germany.... this engaging narrative takes off from Hans Behem--the peasant who claimed to see the Virgin and gained followers until crushed by the established church--to explore larger forces at work in Germany on the eve of the Reformation... Wunderli also attempts to sort out the violent conflict that ensued and Hans's subsequent trial. His scrupulousness and sensitivity make for a small but valuable book." --Publishers Weekly"Fascinating and well written, this is highly recommended for academic and larger public libraries." --Library Journal"Richard Wunderli... deftly tells the story in Peasant Fires, finding in it a foreshadowing of peasant uprisings in the 16th century." --New York Times Book Review..". a stimulating read... an engaging synthesis." --Central European HistoryIn 1476, an illiterate German street musician had a vision of the Virgin Mary and began to preach a radical social message that attracted thousands of followers--and antagonized the church. The drummer was burned at the stake. This swiftly moving narrative of his rise and fall paints a vivid portrait of 15th-century German society as it raises important questions about the craft of history."A gem of a book.... It has a plot, good guys and bad buys, it opens up a 'strange' world, and it is exceptionally well written." --Thomas W. Robisheaux

    Most comprehensive histories devote a few chapters to the early history of India and an increasing number of pages to the more recent period, giving an impression that early history is mere background and that Indian civilization finds its fulfillment in the nation-state. Thomas R. Trautmann believes that the deep past lives on and is a valuable resource for understanding the present day and for creating a viable future. The result is a book that is short enough to read in a few sittings, but comprehensive in coverage--5,000 years of India in brief.

    Prior to the tournament, a statistician calculated the Bulldogs as a 200-to-1 shot to win. But as fascinating as what Butler accomplished was how they did it. Underdawgs tells the incredible and uplifting story. Butler’s coach, 33-year-old Brad Stevens, looked so young he was often mistaken for one of the players, but he had quickly become one of the best coaches in the nation by employing the “Butler Way.” This philosophy of basketball and life, adopted by former coach Barry Collier, is based on five principles: humility, passion, unity, servanthood, and thankfulness. Even the most casual observer could see this in every player, on the court and off, from NBA first-round draft pick Gordon Hayward to the last guy on the bench. Butler was coming off a great 2009–10 regular season, but its longtime existence on the periphery of major college basketball fostered doubt as March Madness set in. But after two historic upsets, one of top-seeded Syracuse and another of second-seeded Kansas State, and making it to the Final Four, the Bulldogs came within the diameter of a shoelace of beating the perennial leaders of college basketball: the Duke Blue Devils. Much more than a sports story, Underdawgs is the consummate David versus Goliath tale. Despite Duke’s winning the championship, the Bulldogs proved they belonged in the game and, in the process, won the respect of people who were not even sports fans.

    While other developed countries face similar challenges from globalization and technological change, none rivals America’s singularly poor record for equitably distributing the benefits and burdens of recent economic shifts. In Categorically Unequal, Douglas Massey weaves together history, political economy, and even neuropsychology to provide a comprehensive explanation of how America’s culture and political system perpetuates inequalities between different segments of the population.Categorically Unequal is striking both for its theoretical originality and for the breadth of topics it covers. Massey argues that social inequalities arise from the universal human tendency to place others into social categories. In America, ethnic minorities, women, and the poor have consistently been the targets of stereotyping, and as a result, they have been exploited and discriminated against throughout the nation’s history. African-Americans continue to face discrimination in markets for jobs, housing, and credit. Meanwhile, the militarization of the US-Mexican border has discouraged Mexican migrants from leaving the United States, creating a pool of exploitable workers who lack the legal rights of citizens. Massey also shows that women’s advances in the labor market have been concentrated among the affluent and well-educated, while low-skilled female workers have been relegated to occupations that offer few chances for earnings mobility. At the same time, as the wages of low-income men have fallen, more working-class women are remaining unmarried and raising children on their own. Even as minorities and women continue to face these obstacles, the progressive legacy of the New Deal has come under frontal assault. The government has passed anti-union legislation, made taxes more regressive, allowed the real value of the federal minimum wage to decline, and drastically cut social welfare spending. As a result, the income gap between the richest and poorest has dramatically widened since 1980. Massey attributes these anti-poor policies in part to the increasing segregation of neighborhoods by income, which has insulated the affluent from the social consequences of poverty, and to the disenfranchisement of the poor, as the population of immigrants, prisoners, and ex-felons swells.America’s unrivaled disparities are not simply the inevitable result of globalization and technological change. As Massey shows, privileged groups have systematically exploited and excluded many of their fellow Americans. By delving into the root causes of inequality in America, Categorically Unequal provides a compelling argument for the creation of a more equitable society. A Volume in the Russell Sage Foundation's Centennial Series

    Bellow. Strauss. Friedman. The University of Chicago has been the home of some of the most important thinkers of the modern age. But perhaps no name has been spoken with more respect than Turabian. The dissertation secretary at Chicago for decades, Kate Turabian literally wrote the book on the successful completion and submission of the student paper. Her Manual for Writers of Research Papers, Theses, and Dissertations, created from her years of experience with research projects across all fields, has sold more than seven million copies since it was first published in 1937.Now, with this seventh edition, Turabian’s Manual has undergone its most extensive revision, ensuring that it will remain the most valuable handbook for writers at every level—from first-year undergraduates, to dissertation writers apprehensively submitting final manuscripts, to senior scholars who may be old hands at research and writing but less familiar with new media citation styles. Gregory G. Colomb, Joseph M. Williams, and the late Wayne C. Booth—the gifted team behind The Craft of Research—and the University of Chicago Press Editorial Staff combined their wide-ranging expertise to remake this classic resource. They preserve Turabian’s clear and practical advice while fully embracing the new modes of research, writing, and source citation brought about by the age of the Internet.Booth, Colomb, and Williams significantly expand the scope of previous editions by creating a guide, generous in length and tone, to the art of research and writing. Growing out of the authors’ best-selling Craft of Research, this new section provides students with an overview of every step of the research and writing process, from formulating the right questions to reading critically to building arguments and revising drafts. This leads naturally to the second part of the Manual for Writers, which offers an authoritative overview of citation practices in scholarly writing, as well as detailed information on the two main citation styles (“notes-bibliography” and “author-date”). This section has been fully revised to reflect the recommendations of the fifteenth edition of The Chicago Manual of Style and to present an expanded array of source types and updated examples, including guidance on citing electronic sources.The final section of the book treats issues of style—the details that go into making a strong paper. Here writers will find advice on a wide range of topics, including punctuation, table formatting, and use of quotations. The appendix draws together everything writers need to know about formatting research papers, theses, and dissertations and preparing them for submission. This material has been thoroughly vetted by dissertation officials at colleges and universities across the country.This seventh edition of Turabian’s Manual for Writers of Research Papers, Theses, and Dissertations is a classic reference revised for a new age. It is tailored to a new generation of writers using tools its original author could not have imagined—while retaining the clarity and authority that generations of scholars have come to associate with the name Turabian.

    The text contains helpful learning features, including introductions, boxed technician tips, and suggested readings - all written at a level appropriate for technicians.