A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

     "What inspired you to write the novel Pay It Forward?" Years after the publication of Pay It Forward, this is still the most common question asked of Catherine Ryan Hyde, bestselling and critically acclaimed author of 20 published and forthcoming books, including Don't Let Me Go, When You Were Older, and Pay It Forward, the incredible bestselling novel that led to a movie, a foundation, and an entire social movement. Everything Pay It Forward became is rooted in a small, but extraordinary act of kindness, which Catherine received as a young adult. It was one moment that caused her to look at life in a different way. It was a moment of pure, human inspiration. In THE LONG STEEP PATH: EVERYDAY INSPIRATION FROM THE AUTHOR OF PAY IT FORWARD, Catherine shares her story, as well as what inspires her, in a series of funny and totally engaging autobiographical stories that are at once personal and universal.

    From the first day he hit a minor league catcher with a pool table to the fateful day baseball called him out on a strike, Kaiser was one of the game's most popular and colorful characters. And in this autobiography-written with the co-author of Ron Luciano's classic bestseller The Umpire Strikes Back - Kaiser brings to life his wild adventures from the pro wrestling arena to the baseball diamond.This is the hysterically true story of four decades of baseball as lived and loved on the playing field, from Ted Williams and Billy Martin to Derek Jeter and Mark McGwire, from one-eyed umpires to space-age technology. And as he did throughout his long and sometimes controversial career, the larger-than-his-chest-protector Kaiser called 'em as he saw 'em.

    Social Skills: Simple Techniques to Manage Your Shyness, Improve Conversations, Develop Your Charisma and Make Friends In No Time is a pragmatic book written in a down-to-earth manner showing exactly how to develop your social skills. You can unlock your potentials by applying the tips shared in this book.In this book you will discover: Practical steps to help you overcome shyness How to boost your self-confidence Easy ways to influence and charm people Practical ways to keep your audience or listener engaged How to manage awkward social situations Conversation skills to make your interactions flow seamlessly If you are tired of vague tips on improving social skills, or if you have little or no improvement with the several other social skills books you have read in time past, this book will break the jinx. The methods in this book have been tested and they work, plain and simple.Get your copy today and learn how to put the magic back into your social interactions.

    Nobody is fine all the time, and if you’re feeling down or struggling with serious problems, you’re not alone. This clear and comforting guide is here to help you understand the mental health issues that can affect us all, and to help you look after your mind, body and soul. Touching on a range of topics, including anxiety, depression, loneliness, stress and self-esteem, this is a book for anyone and everyone who needs good advice, fresh ideas and kind words.

    Under the codename ‘Echo 7’, he was ‘licenced to kill’ bringing down scores of targets, sometimes with deadly force. In 1985 he opened fire on a suspect to save a four-year-old girl whose mother had been stabbed to death by her assailant. Two years later he was involved in another high profile shooting while confronting three armed criminals. On both occasions Tony was commended by the Metropolitan Police Commissioner. But in the spring of 2005, coming face to face with suspected drug dealer and armed robber Azelle Rodney, a volley of point blank shots would bring his career crashing to an end, tarnish his reputation and leave him fighting a murder charge and possible life sentence. From life or death cases and botched operations to political fallouts, this book charts the controversial career from rookie seventies beat cop to Long's command of SO19 – the Met’s most elite specialist firearms unit. Long’s personal testimony and professional insight raises serious issues about the duties, pressures and responsibilities that fall on the shoulders of those we task to risk their lives, and take the lives of others, in our name.

    The third edition, Obama’s Last Stand, follows the reelection campaign of President Barack Obama as it struggles to find the winning formula in a political landscape that has changed dramatically since his history-making victory in 2008. Though battered and bruised after nearly four years in office, Barack Obama remains the most competitive player on the field in American politics today. In Obama’s Last Stand, POLITICO White House correspondent Glenn Thrush chronicles the efforts of the president and his team to secure a second term in the face of a determined opposition, unfavorable economic headwinds, and a series of missteps by his own team. This is a revealing portrait of the president at the most precarious moment in his political life, with insights and anecdotes drawn straight from the notebook of one of the most perceptive reporters in America. The trash-talking schoolyard athlete in Obama is very much in evidence, especially when he speaks caustically about his Republican rivals, including the man he thinks is trying to steal his legacy, Mitt Romney. Yet apart from Romney and the uncertain economy, Obama’s greatest obstacle on the road to reelection may be Obama 2008. He and his team of talented advisers must try to reconcile their nostalgia for that once-in-a-lifetime campaign with the realities of an election fundamentally altered by the advent of super PACs and the evaporation of Obama’s superstar popularity. That challenge has led a campaign operation that once prided itself on flawless execution of strategy to commit several of the most dangerous unforced errors of Obama’s political career. Yet the game is far from over. If Obama is sometimes his own worst enemy, he also has the talent and drive to reclaim this race. Spurred on by the realistic prospect of losing, and growing ever more impatient with the foibles of his campaign staff, Obama the competitor is gearing up for the most critical fourth quarter of his career. This is the story of the last stand that will either cement his legacy forever—or consign him to a roster of once-promising one-term presidents.

    For his own reasons he still remains anonymous, the hypnotic self-help elite must be ruffled! They don’t want this stuff getting out! The Rogue Hypnotist is a top UK clinical hypnotherapist and Advanced NLP expert. He has a very good success rate indeed with his client’s and he wants to share the tricks that work with you! He helps his client’s in 1 session only at a very reasonable rate. They leave with a big smile on their faces. Police officers, multimillionaire’s even TV celebs have sought his help; now he wants to help YOU! The sequel to ‘How to hypnotise anyone,’ the number 1 best seller on hypnosis on Amazon.com and .co.uk is here! ‘Mastering hypnotic language,’ awaits you!!! You can now take your hypnotic mastery up to the next level! In book 1 you learnt how to hypnotise anyone using words alone. Now you will learn how to use words with such precision that your total hypnotic power is assured! The Rogue Hypnotist is giving away almost for free all the ‘language patterns’ that work as opposed to all the junk being sold out that that won’t do anything to anyone. Learning hypnosis should be easy and fun! The hypnosis bag of magic tricks that you can expect to effortlessly learn and put into practise are… 1. The specific language that will induce trance and hypnosis in anyone. 2. Why words beginning in RE are hypnotic! 3. Why you SHOULD use PMR (Progressive Muscle Relaxation) with a script showing just how to do so. 4. How to dissociate the conscious and unconscious minds. Script provided! 5. What ‘colour feelings’ are and how to use them in hypnosis. 6. The secrets of ‘hidden code’ hypnosis. 7. How to use ‘hypnotic negations’ properly and why they work. 8. The amazing expose of how the unconscious reveals the truth through ‘reverse speech.’ 9. A powerful and much more advanced ‘hypnotic mind model,’ that will give you far greater understanding of how the mind works than 99% of mental health care professionals, helping you hypnotise anyone with flair. 10. What the best ‘temporal and spatial’ language predicates to use in hypnosis are. 11. Exactly how to use language to dig out specifics, to find the missing pieces and stop yourself being influenced against your will. 12. How to use hypnotic assumptions and nominalisations and which ones work best. 13. How to specifically and expertly use artfully vague hypnotic language. 14. What hyperbolic words and hypnotic poetry is. 15. The specifics of ‘hypnotic languaging.’ 16. A knowledge of associational networks and artful ambiguity. 17. The 100% fail proof formula to create your own hypnotic deepeners! It’s easier than you think! And you get a free bonus – ‘The Silly Deepener!’ 18. An embedded commands induction PLUS the specific ‘embeds’ that induce trance in any conversation. You will learn TRUE conversational hypnosis that works including how to describe a state to elicit it! 19. A step by step description of the precise way to create a ‘symbolic deepener’ with full script provided. 20. Your special BONUS – ‘The Unicorn Deepener’ and much, much more! The Rogue Hypnotist is practically giving this away so that YOU will have by end of the book more hypnotic ability than 99% of so-called hypnotists out there! That’s my promise to you.

    You won't need to learn any web programming or turn yourself into a computer geek.What is WordPress?WordPress is a powerful publishing tool that's the single most popular way of publishing websites and blogs. It's used by Fortune 500 companies, startups, small businesses, bloggers and non-profits alike to build a professional presence on the web.Because WordPress lets you add and edit content through a web-based admin area, it's easier to use then you might imagine. In fact, you can build a great-looking site without being a web designer or computer geek. You can edit your website design as much as you like and add new features with a few clicks of the mouse, or you can use the default design for an equally professional-looking site.In plain English, this step-by-step book, written by a WordPress expert, helps you buy a domain name, get web hosting and set up WordPress so you can make a beautiful website or blog.Clear explanations and over 55 images of the admin screens and tools mean you can see exactly how to do all this.What you'll learn in WordPress Step-by-Step*How to choose a great domain name and get professional, reliable hosting * How to install WordPress in a few mouse clicks* How to publish posts and pages with correctly formatted text* How to give your website a professional touch by using images and videos* How to customize the design of your site without needing to be a programmer* How to extend your site even further with "plugins" * How to structure your site so you'll get found by Google* How to keep your website secure * How to solve the most common WordPress problems...and more.There's also a free bonus chapter on getting the first visitors to your site.Plus, the book is packed with links to additional resources and free design themes and plugins to help you build a website on a budget.By the time you've read the book you'll have a unique, professional and easy-to-use website to be proud of - and you'll have created it yourself!Important: This book is currently the most up-to-date WordPress book available on Amazon. Some of the older WordPress books were published more than a year ago - a lot has changed since then. This guide describes how to use the latest version of WordPress (3.5).Whether you want to build a simple website for your company or organization, make money with a blog or a full online store, this non-geek guide will get you online quickly.

    The branches are the different directions a man can take, live or exist. When you're dead, those that you leave behind will put you in a part of that tree. It represents what was, what is and what will be. It's eternal." -- John Holmes Most people might, understandably, predict that the world s first porn star was a woman, but they would be wrong. John Curtis Holmes was just a simple country boy from Ohio when he moved to California in 1964. It was the infancy of hardcore, so in Holmes' wildest dreams, he could not have predicted the turbulent ride on which he had embarked by publicizing his private parts. With the fame he achieved by playing his most famous character - a gun toting detective named Johnny Wadd - came money. Holmes was pleased to spend it on his wife and mistresses, but soon was in over his head after he became addicted to cocaine. Unfortunately for Holmes, in the years that followed, his addiction led him into several desperate choices - including setting up a robbery at the home of Ed Nash, a powerful L.A. nightclub owner. The robbery resulted in one of the most gruesome, unsolved, multiple-murders in Hollywood history. Amazingly, before his untimely death in 1988, Holmes regained his momentum, remarried and rebuilt his life and career. However, the grave consequences of his addiction, his association with the Wonderland murders, and his AIDS-related death made him an infamous figure in pop culture. Digging past the stigmas, John Holmes: A Life Measured in Inches - the first biography about John C. Holmes - unearths the human being behind the penis and proves that there was more to him than could be measured in inches. This biography includes material from the authors' new interviews with: Laurie Holmes, Bill Amerson, Bob Chinn, Julia St. Vincent, Detective Tom Lange, Detective Frank Tomlinson, Paul Thomas, Ron Jeremy, Seka, Marilyn Chambers, Candida Royalle, Rhonda Jo Petty, Dr. Sharon Mitchell, Bill Margold, and many others! John Holmes: A Life Measured in Inches also includes 114 reviews of John's most notable feature films, 86 loops synopses, 3 photos sections with rare nudes, and a 21 page comprehensive filmography.

    Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where traditional purchasing managers negotiated, procurement officials attempt to dictate. Procurement deploys a variety of tactics designed to do one thing: gain unprecedented discounts and concessions out of even the most sophisticated sales professionals. This book is a strategy guide for salespeople to help them level the procurement playing field by showing readers how to assess the game procurement plays, describing proven ways to resist discounting and protect margins, demonstrating ways to keep value at the forefront of negotiations, offering targeted tactics to protect hard-earned profits from mindless discounting, and detailing eight strategies effective in any type of pricing negotiation. This book will be an invaluable resource for B2B sales professionals, customer-facing professionals, and executives responsible for leading successful sales organizations.

    For the first time ever, these 48 invaluable answers have all been compiled into one handy reference – no stone is left unturned. Amongst other things, you’ll finally know how to: Market, sell, and keep clients (pg 33) Get your career started right (pg 13) Deal with all possible objections (pg 65) Deal with difficult client types (pg 79) Become more organized and efficient every day (pg 91) Turn your job into a career by making more money both in-training, and beyond (pg 139). With the Personal Trainer Pocketbook by your side, you’ll never be alone again.

    In “Plays With Cars,” the former Porsche manager covers some of his most ridiculous decisions, like buying an old Land Rover sight unseen, taking a Mercedes AMG station wagon to a rural Georgia dragstrip, and roadtripping across the United States in a Lotus Elise without air conditioning. He’s also reviewed his former cars, which range from a Mercedes G-wagen to a Nissan Cube. Most importantly, he wrote this entire description himself in the third person.

    Her father was charming, but a monster. Lauren Jayne’s riveting memoir transports you into her roller-coaster life from page one. Travel with Lauren from her parents’ topless jazz club in Australia to her wild-child years growing up in the heart of Seattle’s grunge scene in the 1990s. She was a girl on a mission: ditching the chaos-filled life she was born into to find love In Seattle, Lauren finds the family she has always longed for in her tight group of friends. Here she experiences her first love, first loss, and finally, through a deeply rooted internal strength, a boundless determination to have the life she has always longed for and deep faith. She finds that what she has been looking for was closer than she ever knew. Dealing with life head-on, she fights her way through abandonment and self-loathing, a debilitating eating disorder and suicide. You cannot escape this addictive memoir without being personally affected - you will feel as if you are right by her side the whole way through, rooting for her. Sydney, Rome, and Israel: a lifelong journey of pain, loss and learning This captivating memoir will transport you into Lauren Jayne’s bizarre and larger-than-life world. You will journey around the world ping-ponging from Vegas where you will fall in love with her zany Mafia-drenched grandparents, Israel where she will discover a deeper faith, Rome where her love of culture is ignited, and back to Seattle where a suicide crumbles her world, only to finally bring it back together. You cannot read this evocative and beautifully written true story without gaining a new perspective on life. Scroll up to grab your copy of Pretty Things Don't Break: A Memoir now

      Just after Jean Baur adopted a rescue dog, Bella, she lost her job at sixty-five. She decided to enroll Bella in a certified therapy-dog class. This new work, visiting hospital patients with her therapy job, gave Jean hope and purpose.   As Bella’s work expanded to nursing homes and elementary schools, the journey into the world of therapy-dog work allowed Jean and Bella to help others. They met an Alzheimer’s patient who learned to smile again after Bella took a treat from her hand. They befriended a six-year-old boy with autism who previously had a deep fear of dogs. Bella also coaxed an uncommunicative hospital patient to open up again after she jumped into bed with him.   National award-winning author Kim Kavin says Joy Unleashed “isn’t just another book about a dog and a person rescuing one another. It’s about how, together, Jean and Bella share their beautiful gift with countless other people who so desperately need to smile.”