You'll have a blast reading this and then date...or not date anyone because you are living your best single life with new best friend Roberson by your side." - Phoebe Robinson, New York Times bestselling author of You Can't Touch My Hair

    Challenging conventional ways of thinking, it examines controversial issues such as sex-based affirmative action, gender roles, and charges of anti-feminism. The book offers an academically rigorous argument in an accessible style, including the careful use of empirical data, and includes examples and engages in a discussion of how sex discrimination against men and boys also undermines the cause for female equality.

    In lively and provocative prose, Cowan explains how the modern conveniences—washing machines, white flour, vacuums, commercial cotton—seemed at first to offer working-class women middle-class standards of comfort. Over time, however, it became clear that these gadgets and gizmos mainly replaced work previously conducted by men, children, and servants. Instead of living lives of leisure, middle-class women found themselves struggling to keep up with ever higher standards of cleanliness.

    Somewhere between the exhilarating rise of Girl Power in the 1990s and today, the pursuit of physical perfection has been recast as the source of female empowerment. And commercialization has spread the message faster and farther, reaching girls at ever-younger ages. But how dangerous is pink and pretty, anyway? Being a princess is just make-believe; eventually they grow out of it . . . or do they?In search of answers, Peggy Orenstein visited Disneyland, trolled American Girl Place, and met parents of beauty-pageant preschoolers tricked out like Vegas showgirls. The stakes turn out to be higher than she ever imagined. From premature sexualization to the risk of depression to rising rates of narcissism, the potential negative impact of this new girlie-girl culture is undeniable—yet armed with awareness and recognition, parents can effectively counterbalance its influence in their daughters' lives.