No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    He's been big, bad, bratty, beefy, bouncy, beastly, brilliant (not to mention boastful, brazen, boisterous, brash, and downright bamboozling), but when it comes down to it—Bart Simpson is the Son of Homer! Join the chip off the ol' block in several new adventures as he makes Springfield safe from criminals; starts his own radio talk show; goes on a one man campaign against the new reading craze in Springfield; takes a one-way train trip to disaster; wins a shopping spree at Krusty's toy store; and much, much more.

    

    For good. Quitting sugar in the real world is hard. Sugar is everywhere and your friends think you’re mad for not eating cake. You’ve done the 8 week detox plan and part of you still craves chocolate so much that you develop a mild twitch when you see a brightly coloured wrapper on the shelves in front of you. Deeply addictive, sugar is everywhere. Even added to the most unlikely foods, the majority of us exceed the recommended daily intake without even realising it. Instead of teaching you how to cook fake cake, or pretending that quinoa really is an exciting grain that will revolutionise your view on salads, this book guides you through the myths about sugar in our food and through the realities of addiction. The 9 step action plan then helps you make the change and really stick to it. Even if you’re not quite ready to eliminate all sugar from your life, this book contains practical tips to help you shop wisely, create good habits and sustain better lifestyle choices.

    He has perfected the perfect way for anyone to have a garden without weeding, bending over, or using chemicals. If you follow his step by step methods and suggestions you will be assured to grow a beautiful and productive garden this year, even if you have never gardened before. The best part is that if the soil in your backyard is less than productive it doesn't matter at all. If you have sunlight and water, you will have a great garden this year. From the Arctic Circle in Northern Alaska to the heat of the desert in Saudi Arabia, people are using this method, and having great success. The booklet is full color with 78 pages, and has a perfect bind booklet binding.

    Shows and describes more than eight hundred species, and provides information on distribution, characteristics, and behavior.

    Country musicians and magicians, professional wrestlers and rock stars, all have turned to Nashville's historic Hatch Show Print to create showstopping posters. Established in 1879, Hatch preserves the art of traditional printing that has earned a loyal following to this day (including the likes of Beck, Emmylou Harris, and the Beastie Boys). Hatch Show Print: The History of a Great American Poster Shop is the first fully illustrated tour of this iconic print shop and also chronicles the long life and large cast of employees, entertainers, and American legends whose histories are intertwined with it. Complete with 190 illustrations--as well as a special book jacket that unfolds to reveal an original Hatch poster on the reverse--Hatch Show Print is a dazzling document of this legendary institution.

    One of the largest factors in misdiagnosis of Lyme is the presence of other tick-borne infections, which mask or aggravate the symptoms of Lyme disease as well as complicate treatment. Two of the most common and damaging Lyme coinfections are Bartonella and Mycoplasma. Nearly 35 million people in the United States are asymptomatically infected with each of these pathogens, and at least 10 percent will become symptomatic every year--with symptoms ranging from arthritis to severe brain dysfunction. Distilling hundreds of peer-reviewed journal articles on the latest scientific research on Bartonella, Mycoplasma, and Lyme disease, Stephen Buhner examines the complex synergy between these infections and reveals how all three can go undiagnosed or resurface after antibiotic treatment. He explains how these coinfections create cytokine cascades in the body--essentially sending the immune system into an overblown, uncontrolled response in much the same way that rheumatoid arthritis or cancer can. Detailing effective natural holistic methods centered on herbs and supplements, such as the systemic antibacterial herb Sida acuta, which acts to protect blood cells from invading organisms, he reveals how to treat specific symptoms, interrupt the cytokine cascades, and bring the immune system back into balance as well as complement ongoing Lyme disease treatments.

      With over 100 recipes for Phase 1, another 100 for Phase 2 and then just a few seriously special Phase 3 cheats, this is the ultimate diet-recipe book.   You can have burgers, seafood risotto and authentic Indian curry in Phase 1; boeuf bourguignon, mushroom stroganoff and cream berry pudding in Phase 2 and the most sensational dark chocolate mousse in Phase 3.   This features Harcombe friendly versions of the classic dishes – French onion soup, coq au vin, chilli con carne and the classic accompaniaments – mayonnaise, chips and cauliflower cheese.   If you want to eat real food, lose weight and gain health – this is a must for your kitchen shelf.

    Based on years of personal research and client feedback, best-selling author, naturopath and health coach Kylie Ansett answers the question;What is the secret to looking and feeling younger? You will learn: • How to have whiter teeth without using chemicals • How to firm and tone your face for free • How to wake early feeling refreshed and energized every day • How to have the energy of a 25 year old without taking a single supplement • Detox methods that will take years off your face and decades off your body • And much, much more! Do you ever hear yourself making the excuse: “I’m too old for that!”? Do you look in the mirror some days and not recognize who is looking back? (Other days you feel just as old as you look!) Every day more grey hairs. And wrinkles. You don’t have as much energy. You’re not as bendy as you used to be. Skin that used to be firm is, well, less firm. Is there a way? Can you recapture the energy, the vitality and the health of your younger days? Can you start looking younger instead of older every day? Is there a way to turn back time? Look at what others have said about 10 Years Younger: Way more than just about looking good. Straightforward and practical advice for anyone who wants to be more conscious about their health, looks and life choices. - Harmony Davis Interesting, heartfelt, practical and humorous. A great reminder of how easy, cheap and effective looking younger can be. An excellent resource to keep us healthy and younger looking. - Deborah Sutton There is something in here for every woman; all the tips are simple, inexpensive and easy to implement. Read this and your body will thank you. - Julie Extremely entertaining, informative and engaging. I felt like I’d just given myself an enjoyable self-pampering session. It is a workout, a spring clean & rejuvenation for the body and mind. - Melia Vlatko-Rulo Both practical and compelling - gives the most amazing ideas for how to look and feel 10 years younger. What I like the best is the 'try it on' approach. Try them all and see what fits - what a brilliant idea! - Jane E Infante A genuine and honest approach to looking younger; and good health is at the heart of it. - Coral For those who can't or don't want to try 'artificial' ways of staying young, this is a really good book. Many techniques are simple and quick, with proven effects on your body and mind. Well written and concise, with good summaries at the end of each chapter. - J This is an upbeat and original book, about aging well. I liked the format this material was presented in, providing passages followed by an action plan. If you don't envision/equate growing older as a steady, downward slide to multiple meds, limited mobility and sagging jowls, give this one a try! - Geraldine Helen Harman Every ingenious tip was made with either ingredients I could easily find in my cupboard, or no ingredients at all, so I could begin straight away. - Taya M A holistic viewpoint, rather than quick fixes, creams and lotions. Age is as much about attitude and the way we see life.

     Chess is one of the world’s most popular board games, and is played by millions of people from all walks of life in parks, homes, online and tournaments. This two-player game is played on a checkered board with 64 squares arranged in an eight by eight grid called a chessboard. The game begins with each player possessing 16 pieces, 8 pawns, two rooks (sometimes called castles), two bishops, two knights, a queen and a king. The different player’s pieces are colored differently and are usually either black or white, though colors may vary. Regardless of the color variation though, each ‘team’ is referred to as either black or white. The objective of the game is to ‘checkmate’ the opponent’s king by placing it in such a position that it cannot escape capture. There are other methods to winning the game, such as when an opponent forfeits or resigns from the match. Forfeitures are normally as a result of the opponent losing too many pieces, or if a checkmate is seen as inevitable. There are also circumstances where the game ends in a draw for various reasons, meaning that neither player wins. The first official world chess championship was held in 1886 between Wilhelm Steinitz and Johannes Zukerfort. The victor and thus the first official World Champion was Wilhelm Seinitz. Since the creation of the World Chess Federation in Paris in 1924, the best chess players in the world have been awarded the title of Grandmaster, which is the highest accolade a chess player can get apart from world champion. The latter half of the 20th century saw computers being programmed to play chess, with many home computers now being able to play with such a high level of sophistication that they can outwit some of the best human players. The first computer to ever beat a reigning world champion was the computer Deep Blue, which beat Garry Kasparov in a match in 1997. What You're Going to Learn: Origins and History of Chess Rules and Notations Movements in the Game The Pieces, Their Movements and Values Chess Strategy and Tactics Tips for Beginners What Not to Do More Tactics ...And Much More! Ready to Play Like a Pro ? * * * DOWNLOAD YOUR COPY TODAY * * *

    He presents a simple 4-step plan for a healthy diet, backed by science. No gimmicks, no expensive supplements, no hassle – just practical advice and 70 easy recipes for every day of the week.

    

    

    It is based upon the work conducted by the German Federal Health Authority's Commission E, the government organization widely recognized as completing the most authoritative evaluation of herbs in the world. Packed with information from experts in the field, the new PDR "RM" for Herbal Medicines details the prescribing information for over 600 botanicals. Plus, more than 500 herbs are accompanied by fullcolor photographs for instant identification.Conveniently organized in an A-Z format, each comprehensive entry is fully indexed by scientific and common English names, indications, therapeutic categories, and potential side effects. You'll also find...-- A thorough description of the plant and derived compounds-- Summarized pharmacological effects of each plant-- Documented indications and a concise summary of other uses-- Applicable precautions, warnings, and contraindications-- Adverse reactions and overdose data-- Modes of administration and typical dosage-- An exhaustive bibliography