Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST With the wisdom, humor, curiosity, and sharp insights that have brought millions of readers to his New York Times column and his previous bestsellers, David Brooks has consistently illuminated our daily lives in surprising and original ways. In The Social Animal, he explored the neuroscience of human connection and how we can flourish together. Now, in The Road to Character, he focuses on the deeper values that should inform our lives.Looking to some of the world’s greatest thinkers and inspiring leaders, Brooks explores how, through internal struggle and a sense of their own limitations, they have built a strong inner character. Labor activist Frances Perkins understood the need to suppress parts of herself so that she could be an instrument in a larger cause. Dwight Eisenhower organized his life not around impulsive self-expression but considered self-restraint. Dorothy Day, a devout Catholic convert and champion of the poor, learned as a young woman the vocabulary of simplicity and surrender. Civil rights pioneers A. Philip Randolph and Bayard Rustin learned reticence and the logic of self-discipline, the need to distrust oneself even while waging a noble crusade.Blending psychology, politics, spirituality, and confessional, The Road to Character provides an opportunity for us to rethink our priorities, and strive to build rich inner lives marked by humility and moral depth.“Joy,” David Brooks writes, “is a byproduct experienced by people who are aiming for something else. But it comes.”

    So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the strategy he has used since he was a teen to invite failure in, to embrace it, then pick its pocket. No career guide can offer advice for success that works for everyone. As Adams explains, your best bet is to study the ways of others who made it big and try to glean some tricks and strategies that make sense for you. Adams pulls back the covers on his own unusual life and shares what he learned for turning one failure after another into something good and lasting. Adams reveals that he failed at just about everything he’s tried, including his corporate career, his inventions, his investments, and his two restaurants. But there’s a lot to learn from his personal story, and a lot of humor along the way. While it’s hard for anyone to recover from a personal or professional failure, Adams discovered some unlikely truths that helped to propel him forward. For instance:• Goals are for losers. Systems are for winners.• "Passion" is bull. What you need is personal energy.• A combination of mediocre skills can make you surprisingly valuable.• You can manage your odds in a way that makes you look lucky to others.

    "I've read every book that has ever been written about Walt Disney, going back to some that were published in the 1930s. [How to Be Like Walt] is by far the most enjoyable to read of them all!"Tim O'Day, Disney Scholar "How to Be Like Walt is a fitting tribute to Walt's memory and an important contribution to the Disney legacy . . . Now more than ever, we need people with the qualities Walt had: optimism, imagination, creativity, leadership, integrity, courage, boldness, perseverance, commitment to excellence, reverence for the past, hope for tomorrow, and faith in God." Art Linkletter How to Be Like is a "character biography" series: biographies that also draw out important lessons from the life of their subjects. In this new book-by far the most exhaustive in the series-Pat Williams tackles one of the most influential people in recent history.While many recent biographies of Walt Disney have reveled in the negative, this book takes an honest but positive look at the man behind the myth. For the first time, the book pulls together all the various strands of Disney's life into one straightforward, easy-to-read tale of imagination, perseverance, and optimism. Far from a preachy or oppressive tome, this book scrapes away the minutiae to capture the true magic of a brilliant maverick.

    His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."Mixed in with Lyons's uproarious tale of his rise and fall at Hubspot is a trenchant analysis of the start-up world, a de facto conspiracy between those who start companies and those who fund them, a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to reach an IPO and cash out. With a cast of characters that includes devilish angel investors, fad-chasing venture capitalists, entrepreneurs and "wantrapreneurs," bloggers and brogrammers, social climbers and sociopaths, Disrupted is a gripping and definitive account of life in the (second) tech bubble.

    My friend Diane von Furstenberg gives us the biggest gift: faith in our uniqueness." —Gloria Steinem, writer, activist and feminist organizerThe entrepreneur and philanthropist presents her A-Z guide and manifesto for personal growth and for turning problems into assetsInternationally renowned fashion designer and philanthropist Diane von Furstenberg shares her accessible, empowering manifesto. In an easy-to-navigate A-Z format, Own It is her blueprint for enjoying both personal and professional growth at any age. "The secret of life is one thing: own it. Own our imperfections. Own our vulnerability; it becomes our strength. Whatever the challenge is, own it. Owning it is the first step to everything."

    Despite instant communication and collaboration through wireless computers and smartphones, employers needlessly rent or own office space. Bryan Miles has a reality check for you: the future of business is virtual, and it’s going to take more than technology upgrades for you to upgrade your workplace environment. In VIRTUAL CULTURE, visionary entrepreneur Bryan Miles champions the benefits of remote working, which will save your company tons of money and create an atmosphere of trust between you and your employees. Productivity comes from people completing their tasks in a timely, professional, adult manner, not from mandatory daily attendance in a sea of cubicles and offices. When you recognize and respect your employees’ time inside and outside work hours, giving them the freedom to work from home, you will retain amazing talent and create a result-oriented virtual culture as a forward-thinking employer that embraces the future of work.

    Pendel's attention. It is very interesting and throws many sidelights on the life of the White House. Pendel writes: "In 1861, or 1862, the Metropolitan Police was established by Congress at the Capital, and I made application for and received an appointment on the force. I made the first arrest, with the assistance of "Buck" Essex. The case was that of a fellow named Grady, one of the English Hill toughs. A roundsman said to us, "Boys, you take a walk down Seventh Street, and if you see anything going on, take a hand in it." Just as we got opposite the Patent Office, this Grady had assaulted, or rather was assaulting, a young fellow with a whip. I went up and grabbed him and put him under arrest, then took him to Squire Dunn's court and preferred charges against him. The Squire was busy writing for some time. When he got through he handed me the paper he was writing, and I was so green at the business I did not know what it was, so said: "What is this, Squire?" He replied, "Why, that is the paper of commitment for this fellow. Take him to jail." "On November 3, 1864, Sergeant John Cronin, Alfonso Dunn, Andrew Smith, and myself were ordered to report at the First Precinct, in the old City Hall, at one o'clock in the afternoon. We supposed we were to be detailed for detective work in New York City on account of the great riot then on there, especially as we were ordered to report in citizens' clothes, to conceal our revolvers, and to be sure to have them all clean and in good order. We arrived at the City Hall, and then were told where we were to go, which was to the President's Mansion, there to report to Marshal Lanham, at that time United States Marshal of the District of Columbia, and a bosom friend of Abraham Lincoln. "These were days that tried men's hearts, and women's, too. Men were falling at the front by hundreds, both in the Union and in the Confederate armies. There was weeping and mourning all over the land. Our nation was trembling with anxiety; we were all hoping that the great strife was over or soon to be. "Marshal Lanham took us upstairs and into the President's office, where we were introduced to him and to his two secretaries, Mr. Nicolay and Mr. Hay, the latter now being Secretary of State. We were then instructed to keep a sharp lookout in the different parts of the house, more particularly in the East Room and at the door of the President's office. " CONTENTS I — Under President Lincoln II — Under President Johnson III — Under President Grant IV — Under President Hayes V — Under President Garfield VI — Under President Arthur VII — Under President Cleveland VIII — Under President Harrison IX — Cleveland's Second Administration X— Under President McKinley XI — Furniture in Executive Mansion Originally published in 1902; reformatted for the Kindle; may contain an occasional imperfections; original spellings have been kept in place.

    Now settled into life in Devon with their three children, they try to encourage a more active family lifestyle with camping holidays, family bike rides, hill-walking and canoe trips. But things rarely go smoothly.Meanwhile, George continues to set himself ridiculous challenges. Having been a complete novice swimmer only a year earlier, he decides to confront his incompetence head-on.By signing up for a 10km swim.How hard can it be?Anyone reading George’s books hoping for useful training tips for their own adventures and challenges might be disappointed. His training methods and pre-race preparations are unconventional and perhaps not recommended, but there might be some nuggets of unintentional wisdom amongst the chaos.Did Not Finish is a series of books about George and his family’s adventures in running, cycling and swimming. From ultramarathons to triathlons, 10k swims to European cycling adventures, George promises fun and laughter every step, pedal, and paddle of the way.

    We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the workday wraps up, we’re so exhausted and defeated that any motivation to accomplish something in the evening has vanished.But according to time management expert Laura Vanderkam, mornings hold the key to taking control of our schedules. If we use them wisely, we can build habits that will allow us to lead happier, more productive lives.Drawing on real-life anecdotes and scientific research that shows why the early hours of the day are so important, Vanderkam reveals how successful people use mornings to help them accomplish things that are often impossible to take care of later in the day. While many of us are still in bed, these folks are scoring daily victories to improve their health, careers, and personal lives without sacrificing their sanity. For instance, former PepsiCo chairman and CEO Steve Reinemund would rise at 5:00 a.m., run four miles, pray, and eat breakfast with his family before heading to work to run a Fortune 500 company.What the Most Successful People Do Before Breakfast is a fun, practical guide that will inspire you to rethink your morning routine and jump-start your life before the day has even begun.

    Spring '98---copy being written at this moment

    

    “Sully” Sullenberger explores exactly what it takes to lead and inspire. In Making a Difference, one of the most captivating American heroes of this century—the courageous pilot who brought the crippled US Airways Flight 1549 safely down in New York’s Hudson River—engages some of the most accomplished men and women in the fields of technology, medicine, education, sports, philanthropy, finance, law, and the military in inspiring conversations on true leadership. With powerful thoughts and invaluable guidance from such notables as former Labor Secretary Robert Reich, legendary baseball manager Tony LaRussa, NASA Flight Director Eugene Kranz, and Gov. Jennifer Granholm, Making a Difference is a potential life-changer that stands with Katie Couric’s The Best Advice I Ever Got, Lee Iaococca’s Where Have All the Leaders Gone, Michael J. Fox’s A Funny Thing Happened on the Way to the Future, and other classic volumes that celebrate human achievement and triumph over adversity.

    He needs surgery for a chronic shoulder injury sustained when he was hit by a car in Kabul. Like the others in detention with him, he faces an uncertain fate, and years in limbo. Most of the people in the centre have already had their spirits broken.'When psychiatrist and mother of three Emma Adams travels to Darwin as an observer of conditions for mothers and babies in the immigration detention centres there, she expects the trip to be confronting. What she doesn't expect is to return to Canberra consumed by the idea that she must help a sixteen-year-old unaccompanied Hazara boy from Afghanistan - Abdul.The premise was simple: Wouldn't any teenage boy be better off staying with a family rather than locked behind a wire fence? In this brutal and bureaucratic system, freedom was a hopeless dream. Emma and Abdul's connection, and her fight to get him out and provide him with an Australian home, a family and a future, forms an important testimony in Australia's appalling treatment of asylum seekers. Their story is a beacon of hope and humanity.

    The water in Ireland, indeed throughout Europe, was famously undrinkable, and the gin and whiskey that took its place devastated civil society. It was a disease ridden, starvation-plagued, alcoholic age, and Christians like Arthur Guinness as well as monks and even evangelical churches brewed beer that provided a healthier alternative to the poisonous waters and liquors of the times. This is where the Guinness tale began. Now, 250 years and over 150 countries later, Guinness is a global brand, one of the most consumed beverages in the world. The tale that unfolds during those two and a half centuries has power to thrill audiences today: the generational drama, business adventure, industrial and social reforms, deep-felt faith, and the noblebeer itself."Frothy, delicious, intoxicating and nutritious!No, I'm not talking about Guinness Stout I'm talking about Stephen Mansfield's fabulous new book...The amazing and true story of how the Guinness family used its wealth and influence to touch millions is an absolute inspiration." Eric Metaxas, "New York Times" best-selling author"It's a rare brew that takes faith, philanthropy and the frothy head of freshly-poured Guinness and combines them into such an inspiriting narrative. Cheers to brewmaster Stephen Mansfield! And cheers to you, the reader! You're in for a treat." R. Emmett Tyrrell Jr., Founder and editor-in-chief of "The American Spectator""