David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.

    With this, the twelfth in the River Cottage Handbook series, the inimitable John Wright shows exactly how easy it is to get started. You don't need lots of space to make alcohol at home, and if you follow the simple instructions, you won't be faced with exploding bottles. But don't forget, it's all about experimentation and finding out what works for you.Booze is divided by alcohol type, from beer, cider, and wine to herbal spirits and fruit liqueurs. Each section starts with an introduction to the basic techniques, methods, and other useful information, before giving recipes for delicious beverages like rhubarb wine, sparkling elderflower wine, mead, cherry plum wine, orange beer, lager, real ginger beer, sweet cider, zubrovka vodka, amber spirits, rose infusions, blackberry whiskey, pomegranate rum, chestnut liqueur, mulled cider, and there's even a hangover cure thrown in for good measure.With an introduction from Hugh Fearnley-Whittingstall and full-color photographs as well as illustrations, Booze is a home-brewer's book with a kick.

    Featuring selected essays originally published in Gates of Excellence and The Spying Heart, this collection also includes the complete acceptance speeches for her two National Book Awards and two Newberry Medals, plus a new introduction and eight speeches never before published in book. form.With the same perception, wit, and generosity that characterize her fiction, this much-honored writer shares her ideas about writing for children, as well as her passion for reading, her spiritual faith, and her conviction that the imagination must be nourished. Her words will touch all those her care about the literature and the lives of children.

    Chesterton, the act of getting to and from a pub is central to an understanding of British life and landscape. So bon viveur, pub singer and writer Ian Marchant set off with photographer Perry Venus on a gruelling month long British pub crawl, to go to and from a lot of pubs in order to test Chesterton's hypothesis.

    Sarah Leah Chase is a caterer, cooking teacher, and prolific writer whose books—including The Silver Palate Good Times Cookbook (as coauthor) and Nantucket Open-House Cookbook—have over 3.4 million copies in print. For New England Open-House Cookbook, she draws from her memories of growing up in Connecticut and Maine; her experience living and cooking on Cape Cod; and her extensive travels meeting farmers, fishermen, and chefs. The result is a wide-ranging cookbook for everyone who has skied the mountains of Vermont, sailed off the coast of Maine, dug for clams on Cape Cod, or just wishes they had. It reflects the bountiful ingredients and recipes of New England, served up in evocative prose, gorgeous full-color photographs, and 300 delicious recipes. All of New England’s classic dishes are represented, including a wealth of shellfish soups and stews and a full chapter celebrating lobster. From breakfast (Debbie’s Blue Ribbon Maine Muffins) to delightful appetizers and nibbles (Tiny Tumbled Tomatoes, Oysters “Clark Rockefeller”) to mains for every season and occasion: Baked Bluefish with New Potatoes and Summer Rib Eyes with Rosemary, Lemon, and Garlic. Plus: perfect picnic recipes, farmstand sides, and luscious desserts.

     The Dummies Way Explanations in plain English Get in, get out information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun Discover how to: Express the core essentials of Christianity Appreciate the life and teachings of Jesus Understand why the Bible is central to the faith Respect the unique roles of the Trinity Explore controversial issues among the branches

    As a journalist spurred by curiosity and thirst, Lucy Burningham made it her career to write about craft beer, traveling to hop farms, attending rare beer tasting parties, and visiting as many taprooms, breweries, and festivals as possible. With this as her introduction, Lucy decided to take her relationship with beer to the next level: to become a certified beer expert. As Lucy studies and sips her way to becoming a Certified Cicerone, she meets an eclectic cast of characters, including brewers, hop farmers, beer sommeliers, pub owners, and fanatical beer drinkers. Her journey into the world of beer is by turns educational, social, and personal--just as enjoying a good beer should be.

    The perimeter of the massive Saigon Airbase, Tan Son Nhut, was breached, and fighting raged all morning. Both gritty and intimate, From Chicago to Vietnam tells the powerful story of the ensuing epic battle, the Tet Offensive, from the perspective of one brave American soldier, Michael Duffy, whose life, like so many others, would forever be changed.Duffy's war experience begins when he exits a C-130 cargo plane onto the Tan Son Nhut tarmac--a chaotic scene of blasts, explosions, and small arms fire. Sprinting to a waiting helicopter, he is lifted up and over the city, where he gets a bird's-eye view of Saigon under attack. The helicopter lands on a road outside Bien Hoa Base Camp, and Duffy crawls in under enemy fire, tumbling into a fox-hole under cover of two GIs. Later, he meets up with his younger brother, Danny Duffy, in an ammunition convoy driving up Highway 1 to the village of Xuan Loc.After his brutal one-year tour in Vietnam, Duffy returns to Chicago, where he enjoys a Christmas dinner with his family before enrolling as a freshman at Colorado College. Like many vets, his return from the war would be met with curiosity, indifference, and, at times, scorn. This harrowing memoir was thirty years in the making.

    Mastering Fermentation is a beautifully illustrated and authoritative guide to the art and science of fermented foods, featuring more than seventy recipes that allow you to progress from simple fermented condiments like vinegars and mustards to more advanced techniques for using wild yeast starters, fermenting meats, and curing fish. Cooking instructor and author Mary Karlin begins with a solid introduction to the wide world of fermentation, explaining essential equipment, ingredients, processes, and techniques. The diverse chapters cover everything from fermented dairy to grains and breads; legumes, nuts, and aromatics; and fermented beverages. Last but not least, the book concludes with more than twenty globally-inspired recipes that incorporate fermented foods into enticing finished dishes like Grilled Lamb Stuffed with Apricot-Date Chutney and Saffron Yogurt Sauce. Offering an accessible, recipe-driven approach, Mastering Fermentation will inspire and equip you to facilitate the transformative, fascinating process of fermentation, with delicious results.

    This fascinating book showcases hundreds of eye-catching tattoos that pay tribute to various scientific disciplines, from evolutionary biology and neuroscience to mathematics and astrophysics, and reveals the stories of the individuals who chose to inscribe their obsessions in their skin. Best of all, each tattoo provides a leaping-off point for bestselling essayist and lecturer Zimmer to reflect on the science in question, whether it's the importance of an image of Darwin's finches or the significance of the uranium atom inked into the chest of a young radiologist.

    In the author's view, it marks the beginning of the last and perhaps most important interview phase - a phase so important that failing to prepare properly for it can undo all your hard work, including providing great answers to tough questions! It's your moment to shine - to show off the depth and breadth of your research, to remind the interviewer of how perfectly your credentials fit the job description, and to actually ask for the job! From what to ask, when to ask it, and the kind of answers to expect, this book gives every candidate, from first-timers to seasoned pros, the practical information and advice they need to ace the entire interview and get their dream job. No questions? No way!

    User-friendly, chop-licking recipes like Fido’s Fishcakes, Potluck Polenta, and Peanut Butter and Coconut Cakes call for healthy ingredients you can find in your local grocery store (or may already have at home) to create balanced, nutritious meals for a healthier, happier dog. Headnotes provide nutrition information, cooking tips, and anecdotes from the author about her own four dogs to help readers transition their dogs to a homemade diet. Illustrated with a combination of irresistible color photographs of dogs and humorous line art, the book is a must-have for dog owners everywhere. A portion of the proceeds will support animal rescue.

    In Beat the Gym, he provides the inside scoop on how to get the most from your gym experience and reach your peak exercise and weight loss goals—offering personal trainer secrets without the personal trainer price tag. The first book of its kind, Beat the Gym offers essential tips and exclusive workouts to help you save thousands of dollars and still build the body of your dreams.

    There's no need to look through dozens of photos of birds that don't live in Florida. This book features 140 species of Florida birds, organized by color for ease of use. Do you see a yellow bird and don't know what it is? Go to the yellow section to find out. Fact-filled information, a compare feature, range maps and detailed photographs help to ensure that you positively identify the birds that you see.

    While some culinary cultures, such as in Italy and parts of Asia, have an inherent appreciation for bitter flavors (think Campari and Chinese bitter melon), little attention has been given to bitterness in North America: we’re much more likely to reach for salty or sweet. However, with a surge in the popularity of craft beers; dark chocolate; coffee; greens like arugula, dandelion, radicchio, and frisée; high-quality olive oil; and cocktails made with Campari and absinthe—all foods and drinks with elements of bitterness—bitter is finally getting its due.  In this deep and fascinating exploration of bitter through science, culture, history, and 100 deliciously idiosyncratic recipes—like Cardoon Beef Tagine, White Asparagus with Blood Orange Sauce, and Campari Granita—award-winning author Jennifer McLagan makes a case for this misunderstood flavor and explains how adding a touch of bitter to a dish creates an exciting taste dimension that will bring your cooking to life.