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Idea Industry: How to Crack the Advertising Career Code by Brett Robbs
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Morning Routines: Increase your Productivity, Success and Happiness with just 30 Minutes per Morning (Growing into Success and Happiness Book 3)
Katie Stone - 2018
Almost any highly successful person has one. Praises it, follows it religiously. A morning ritual. It can make you go from zero to hero before others even got up, increase your energy for the entire day, take away your stress and anxiety, give you back peace and calmness and it lets you start every single day with smiles and happiness, no matter how bad life gets. In this short book, you will learn 10 different rituals you can use to build your very own morning routine, customized for your needs and goals. Without having to sacrifice your last bit of sleep and without having to go running hours before dawn.
This book is for you if you...
want to get more done every day, so you have more time for yourself want to be more successful in your career or business want more energy all day long want to have more time for your personal goals want to finally be able to work on your bucket list want to improve your health and well-being ...or if you simply want to be happier every day
Sounds like you? Get the book and start living a better life by tomorrow!
Morning Routines is book 3 in the "Growing into Success and Happiness" Series.
Public Relations: Strategies and Tactics
Dennis L. Wilcox - 1986
Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators
How to Get Ideas
Jack Foster - 1996
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
First Aid for the Psychiatry Clerkship: A Student-To-Student Guide
Latha G. Stead - 2002
Its organization and thoroughness are unsurpassed, putting it above similar review books. Students who thoroughly read this book should have no trouble successfully completing their psychiatry clerkship and passing the shelf exam. As course director for the core psychiatry clerkship at my institution, I will recommend this book to students."--Doody's Review Service"First Aid for the Psychiatry Clerkship" gives you the core information needed to impress on the wards and pass the psychiatry clerkship exam. Written by students who know what it takes to succeed, and based on the national guidelines for the psychiatry clerkship, the book is filled with mnemonics, ward and exam tips, tables, clinical images, algorithms, and newly added mini-cases.Features Completely revised based on the psychiatry clerkship's core competencies Written by medical students who passed and reviewed by faculty for accuracy NEW integrated mini-cases illustrate classic patient presentations and/or commonly tested scenarios NEW illustrations and management algorithms Updated throughout with enhanced sections on medications, depression/anxiety, and child psychiatry Helps students hone in on the most important concepts for the clerkship and the examThe content you need to ace the clerkship: Section I: How to Succeed in the Psychiatry Clerkship Section II: High-Yield Facts; Examination and Diagnosis; Psychotic Disorders; Mood Disorders; Anxiety and Adjustment Disorders; Personality Disorders; Substance-Related Disorders; Cognitive Disorders; Geriatric Disorders; Psychiatric Disorders in Children; Dissociative Disorders; Somataform and Factitious Disorders; Impulse Control Disorders; Eating Disordes; Disorders; Sleep Disorders; Sexual Disorders; Psychtherapies; Psychopharmacology; Legal Issues; Section III: Awards and Opportunities.
Hoosiers: A New History of Indiana
James H. Madison - 2014
They came to value individual freedom and distrusted government, even as they demanded that government remove Indians, sell them land, and bring democracy. Down to the present, Hoosiers have remained wary of government power and have taken care to guard their tax dollars and their personal independence. Yet the people of Indiana have always accommodated change, exchanging log cabins and spinning wheels for railroads, cities, and factories in the 19th century, automobiles, suburbs, and international trade in the 20th. The present has brought new issues and challenges, as Indiana's citizens respond to a rapidly changing world. James H. Madison's sparkling new history tells the stories of these Hoosiers, offering an invigorating view of one of America's distinctive states and the long and fascinating journey of its people.
Brain Surfing: The Top Marketing Strategy Minds in the World
Heather Lefevre - 2015
The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you'll learn about smart brands on the other side of the world, the next you'll be inspired to take off on your own adventure. LeFevre guides you through today's complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.
Work Energy: Finish What You Start and Fearlessly Take On Any Goal
Jim Harmer - 2019
He had worked hard for his goals, but there was no assurance in sight that he would ever achieve them.During that year, he learned a key truth that changed the way Jim viewed himself. He found the one unique quality inside him- one we all have- that gave him a reason to work. He didn’t know it then, but that secret ingredient was his Work Energy.Now, after creating a digital brand that has attracted over 70 million people and made him financially free, Jim has constructed the framework behind his success. Within this book, you will discover your own Work Energy: the drive behind everything you do and the reason you can take on any goal. Jim Harmer is the founder of Improve Photography and several other successful blogs. His current company, Income School, has helped thousands provide for their families through blogging and YouTubing. Jim lives in Star, Idaho, with his wife, Emily, and their three children.
Feeding Desire: Fatness, Beauty and Sexuality Among a Saharan People: Fatness and Beauty in the Sahara
Rebecca Popenoe - 2003
Feeding Desire analyses this beauty ideal in the context of Islam, conceptions of health, and notions of desire Full description
Social Media Explained: Untangling the World's Most Misunderstood Business Trend
Mark W. Schaefer - 2014
"Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.
A Technique for Producing Ideas
James Webb Young - 1940
Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert B. Cialdini - 2016
This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
When More Is Not Better: Overcoming America's Obsession with Economic Efficiency
Roger L. Martin - 2020
More than forty years ago, a dangerous decline began that has created an unprecedented state of economic disparity. While the rich are getting richer faster than ever, the middle-class family has fallen so far behind it would take three generations to recover – perhaps even longer in the wake of the COVID-19 pandemic. The moment to rethink our economy and embark on a journey to repair our broken system is now. Roger L. Martin – former Dean of the Rotman School of Management and the world’s #1 management thinker (Thinkers50) – believes the problem is that we view our economy as a machine that can be perfected by pursuing increasing levels of efficiency. In his new book When More Is Not Better, Martin argues that we have relentlessly pursued efficiency at the expense of resilience, turning efficiency into a destructive force that has produced an unequal society and a fragile economy. That fragility makes our economy more vulnerable to shocks and brutally undermines our capacity to deal with catastrophic events like the pandemic.In the book, Martin reveals the dark side of efficiency, providing evidence, rigorous economic analysis, and insight to demonstrate that our constant effort to make the economic machine more efficient means fewer bigger winners and plenty left behind.
99% True: Almost a National Bestseller
Paul McGowan - 2019
From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums—see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.
Get It Done: The 21-Day Mind Hack System to Double Your Productivity and Finish What You Start
Michael Mackintosh - 2018
If you find yourself procrastinating, too busy to get your most important work done, or not sure how to get started, something needs to change before it’s too late. You’re only going to live for a set number of years, and once your time is up you won’t be able to check off your bucket list, accomplish that important goal, or achieve your dreams. So how can you possibly be too busy to get the most important things in life done? If you’re honest with yourself, you probably have a seemingly endless list of excuses—too busy, too tired, too… But deep down, there is a nagging feeling that something’s wrong, and you know you could be further along in your work than you are now—if only you just did what you knew you needed to do. The truth is life is complex, there will always be more work to do, and nothing you can do will change that. What you can do is learn a better system for dealing with life’s complexity so you can handle it well. That means you’ll finally be able to get your most important work done faster and easier than ever before. This book is for you if … You’re overwhelmed, overworked, and wanting more from life You’re under-achieving and under-delivering on your promises to yourself and others You’re tired of your own excuses because you know you can do better You want more freedom, more income, and more impact You have important work to do before you leave this world And most importantly…
You’re up for the challenge of achieving your biggest goals in life!
My Big Promise I believe you could be at least 10 times more successful than you currently are. All you need to make this huge leap in productivity is to pay attention to what really matters, stay focused on your most important project, and stop wasting time working in the weeds (you know, those things you do that aren’t getting you where you want to go in life). I believe you have greatness within you. You have an important message to share and many lives to change. Once you get rid of those ineffective working habits, excuses for holding back, and annoying voices in your head, you’ll be free to achieve your biggest goals and projects in life fearlessly—faster than you ever thought possible. Today Can be the Day That Everything Changes for You This book is designed to get you results in your business and life by giving you the systems, tools, and mindset you need to bring your biggest ideas and most important projects to life in 21 days or less. By reading and applying the principles you’re about to learn, you’ll be able to: Start Projects you’ve been putting off Finish projects you’ve started but stalled on Ship your work (get it out of your head, off your laptop, and into the world where it’s meant to be) Make more money (by completing projects that add massive value to the world) And 10x your productivity… …in 21 Day