In a readable and often-amusing narrative, Gerald Graff shows that the heated conflicts of our recent culture wars echo—and often recycle—controversies over how literature should be taught that began more than a century ago. Updated with a new preface by the author that addresses many of the provocative arguments raised by its initial publication, Professing Literature remains an essential history of literary pedagogy and a critical classic.“Graff’s history. . . is a pathbreaking investigation showing how our institutions shape literary thought and proposing how they might be changed.”— The Norton Anthology of Theory and Criticism

    O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation

    Attitudes Toward History followed it two years later. These were revolutionary texts in the theory of communication, and, as classics, they retain their surcharge of energy. Permanence and Change treats human communication in terms of ideal cooperation, whereas Attitudes Towards History characterizes tactics and patterns of conflict typical of actual human associations. It is in Permanence and Change that Burke establishes in path-breaking fashion that form permeates society just as it does poetry and the arts. Hence, his master idea that forms of art are not exclusively aesthetic: the cycles of a storm, the gradations of a sunrise, the stages of an epidemic, the undoing of Prince Hamlet are all instances of progressive form. This new edition of Permanence and Change reprints Hugh Dalziel Duncan's long sociological introduction and includes a substantial new afterward in which Burke reexamines his early ideas in light of subsequent developments in his own thinking and in social theory.

    Understanding Rhetoric: A Graphic Guide to Writing covers what first-year college writers need to know — the writing process, critical analysis, argument, research, revision, and presentation — in a visual format that brings rhetorical concepts to life through examples ranging from Aristotle to YouTube.

    Book annotation not available for this title.Title: Rhetorical CriticismAuthor: Foss, Sonja K.Publisher: Waveland Pr IncPublication Date: 2008/10/31Number of Pages: 444Binding Type: PAPERBACKLibrary of Congress: 2009464644

    Drawing on a wide range of  great writers, from Philip Roth to Antonin Scalia to Jane Austen, How to Write a Sentence is much more than a writing manual—it is a spirited love letter to the written word, and a key to understanding how great writing works.

    Imperative reading for all teachers and students of writing.”—ChoiceThis humorous and accessible classic on style calls for the return of wordplay and delight to writing instruction. Richard Lanham argues that many tomes on writing, with their trio of platitudes—clarity, plainness, sincerity—lie “upon the spirit like wet cardboard.”"People seldom write to be clear. They have designs on their fellow men. Pure prose is as rare as pure virtue, and for the same reasons…The Books [Lanham’s term for misguided composition textbooks], written for a man and world yet unfallen, depict a ludicrous process like this: 'I have an idea. I want to present this gift to my fellow man. I fix this thought clearly in mind. I follow the rules. Out comes a prose that gift-wraps thought in transparent paper.' If this sounds like a travesty, it’s because it is one. Yet it dominates prose instruction in America."—from Chapter 1Richard A. Lanham is professor emeritus of English at the University of California, Los Angeles, and president of Rhetorica, Inc., a consulting and editorial services company. He is the author of numerous books on writing, including A Handlist of Rhetorical Terms, Analyzing Prose, The Electronic Word, and most recently, The Economics of Attention.

    A Glossary of Literary Terms covers the terminology of literature - from literary history to theory to criticism - making it a valuable addition to any literary theory or literature course.

    To overcome the practical, social, and psychological obstacles along the way, you need a knowledgeable guide and the right tools. This comprehensive how-to guide to developing and writing a quality dissertation provides: Expanded and updated coverage of crucial topics such as conducting a literature review, dissertation support groups, and harnessing technology to conduct research Progress tracking tools, sample forms, resource lists, and other user-friendly elements Thoroughly updated and revised chapters with the most current need-to-know information

    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

    Austin was one of the leading philosophers of the twentieth century. The William James Lectures presented Austin's conclusions in the field to which he directed his main efforts on a wide variety of philosophical problems. These talks became the classic How to Do Things with Words.For this second edition, the editors have returned to Austin's original lecture notes, amending the printed text where it seemed necessary. Students will find the new text clearer, and, at the same time, more faithful to the actual lectures. An appendix contains literal transcriptions of a number of marginal notes made by Austin but not included in the text. Comparison of the text with these annotations provides new dimensions to the study of Austin's work.

    She begins by showing how discourse on ritual has served to generate and legitimate a limited and ultimately closed form of cultural analysis. She then proposes that so-called ritual activities be removed from their isolated position as special, paradigmatic acts and restored to the context of social activity in general. Using the term ritualization to describe ritual thus contextualized, she defines it as a culturally strategic way of acting. She goes on to show how this definition can serve to illuminate such classic issues in traditional ritual studies as belief, ideology, legitimation, and power.

    'Roadville' is a white working-class community of families steeped for generations in the life of textile mills; 'Trackton' is an African-American working-class community whose older generations grew up farming the land, but whose existent members work in the mills. In tracing the children's language development the author shows the deep cultural differences between the two communities, whose ways with words differ as strikingly from each other as either does from the pattern of the townspeople, the 'mainstream' blacks and whites who hold power in the schools and workplaces of the region. Employing the combined skills of ethnographer, social historian, and teacher, the author raises fundamental questions about the nature of language development, the effects of literacy on oral language habits, and the sources of communication problems in schools and workplaces.

    The fourth edition introduces sophisticated approaches to tutoring students of varying cultural backgrounds and new attention to technology, activity theory, ethical dimensions of tutoring writing, and challenges to theories of the writing process.

    Significantly expanded, this new edition features six new chapters that confront, in different ways, the growing understanding of literary works as cultural practices.These six new chapters are "Popular Culture," "Diversity," "Imperialism/Nationalism," "Desire," "Ethics," and "Class," by John Fiske, Louis Menand, Seamus Deane, Judith Butler, Geoffrey Galt Harpham, and Daniel T. O'Hara, respectively. Each new essay adopts the approach that has won this book such widespread acclaim: each provides a concise history of a literary term, critically explores the issues and questions the term raises, and then puts theory into practice by showing the reading strategies the term permits.Exploring the concepts that shape the way we read, the essays combine to provide an extraordinary introduction to the work of literature and literary study, as the nation's most distinguished scholars put the tools of critical practice vividly to use.