They will also develop a deeper understanding of the many interconnections that exist among the different areas of psychology. Goodwin's book not only provides accounts of the lives and contributions of psychology's pioneers set into historical context; it also contains original writings by these psychologists, interwoven with informative comments from the author. The text is written in a conversational and engaging style with discrete attention to recent scholarship in the history of psychology, especially that of the past 150 years.

    Contents include: 'Personality Theory in Context', 'Cognitive Personality Theories', 'An Introduction to Intelligence', 'The Application of Personality and Intelligence in Education and the Workplace', 'Optimism', 'Interpersonal Relationships' and 'Psychometric Testing'.

    In his hallmark friendly style, he explores the universal impact of being the right size. By examining stories ranging from Alice in Wonderland to Gulliver's Travels, he shows that humans have always been fascinated by things big and small. Why then does size always reside on the fringes of science and never on the center stage? Why do biologists and others ponder size only when studying something else--running speed, life span, or metabolism? Why Size Matters, a pioneering book of big ideas in a compact size, gives size its due by presenting a profound yet lucid overview of what we know about its role in the living world. Bonner argues that size really does matter--that it is the supreme and universal determinant of what any organism can be and do. For example, because tiny creatures are subject primarily to forces of cohesion and larger beasts to gravity, a fly can easily walk up a wall, something we humans cannot even begin to imagine doing.Bonner introduces us to size through the giants and dwarfs of human, animal, and plant history and then explores questions including the physics of size as it affects biology, the evolution of size over geological time, and the role of size in the function and longevity of living things.As this elegantly written book shows, size affects life in its every aspect. It is a universal frame from which nothing escapes.

    In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to ‘hack’ and subsequently scale each of those 3 Pillars. You will also discover the leverage points “hidden” in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you’re a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: • The ‘Secret’ To Significant Traffic Increases…and it almost certainly isn’t what you’re thinking • Tips for Massive Scale & Growth in your business • The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles.

    It's not intended to replace manufacturer's or user's manuals, but rather complements and expands on the information contained in these materials. All topics are covered in small segments. Students systematically carry out a wide range of generic programming exercises and assignments. All of the information about PLCs has been updated.

    Designed primarily for undergraduates, this self-help manual offers straightforward solutions to common problems and an overview of the diversity of writing tasks faced by professional biologists.

    It develops an understanding of function and evolution into the discussion of anatomy of the various systems.

    This title shows us how to examine, study, and appreciate microbes in the manner of a birdwatcher, by making sightings of microbial activities and thereby identifying particular microbes as well as understanding what they do and how they do it.

    Increasingly, science is concerned with the structure, behavior, and evolution of complex systems ranging from cells to ecosystems. In Networks of the Brain, Olaf Sporns describes how the integrative nature of brain function can be illuminated from a complex network perspective.Highlighting the many emerging points of contact between neuroscience and network science, the book serves to introduce network theory to neuroscientists and neuroscience to those working on theoretical network models. Sporns emphasizes how networks connect levels of organization in the brain and how they link structure to function, offering an informal and nonmathematical treatment of the subject. Networks of the Brain provides a synthesis of the sciences of complex networks and the brain that will be an essential foundation for future research.

    Warren Andiman, an HIV/AIDS researcher who has been on the front lines battling infectious diseases for over forty years. In Animal Viruses and Humans: A Narrow Divide, Andiman traces the history of eight zoonotic viruses —deadly microbes that have made the leap directly from animals to human populations: Middle East Respiratory Syndrome (MERS), Swine influenza, Hantavirus, Monkeypox, Severe Acute Respiratory Syndrome (SARS), Rabies, Ebola, and Henipaviruses (Nipah and Hendra). He also illustrates the labor intensive and fascinating detective work that infectious disease specialists must do to uncover the source of an outbreak.Andiman also looks to the future, envisioning the effects on zoonoses (diseases caused by zoonotic viruses) of climate change, microenvironmental damage, population shifts, and globalization. He reveals the steps that we can, and must, take to stem the spread of animal viruses, explaining, “The zoonoses I've chosen to write about . . . are meant to describe only a small sample of what is already out there but, more menacingly, what is inevitably on its way, in forms we can only imagine.” Warren Andiman, MD is professor emeritus of pediatrics and epidemiology at the Yale Schools of Medicine and Public Health.

    Ross I.S. Zbar spent his career as a plastic surgeon, in the US as well as abroad in developing countries, mending disease- and trauma-related deformities--and he was never hesitant to make his voice heard as an advocate for better patient care.Then, on a warm December day in 2018, Ross suffered a trauma that nearly took his life, putting him into the hands of his profession in a way he never anticipated. While his life was ultimately saved, his journey to wellness within the conventional medical establishment--from three weeks in the ICU to in-patient rehab--was nothing short of nightmarish. Frequently sedated and physically restrained, he was inundated with mental, emotional, and sensory evidence of an industry gone haywire, experiencing clearly from the patient side what he had only touched on as an advocate.Vowing to be an even stronger voice for change, Ross used the power of his mind to recover faster than any of his doctors predicted. Floating Feathers not only recounts his compelling story but elucidates a thoughtful and authoritative critical call to the members of his beloved profession for a massive overhaul."We possess the technology and the brilliant minds to motivate this level of sweeping change so desperately required," he says. "We simply need to champion it as a non-negotiable priority."This profoundly personal yet overarchingly relative book endeavors to be a vital first step toward that goal.

    It encompasses lucid descriptions of behaviour, evolutionary history, development, proximate mechanisms and applications.

    He integrates extensive research with abundant direct clinical experience.Companion volume to successful text 'The Foundations of Chinese Medicine' Well-known and highly respected author Practical application of theory - makes text relevant to Western practitioners and students Covers 34 common diseases Includes in each case: aetiology, pathology, differentiation and treatment, and prognosis

    It presents the important traditional content of mineralogy including crystallography, chemical bonding, controls on mineral structure, mineral stability, and crystal growth to provide a foundation that enables students to understand the nature and occurrence of minerals. Physical, optical, and X-ray powder diffraction techniques of mineral study are described in detail, and common chemical analytical methods are outlined as well. Detailed descriptions of over 100 common minerals are provided, and the geologic context within which these minerals occur is emphasized. Appendices provide tables and diagrams to help students with mineral identification, using both physical and optical properties. Numerous line drawings, photographs, and photomicrographs help make complex concepts understandable. Introduction to Mineralogy not only provides specific knowledge about minerals but also helps students develop the intellectual tools essential for a solid, scientific education. This comprehensive text is useful for undergraduate students in a wide range of mineralogy courses.

    This clear, concise look at the basic principles and concepts of genetics uses a human genetics perspective to discuss the methods and experiments upon which genetic principles are based, such as DNA replication.