His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question—the missing gap in the market—to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand—from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

    It draws in the reader with its design and layout, making use of more than 200 illustrations and photographs. It explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. It also includes chapters on Web typography and other forms of online text display.

    Learn how to retouch digital photos, work with layers and masks, navigate the workspace, prepare images print, and explore the latest features. Tips, extra-credit exercises, and step-by-step lessons help you become more productive using Photoshop. Learn to correct and enhance digital photos, create image composites, transform images in perspective, and prepare images for print and the web. Combine images for extended depth of field, and try out the new 3D features in Adobe Photoshop CS4 Extended. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." --Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does--an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

    It contains art work from the game, along with commentary by the developers for each piece of art and style approach.

    Inside these pages some of the biggest (and smallest) mysteries of the natural world are explained in essays by real working scientists, which are then illustrated by artists given free rein to be as literal or as imaginative as they like. The result is a celebration of the wonder that inspires every new discovery. Featuring work by such contemporary luminaries as Lisa Congdon, Jen Corace, Neil Farber, Susie Ghahremani, Jeremyville, and many more, this is a work of scientific and artistic exploration to pique the interest of both the intellectually and imaginatively curious.

    But maps need not just show continents and oceans: there are maps to heaven and hell; to happiness and despair; maps of moods, matrimony, and mythological places. There are maps to popular culture, from Gulliver's Island to Gilligan's Island. There are speculative maps of the world before it was known, and maps to secret places known only to the mapmaker. Artists' maps show another kind of uncharted realm: the imagination. What all these maps have in common is their creators' willingness to venture beyond the boundaries of geography or convention.You Are Here is a wide-ranging collection of such superbly inventive maps. These are charts of places you're not expected to find, but a voyage you take in your mind: an exploration of the ideal country estate from a dog's perspective; a guide to buried treasure on Skeleton Island; a trip down the road to success; or the world as imagined by an inmate of a mental institution. With over 100 maps from artists, cartographers, and explorers, You are Here gives the reader a breath-taking view of worlds, both real and imaginary.

    This inspiring and encouraging book for both novice and experienced painters teaches how to create colorful, exciting, expressive paintings through a variety of techniques, combining basic, practical painting principles with innovative personal self-expression.Flora S. Bowley's fun and forgiving approach to painting is based on the notion that “You don't begin with a preconceived painting in mind; you allow the painting to unfold.” Illustrating how to work in layers, Flora gives you the freedom to cover up, re-start, wipe away, and change courses many times along the way. Unexpected and unique compositions, color combinations, and subject matter appear as you allow your paintings to emerge in an organic, unplanned way while working from a place of curiosity and letting go of fear.—Learn techniques for working with vibrant color and avoiding mud.—Make rich and varied marks with a variety of unexpected tools.—Break compositional rules.—Embrace nonattachment as a way to keep exploring.—Keep momentum by moving your body and staying positive.—Work with what's working to let go of struggle.—Connect more deeply to the world around you to stay inspired.—Embrace layers to create rich complex paintings.—Find rhythm by spiraling between chaos and order.

    Bridgman states unequivocally in his introduction that before preparing this book he had "not discovered a single volume devoted exclusively to the depicting of the hand." Apparently Mr. Bridgman has appreciated what few others have felt — the human hand's great capacity for expression and the care that the artist must take to realize it. The hand changes with the age of the person, is shaped differently according to sex, reflects the type of work to which it is put, the physical health, and even the emotions of the person. To represent these distinguishing features, to capture the expressiveness of a particular pair of hands, the artist must understand the construction, anatomy, formation, and function of the hand.There is probably no better instructor to turn to for this understanding than Mr. Bridgman, a well-respected artist who for nearly 50 years lectured and taught at the Art Students League of New York. In this volume, a full text is accompanied by many illustrations depicting virtually every aspect and posture of the human hand. He first considers the back view of the hand, the wrist bones, the tendons, the muscles, the hand bones, the arch, and the veins; and then those of the palm. Throughout he pictures the musculature at work beneath the surface of the skin. He continues by showing how the muscles operate on the thumb side and on the little finger side when each is the center of force; how the thumb and fingers are constructed, their freedom of movement, joints, and complete anatomy as well as views of them straight, bent, and flexed; how the knuckles are formed, what shapes the fist can take and how flexible it can be; and he concludes with illustrations of the total movement, either turning or rotary, of the hand in its various positions.The 100 illustrations the author has selected perfectly define the regions of the hand so that any artist, beginning or experienced, will increase his mastery of it. Better rendering of the human hand is sure to add new expressiveness to your human figures along with new forcefulness and new interest.

    Join her on a fearless journey into the heart of creativity as you test your wings and learn to find the sacred in the ordinary, honor your memories, speak your truth and wrap yourself in the arms of community.Along the way you'll be inspired by:Step-by-step techniques—learn the most-loved mixed-media methods of the author and seven talented contributing artists, and combine them in fresh and unexpected ways.Thought-provoking prompts and quotes—along with encouraging stories, insights and gentle guidance for finding your bliss, whatever your art or craft.Plenty of eye-candy—pages and pages of the author's endearing artwork, along with the varied works of the contributors.Of course, learning to fly isn't entirely a step-by-step process—sooner or later, you just need to take a deep breath and spread your wings. With "Taking Flight" as your guide, there's no doubt that when you do, your creativity will soar.

    Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing.A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.

    Today, museums are staging exhibitions of encaustic art, workshops in the technique are thriving, and art collectors and dealers are assimilating encaustic art into their collections and galleries. The word encaustic is taken from the Greek and means “to burn in.” In the encaustic process, pigmented wax is applied and then fused to a surface with heat. The result is a broad range of surface effects and a luminous translucency that is unique to the encaustic medium. Encaustic Art is a complete resource for artists who wish to learn to create fine art with wax. It features step-by-step techniques with easy-to-understand instructions and detailed illustrations, stunning examples of encaustic works of art (including sculpture), along with practical advice and thoughtful aesthetic observations from more than 60 professional artists working in the encaustic medium.

    Drawing can enrich your life in extraordinary and unexpected ways. Drawing your everyday experiences can change how you and others see the world, while drawing from imagination can give rise to fantastic new worlds. And, despite what you may believe, it's something just about anyone can learn to do. Drawing For Dummies offers you a fun, easy way to learn drawing basics. Its author, professional illustrator and long-time art educator Brenda Hoddinott, has a simple philosophy--that only you can teach you to draw. With that in mind, she arms you with the tools you need to explore the basics and then coaches you through 30 hands-on drawing projects. You'll quicklyConquer the basics of line and shading Develop an eye for basic shapes and contours Discover how to create the illusion of three dimensions Render still-life subjects and landscapes Bring animals and people to vivid life on the page Brenda helps you tune into your right brain and see the world as an artist does. You'll discover how to break things down into basic lines and shapes and then reassemble them on the page. Other topics covered include:Understanding and exercising the basic skills of drawing lines and shapes, adding life and depth with shading, and rendering textures Mastering the fundamentals of composition and planning drawings Creating lifelike doodles and cartoon characters Drawing the natural environment including both plants and animals Keeping a sketchbook and drawing from memory Drawing people, starting with babies and exploring the human face from childhood to old age It's never too late to unleash the artist within. Let Drawing For Dummies put you on the road of discovery and self-expression through drawing.

     In The Essence of Watercolour Hazel shows how wonderfully versatile and beguiling the medium of watercolour is and how to get the most out of it. Hazel stresses how important it is to understand the characteristics of the medium in order to exploit it to the full.  She encourages the reader to explore the properties of watercolour and to be unafraid of strength of colour and brushstroke.Hazel shows through demonstration and projects that tone is king in watercolour and illustrates how to paint light with the use of shade. Armed with this understanding she demonstrates that watercolour is not such an unforgiving medium after all: accidents and mistakes can be disguised, overridden and corrected.The Essence of Watercolour is a culmination of many years of Hazel's teaching and demonstrating, in which she offers inspirational insights into the secrets of watercolour painting and encourages artists to take their art to the next level.

    But every volume of The DK Art School gives the reader the precise information needed to create a delightful work of art.

    This book emphasizes a simplified understanding of surface anatomy, in order to clarify the mechanics of the figure, facilitate invention, and ultimately create a skill-set that can be successfully applied to other media. In addition, this book focuses very strongly on practical usage, making sure the artist is able to assimilate the steps presented here into a cohesive working process. (Fourth printing, September 2011)