But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ‘n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.

    It is also the tale of a long weekend road trip that has gone down in the annals of American pop culture as one of the strangest journeys ever undertaken.

    As the British ambassador to North Korea, John Everard had the rare experience of living there from 2006, when the DPRK conducted its first nuclear test, to 2008. While stationed in Pyongyang, Everard's travels around the nation provided him with numerous opportunities to meet and converse with North Koreans."Only Beautiful, Please" goes beyond official North Korea to unveil the human dimension of life in that hermetic nation. Everard recounts his impressions of the country and its people, his interactions with them, and his observations on their way of life. He also provides a picture of the life of foreigners in this closed society, considers how the DPRK evolved to its current state, and offers thoughts on how to tackle the challenges that it throws up, in light of the failure of current approaches. The book is illustrated with often striking photographs taken by Everard during his stay in North Korea.

    At first she thinks her parents don't have the best ideas, but soon she begins to realize the importance of her father's work. Botswana has the highest rate of HIV infection in the world, but still no one wants to talk about it and, for once, Scott is proud that her parents are willing to be unconventional.

    Writer Mikal Gilmore is his younger brother. In Shot in the Heart, he tells the stunning story of their wildly dysfunctional family: their mother, a blacksheep daughter of unforgiving Mormon farmers; their father, a drunk, thief, and con man. It was a family destroyed by a multigenerational history of child abuse, alcoholism, crime, adultery, and murder. Mikal, burdened with the guilt of being his father's favorite and the shame of being Gary's brother, gracefully and painfully relates a murder tale "from inside the house where murder is born... a house that, in some ways, [he has] never been able to leave." Shot in the Heart is the history of an American family inextricably tied up with violence, and the story of how the children of this family committed murder and murdered themselves in payment for a long lineage of ruin. Haunting, harrowing, and profoundly affecting, Shot in the Heart exposes and explores a dark vein of American life that most of us would rather ignore. It is a book that will leave no reader unchanged.

    Goa Freaks begins in the mid 1970s and tells of Cleo's love affair with Goa, a resort in India where the Freaks (hippies) of the world converge to partake in a heady bohemian lifestyle. To finance their astounding appetites for cocaine, heroin, and hashish, the Freaks spend each monsoon season acting as drug couriers, and soon cleo is running her own "scams" in Canada, Australis, and the United States. (She even gets her Aunt Sadie in on the action.) Wish her earnings she builds a veritable palace on the beach- the only Goa house with running water and a flushing toilet. Cleo becomes the hostess of Anjuna Beach, holding days-long poker games and movie nights and, as her money begins to run out, transforming the house into a for-profit drug den. Tracing Cleo's love affairs, her stint hiding out at the ashram of the infamous Bhagwan Rajneesh, and her sometimes-harrowing drug experiences, Goa Freaks: My Hippie Years in India is candid and compelling, bringin to life the spirit of a now-lost era.

    Thompson’s Las Vegas, with the Good Doctor as tour guide. A Lord of the Rings-like adventure in the city’s underground flood channels. A seven-day stay at a seedy motel on East Fremont Street.The stories in My Week at the Blue Angel aren’t about Steve Wynn, Cirque du Soleil, or how to play poker and they aren’t set in Caesars Palace, XS Nightclub, or a 2,000-seat showroom. They’re about prostitutes, ex-cons, and the homeless and they’re set under Caesars Palace and in trailer parks and weekly motels.In this creative-nonfiction collection, Matthew O’Brien—author of Beneath the Neon: Life and Death in the Tunnels of Las Vegas—and veteran photographer Bill Hughes show a side of the city rarely seen. A side beyond the neon lights, themed facades, and motel-room doors. A side beyond the barbwire fences, “No Trespassing” signs, and midnight shadows.A side of Las Vegas many locals and visitors are curious about, but few ever explore.

    Everest disaster vanished into thin air, one man had the courage to bring them down alive... On May 10, 1996, two commercial expeditions headed by expert leaders attempted to scale the world's largest peak. But things went terribly wrong. Crowded conditions, bad judgement, and a bitter storm stopped many climbers in their tracks. Others were left for dead, or stranded on the frigid mountain. Anatoli Boukreev, head climbing guide for the Mountain Madness expedition, stepped into the heart of the storm and brought three of his clients down alive. Here is his amazing story-of an expedition fated for disaster, of the blind ambition that drives people to attempt such dangerous ventures, and of a modern-day hero, who risked his own life to save others..

    Macfarlane is both a mountaineer and a scholar. Consequently we get more than just a chronicle of climbs. He interweaves accounts of his own adventurous ascents with those of pioneers such as George Mallory, and in with an erudite discussion of how mountains became such a preoccupation for the modern western imagination. The book is organised around a series of features of mountaineering--glaciers, summits, unknown ranges--and each chapter explores the scientific, artistic and cultural discoveries and fashions that accompanied exploration. The contributions of assorted geologists, romantic poets, landscape artists, entrepreneurs, gallant amateurs and military cartographers are described with perceptive clarity. The book climaxes with an account of Mallory's fateful ascent on Everest in 1924, one of the most famous instances of an obsessive pursuit. Macfarlane is well-placed to describe it since it is one he shares. MacFarlane's own stories of perilous treks and assaults in the Alps, the Cairngorms and the Tian Shan mountains between China and Kazakhstan are compelling. Readers who enjoyed Francis Spufford's masterly I May Be Some Time: Ice and the English Imagination will enjoy Mountains of the Mind. This is a slighter volume than Spufford's and it loses in depth what it gains in range, but for an insight into the moody, male world of mountaineering past and present it is invaluable. --Miles Taylor

    In a monumental book that gives new meaning to "immersion journalism," DeParle paints an intimate portrait of an unforgettable family as they endure years of sacrifice and separation, willing themselves out of shantytown poverty into a new global middle class. At the heart of the story is Tita's daughter, Rosalie. Beating the odds, she struggles through nursing school and works her way across the Middle East until a Texas hospital fulfills her dreams with a job offer in the States.Migration is changing the world--reordering politics, economics, and cultures across the globe. With nearly 45 million immigrants in the United States, few issues are as polarizing. But if the politics of immigration is broken, immigration itself--tens of millions of people gathered from every corner of the globe--remains an underappreciated American success. Expertly combining the personal and panoramic, DeParle presents a family saga and a global phenomenon. Restarting her life in Galveston, Rosalie brings her reluctant husband and three young children with whom she has rarely lived. They must learn to become a family, even as they learn a new country. Ordinary and extraordinary at once, their journey is a twenty-first-century classic, rendered in gripping detail.

    In China, Qian’s parents were professors; in America, her family is "illegal" and it will require all the determination and small joys they can muster to survive.In Chinatown, Qian’s parents labor in sweatshops. Instead of laughing at her jokes, they fight constantly, taking out the stress of their new life on one another. Shunned by her classmates and teachers for her limited English, Qian takes refuge in the library and masters the language through books, coming to think of The Berenstain Bears as her first American friends. And where there is delight to be found, Qian relishes it: her first bite of gloriously greasy pizza, weekly "shopping days," when Qian finds small treasures in the trash lining Brooklyn’s streets, and a magical Christmas visit to Rockefeller Center — confirmation that the New York City she saw in movies does exist after all.But then Qian’s headstrong Ma Ma collapses, revealing an illness that she has kept secret for months for fear of the cost and scrutiny of a doctor’s visit. As Ba Ba retreats further inward, Qian has little to hold onto beyond his constant refrain: Whatever happens, say that you were born here, that you’ve always lived here.Inhabiting her childhood perspective with exquisite lyric clarity and unforgettable charm and strength, Qian Julie Wang has penned an essential American story about a family fracturing under the weight of invisibility, and a girl coming of age in the shadows, who never stops seeking the light.

    By the age of thirteen, he is banished to a Florida tennis camp that feels like a prison camp. Lonely, scared, a ninth-grade dropout, he rebels in ways that will soon make him a 1980s icon. He dyes his hair, pierces his ears, dresses like a punk rocker. By the time he turns pro at sixteen, his new look promises to change tennis forever, as does his lightning-fast return.And yet, despite his raw talent, he struggles early on. We feel his confusion as he loses to the world’s best, his greater confusion as he starts to win. After stumbling in three Grand Slam finals, Agassi shocks the world, and himself, by capturing the 1992 Wimbledon. Overnight he becomes a fan favorite and a media target.Agassi brings a near-photographic memory to every pivotal match and every relationship. Never before has the inner game of tennis and the outer game of fame been so precisely limned. Alongside vivid portraits of rivals from several generations—Jimmy Connors, Pete Sampras, Roger Federer—Agassi gives unstinting accounts of his brief time with Barbra Streisand and his doomed marriage to Brooke Shields. He reveals a shattering loss of confidence. And he recounts his spectacular resurrection, a comeback climaxing with his epic run at the 1999 French Open and his march to become the oldest man ever ranked number one.In clear, taut prose, Agassi evokes his loyal brother, his wise coach, his gentle trainer, all the people who help him regain his balance and find love at last with Stefanie Graf. Inspired by her quiet strength, he fights through crippling pain from a deteriorating spine to remain a dangerous opponent in the twenty-first and final year of his career. Entering his last tournament in 2006, he’s hailed for completing a stunning metamorphosis, from nonconformist to elder statesman, from dropout to education advocate. And still he’s not done. At a U.S. Open for the ages, he makes a courageous last stand, then delivers one of the most stirring farewells ever heard in a sporting arena.With its breakneck tempo and raw candor, Open will be read and cherished for years. A treat for ardent fans, it will also captivate readers who know nothing about tennis. Like Agassi’s game, it sets a new standard for grace, style, speed, and power.

    But nothing prepared her for the surprises of learning Mandarin, China's most common language, or the intensity of living in Shanghai and Beijing. Over time, she realized that her struggles and triumphs in studying the language of her adopted home provided small clues to deciphering the behavior and habits of its people,and its culture's conundrums. As her skill with Mandarin increased, bits of the language—a word, a phrase, an oddity of grammar—became windows into understanding romance, humor, protocol, relationships, and the overflowing humanity of modern China. Fallows learned, for example, that the abrupt, blunt way of speaking that Chinese people sometimes use isn't rudeness, but is, in fact, a way to acknowledge and honor the closeness between two friends. She learned that English speakers' trouble with hearing or saying tones—the variations in inflection that can change a word's meaning—is matched by Chinese speakers' inability not to hear tones, or to even take a guess at understanding what might have been meant when foreigners misuse them. In sharing what she discovered about Mandarin, and how those discoveries helped her understand a culture that had at first seemed impenetrable, Deborah Fallows's Dreaming in Chinese opens up China to Westerners more completely, perhaps, than it has ever been before.

    Adeline's affluent, powerful family considers her bad luck after her mother dies giving birth to her. Life does not get any easier when her father remarries. She and her siblings are subjected to the disdain of her stepmother, while her stepbrother and stepsister are spoiled. Although Adeline wins prizes at school, they are not enough to compensate for what she really yearns for -- the love and understanding of her family.Following the success of the critically acclaimed adult bestseller Falling Leaves, this memoir is a moving telling of the classic Cinderella story, with Adeline Yen Mah providing her own courageous voice.

    After complaining to her teachers about lessons being replaced by Koran study, Marina was arrested late one evening. She was taken to the notorious prison, Evin, where she was interrogated and tortured. Aged sixteen, she was sentenced to death. Prisoner of Tehran is the astonishing account of one woman's remarkable courage in the face of terror and her quest for freedom.