Book picks similar to
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The Rookie Copywriter's Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... And Without Chasing After Clients!
Doberman Dan - 2014
and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.
Architecting for the AWS Cloud: Best Practices (AWS Whitepaper)
Amazon We Services - 2016
It discusses cloud concepts and highlights various design patterns and best practices. This documentation is offered for free here as a Kindle book, or you can read it in PDF format at https://aws.amazon.com/whitepapers/.
Marketplace 3.0: Rewriting the Rules of Borderless Business
Hiroshi Mikitani - 2013
And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.
The Big Short: by Michael Lewis
aBookaDay - 2016
If you have not yet bought the original copy, make sure to purchase it before buying this unofficial summary from aBookaDay. SPECIAL OFFER $2.99 (Regularly priced: $3.99) OVERVIEW This review of The Big Short: Inside the Doomsday Machine by Michael Lewis provides a chapter by chapter detailed summary followed by an analysis and critique of the strengths and weaknesses of the book. The main theme explored in the book is how corruption and greed in Wall Street caused the crash of the subprime mortgage market in 2008. Despite being completely preventable, the big firms in Wall Street chose to ignore the oncoming fall in favor of making money. Michael Lewis introduces characters—men outside of the Wall Street machine—who foresaw the crisis and, through several different techniques, were able to predict how and when the market would fall. Lewis portrays these men—Steve Eisman, Mike Burry, Charlie Ledley, and Jamie Mai—as the underdogs, who were able to understand and act upon the obvious weaknesses in the subprime market. Lewis’s overall point is to demonstrate how the Wall Street firms were manipulating the market. They used loans to cash in on the desperation of middle-to-lower class Americans, and then ultimately relied on the government to bail them out when the loans were defaulted. Using anecdotes and interviews from the men who were involved first-hand, the author makes the case that Wall Street, and how they conducted business in regards to the subprime mortgage market, is truly corrupt beyond repair, and the men he profiles in this novel were trying to make the best out of a bad situation. By having the words from the sources themselves, this demonstrates Lewis’s search for the truth behind what actually happened. Ultimately, we as an audience can not be sure if the intentions of these underdogs were truly good, but Lewis does an admirable job presenting as many sides to the story as possible. The central thesis of the work is that the subprime mortgage crisis was caused by Wall Street firms pushing fraudulent loans upon middle-to-lower class Americans that they would essentially not be able to afford. Several people outside of Wall Street were able to predict a crash in the market when these loans would be defaulted on, and bought insurance to bet against the market (essentially, buying short). Over a time period from roughly 2005-2008, the market crashed and huge banks and firms lost billions of dollars, filed for bankruptcy, or were bailed out by the government. These men, the characters of Lewis’s novel, were able to bet against the loans and made huge amounts of money, but it was not quite an easy journey. Michael Lewis is a non-fiction author and financial journalist. He has written several novels—notably Liar’s Poker in 1989, Moneyball in 2003, and The Blind Side in 2006. Born in New Orleans, he attended Princeton University, receiving a BA degree in Art History. After attending London School of Economics and receiving his masters there, he was hired by Salomon Brothers where he experienced much about what he wrote about in Liar’s Poker. He is currently married, with three children and lives in Berkeley, California. SUMMARY PROLOGUE: POLTERGEIST Michael Lewis begins his tale of the remarkable—and strange—men who predicted the immense fall of the housing market by immediately exposing himself as the exact opposite type of person from them. He explains to the reader that he has no background in accounting, business, or money managing.
The Instigator
Jonathon Gatehouse - 2012
Many hardcore hockey followers are convinced the commissioner is out to ruin the game this country loves.Still, when Bettman took over in 1992, the gross revenue of the National Hockey League was US$400 million. This season, the figure will be closer to $3.3 billion—an eightfold increase. If that were the only criterion by which to judge Bettman’s tenure, he’d be a business success story. But on his watch, professional hockey has expanded beyond its traditional strongholds and shown it can prosper in unlikely places—even on American networks. And the best players in the world now all ply their trade in the league that Gary built.By taming the NHL’s famously fractious owners, all but busting its players’ union, and by enforcing lawyerly discipline on everything from trash talk to Jim Balsillie’s efforts to crash the party, Bettman has become a figure of almost unrivalled power in the business of sport. His influence shapes leagues in other countries, dictates the schedule of the Olympic Winter Games, and spills onto the ice itself with innovations such as the shootout and a second referee, and with crackdowns on obstruction and headshots.In The Instigator, Jonathon Gatehouse details the unlikely ascension of a lonely New York City kid from a single-parent family who never played hockey and can barely skate to the sport’s biggest job. It examines his motivations, peels back his often aloof demeanour, and explains how a true outsider manages to lead, confound, and keep order in the game Canadians love.
Thieves of Bay Street: How Banks, Brokerages and the Wealthy Steal Billions from Canadians
Bruce Livesey - 2012
Though no large financial institution has recently gone bust in this country, white-collar criminals, scam artists, Ponzi schemers and organized crime, from the Hells Angels to the Russian mafia, know that Canada is the place in the Western world to rip off investors. And the fraudsters do so with little fear of being caught and punished. Thieves of Bay Street investigates Canada's biggest financial scandals of recent years. Readers will learn what banks do with investors' money and what happens when they lose it. They will meet the bogus investment gurus, the brokers who lose money with both reckless abandon and impunity, the bankers who squander money in toxic investments, the lawyers who protect them and the regulators who do nothing to keep them from doing it again. And most importantly, they'll meet the victims who are demanding that our vaunted banking sector finally come clean on its dirtiest secret.
Push: A Guide to Living an All Out Life: The Story of Orangetheory Fitness
Ellen Latham - 2015
And how do you do that? By learning to Push in the Orangetheory Fitness workout. By doing so, you also learn to do the same in your life - to take on new challenges, to pursue your biggest goals, and to become the best version of you.What makes Orangetheory different from every workout you’ve tried? Why is it one of the fastest-growing fitness franchises today? And how can it change your life? In Push, you’ll learn the amazing story behind Orangetheory, the journey Ellen Latham took to create it, and how to apply the elements of Base, Push, and All Out from the workout studio to your own life.
Youtube : I Invented You Tube
Eric Skaggs - 2015
YouTube : I Invented You Tube is the true story of how Eric Skaggs gave Chad Hurley the idea for YouTube from domain name to exit strategy and everything else in between in exchange for a promise of one percent of $1.65 billion.
The Doctor, The Murder, The Mystery
Barbara D'Amato - 1992
John Branion was found guilty of murdering his wife in their posh Chicago home. After exhausting his appeals, he evaded authorities by fleeing to Africa. He was finally captured in 1983—but his case was far from over. It would take another seven years for Dr. Branion to finally win his freedom—and for those who prosecuted him to admit that he could not have committed the murder, and that they knew it all along.Acclaimed mystery writer Barbara D'Amato was drawn to this story two decades after the murder, as Dr. Branion languished in prison, ill and without hope. Her meticulous research repeatedly led her to one startling conclusion: that it was impossible for Donna Branion's murder to have unfolded the way the police alleged. In this award-winning account, D'Amato deftly explores the intriguing facts of this shocking case—from the tragic blunders made by authorities to Branion's arrest, conviction, and years practicing medicine in Africa as a fugitive from justice. The result is a damning indictment of our criminal system—and the vindication of an innocent man.The Doctor, The Murder, The Mystery by Barbara D'Amato won the Anthony and Agatha Awards for Best True Crime. She is also the author of the highly acclaimed Cat Marsala mysteries, including Hard Case and Hard Christmas. She lives in Chicago.The 1992 Anthony Award for Best True Crime and the 1993 Agatha Award for Nonfiction for The Doctor, the Murder, the Mystery
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P.J.G. Robbins - 2013
It follows my training from the first tentative steps, through my first marathon attempt, to a blow by blow account of the crushing lows and soaring highs of my time in the desert. This memoir is an expression and an explanation of my unlikely love affair with running.
Get Started Investing: It's easier than you think to invest in shares
Alec Renehan - 2021
CAPM Exam Prep: Rita's Course in a Book for Passing the CAPM Exam
Rita Mulcahy - 2006
In addition to 12 comprehensive lessons, this innovative book includes games, exercises, Tricks of the Trade and common pitfalls and mistakes well as enough sample test questions for nearly a full CAPM exam. This book contains over 400 pages of material, including new exercises and sample questions never before in print. With critical time-saving tips, plus games and activities available nowhere else, this book will help you pass the CAPM exam on your FIRST try.
A Wunch of Bankers: A Year in the Hayne Royal Commission
Daniel Ziffer - 2019
It wasn’t even the long list of scandals exposed to a horrified nation — charging fees to dead people, blatant conflicts of interest, and taking $1 billion from customers in fees that banks were never entitled to.What made it so fascinating, so heart-breaking, and so enraging was the procession of faces through the witness box, and the team of counsel gazing into the dark heart of banking.Tearful victims, blank-faced executives, hapless regulators, and a couple of utter charlatans all had their day in court, watched by an audience of millions, and revealing — in their stories — the material to justify re-shaping the multi-trillion dollar financial services industry that forms a pillar of Australian life.A Wunch of Bankers covers not just the big shocks, but the small moments — lost in the flurry of daily reporting — that reveal how companies have used the law, limp enforcement, and basic human behaviour to take advantage of customers.Is there a phrase that judges how much life-insurance spruikers in call centres can terrify you about your impending death — and the grief-stricken ruins of an estate you’ll leave for your bereaved family — while still being legal?Yes, there is.Was there a meeting in which a bank’s executives ignored a warning of “Extreme” from its chief risk officer, to embark on an illegal scheme that accrued $3.6 billion in funds?There was.Mixed among the testimony are snippets from life on the road as the World’s Oldest Debuting TV Reporter — not just driving five hours one-way to talk to a man who almost blew his brains out over a bank nabbing his $22 million estate, but explaining how journalism can only ever give you a glimpse inside complex issues.In A Wunch of Bankers, Danel Ziffer bring out the colour and grit of the royal commission’s proceedings, and explores broader issues raised by the testimony. A mixture of analysis, reportage, and observations, it is densely researched and compellingly written.
Saving the Family Cottage: A Guide to Succession Planning for Your Cottage, Cabin, Camp or Vacation Home
Stuart J. Hollander - 2009
Hollander suggests how to incorporate succession planning for a vacation home into an estate plan and gives practical advice on such things as which entity is best for succession planning, how to develop a cottage schedule, what to do about an owner who fails to pay his or her assessment, whether to establish an 'endowment,' and how to allocate control between and within generations of owners. Although Hollander uses the term 'cottage,' the principles of his book apply to any property that a family wants to retain. Written for the vacation home owner but with information that also will be useful to attorneys and financial planners, the book engages the reader with stories of cottage 'wars' and planning gone awry. The book makes a complex problem understandable and offers methods to help keep a second home in the family for generations. This edition acknowledged the addition of David S. Fry, Esq. to the book and as the successor to the author's cottage law practice. The updated third edition is now published by Nolo and will be revised to include the latest regarding state and federal laws, including estate tax information.
Full Circle: A memoir of leaning in too far and the journey back
Erin Callan Montella - 2016
Erin recounts her path of achievement starting as a promising young student and athlete and, ultimately, how she allowed her career and its demands to become the center of her life. She sacrificed all other priorities and relationships along the way, throwing work-life balance to the wind. The story reveals the subtleties of the everyday decisions that led collectively to a work-centric existence over a twenty-year career. Set against the backdrop of the dramatic circumstances at Lehman Brothers in 2008, Erin discloses her own struggle as events spiraled out of control. Ultimately, her resignation from her executive role prior to the Lehman bankruptcy resulted in a devastating personal crisis as her career crumbled revealing no foundation beneath it. We learn of the journey back to change her life with a semblance of present day peace and happiness. Full Circle provides a unique inside and emotional perspective of the sacrifices Erin made to achieve extreme career success and the self-awareness required to return to being the fundamentally grounded person she was as a child.