So why is it that so many young adults identify themselves as unsatisfied or unhappy with their lives? There is a misconception that in order to be happy you must first be successful. In fact, the opposite is true: you must be happy first in order to be successful. This raises the question: How do I become happy? The answer: Discover your authentic self. See Me is about the importance of living authentically as a young adult. While young adults tend to talk about authenticity, it can actually be the hardest time in your life to feel confident in yourself. This book is a tool to help you stay true to who you are amidst the pressure to conform to societal norms. It aims to inspire young adults through guiding principles and the incredible stories of others who comprehend the value non-conformity and consistently work to live an authentic life.

    TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.

    This will let children know that there is a world out there they do not even know about. This will also make children wonder what goes on in these strange places. Some children will even develop the goal to visit some of these places when they get older. Most children do not know that there are strange places all over the earth.

    A very well written book that will be hard for anyone to put down!This is a must read.Jerry's interesting and riveting account of his childhood years and transition to a young adult and Infantry NCO are truly endearing! His honest and impelling novel reminds one of why we serve, fight, and are willing to lay down our lives for God, Country, and our fellow man. God Bless the Infantryman!!Thank the Lord for Soldiers and West Virginia !This book is a great read. This honest account of growing up in West Virginia and becoming a Sergeant in Vietnam is sometimes thrilling and sometimes heart wrenching. Through a lot of true grit, thank goodness Jerry Horton survived to tell this story. I highly recommend this book. It is a Winner.This is an inspiring memoir written about a young man coming of age in West Virginia in the 1960's. It is a memoir but also a real thriller story as we follow Jerry from the streets surrounding Lincoln playground to Chicago Steel mills to the French Quarter in New Orleans and to San Francisco in the Summer of Love 1967. The book then moves you to the Central Highlands in Vietnam where Jerry is an infantry platoon sergeant. Jerry's interesting and truthful account of his childhood years and transition to an adult and Infantry Sergeant are truly endearing. It is an honest and compelling story. It gives a first person narrative of hand-to-hand combat in the trenches of Vietnam that can leave you scared, glad to be alive and eternally grateful to those who died for our freedom. Jerry joined the army to simply be able to afford to go to college. Forty years later he has a PhD and multiple degrees but they were earned at a heavy price for this patriot. Jerry shares his experiences in Vietnam in an articulate, honest and direct assessment of his time in Vietnam, the men he served with and the horrors of war. It is an incredible story of leadership and survival.We see Jerry develop as a young boy who is very independent and then see him being schooled on the streets of Charleston, West Virginia learning how to come to grips with the breakup and divorce in his family. He takes refuge in becoming the best he could be as a basketball player on the courts of Lincoln playground. Later we see him leaving home for the mean streets of the Chicago Steel mills and then on to Louisiana where he completes one year of college and then goes flat broke. Then the book shifts to New Orleans Louisiana and the excitement of the French Quarter. Jerry's life is rocked by the turbulent waters in New Orleans; he had no money no plan and is drifting. He seeks out another lifestyle in California hitching to and then living in San Francisco during the Summer of Love 1967. He describes how it was, the music and time and place and he takes you there through his vivid descriptions. Once again, his life spins into turmoil and as he tries to get back on the path to achieve his life's dream of going to college he is drafted in the Army. He finds himself becoming a leader, an infantry sergeant. His goal is to bring himself and his men back home alive, the reader gets the sense that all his life Jerry has been prepared for this moment. The reader is taken through and sees through Jerry's eyes what combat is really like.This story covers much ground and has something for everyone. You live through Jerry 's experiences of what it's like to conquer your own demons, you read about his mother's courage having Jerry in the Salvation Army by herself, the excitement and freedom of the 1960's and you learn what it is like to want something so bad you lay your life down for it. It is a book you truly won't lay down once you start reading.

    

    From day-to-day conversations to professional meetings, from candid talks to consequential discussions, the book explains the nitty-gritty of impactful communication.How to make the best of this book?Go in the chronological order, comprehending each chapter in-depth, and participating in the exercises. Make a note of important points of reference. Practice and rehearse the skills that you learnt. Once you complete all the chapters, following the same method, re-visit previous chapters if required. Involve in the activities suggested and have a real-life experience on showcasing the skills that you learn.

    Legendary celebrities like Liberace and Phyllis Diller attribute their success to reading the book. “I didn’t get my start until I was 37. It was very, very difficult for me. I had a frequently unemployed husband and a house full of kids. My first advice to anyone is to read The Magic of Believing. It changed my life. Read it and absorb the ideas that he puts forth in the book. You won’t even think of your age or the obstacles in your way; you’ll think of your dream, and how to keep focused on your dream.” - Phyllis DillerThat life-changing book started with the book you’re about to read: T.N.T.—It Rocks the Earth.As Claude Bristol’s business associate wrote: “In T.N.T.—It Rocks the Earth, you are told exactly how to acquire a wonderful secret, that Power, or whatever you wish to call it, which, when accepted and developed through a process of right thinking, creates a philosophy of life which sweeps away all obstacles and brings that which every human desires: success, happiness and contentment.Do exactly as he says, put his plan into operation—and I also promise you that almost over night you will be transformed and the things for which you have wished all your life will be yours. Your fears, trials and tribulations will fade into the mists. The door of yesterday will be closed forever. A grand and glorious feeling will engulf you and you will smile, and when you do, the world will smile with you.I know it. I believe it and it is so.“– Frank W. CampThis 1932 hard-to-find classic will rock YOUR life!

    

    Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    Jenkinson takes readers through Ruth's 1921 season, in which his pattern of battled balls would have accounted for more than 100 home runs in today's ballparks and under today's rules. Yet, 1921 is just tip of the iceberg, for Jenkinson's research reveals that during an era of mammoth field dimensions Ruth hit more 450-plus-feet shots than anybody in history, and the conclusions one can draw are mind boggling.

    In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to ‘hack’ and subsequently scale each of those 3 Pillars. You will also discover the leverage points “hidden” in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you’re a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: • The ‘Secret’ To Significant Traffic Increases…and it almost certainly isn’t what you’re thinking • Tips for Massive Scale & Growth in your business • The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles.

    We usually only read about the best - about the bravery, the courage and the sacrifice of mountaineers who risk life and limb to achieve excellence for themselves and others. But there are other mountaineers – the charlatans, the conmen, the bullies, the petty-minded and narcissistic - who prefer to sacrifice others to their obsession to reach the top of Mt. Everest. This book is about one of the worst! In 1996, the deadliest year in the history of climbing Mt. Everest, both types were on the mountain. But in a cruel twist of fate the good guys died while the bad guy not only reached the top, but lived to prosper from it. In a piece of top class investigative journalism Ken Vernon delves into the guts of one dysfunctional expedition that, despite being supported by the iconic Nelson Mandela, became an international laughing stock. Everest ‘96 also peels back the layers of deception surrounding the fantastic past of the man who became the most reviled in mountaineering lore. Ken Vernon is an Australian journalist with decades of experience covering stories ranging from the African wars of Independence to the climbing of Mt Everest.

    Nurture your ability to embrace differences. Seek out challenges--scale one mountain after another. Face challenges that matter-- learn to "fight with real swords." These and other lessons were the constants in the life of Konosuke Matsushita, founder of the Panasonic business empire. In this first complete English translation of "The Path," Matsushita's timeless advice will benefit anyone who desires to lead better by living better.For the first time in English, the complete translation of one of the most popular and important management books ever published.In Japan, the name Konosuke Matsushita is spoken with a hushed reverence. Even now, twenty-one years after his death, Matsushita-san is praised by some as "the god of management," and he remains one of the most influential and inspirational business thinkers ever. Founder and father of the global corporation Panasonic, Matsushita saw the creation of wealth not as a goal or destination but as a voyage. And in "The Path," Matsushita shared the wisdom and insights acquired on his journey: how to inspire true innovation at all levels, manage through difficult times, and create lasting value and a great legacy.Written humbly from a platform of accomplishment virtually unparalleled among businesspersons, "The Path" demonstrates to readers today the many ways each of us can find within ourselves the strength and focus to do good by doing well. Brief, beautifully stated chapters offer an unconventional management philosophy that you can apply universally, as well as to specific everyday situations: When You Have to Make Important Decisions To Further Improve Your Work To Cultivate a Spirit of Independence To Further Expand Your Business For the Country to Prosper For more than four decades, "The Path" has been a perennial bestseller, with nearly 4.5 million copies sold worldwide. Presented here in its entirety for the first time in English, this book offers an enlightening and informative spiritual blueprint for entrepreneurs, executives, managers, and anyone who wishes to learn from a great master. Follow "The Path." It may lead you--and help you lead others--to professional success and personal fulfillment.

    How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.