No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Sayed Ammar Nashawani's lectures on the biographies of the fourteen infallible figures in Shi'a Islam.An invaluable resource that represents a Shi'a view of the history of Islam, the Prophet and Imams for the present day audience. This excellent book will be of benefit to many in understanding the true nature of Islam and also illustrate how the illustrious figures as representing and manifesting universal human values that can serve humanity at large

    But when she has a vision on the eve of her thirtieth birthday, she decides to track down her long-lost family in the sleepy town of Mount Hazel to discover if she's going insane. To Sam's shock, she discovers the legacy she inherited--a legacy of magic--is more exciting and dangerous than she ever could have imagined.The Haunting of Hadleigh EstateAn unsolved case in a small town that has gone too far. A young couple moves into their dream home only to find a dark presence lurking from within. For Cassie and James, the small town of Playa del Sol seems too good to be true. But they soon experience terrifying supernatural encounters tied to the deadly secrets of an unsolved mass murder. Can they solve the mystery in time? Or will they face the same doomed fate as the tenants who came before them?

    An experience with a slingshot and a sparrow helps him realize that it's okay to cry when you are sad, but it's best not to cry when you're mad.

    Two men, united by tragedy, with one goal - to keep the world save from black magic occult threats. Their chilling missions will take them across the globe and pit them against apocalyptic cults, cursed relics and supernatural terrorists bent on world destruction. The box set omnibus edition includes the first three books plus a bonus novella. Experience a series that readers are describing as a perfect mix of action-adventure and paranormal horror. DAMNATION CODE (BOOK 1) After a decade spent fighting the enemy abroad and keeping his country safe, Delta Force Operator Mark Talon is ready to settle down with the love of his life. But Talon's world crumbles when his fiancée becomes the victim of a murderous cult. The military man now has a new foe in his crosshairs, and this promises to be a very different war. The person responsible for his beloved's death is a Silicon Valley tycoon allied with the forces of darkness. Fusing cutting-edge computer technology with an ancient evil, the enemy here cannot be stopped by bullets alone. If Talon is to be victorious in his mission of vengeance, he will need to master a new method of warfare -- the arcane arts! He must become... the Occult Assassin. APOCALYPSE SOLDIER (BOOK 2) At age 15, Nicole Robertson was possessed by a demonic entity. She survived this ordeal, thanks to a successful exorcism. Now, 8 years later, Nicole is still haunted by the memory of the demon. But the nightmare isn't over. She is about to become the target of an apocalyptic cult led by a former elite soldier with a chilling plan for her future. Only one man can save Nicole from a fate worse than death. Only one man stands between her and the apocalypse. His name is Mark Talon. And he is about to go up against his most dangerous enemy yet. < ICE SHADOWS (Book 3) Talon heads to Norway to stop a Black Metal musician who plans on using an ancient Norse ritual to trigger a frozen cataclysm. PRAISE FOR THE SERIES: "James Bond meets the Punisher versus the forces of darkness." -- Amazon reviewer. "Occult Assassin moves like a bullet exploding from Talon's 9mm Glock." -- Nicholas Sansbury Smith, best-selling author of EXTINCTION HORIZON/ORBS. "Good mix of the supernatural and action/thriller." -- Mark Lukens, best-selling author of ANCIENT ENEMY.

    In introducing parents and potential parents to the Prophetic example of dealing with children, Dr. Hesham Al-Awadi tackles the challenges and complexity of raising children, and the necessity to understand and cater for their needs. Throughout these lectures recorded at Birkbeck College, University of London, Dr. Al-Awadi, a renowned Seerah historian draws upon instances from the Prophet's (SAW) life in order to address the emotional, spiritual, moral, sexual, and social dimensions of raising children in today's society.

     The Crash Of MH370 may well be one those ground breaking accidents that change our way of thinking. This book is an analysis of the mystery that is the missing Malaysian Airlines 777, and one of the first to be published after the search concluded. Unlike previous books about the ghost plane written by well-meaning amateur pilots and journalists, the author is an industry insider; an A380 captain with similar experience to the missing pilot. It examines the facts, who’s who, the flight and search. The latter half dispels the various theories, provides the author’s best guess as to what happened and delivers a list of thirteen urgent recommendations for the industry. Rarely do we hear from people within this industry. From pilots and air traffic controllers to crash investigators, their employment contracts stipulate: no media. That James Nixon has chosen to publish this book within three months of his retirement means we are given a rare chance to peek behind the cockpit door.

    The ensuing murder investigation is plagued with interference from above and several false leads frustrate the investigators. But slowly they unravel the mystery and unveil a story of resentment and greed. The detective team is led by DCI. Matthew Prior and his partner, Siobhan Williams. He is a gritty and determined veteran and she his perfect counterpart. He is happily married and she, despite being physically attractive, frightens most men off with her sharp brain and wit. Despite all the hurdles put in their way they gradually get to the truth. In the process they uncover a world of deviance and cruelty rooted in the deep past.

    Now she’s asking for his help to find the man who murdered her daughter. He loved her then; despite everything, he loves her still. Against his better judgement, he is drawn into the homicide investigation.At the same time, he must deal with the ghosts of the past, and the events which bound them together and tore them apart in the days which followed the Summer of Love.TIME LOST is a fast-paced mystery and a love story. It is also a look back at the Sixties and the passions of a generation searching for truth and justice amid the turmoil of racism and war.

     Join him for some laugh-out-loud moments as he island-hops across Indonesia. From Sumbawa’s Mount Tambora, the home of the largest eruption in human history, to Krakatoa, the creator of the loudest sound ever heard by modern man, Gordon works his way across the country, taking in some of the most remarkable, beautiful and downright scary places on Earth.

    THEY TAUGHT HIM TO SURVIVE. NOW THE CIA WANTS HIM DEAD!He kills from a distance, a long-range sniper rifle his weapon of choice. He's more surgeon than he is butcher, never more than one shot, one kill. The targets are not Iraqi dead-enders battling U.S. troops in Fallujah or suicide bombers targeting American soldiers in Kabul. They are not foreign despots threatening to nuke the country's west coast. They are innocent civilians in cities and towns across America, unsuspecting women and men of all ages, race, and social standing, victims of an equal opportunity assassin with a kill-count in the double digits.But is he a serial killer, an Islamic extremist, or a domestic terrorist?With the body-count rising, it's a question Deputy Director of the FBI Gloria Resnick must answer and answer quickly. With the killing spree threatening to become public, Resnick turns to long-time friend Dabney Berkshire, Assistant Deputy Director of the Counter-Terrorism Center of the CIA’s National Clandestine Service.In his line of work, Berkshire knows a thing or two about assassins. More importantly, he knows a thing or two about snipers. He also knows a guy who knows a guy who can help. A former Navy SEAL credited with more kills in Iraq and Afghanistan than even the legendary American Sniper, Chris Kyle.But will a broken-down war hero abandon the woman he loves and the war he left behind to pursue a cold-blooded killer determined to challenge even Kyle's own notorious record? To honor his fallen comrades and to atone for his own dark past, this broken-down soldier must.When a series of brazen and sensational public attacks go wrong, the battle between hunter and the hunted turns suddenly personal. And the stakes couldn't be higher. One man willing to kill for the country he serves, the other ready to die for the woman he loves.AMERICAN SNIPER is The Thrill-Read of the Summer! Add it to your reading list today!

    Against this backdrop, space exploration is on the cusp of new technological breakthroughs. Jim Atteberry, a mid-30s English professor at City College in San Francisco, spends his free time listening for alien signals on the amateur radio astronomy bands. His life as a single parent to his precocious daughter is turned upside-down when he hears an intelligent cry for help from the Ross 128 system and realizes we are not alone. First Contact This signal unleashes a chain of events pitting Jim and his brilliant, mysterious colleague Kate against a power-hungry scientist with his own secret agenda. Jim must learn the truth about the signal, the strange disappearance of his wife Janet, and the meaning of true love before it's too late in this first contact science fiction thriller. The Human Side of Hard Science Fiction The Crying of Ross 128 is a sci fi mystery thriller and will appeal to fans of Robert J. Sawyer, Ted Dekker, Michael Crichton, and Ursula Le Guin. As well, readers of Star Trek will recognize the human side of hard science fiction presented here.This is the first book in the Ross 128 Science Fiction First Contact Trilogy.

    This e-book is a completely new way to learn Brazilian Portuguese vocabulary fast - and for free! Start speaking Brazilian Portuguese in minutes with the powerful learning methods you will master in this book.The vocabulary words you’ll find in Learn BrazilianPortuguese - Word Power 101 were hand selected by our Brazilian Portuguese language teachers as the top 101 most frequently used words in the Brazilian Portuguese language. With each entry, you’ll see the word and a vibrant image to help remember the meaning. You’ll hear the word (separate free download) to master the pronunciation. Then you’ll see how the word is actually used in everyday speech with sample sentences and phrases. Learning Brazilian Portuguese vocabulary has never been easier!In this book, you’ll get: - 101 of the most frequently used Brazilian Portuguese vocabulary words - Audio with authentic native Brazilian Portuguese pronunciation *Supplementary mp3 audio files are a separate download - Vibrant photos and images to help memorization - Useful and practical sample sentences and phrases Purchase Learn BrazilianPortuguese - Word Power 101 today to start mastering Brazilian Portuguese vocabulary in the fastest, easiest and most fun way possible!

    In this book the author deliberately left the stories without a sequence, so that each story is read by itself with ease. This is intended to be a unique approach in presentation and reading of Islamic books. This book describes the fact that 'Umar was exceptional in his Faith, distinguished in his knowledge, profoudly wise in his thinking, remarkable in his eloquence, noble in his manners and great in the contributions he made to this Nation.