His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    These numbers don't seem terribly grim, but in ten years, the skewed sex ratio will pose a colossal challenge. By the time those children reach adulthood, their generation will have twenty-four million more men than women.The prognosis for China's neighbors is no less bleak: Asia now has 163 million females "missing" from its population. Gender imbalance reaches far beyond Asia, affecting Georgia, Eastern Europe, and cities in the U.S. where there are significant immigrant populations. The world, therefore, is becoming increasingly male, and this mismatch is likely to create profound social upheaval.Historically, eras in which there have been an excess of men have produced periods of violent conflict and instability. Mara Hvistendahl has written a stunning, impeccably-researched book that does not flinch from examining not only the consequences of the misbegotten policies of sex selection but Western complicity with them.

    Yet this is the first book to tell the story of rain. Cynthia Barnett's  Rain begins four billion years ago with the torrents that filled the oceans, and builds to the storms of climate change. It weaves together science—the true shape of a raindrop, the mysteries of frog and fish rains—with the human story of our ambition to control rain, from ancient rain dances to the 2,203 miles of levees that attempt to straitjacket the Mississippi River. It offers a glimpse of our "founding forecaster," Thomas Jefferson, who measured every drizzle long before modern meteorology. Two centuries later, rainy skies would help inspire Morrissey’s mopes and Kurt Cobain’s grunge. Rain is also a travelogue, taking readers to Scotland to tell the surprising story of the mackintosh raincoat, and to India, where villagers extract the scent of rain from the monsoon-drenched earth and turn it into perfume. Now, after thousands of years spent praying for rain or worshiping it; burning witches at the stake to stop rain or sacrificing small children to bring it; mocking rain with irrigated agriculture and cities built in floodplains; even trying to blast rain out of the sky with mortars meant for war, humanity has finally managed to change the rain. Only not in ways we intended. As climate change upends rainfall patterns and unleashes increasingly severe storms and drought, Barnett shows rain to be a unifying force in a fractured world. Too much and not nearly enough, rain is a conversation we share, and this is a book for everyone who has ever experienced it.

    Her photograph - one of the most unforgettable images of the twentieth century - was seen around the world and helped turn public opinion against the Vietnam War.This book is the story of how that photograph came to be - and the story of what happened to that girl after the camera shutter closed. Award-winning biographer Denise Chong's portrait of Kim Phuc - who eventually defected to Canada and is now a UNESCO spokesperson - is a rare look at the Vietnam War from the Vietnamese point-of-view and one of the only books to describe everyday life in the wake of this war and to probe its lingering effects on all its participants.

    Through deep reporting with key activists and thinkers, passionately personal writing, and distinguished cultural criticism, We Gon’ Be Alright links #BlackLivesMatter to #OscarsSoWhite, Ferguson to Washington D.C., the Great Migration to resurgent nativism. Chang explores the rise and fall of the idea of “diversity,” the roots of student protest, changing ideas about Asian Americanness, and the impact of a century of racial separation in housing. He argues that resegregation is the unexamined condition of our time, the undoing of which is key to moving the nation forward to racial justice and cultural equity.

    A series of meticulous investigations gradually uncovers the multi-faceted nature of a country and people who are even more extraordinary than they seem. Our journey encompasses religion, ritual, martial arts, manners, eating, drinking, hot baths, geishas, family, home, singing, wrestling, dancing, performing, clans, education, aspiration, sexes, generations, race, crime, gangs, terror, war, kindness, cruelty, money, art, imperialism, emperor, countryside, city, politics, government, law and a language that varies according to whom you are speaking. Clear-sighted, persistent, affectionate, unsentimental and honest - Alan Macfarlane shows us Japan as it has never been seen before.

    To their astonishment, they found they had landed in the heart of Tibet. There they had to confront what, to them, seemed a bizarre--even alien--people. At the same time, they had to extricate themselves from the political turmoil that even then was raging around Tibet's right to be independent from China.Now back in print, Lost in Tibet is an extraordinary story of high adventure that sheds light on the remarkable Tibetan people, just at the moment when they were coming to terms with a hostile outside world.

    As historian and author Arthur Herman reveals, in the eighteenth and nineteenth centuries Scotland made crucial contributions to science, philosophy, literature, education, medicine, commerce, and politics—contributions that have formed and nurtured the modern West ever since. This book is not just about Scotland: it is an exciting account of the origins of the modern world. No one who takes this incredible historical trek will ever view the Scots—or the modern West—in the same way again.

    In 1995, at the age of twenty-three, Michael Meyer joined the Peace Corps and, after rejecting offers to go to seven other countries, was sent to a tiny town in Sichuan. Knowing nothing about China, or even how to use chopsticks, Meyer wrote Chinese words up and down his arms so he could hold conversations, and, per a Communist dean's orders, jumped into teaching his students about the Enlightenment, the stock market, and Beatles lyrics. Soon he realized his Chinese counterparts were just as bewildered by China's changes as he was.Thus began an impassioned immersion into Chinese life. With humor and insight, Meyer puts readers in his novice shoes, winding across the length and breadth of his adopted country --from a terrifying bus attack on arrival, to remote Xinjiang and Tibet, into Beijing's backstreets and his future wife's Manchurian family, and headlong into efforts to protect China's vanishing heritage at places like Sleeping Dragon, the world's largest panda preserve.In the last book of his China trilogy, Meyer tells a story both deeply personal and universal, as he gains greater - if never complete - assurance, capturing what it feels like to learn a language, culture and history from the ground up. Both funny and relatable, The Road to Sleeping Dragon is essential reading for anyone interested in China's history, and how daily life plays out there today.

    But the same things that have made it so have also made a good marriage more fulfilling than ever before. In this enlightening and hugely entertaining book, historian and marriage expert Stephanie Coontz takes readers from the marital intrigues of ancient Babylon to the sexual torments of Victorian couples to demonstrate how recent the idea of marrying for love is-and how absurd it would have seemed to most of our ancestors. It was only 200 years ago that marriage began to be about love and emotional commitment, and since then the very things that have strengthened marriage as a personal relationship have steadily weakened it as a social institution. Marriage, A History brings intelligence, wit, and some badly needed perspective to today's marital debates and dilemmas.

    To this day, Sai Jinhua is a legend in her native land of China, and this is her story, told the way it might have been.The year is 1881. Seven-year-old Jinhua is left an orphan, alone and unprotected after her mandarin father’s summary execution for the crime of speaking the truth. She is sold to a brothel-keeper and subjected to the worst of human nature. Will the private ritual that is her father’s legacy and the wise friendship of the crippled brothel maid be enough to sustain her? When an elegant but troubled scholar takes Jinhua as his concubine, she enters the close world of his jealous first wife. Yet it is Jinhua who accompanies him--as Emissary to the foreign devil nations of Prussia, Austro-Hungary, and Russia--on an exotic journey to Vienna. As he struggles to play his part in China's early, blundering diplomatic engagement with the western world, Jinhua’s eyes and heart are opened to the irresistible possibilities of a place that is mesmerizing and strange, where she will struggle against the constraints of tradition and her husband’s authority and seek to find “Great Love.”Sai Jinhua is an altered woman when she returns to a changed and changing China, where a dangerous clash of cultures pits East against West.

    Whether David Rakoff's contrasting the elegance of one of the last flights of the supersonic Concorde with the good-times-and-chicken-wings populism of Hooters Air; working as a cabana boy at a South Beach hotel; or traveling to a private island off the coast of Belize to watch a soft-core video shoot where he is provided with his very own personal manservant rarely have greed, vanity, selfishness, and vapidity been so mercilessly skewered. Somewhere along the line, our healthy self-regard has exploded into obliterating narcissism; our manic getting and spending have now become celebrated as moral virtues. Simultaneously a Wildean satire and a plea for a little human decency, Don t Get Too Comfortable shows that far from being bobos in paradise, we are in a special circle of gilded-age hell.

    These religions represent the last vestiges of the magnificent civilizations in ancient history: Persia, Babylon, Egypt in the time of the Pharaohs. Their followers have learned how to survive foreign attacks and the perils of assimilation. But today, with the Middle East in turmoil, they face greater challenges than ever before. In Heirs to Forgotten Kingdoms, former diplomat Gerard Russell ventures to the distant, nearly impassable regions where these mysterious religions still cling to survival. He lives alongside the Mandaeans and Ezidis of Iraq, the Zoroastrians of Iran, the Copts of Egypt, and others. He learns their histories, participates in their rituals, and comes to understand the threats to their communities. Historically a tolerant faith, Islam has, since the early 20th century, witnessed the rise of militant, extremist sects. This development, along with the rippling effects of Western invasion, now pose existential threats to these minority faiths. And as more and more of their youth flee to the West in search of greater freedoms and job prospects, these religions face the dire possibility of extinction. Drawing on his extensive travels and archival research, Russell provides an essential record of the past, present, and perilous future of these remarkable religions.

    For the next decade she was shuttled through the brothels that make up the sprawling sex trade of Southeast Asia. Trapped in this dangerous and desperate world, she suffered the brutality and horrors of human trafficking—rape, torture, deprivation—until she managed to escape with the help of a French aid worker. Emboldened by her newfound freedom, education, and security, Somaly blossomed but remained haunted by the girls in the brothels she left behind.Written in exquisite, spare, unflinching prose, The Road of Lost Innocence recounts the experiences of her early life and tells the story of her awakening as an activist and her harrowing and brave fight against the powerful and corrupt forces that steal the lives of these girls. She has orchestrated raids on brothels and rescued sex workers, some as young as five and six; she has built shelters, started schools, and founded an organization that has so far saved more than four thousand women and children in Cambodia, Thailand, Vietnam, and Laos. Her memoir will leave you awestruck by her tenacity and courage and will renew your faith in the power of an individual to bring about change.

    Through the stories of three generations of women in her family, Karoline Kan, a former New York Times reporter based in Beijing, reveals how they navigated their way in a country beset by poverty and often-violent political unrest. As the Kans move from quiet villages to crowded towns and through the urban streets of Beijing in search of a better way of life, they are forced to confront the past and break the chains of tradition, especially those forced on women.Raw and revealing, Karoline Kan offers gripping tales of her grandmother, who struggled to make a way for her family during the Great Famine; of her mother, who defied the One-Child Policy by giving birth to Karoline; of her cousin, a shoe factory worker scraping by on 6 yuan (88 cents) per hour; and of herself, as an ambitious millennial striving to find a job--and true love--during a time rife with bewildering social change.Under Red Skies is an engaging eyewitness account and Karoline's quest to understand the rapidly evolving, shifting sands of China. It is the first English-language memoir from a Chinese millennial to be published in America, and a fascinating portrait of an otherwise-hidden world, written from the perspective of those who live there.