No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    The new Professional in Human Resources (PHR) and Senior Professional in Human Resources (SPHR) exams from the Human Resources Certification Institute (HRCI) reflect the evolving industry standards for determining competence in the field of HR. This new edition of the leading PHR/SPHR Study Guide reflects those changes. Serving as an ideal resource for HR professionals who are seeking to validate their skills and knowledge, this updated edition helps those professionals prepare for these challenging exams.Features study tools that are designed to reinforce understanding of key functional areasProvides access to bonus materials, including a practice exam for the PHR as well as one for the SPHR. Also includes flashcards and ancillary PDFsAddresses key topics such as strategic management, workforce planning and employment, compensation and benefits, employee and labor relations, and Occupational Safety and Health Administration regulationsThis new edition is must-have preparation for those looking to take the PHR or SPHR certification exams in order to strengthen their resume.

    Yes, she’s thirty-three, single, and has had to work as a waitress and children’s party entertainer since her social worker salary suffered from budget cuts, but she stays positive and manages to pay the mortgage on her flat. Her home is her sanctuary – until Tom moves in downstairs. Lucy and Tom quickly fall in love and into a serious relationship, which is complicated by Tom’s recent separation from his wife, who he has two young sons with. Lucy is heartbroken when Tom breaks up with her, saying that something has to give in his busy life. Encouraged/coerced/badgered by her friends into getting ‘back on that horse’, Lucy finds herself at a tacky Singles Night; dating Danny, a Justin Timberlake impersonator; and attempting a rendezvous with her ‘special friend’. Lucy’s quest to move on from Tom would be a whole lot easier if she didn’t have to hear everything he does. After all, how on earth do you get over someone when you can hear them peeing? Him Downstairs is relatable Chick Lit for readers 18+ who have dipped their toe into the world of modern dating and relationships. It contains adult language and humour, and is written in ‘British English’.

     New York is Brie’s life. But when her mother suddenly dies, the 18-year-old doesn’t have a choice. She moves in with her family at a ranch in Texas to start over. Turns out that the ranch owner is one of the most gorgeous men she’s ever laid eyes on. But she has to forget about him. She’s too young and inexperienced for him, not to mention his son’s nanny. Little does she know that her aunt’s got it all planned out. Ranch owner Lance is every woman’s dream with his tousled hair and blue eyes. But underneath the muscles and sun-kissed skin, this wounded cowboy hides his scars. He’s focused on his work and his little son. He has no time for love. But everything changes when he sees Brie that first day, all curves, beauty and warmth. Is this wrong? Is this right? Despite their age difference and working relationship, Lance and Brie can’t deny the attraction. Will Brie be able to move past her loss and start her first relationship? Can Lance let his walls down and give into his feelings? Can they be a family and enjoy a simple life of love and joy together? The Rancher’s Virgin is a 58-page stand-alone story in a series of cowboy romance books, featuring cowboys and virgins. Other parts of the series (more coming soon!): The Cowboy’s Virgin The books each have an HEA and include stargazing, hot cowboys and steamy love scenes. Definitely intended for 18+ readers.

    This story takes place *after* where Felicity Found ends.

    Siracusa's overview, wrap-up, and critique of everything new in OS X 10.10 Yosemite.

    7/7/2005: Ben Morgan, a cybersecurity specialist with the Metropolitan police, starts another day at work. It will be the last normal day he ever has.The Present: In Hong Kong, a crime overlord is offered a deal by shadowy agents from Beijing: his life for a new kind of operation in London. Morgan, now a part of an off the books cyber-terrorism prevention unit, must do everything to stop its spread.This is a new kind of war: different goals, tactics, rules, stakes. And Morgan is caught right in the centre... A pulse-pounding thriller rooted in reality, perfect for fans of Frederick Forsyth, Andy McNab and James Deegan.

    Who has time for 350 pages of (boring) theory? Learn to be awesome for the price of a coffee and the time it takes to drink it. Available for PC, Mac, smartphone, tablet, Kindle or in print!The number one reason people hate their jobs is because their boss sucks. And you don't want to suck as a manager -- you want to be awesome. But how? In this upbeat, concise, and practical guide, you'll gain supervisory skills that wow in any workplace. You'll learn:- How can I motivate my team when the work gets tough? - What's a Zorro Circle? - How do I deal with that grumpy coworker? Author Tamara Murray shares dos and don'ts she picked up through years of trial and error, reading a lot of Fast Company...and having the occasional breakdown in a colleague's office. Eventually, she had people telling her she was the best manager they'd ever had. Packed with real-world tips you can put to use immediately, these seven lessons will stick with you your entire career.What readers are saying:"Like a friend giving me advice over a cup of coffee.""Unlike other management books that can be dry and boring, this is a lively and fast-paced read.""Simple, straightforward pointers on how to deal with many challenges that I have already encountered as a newbie manager."

    Becoming successful, happy, loved and healthy, could be just a simple step away. By following what this book teaches and using the Law of Attraction, your life could drastically change in no time. Imagine a life where you are more successful, happier, healthier, and more loved. Experiencing the abundance in life and overflowing with joy. That is possible with the Law of Attraction. Whether you are a beginner on this topic or an advanced practitioner of the Law of Attraction, this book will have something new for you.In this book you will learn: How the Law of Attraction works How to harness the power of the universe How to raise your frequency to attract what you want from the universe How to raise your vibration How to attract health How to attract wealth How to attract happiness How to attract love How to attract an abundant life Positive actions you can start taking today to harness the power of the law of attraction And much more… Grab your copy and start experiencing the power of the Law of Attraction today!

    Thus CHACHA CHAUDHARY was born in 1971.Tall and robust SABU, who is an inhabitant of planet Jupiter, gave Chaudhary an ideal company. A combination of wisdom and strength was formed to tackle any difficult task. It is said that " Chacha Chaudhary's brain works faster than a computer". Though both fight the criminals and tricksters, each episode ends with a touch of humour. The duo perform in lighter vein. The CHAUDHARY family consists of his wife Bini, a fat sharp tongue woman, Sabu, Rocket - the dog and Dag- Dag, an old truck who is half human- half machine. Chacha Chaudhary is the most popular Indian comics. More than 10 million readers enjoy this series regularly in newspapers and comic books in ten languages. A T.V. serial based on the comics has crossed 500 episodes and still continue to be telecast on premier channel "Sahara ONE".

    Deputy Marshal in Kansas for a great deal of his life. As soon as his brother Tommy stops answering his letters, he gets extremely alarmed and decides to take matters into his own hands. When he puts a plan in place to travel to Texas, little does he know that a shattering surprise awaits him there; his brother has been found dead, next to the body of one of the most powerful ranchers in town. Will Lee manage to unravel the truth behind these enigmatic and shocking deaths?While Lee is still aghast, the local sheriff declares Tommy's death a suicide, and also accuses him of attempting robbery and murder. On the spur of the moment, the case is considered closed, which makes Lee highly suspicious. Feeling that they drag Tommy's name through the mud, he decides to defy the law and seek vindication. Will he succeed in this lonesome yet risky mission? How will he solve this demanding riddle and clear his brother's name?Lee's hazardous quest begins, having Susan Marsh and Ki'Somma, a young Cherokee medicine man, on his side. Doubts, lies, deceits, serious injuries as well as many other roadblocks will derange their endless undertaking. Will they manage to join forces triumphantly and complete this challenging mission? Or will Tommy always be remembered as a ruthless criminal?

    She is always on the trail of atrocious criminals but when her ruse is almost uncovered, her world turns upside down and she is desperate to find someone to pull her out of the fire. Luckily for her, she will partner up with Willem Stron, a lionhearted man and passing gambler who will pose as Kyle. Together they will join forces on a risky mission to guard a passing stagecoach with precious cargo. When their lives are on the line, will Willem eventually win Daisy's trust, so that they both succeed on this highly challenging undertaking?While Daisy and Willem are planning the perilous ambush, a deep affection grows for one another. Day by day, their lifetime adventure brings them closer, but they both know that if they want to stay on course, they will need to set their happily ever after aside. While struggling to focus on their quest, the sudden appearance of a wanted poster with Willem's face causes yet another series of menacing threats. How will Daisy and Willem react to this unexpected turn of events? Will they ever escape from this living nightmare and have a chance at love?When the stagecoach becomes targeted by a vicious local bandit and his gang, the two bounty hunters will deal with endless challenges that block their way. Will the legendary duo manage to protect the secretive cargo, and live to tell the tale? Or will the forces of corruption and greed overtake them at long last?A pulse-pounding drama, which will make you turn the pages with bated breath until the very last word. A must-read for fans of Western action and romance.

    One of her debts is with the owner of a landscaping company. Could she pay him back in services? He seems nice enough...Excerpt:As soon as Jeff walked into his office, he knew something was amiss because it was Monday morning and Todd and Alan were all smiles. When he stepped in, Mitch seemed to come out of nowhere, slapping him on the back and telling him what a glorious Monday morning it was.In his seven years working with Todd and Alan, Jeff had never seen them smile; he didn’t even know they could smile. And as for Mitch ... he must have smelled too many of those weeds they were taking out of their clients’ yards.Completely dumbfounded, he turned the corner into his office and immediately realized it wasn't weeds or weed. The reason behind the smiles on and the cheery disposition of these clowns on this glorious Monday morning took another shape altogether.Stumbling into his office after being caught off guard and slapped on the back, he was immediately greeted by the most gorgeous, ass-thetically pleasing tush in tight jeans he had seen in a long, long time.He wondered what the face looked like and quickly decided it didn't really matter as he focused on her assets while she was bent down shuffling through some papers and totally unaware of the eight eyes boring through her. Four pair of eyes who should have been working on something, but couldn't disengage.The fact that she was rummaging through his papers didn’t immediately register.The woman turned around without looking up and carried a stack of papers to a file cabinet that had come with the building and had never been used. As far as he could recall, the cabinet had never been opened, and so far, had been used as a shelf for a silk plant his mother gave him as a gift when he started the business.To his dismay, the plant was now in the trash bin next to the file cabinet. That hurt.The woman was oblivious to the attention she was getting and after depositing the stack of papers in a neat pile in the top drawer of the file cabinet, she turned around to see a gaping Jeff standing before her.The first thing Jeff thought before hinging his jaw back into place was that the woman's front-side was just as pretty as her backside. She looked to be in her early thirties, and not only wore the jeans very well, but the white t-shirt she had on was filled out in all the right places and looked like an advertisement for trouble.She was petite, but disproportionately bigger where it really mattered. Her hair was tied with one of those elastic fabric bands his nieces always wore, and her eyes were as green as the silk plant had once been.Jeff gave himself a few seconds before giving in to reason. Regretfully, he decided it was time to put an end to his enjoyment - nice tush or not. After all, this was his office, he was the boss, and he had no idea what the hell was going on.“What did you do to my plant?!” was somehow the first thing that came out of his mouth. As if realizing how stupid his remark was, Jeff rather forcefully shoved his amused employees out of the way and out of his office.She looked down at the trash bin he was pointing to, and she suddenly seemed very confused when she looked up to see his expectant and slightly flushed face.“It’s dead. I don't think it can be saved, so I threw it out." Bending down to get it, she added, "I can put it back up he ..."Now that really hurt. Not to mention the fact that her bending down again completely disarmed him.“How can silk be dead?” he snapped.“That was silk?" she replied smiling. "Wow, I never met anyone who could kill silk before.”Jeff tried to ignore the chuckles coming from the room next door, but just as he was about to snap at them, the intruder...

    These secrets will help you get great salary raises, get selected in a job interview, & even get a promotion easily. Here are the closely-guarded secrets that will be revealed in this never-before disclosure. Career Secret # 1: Why would you be fired? Can you avoid the dreaded Pink Slip? And why the most-beloved perk 'Work From Home' is the surest ticket out of the company? For the first time ever, you will be taken behind the scenes of a mass-firing (multiple layoffs). You will understand what prompts a company to fire its loyal employees (this means you). And the biggest insider secret... if you are Working from Home, why you will get laid off in the next few months. You will also learn how to protect your job & make yourself almost 'fire'proof. Career Secret # 2: Job sites are utterly useless Sick and tired of job hunting? Learn why job sites are utterly useless & where you need to focus your energies for a job search. This one strategy will increase your probability of getting a job from a measly 1% to a stunning 60%. Career Secret # 3: Your experience or skills doesn't matter in an Interview! Did you know that your experience or skills doesn't count for the hiring manager? What is the recruiter really looking for? It's this one little thing... Career Secret # 4: Your manager doesn't care what you did the whole year Are you surprised? Or did I confirm what you already suspected? Is everything you are doing in your job, all in vain? Not yet. This secret will tell you how to get on your manager's radar. Career Secret # 5: Appraisal ratings and increments are your manager's headache. Here's how to force your manager to give you a fat paycheck. There is a ton of information on salary negotiation during a job interview. What about salary negotiation during a performance review? This secret will tell you the simplest & easiest way to rate your own performance. And how to make an epic presentation that will force your manager to grudgingly give you a great rating & an excellent salary raise.

    This book punctures that misguided myth—and it will liberate you from others’ expectations and from your own illusions about success. This book is a practical manual for leading the right way and for the right reasons. It explores how to identify and overcome the blind spots that may be hurting your career; whether you have the right mindset for the kind of success that you’re seeking; how to develop just the right amount of “healthy ego” to make an impact; and how to make an impact on the world in a way that’s true to who you are (be forewarned, this might involve a completely different path than your current one). This book will take you on a journey, showing you famous figures from history and the present—some who got it right, and some who didn’t. You’ll look at seven roads to hell within the world of leadership, and seven roads out of hell, to guide you safely to a meaningful legacy. All royalties support the University of Southern California’s Neighborhood Academic Initiative to prepare local urban schoolchildren for college.