had a plan to invade Canada? And what actually happened to the flags left on the moon?Even if you think you have a handle on all things trivia, you're guaranteed a big surprise with Now I Know. From uncovering what happens to lost luggage to New York City's plan to crack down on crime by banning pinball, this book will challenge your knowledge of the fascinating stories behind the world's greatest facts.Covering 100 outrageous topics, Now I Know is the ultimate challenge for any know-it-all who thinks they have nothing left to learn.

     A leading neuroplasticity researcher and the coauthor of the groundbreaking books Brain Lock and The Mind and the Brain, Jeffrey M. Schwartz has spent his career studying the structure and neuronal firing patterns of the human brain. He pioneered the first mindfulness-based treatment program for people suffering from OCD, teaching patients how to achieve long-term relief from their compulsions. For the past six years, Schwartz has worked with psychiatrist Rebecca Gladding to refine a program that successfully explains how the brain works and why we often feel besieged by bad brain wiring. Just like with the compulsions of OCD patients, they discovered that bad habits, social anxieties, self-deprecating thoughts, and compulsive overindulgence are all rooted in overactive brain circuits. The key to making life changes that you want-to make your brain work for you-is to consciously choose to "starve" these circuits of focused attention, thereby decreasing their influence and strength. As evidenced by the huge success of Schwartz's previous books, as well as Daniel Amen's Change Your Brain, Change Your Life, and Norman Doidge's The Brain That Changes Itself, there is a large audience interested in harnessing the brain's untapped potential, yearning for a step-by-step, scientifically grounded and clinically proven approach. In fact, readers of Brain Lock wrote to the authors in record numbers asking for such a book. In You Are Not Your Brain, Schwartz and Gladding carefully outline their program, showing readers how to identify negative brain impulses, channel them through the power of focused attention, and ultimately lead more fulfilling and empowered lives.

    Described on the book jacket as an "autodidact extraordinaire," Zacks is also the author of History Laid Bare, making him something of an expert guide through history's back alleys and side streets. There's no fact too seamy or perverse for Zacks to drag out into the light of day, from matters scatological and sexual to some of history's most truly bizarre episodes. Curious about ancient nose-blowing etiquette? What about the sexual proclivities of Catherine the Great? Throughout chapters such as "The Evolution of Underwear" and "Dentistry Before Novocaine," Zacks proves a tireless debunker of popular myths as well as a muckraker par excellence.

    As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of cold war confrontations and Gulf War air combat, of extraordinary feats of engineering & achievement against fantastic odds. Here are up-close portraits of the maverick band of scientists & engineers who made the Skunk Works so renowned. Filled with telling personal anecdotes & high adventure, with narratives from the CIA & from Air Force pilots who flew the many classified, risky missions, this book is a portrait of the most spectacular aviation triumphs of the 20th century.

    In the book, Sagan explores 15 billion years of cosmic evolution and the development of science and civilization. Cosmos traces the origins of knowledge and the scientific method, mixing science and philosophy, and speculates to the future of science. The book also discusses the underlying premises of science by providing biographical anecdotes about many prominent scientists throughout history, placing their contributions into the broader context of the development of modern science.The book covers a broad range of topics, comprising Sagan's reflections on anthropological, cosmological, biological, historical, and astronomical matters from antiquity to contemporary times. Sagan reiterates his position on extraterrestrial life—that the magnitude of the universe permits the existence of thousands of alien civilizations, but no credible evidence exists to demonstrate that such life has ever visited earth.

    Marshall Brain's How Stuff Works is a lavish, full-color, highly visual resource for those with hungry minds who crave an understanding of the way things work around them-from submarine ships to digital technology to toilets With over 1,000 full-color illustrations and photos showing step-by-step images of how stuff works, these easy-to-understand explanations cover the most popular and interesting subject areas, including Technology, Science, Health, Fitness, Transportation, and more Sample topics include: How CDs Work, How Car Engines Work, and How Nuclear Radiation and Power Work.

    How to Disappear is the authoritative and comprehensive guide for people who seek to protect their privacy as well as for anyone who’s ever entertained the fantasy of disappearing—whether actually dropping out of sight or by eliminating the traceable evidence of their existence.

      Who played the first game of baseball? What’s a bicameral congress? Where did Mount Rushmore come from? Who is Geronimo and who do we yell his name when we jump?   Stuff Every American Should Know answers these questions plus great information on the Declaration of Independence, fireworks, the first Thanksgiving, “The Star-Spangled Banner,” assassination attempts on U.S. presidents, buffalo nickels, the Statue of Liberty, how to bake the perfect apple pie, and much, much more.

    A light-hearted and informative reminder of all the things that we learnt in school but have since become relegated to the backs of our minds, I Used to Know That features hundreds of important snippets of wisdom, facts, theories, equations, phrases, rules and sayings. A practical guide to turn to when an answer is eluding you, when helping a child with homework or preparing them for the new school year, or maybe just to brush up on trivia for the pub quiz. I Used to Know That covers English Language and Literature, Mathematics, Biology, Chemistry, Physics, History, Geography and General Studies, so never again will you find yourself stumped!

    Middle age saw the man who described himself as "pas très Juif" blossoming out as a standard-bearer for Zionism. He passionately indulged in pacifism, and as passionately rejected it when Hitler began to show, unbelievably to most reasonable men, that he really meant what he said about the Jews and the master race. Throughout it all, Einstein stuck to the job at hand, as determined to squeeze the next fact out of Nature as a businessman intent on turning millions into billions.Ronald W. Clark has drawn an extraordinarily moving portrait of a man who was one of the great tragic figures of our time. It is the picture of a man who while still young abandoned much of life with the passion of the convinced monastic, and who was thrust back into it by the unobliging pressures of history. And in science the greatest physicist of three centuries, or possibly of them all, found himself after middle age pushed by the advance of quantum mechanics into a backwater, "a genuine old museum-piece," as he himself wrote.The life of Albert Einstein has been brought into brilliant focus by Ronald W. Clark's deeply significant and compassionate biography. Mr. Clark has drawn on a immense amount of new material. But he has never lost sight of the man who was one of the greatest contradictions of out times: the German who hated the Germans; the pacifist who changed his mind; the ambivalent Zionist who was asked to head the Israeli state; the physicist who believed in God."A fascinating description of the career and substance of a genius." -- Christian Science Monitor"A nonscientific reader will gain a real and imaginative impression of Einsteinian physicsA remarkable feat. Read the book. It is well worth it." -- C.P. Snow, Life"An adventure of the intellect, challenging and absorbing." -- Vancouver Sun"Applauded for its precision as well as its perception." -- Chicago Tribune"Clark not only brings Einstein alive, but also the scientific and intellectual issues." -- Los Angeles Times"Encyclopedic! Vivid and readable." -- New York Times Book Review

    

    Comparing gene sequences, examining atomic structures of proteins, and looking into the geochemistry of rocks have helped explain evolution in more detail than ever before. Nick Lane expertly reconstructs the history of life by describing the ten greatest inventions of evolution (including DNA, photosynthesis, sex, and sight), based on their historical impact, role in organisms today, and relevance to current controversies. Who would have guessed that eyes started off as light-sensitive spots used to calibrate photosynthesis in algae? Or that DNA’s building blocks form spontaneously in hydrothermal vents? Lane gives a gripping, lucid account of nature’s ingenuity, and the result is a work of essential reading for anyone who has ever pondered or questioned the science underlying evolution’s greatest gifts to man.

    Features twenty new chapters that cover such areas as Internet behavior, raising well-mannered children, dating, post-September 11 travel etiquette, tipping, and observing religious ceremonies.

    . . . Wonderland inspires grins and well-what-d'ya-knows" —The New York Times Book Review From the New York Times-bestselling author of How We Got to Now and Where Good Ideas Come From, a look at the world-changing innovations we made while keeping ourselves entertained. This lushly illustrated history of popular entertainment takes a long-zoom approach, contending that the pursuit of novelty and wonder is a powerful driver of world-shaping technological change. Steven Johnson argues that, throughout history, the cutting edge of innovation lies wherever people are working the hardest to keep themselves and others amused.Johnson's storytelling is just as delightful as the inventions he describes, full of surprising stops along the journey from simple concepts to complex modern systems. He introduces us to the colorful innovators of leisure: the explorers, proprietors, showmen, and artists who changed the trajectory of history with their luxurious wares, exotic meals, taverns, gambling tables, and magic shows.In Wonderland, Johnson compellingly argues that observers of technological and social trends should be looking for clues in novel amusements. You'll find the future wherever people are having the most fun.

    At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.Kelley takes the reader through the IDEO problem-solving method:> Carefully observing the behavior or "anthropology" of the people who will be using a product or service> Brainstorming with high-energy sessions focused on tangible results> Quickly prototyping ideas and designs at every step of the way> Cross-pollinating to find solutions from other fields> Taking risks, and failing your way to success> Building a "Greenhouse" for innovationIDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.From the Hardcover edition.